{"id":12150,"date":"2022-04-21T17:05:20","date_gmt":"2022-04-21T15:05:20","guid":{"rendered":"https:\/\/www.smartpixels.fr\/?p=12150"},"modified":"2022-07-15T17:50:10","modified_gmt":"2022-07-15T15:50:10","slug":"5-lessons-learned-from-brands-successfully-using-nfts","status":"publish","type":"post","link":"https:\/\/www.smartpixels.fr\/fr\/5-lessons-learned-from-brands-successfully-using-nfts\/","title":{"rendered":"5 Lessons Learned from Brands Successfully Using NFTS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12150\" class=\"elementor elementor-12150\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c4c48a elementor-section-full_width elementor-section-stretched elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"7c4c48a\" data-element_type=\"section\" data-e-type=\"section\" 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menu-item-1200\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/careers\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Join the team<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1245\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/news-and-press\/\" class=\"elementor-sub-item\" tabindex=\"-1\">In The News<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1189\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/contact-us\/\" class=\"elementor-item\" tabindex=\"-1\">Contact Us<\/a><\/li>\n<li class=\"trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher menu-item-has-children current-language-menu-item menu-item-21929\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/12150#TRPLINKPROCESSED\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\"><span data-no-translation><img decoding=\"async\" class=\"trp-flag-image\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/fr_FR.png\" width=\"18\" height=\"12\" alt=\"fr_FR\" title=\"French\"><span class=\"trp-ls-language-name\">FR<\/span><\/span><\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher current-language-menu-item menu-item-21932\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/12150#TRPLINKPROCESSED\" class=\"elementor-sub-item elementor-item-anchor\" tabindex=\"-1\"><span data-no-translation><img decoding=\"async\" class=\"trp-flag-image\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/en_US.png\" width=\"18\" height=\"12\" alt=\"en_US\" title=\"English\"><span class=\"trp-ls-language-name\">EN<\/span><\/span><\/a><\/li>\n\t<li class=\"trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher current-language-menu-item menu-item-21930\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/12150#TRPLINKPROCESSED\" class=\"elementor-sub-item elementor-item-anchor\" tabindex=\"-1\"><span data-no-translation><img decoding=\"async\" class=\"trp-flag-image\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/it_IT.png\" width=\"18\" height=\"12\" alt=\"it_IT\" title=\"Italian\"><span class=\"trp-ls-language-name\">IT<\/span><\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cc62c8 elementor-widget elementor-widget-spacer\" data-id=\"2cc62c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0eea38d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0eea38d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99e7957\" data-id=\"99e7957\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b0d793 elementor-widget elementor-widget-spacer\" data-id=\"0b0d793\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff453 elementor-widget elementor-widget-heading\" data-id=\"0cff453\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">5 Lessons Learned from Brands Successfully Using NFTS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f73697e elementor-widget elementor-widget-spacer\" data-id=\"f73697e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d48b4c elementor-widget elementor-widget-spacer\" data-id=\"9d48b4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67edbe9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67edbe9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d332414\" data-id=\"d332414\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ad4773 elementor-widget elementor-widget-image\" data-id=\"2ad4773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/SUPERGUCCI-NFT-768x768.png\" class=\"attachment-medium_large size-medium_large wp-image-12183\" alt=\"NFT SUPERGUCCI\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/SUPERGUCCI-NFT-768x768.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/SUPERGUCCI-NFT-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/SUPERGUCCI-NFT-1024x1024.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/SUPERGUCCI-NFT-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/SUPERGUCCI-NFT-12x12.png 12w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/SUPERGUCCI-NFT-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/SUPERGUCCI-NFT-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/SUPERGUCCI-NFT-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/SUPERGUCCI-NFT-80x80.png 80w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/SUPERGUCCI-NFT.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">SUPERGUCCI x SUPERPLASTIC collaboration resulted in SUPERGUCCI NFTs<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-632595a elementor-widget elementor-widget-spacer\" data-id=\"632595a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-077f5bf elementor-widget elementor-widget-text-editor\" data-id=\"077f5bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><b>Blockchain technology<\/b> has been advancing very fast in the recent past. The market has moved from<b> fungible to non-fungible tokens<\/b> to create <b>value <\/b>for their brands. This <b>cryptographic asset<\/b> based on blockchain technology comes with <b>unique identification codes<\/b> and metadata that opens multiple opportunities for businesses.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium; font-weight: 300;\">Brands can use <\/span><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><b>NFT technology<\/b><\/span><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium; font-weight: 300;\"> to add value to their brands, increase brand <\/span><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><b>visibility<\/b><\/span><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium; font-weight: 300;\">, and provide<\/span><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><b> unique experiences<\/b><\/span><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium; font-weight: 300;\"> for their customers. Here are five lessons fashion brands can learn from others that have succeeded in using NFT technology.<\/span><\/p><p>\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c1242f elementor-widget elementor-widget-spacer\" data-id=\"1c1242f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-970b451 elementor-widget elementor-widget-heading\" data-id=\"970b451\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NFTs are a Great Way to Create and Manage an Online Community\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d4cd58 elementor-widget elementor-widget-spacer\" data-id=\"4d4cd58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc5f484 elementor-widget elementor-widget-image\" data-id=\"fc5f484\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"1103\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/NFT-Mishka-NYC.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12166\" alt=\"Online sales of luxuy watches by channel\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/NFT-Mishka-NYC.jpg 736w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/NFT-Mishka-NYC-683x1024.jpg 683w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/NFT-Mishka-NYC-8x12.jpg 8w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">First NFT developed by streetwear brand Mishka NYC<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51b5d3c elementor-widget elementor-widget-spacer\" data-id=\"51b5d3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06f9cf5 elementor-widget elementor-widget-text-editor\" data-id=\"06f9cf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Like any other industry, any fashion brand that is looking to market to the <b>young and hippy<\/b> cannot afford to overlook the internet. One way it can connect with the market is by creating an <b>online community<\/b>. The online community can spread the word about the brand, have customers<b> interact with each other<\/b>, and create buzz for any new products that come from the said brand.<\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">Brands can also use that<\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"> community<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\"> to offer<\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"> early fashion drops<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">, discuss future fashion concepts, and do test marketing and <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">product personalization<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\"> for specific markets. Given that the community is decentralized, the brand does not have to drive the narrative but can monitor what members are saying about various items.<\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">One of the fashion brands that has mastered this is <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Mishka NYC<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">. It has over 6,696 NFT that it calls <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">The Keep Watch Crew<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">, which has an eyeball logo. When one joins the community, they get entry to the Mishkaverse, <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">an NFT metaverse world<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">. This has created a global community of <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">brand enthusiasts<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\"> looking to enjoy lifetime discounts, and merchandise drops, and discuss the future of the brand. The community has been key to the brand&#8217;s marketing campaign and its visibility around the globe.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6508166 elementor-widget elementor-widget-spacer\" data-id=\"6508166\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b83bbdb elementor-widget elementor-widget-spacer\" data-id=\"b83bbdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3241dfd elementor-widget elementor-widget-heading\" data-id=\"3241dfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3D NFTS Can Help Fashion Brands Create Personalized Experiences<br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac9454 elementor-widget elementor-widget-spacer\" data-id=\"2ac9454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a9ab28 elementor-widget elementor-widget-image\" data-id=\"5a9ab28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"770\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/ADIDAS-NFT-768x770.png\" class=\"attachment-medium_large size-medium_large wp-image-12179\" alt=\"Metaverse Adidas\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/ADIDAS-NFT-768x770.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/ADIDAS-NFT-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/ADIDAS-NFT-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/ADIDAS-NFT-12x12.png 12w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/ADIDAS-NFT-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/ADIDAS-NFT-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/ADIDAS-NFT-80x80.png 80w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/ADIDAS-NFT.png 1000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">How brands create customized NFTs?<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c30ee16 elementor-widget elementor-widget-spacer\" data-id=\"c30ee16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d618fe elementor-widget elementor-widget-text-editor\" data-id=\"6d618fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">The fashion industry has long moved away from a <b>one-size-fits-all<\/b> mentality and toward<b> exclusivity.<\/b> Customers are looking for<b> tailored experiences<\/b> and customized products from their favourite fashion brands.<\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">Fashion brands can tap into<\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"> NFTs <\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">to offer users a chance to <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">personalize their experiences<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\"> in the virtual fashion world. The NFT collection can help strengthen individual <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">customer connections<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\"> as they are able to show off their brand-related <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">cryptographic<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\"> as a badge of honour.<\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">Besides, owning a highly valuable NFT creates an <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">emotional bond <\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">where customers get a reason to stay with the brand. This, in turn, can help enhance the<\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"> lifetime value <\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">of individual customers. This is more like a follow-up program to keep the customers hinged on the company for as long as possible.<\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">One brand that has mastered the art is <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">The Hundreds brand<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">. It released the <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Bomb Squad NFT<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\"> collection a while back, with holders receiving <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">exclusive benefits<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\"> unavailable to conventional customers. For example, they had limited <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">metaverse NFT drop offers<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\"> only accessible to NFT holders. These holders also got exclusive access to new merchandise from the brand. The strategy has helped the brand engage and reward its leading fans.<\/span><\/p><p>\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbde5fd elementor-widget elementor-widget-spacer\" data-id=\"cbde5fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87400f5 elementor-widget elementor-widget-spacer\" data-id=\"87400f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f29cdb7 elementor-widget elementor-widget-heading\" data-id=\"f29cdb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fashion NFTs can be Used to Drive Loyalty Programs\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b26463 elementor-widget elementor-widget-spacer\" data-id=\"6b26463\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b893d8 elementor-widget elementor-widget-image\" data-id=\"5b893d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/DG-NFT-Genesi-768x768.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12159\" alt=\"NFT D&amp;G Genesi\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/DG-NFT-Genesi-768x768.jpg 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/DG-NFT-Genesi-570x570.jpg 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/DG-NFT-Genesi-1024x1024.jpg 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/DG-NFT-Genesi-150x150.jpg 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/DG-NFT-Genesi-12x12.jpg 12w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/DG-NFT-Genesi-270x270.jpg 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/DG-NFT-Genesi-370x370.jpg 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/DG-NFT-Genesi-900x900.jpg 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/DG-NFT-Genesi-80x80.jpg 80w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/DG-NFT-Genesi.jpg 1500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Fashion NFT Genesi by Dolce &amp; Gabbana <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e6f7eb elementor-widget elementor-widget-spacer\" data-id=\"6e6f7eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf37731 elementor-widget elementor-widget-text-editor\" data-id=\"bf37731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><b>Loyalty programs<\/b> ensure that the brand is always in the <b>minds of the customers<\/b>. This gives the brands a <b>competitive advantage<\/b> over others as they get first consideration from the customer in question. One way NFTs can be used to drive <b>customer loyalty<\/b> is by giving customers early access to their products and admission to exclusive events in the real world.<\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">The value of the NFTs can also be used to estimate the <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">value of the discounts<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\"> that will be offered to customers over the course of a couple of purchases. The community can also keep the customers<\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"> &#8220;warm&#8221;<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\"> when it is <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">not producing new items.<\/b><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">A while back,<\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"> Dolce &amp; Gabbana<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\"> introduced an NFT collection called <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Collezione Genesi. <\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">This NFT has several digital, physical, and experiential benefits for its holders. Physically, holders can enjoy the <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">physical version<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\"> of Dress from a Dream, which is <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">custom-fitted<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\"> and comes with an original signed sketch. Holders also get a <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">custom recreation<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\"> of their dress.<\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">In addition, NFT holders receive<\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"> two-year access to Dolce &amp; Gabbana&#8217;s Alta Moda<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">, <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Alta Gioielleria and Alta Sartoria<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">, couture events that take place in <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Italy<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">. This way, the brand stays in touch with its customers over a period of two years.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce91f63 elementor-widget elementor-widget-spacer\" data-id=\"ce91f63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6fa74f elementor-widget elementor-widget-spacer\" data-id=\"f6fa74f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc05e6f elementor-widget elementor-widget-heading\" data-id=\"cc05e6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brands can create a new revenue stream by selling 3D Digital Assets in the Metaverse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3986d3 elementor-widget elementor-widget-spacer\" data-id=\"a3986d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-856e485 elementor-widget elementor-widget-image\" data-id=\"856e485\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/NFT-Nikeland-x-Roblox.png\" class=\"attachment-medium_large size-medium_large wp-image-12171\" alt=\"NFT Nikeland x Roblox\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/NFT-Nikeland-x-Roblox.png 750w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/NFT-Nikeland-x-Roblox-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/NFT-Nikeland-x-Roblox-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/NFT-Nikeland-x-Roblox-12x12.png 12w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/NFT-Nikeland-x-Roblox-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/NFT-Nikeland-x-Roblox-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/NFT-Nikeland-x-Roblox-80x80.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Immersive experience : 3D Nike Metaverse <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6036387 elementor-widget elementor-widget-spacer\" data-id=\"6036387\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42b0c74 elementor-widget elementor-widget-text-editor\" data-id=\"42b0c74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Fashion brands can use <b>NFTs <\/b>to unlock<b> revenue streams<\/b> for their brands even as they make physical offerings of their clothing. In this case, NFTs work as elements of the <b>metaverse<\/b>, where future customers can <b>interact virtually.<\/b> Fashion companies can join hands with <b>gaming companies<\/b> to enable the use of <b>cryptographic tokens<\/b> in gaming using <b>virtual spaces as a new playground.<\/b><\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">In the <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">gaming world<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">, customers can buy <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">virtual clothes<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\"> for their metaverse <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">avatars<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">. This increases customer exchanges and improves <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">customer interactions.<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\"> It also brings more income to the brand.<\/span><\/p><p><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/b><\/p><p><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/b><\/p><p><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Nike <\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">pioneered in the race for NFT and Metaverse when it <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">partnered<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\"> with a gaming platform called <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Roblox<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">. The gaming platform debuted with Nike&#8217;s NFT called &#8220;<\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Nikeland<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">.&#8221; Customers will Nikeland got a chance to choose from a wide range of <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">pre-built games<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\"> and were allowed to <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">customize <\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">various aspects to meet their <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">gaming preferences.<\/b><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">In addition, the partnership also offers customers <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">accelerometers <\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">on their mobile devices that enable them to <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">incorporate movements <\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">such as speed runs and long jumps into the mobile game. Besides, it has an <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">immersive experience<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\"> where customers can visit a visual <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">3D Nike metaverse<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\"> where they can buy and dress their avatars. This clothing includes apparel, shoes and accessories.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-761b34a elementor-widget elementor-widget-spacer\" data-id=\"761b34a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f057fb8 elementor-widget elementor-widget-spacer\" data-id=\"f057fb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0690f50 elementor-widget elementor-widget-heading\" data-id=\"0690f50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NFTs and the Metaverse Help Build Excitement When Launching Products<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96147ac elementor-widget elementor-widget-spacer\" data-id=\"96147ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-180ed71 elementor-widget elementor-widget-image\" data-id=\"180ed71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/Adidas-into-the-Metaverse-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12175\" alt=\"Adidas&#039; NFT collection\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/Adidas-into-the-Metaverse-768x432.jpg 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/Adidas-into-the-Metaverse-1024x576.jpg 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/Adidas-into-the-Metaverse-18x10.jpg 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/Adidas-into-the-Metaverse.jpg 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Adidas enters the metaverse with its latest NFT collection<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24ff195 elementor-widget elementor-widget-spacer\" data-id=\"24ff195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e5b9d6 elementor-widget elementor-widget-text-editor\" data-id=\"8e5b9d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Fashion brands can leverage fashion NFT to organize <b>auctions and <\/b>pre-sale\u00a0of <b>limited new product drops<\/b>. They can also link each physical product to a unique NFT in order to add value or test customer interest in the same. The excitement that comes with product launches helps increase <b>brand interest<\/b> as well as<b> sales volume.<\/b> Customers who are already holders of the NFTs can then gain early access to future releases.<\/span><\/p><p><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/b><\/p><p><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/b><\/p><p><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Adidas <\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">is one of the companies that has used this strategy to its advantage. The brand recently made its first metaverse NFT drop called <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">&#8220;Into the<\/b> <b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Metaverse&#8221;<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\"> in collaboration with PUNKS Comic, GMoney, and the Bored AP Yacht Club. This drop included a whopping 30,000 NFTs, where each of them was priced at <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">$800<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\"> (which amounts to 0.2 ETH). From the sale, the company collected $23 million (equivalent to 6,000 ETH) in revenue.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">According to Morgan Stanley, the metaverse represents a<\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"> 50 billion euros revenue opportunity<\/b><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">. With the growth of the metaverse, companies are taking advantage of the vast online world to create a community, improve their sales volumes, and manage part of the marketing costs. There is a <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">connection<\/b><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"> between <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">NFT and Metaverse<\/b><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"> as the former gives life to avatars and other activities carried on by the latter.\u00a0<\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">It is time for your fashion business to join the metaverse and follow in the footsteps of these established brands. <\/span><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\"><b>SmartPixels<\/b><\/span><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\"> does create <\/span><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\"><b>3D renderings<\/b><\/span><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\"> of your fashion products so that they are available in your metaverse for use by your customers. This way, you can sell virtual products along with physical ones, engage and<\/span><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\"><b> excite your audience<\/b><\/span><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">, as well as <\/span><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\"><b>push customer loyalty.<\/b><\/span><\/p><p><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/b><\/p><p><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/b><\/p><p><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">SmartPixels<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\"> has the right metaverse equipment to create<\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"> high-quality 3D NFTs<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">, personalize your digital offers and create a<\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"> choice of various assets.<\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\"> Contact us today for a <\/span><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">demo <\/b><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">and let us get your virtual world up and running before the competitors do.\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f4f8c6 elementor-widget elementor-widget-spacer\" data-id=\"9f4f8c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4619486 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4619486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.smartpixels.fr\/nft-metaverse\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more about our NFTs solutions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50d0108 elementor-widget elementor-widget-spacer\" data-id=\"50d0108\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29bb21c elementor-widget elementor-widget-spacer\" data-id=\"29bb21c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-770c461 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"770c461\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.smartpixels.fr\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a demo on your product<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-219874f elementor-widget elementor-widget-spacer\" data-id=\"219874f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1464088 elementor-widget elementor-widget-spacer\" data-id=\"1464088\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49b96af elementor-widget elementor-widget-spacer\" data-id=\"49b96af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2842dce elementor-widget elementor-widget-text-editor\" data-id=\"2842dce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a style=\"font-size: 20px; font-weight: 400; font-family: helvetica, arial, sans-serif; background-color: #ffffff; color: #b71531;\" href=\"https:\/\/www.smartpixels.fr\/fr\/blog\/\">&lt; Retour au blog<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58e5387 elementor-widget elementor-widget-spacer\" data-id=\"58e5387\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d22621 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"7d22621\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:43,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22307 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-product-configurator-ecommerce tag-3d-product-configurators tag-3d-product-renderings tag-3d-renderings-for-ecommerce tag-product-customization-experience\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/the-importance-of-3d-configurators-for-customer-experience-in-the-luxury-industry\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"160\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-300x160.png\" class=\"attachment-medium size-medium wp-image-22312\" alt=\"churchs shoes\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-300x160.png 300w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-1024x544.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-768x408.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-18x10.png 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes.png 1247w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/the-importance-of-3d-configurators-for-customer-experience-in-the-luxury-industry\/\" target=&quot;_blank&quot;>\n\t\t\t\tThe importance of 3D configurators for customer experience in the luxury industry\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t17 f\u00e9vrier 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The importance of 3D configurators for customer experience in the luxury industry Table of Contents In the luxury industry, where attention to detail, exclusivity, and<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/the-importance-of-3d-configurators-for-customer-experience-in-the-luxury-industry\/\" aria-label=\"En savoir plus sur The importance of 3D configurators for customer experience in the luxury industry\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-18719 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce tag-3d-visual\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/3-benefits-adopting-3d-rendering-vs-2d\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-570x570.png\" class=\"attachment-medium size-medium wp-image-18721\" alt=\"Header with a 2D visual and 3D rendering of a Globe Trotter suitcase\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/3-benefits-adopting-3d-rendering-vs-2d\/\" target=&quot;_blank&quot;>\n\t\t\t\t3 benefits to adopting 3D rendering vs 2D\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t20 juin 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>3D rendering vs 2D: what are the benefits of one over the other? Table of Contents 3D rendering offers a significant leap in realism compared<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/3-benefits-adopting-3d-rendering-vs-2d\/\" aria-label=\"En savoir plus sur 3 benefits to adopting 3D rendering vs 2D\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17181 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-product-configurator-ecommerce tag-3d-renderings-for-ecommerce tag-sustainable-3d\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/how-do-3d-product-configurators-reduce-e-commerce-returns\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--570x570.png\" class=\"attachment-medium size-medium wp-image-15215\" alt=\"Configurateur de produit 3D pour reduire les retours\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/how-do-3d-product-configurators-reduce-e-commerce-returns\/\" target=&quot;_blank&quot;>\n\t\t\t\tRevolutionizing e-commerce returns with 3D Product Configurators\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t5 avril 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>How do 3D product configurators reduce e-commerce returns? Table of Contents Overview of e-commerce product returns % of people who claim to retunr their online<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/how-do-3d-product-configurators-reduce-e-commerce-returns\/\" aria-label=\"En savoir plus sur Revolutionizing e-commerce returns with 3D Product Configurators\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16964 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce tag-augmented-reality-for-e-commerce tag-product-customization-experience\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/omnichannel-strategy-the-keys-to-a-successful-experience\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-570x570.png\" class=\"attachment-medium size-medium wp-image-15431\" alt=\"Rendus 3D pour strat\u00e9gie omnicanale\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/omnichannel-strategy-the-keys-to-a-successful-experience\/\" target=&quot;_blank&quot;>\n\t\t\t\tDecoding the essentials of an effective omnichannel strategy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t7 mars 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Omnichannel strategy: the keys to a successful experience Chlo\u00e9 Tokyo store with a personalization experience created by SmartPixels The global pandemic has forced brands around<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/omnichannel-strategy-the-keys-to-a-successful-experience\/\" aria-label=\"En savoir plus sur Decoding the essentials of an effective omnichannel strategy\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16003 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce tag-augmented-reality-for-e-commerce\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/how-ar-helps-luxury-brands-to-build-immersive-experiences\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-570x570.png\" class=\"attachment-medium size-medium wp-image-16025\" alt=\"Augmented Reality solution developed by SmartPixels\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/how-ar-helps-luxury-brands-to-build-immersive-experiences\/\" target=&quot;_blank&quot;>\n\t\t\t\tHow AR helps luxury brands to build immersive experiences\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t5 d\u00e9cembre 2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>How AR helps luxury brands to build immersive experiences What is Augmented Reality? Augmented Reality solution by SmartPixels Augmented Reality is a technology that enables<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/how-ar-helps-luxury-brands-to-build-immersive-experiences\/\" aria-label=\"En savoir plus sur How AR helps luxury brands to build immersive experiences\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15932 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/deep-dive-into-gltf-file-format\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-570x570.png\" class=\"attachment-medium size-medium wp-image-15955\" alt=\"Realt\u00e0 Aumentata\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/deep-dive-into-gltf-file-format\/\" target=&quot;_blank&quot;>\n\t\t\t\tDeep-dive into glTF file format\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t30 novembre 2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Deep-dive into glTF file format During recent years, the glTF file format\u00a0has gained more and more prominence, due to its functionality and the wide variety<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/deep-dive-into-gltf-file-format\/\" aria-label=\"En savoir plus sur Deep-dive into glTF file format\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>5 Lessons Learned from Brands Successfully Using NFTS SUPERGUCCI x SUPERPLASTIC collaboration resulted in SUPERGUCCI NFTs Blockchain technology has been advancing very fast in the recent past. The market has moved from fungible to non-fungible tokens to create value for their brands. This cryptographic asset based on blockchain technology comes with unique identification codes and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12183,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[58,375],"tags":[388,196],"class_list":["post-12150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-en","tag-nfts-metaverse","tag-product-customization-experience"],"jetpack_featured_media_url":"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/SUPERGUCCI-NFT.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/12150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/comments?post=12150"}],"version-history":[{"count":46,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/12150\/revisions"}],"predecessor-version":[{"id":13499,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/12150\/revisions\/13499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/media\/12183"}],"wp:attachment":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/media?parent=12150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/categories?post=12150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/tags?post=12150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}