Berluti Made-To-Order / Augmented

Berluti Made-To-Order / Augmented

 From VivaTech to VivaTech

In May 2016, SmartPixels participated in the first edition of French technology fair Viva Technology. Organized by Publicis and newspaper Les Echos, this yearly event brings together startups and large organizations to showcase their newest projects and innovations.While celebrating their first year of existence, the SmartPixels team was showcasing their animated bottles created for Moët Hennessy. For the occasion the team had also modelized and projected a Berluti Alessandro.

The discussions between Berluti and SmartPixels took off right away. The key to making this project come to life was making sure it was relevant, useful, and up to Berluti’s standards of excellent and unique craftsmenship. The objective was to adapt the technology to the brand’s business, and not the other way around.

The project was built to support Berluti’s made to order special offer in store. A range of tatoos designed by artist Scott Campbell can be placed onto several items (shoes and leather goods). SmartPixels developped a fully integrated experience. The first step is modelization of the items with photo-realistic renderings of all textures and colors. The second is building the right user interaction, through an simple drag & drop application, helping client and vendors make the right decisions, go trough all the possibilities reflecting the client’s intentions and desires. The last step is a snapshot of the desired product. A technical file is sent to the artisan. This makes the special order process swifter, more precise and faster.


At the second edition of Viva Technology in May 2017, SmartPixels was present once again at the LVMH stand. This time presenting the outcome of the project that started there, at Porte de Versailles, exactly one year before.

The experience started at the famous flagship store in Paris, rue du Faubourg Saint-Honoré. It has now expanded to the rest of the world, making it available in stores in Japan, China and the United States.