Augmented Travel Retail – SmartPixels at Les Caves Particulières – Charles de Gaulle Airport

Augmented Travel Retail – SmartPixels at Les Caves Particulières – Charles de Gaulle Airport

Global Travel Retail & SmartPixels

SmartPixels’ projected reality is making its first steps in the realm of global travel retail with an installation at airport Charles de Gaulle in Paris. Moët Hennessy’s store Les Caves Particulières constitutes a flagship location for the brand’s maisons in a preferred area of shopping and luxury.

The carefully studied and designed structure of the shop now included a bottle that stands out from the rest. This augmented bottle catches the eye, transforming the virtine of the store into a mixed reality experience. Images, illustrations and digital content appear on the bottle.

See video below

Les Caves Particulières

Pictured below: Les Caves Particulières’ vitrine featuring the augmented bottle