Footwearnews (08.12.2018)

NIKEiD Debuts New Augmented Reality Customization Service

This month, Nike is debuting a groundbreaking new technology in its Paris flagship store on the Champs-Élysées that can transform any object into a screen. The system, developed by French startup SmartPixels, combines augmented reality and video-mapping techniques and is being trialled to enhance the brand’s NIKEiD service.

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