Nike Store Paris, Champs Elysées – Augmented NIKEiD

Nike Store Paris, Champs Elysées – Augmented NIKEiD

We are proud to announce SmartPixels installed two augmented video mapping devices in the Nike Store, avenue des Champs-Elysées, Paris, France.

On the top floor of the famous Nike Store Paris, an augmented Lunar Epic Model changes colors and tells clients about the NIKEiD corner located two floors below. Another device on the -1 level links an interactive configurator with several Nike models, allowing customers to choose their model and customize them in real time.

You can customize your AirMax, LunarEpic Low and Cortez models by interacting with a tablet. We linked the configurator on the tablet directly to the white sneaker which instantly transforms itself. If it goes unused for about 30 seconds, a demo mode starts and animates the model, showcasing different combinations of textures and colors.

Nike Store Paris