How 3D visualization reduces costs and accelerate time-to-market for luxury brands

In the luxury sector, where visual excellence and rapid market entry are paramount, brands must innovate to stay competitive. 3D visualization, combined with interactive product configurators, is revolutionizing how companies create, showcase, and market their collections. By replacing traditional methods like costly photo shoots and physical prototypes, 3D solutions significantly reduce costs while speeding up time-to-market. Here’s how.
Comment la visualisation 3D réduit les coûts et accélère le time-to-market pour les marques de luxe ?

Dans un secteur du luxe où l’excellence visuelle et la rapidité de mise sur le marché sont cruciales, les marques doivent innover pour rester compétitives. La visualisation 3D, combinée à des configurateurs de produits interactifs, révolutionne la manière dont les entreprises créent, présentent et commercialisent leurs collections. En remplaçant les méthodes traditionnelles comme les shootings photo coûteux et les prototypes physiques, les solutions 3D permettent de réduire les coûts tout en accélérant le time-to-market. Voici comment.
SmartPixels s’allie à LS GROUP : une nouvelle dimension pour la personnalisation 3D des marques de luxe

Nous sommes ravis de partager une grande nouvelle chez SmartPixels : nous avons rejoint les forces du LS Group, leader mondial des expériences immersives et de la réalité étendue (XR). Cette fusion marque un tournant décisif dans notre parcours pour redéfinir la manière dont les marques de luxe interagissent avec leurs clients, grâce à des technologies de visualisation 3D et d’interactivité de pointe.
SmartPixels Joins Forces with LS GROUP: Elevating 3D Customization for Luxury Brands

We’re thrilled to share exciting news at SmartPixels: we’ve joined forces with LS GROUP, a global leader in immersive experiences and extended reality (XR). This merger marks a pivotal moment in our journey to redefine how luxury brands engage customers through cutting-edge 3D visualization and interactive technology.
The importance of 3D configurators for customer experience in the luxury industry

The importance of 3D configurators for customer experience in the luxury industry Table of Contents In the luxury industry, where attention to detail, exclusivity, and quality are fundamental elements, customer experience plays a crucial role. In 2025, 3D configurators have become essential tools for luxury brands seeking to offer deep personalization while captivating their audience. […]
3 ways to leverage 3D scans

How 3D and AR are Revolutionizing Content Delivery and Customer Experience Table of Contents In the fast-evolving digital landscape, new technologies such as 3D design and augmented reality (AR) are proving to be game-changers, significantly accelerating content delivery while enhancing customer experiences in remarkable ways. These advancements are not just incremental improvements; they represent a […]
3D Product Configurator: 5 Key Elements to Keep in Mind for UX/UI

3D Product Configurator: 5 Key Elements to Keep in Mind for UX/UI Table of Contents When it comes to designing a 3D product configurator, user experience (UX) and user interface (UI) play a crucial role. 3D configurators allow consumers to personalize products in a unique and immersive way. To ensure the success of your configurator, […]
Configurateur de produits 3D : 5 éléments à garder en tête pour l’UX/UI

Configurateur de produits 3D : 5 éléments à garder en tête pour votre UX/UI Table of Contents Lorsqu’il s’agit de concevoir un configurateur de produits 3D, l’expérience utilisateur (UX) et l’interface utilisateur (UI) jouent un rôle crucial. Les configurateurs 3D permettent aux consommateurs de personnaliser des produits de manière unique et immersive. Pour garantir le succès […]
3 ways to take advantage of 3D renderings for your marketing

3 ways to take advantage of 3D renderings for your marketing Table of Contents 3D renderings of your products can help elevate your marketing initiatives. Why should it matter? Research has found that around 80%[1] of the information registered by the human brain is visual content. That is why you should invest in high-quality visuals […]
Top 10 3D product configurators for e-commerce retail

Top 10 3D product configurators for e-commerce websites Table of Contents 80%¹ of visitors will return to a brand after configuring a product in 3D. Why is that? Simply because the human brain functions on emotions. If something is found to be interesting and attractive to a person, they are more likely to remember it […]
Augmented Reality: benefits for brands and their consumers

Why use Augmented Reality for your brands? Table of Contents From military, industrial, and medical uses of Augmented Reality, the one that most retains our attention is Augmented Reality for retail, and more specifically luxury fashion. In recent years, brands have been capturing the use of such technology to embrace all the aspects they could […]
3 ways to leverage 3D scans

3 ways to embrace 3D scans for your fashion luxury brand Table of Contents When you stumble upon 3D renderings of a product, you might wonder: how is it done? Where does it start? Some 3D visuals start with 3D scans. However, it is not the case for every 3D render. If the idea of […]
3D scanning – understanding a step by step process

Understanding the process of 3D scanning with SmartPixels Table of Contents May it be Gucci, Valentino, Carolina Herrera, Furla, an increasing number of luxury brands are leveraging the power of 3D scanning with SmartPixels. If you are considering turning to 3D scanning but find yourself in doubt of the procedure, or skeptical about its security, […]