{"id":12821,"date":"2022-06-22T12:10:54","date_gmt":"2022-06-22T10:10:54","guid":{"rendered":"https:\/\/www.smartpixels.fr\/?p=12821"},"modified":"2022-08-09T17:41:12","modified_gmt":"2022-08-09T15:41:12","slug":"nfts-et-luxe-quelle-strategie-adopter","status":"publish","type":"post","link":"https:\/\/www.smartpixels.fr\/fr\/nfts-et-luxe-quelle-strategie-adopter\/","title":{"rendered":"NFTs et luxe : quelle strat\u00e9gie adopter ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12821\" class=\"elementor elementor-12821\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f23a7db elementor-section-full_width elementor-section-stretched elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"f23a7db\" data-element_type=\"section\" data-e-type=\"section\" 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menu-item-1200\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/careers\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Join the team<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1245\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/news-and-press\/\" class=\"elementor-sub-item\" tabindex=\"-1\">In The News<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1189\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/contact-us\/\" class=\"elementor-item\" tabindex=\"-1\">Contact Us<\/a><\/li>\n<li class=\"trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher menu-item-has-children current-language-menu-item menu-item-21929\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/12821#TRPLINKPROCESSED\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\"><span data-no-translation><img decoding=\"async\" class=\"trp-flag-image\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/fr_FR.png\" width=\"18\" height=\"12\" alt=\"fr_FR\" title=\"French\"><span class=\"trp-ls-language-name\">FR<\/span><\/span><\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher current-language-menu-item menu-item-21932\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/12821#TRPLINKPROCESSED\" class=\"elementor-sub-item elementor-item-anchor\" tabindex=\"-1\"><span data-no-translation><img decoding=\"async\" class=\"trp-flag-image\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/en_US.png\" width=\"18\" height=\"12\" alt=\"en_US\" title=\"English\"><span class=\"trp-ls-language-name\">EN<\/span><\/span><\/a><\/li>\n\t<li class=\"trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher current-language-menu-item menu-item-21930\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/12821#TRPLINKPROCESSED\" class=\"elementor-sub-item elementor-item-anchor\" tabindex=\"-1\"><span data-no-translation><img decoding=\"async\" class=\"trp-flag-image\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/it_IT.png\" width=\"18\" height=\"12\" alt=\"it_IT\" title=\"Italian\"><span class=\"trp-ls-language-name\">IT<\/span><\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbc85fb elementor-widget elementor-widget-spacer\" data-id=\"fbc85fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dbfdaa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4dbfdaa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1ebc0b\" data-id=\"f1ebc0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe55b88 elementor-widget elementor-widget-spacer\" data-id=\"fe55b88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6d8edb elementor-widget elementor-widget-heading\" data-id=\"d6d8edb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">NFTs et luxe : quelle strat\u00e9gie adopter ?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98e3e36 elementor-widget elementor-widget-spacer\" data-id=\"98e3e36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-984f5fa elementor-widget elementor-widget-spacer\" data-id=\"984f5fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4888099 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4888099\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90c4f58\" data-id=\"90c4f58\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cab0882 elementor-widget elementor-widget-image\" data-id=\"cab0882\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"537\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/Metaverse-fashion-week-min-1-768x537.jpg\" class=\"attachment-medium_large size-medium_large wp-image-13007\" alt=\"Metaverse Fashion week\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/Metaverse-fashion-week-min-1-768x537.jpg 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/Metaverse-fashion-week-min-1-1024x717.jpg 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/Metaverse-fashion-week-min-1-18x12.jpg 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/Metaverse-fashion-week-min-1.jpg 1532w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Dolce &amp; Gabbana Fashion Week  dans le M\u00e9tavers<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac9c459 elementor-widget elementor-widget-spacer\" data-id=\"ac9c459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cf73be elementor-widget elementor-widget-text-editor\" data-id=\"3cf73be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><b>SmartPixels <\/b>a eu l&#8217;occasion d&#8217;interviewer <strong><a href=\"https:\/\/www.linkedin.com\/in\/nathalie-lemonnier-a3b06a1\/\" target=\"_blank\" rel=\"noopener\">Nathalie Lemonnier<\/a><\/strong>, fondatrice de <strong><a href=\"https:\/\/lemonthink.fr\/\" target=\"_blank\" rel=\"noopener\">Lemon Think<\/a><\/strong>, une soci\u00e9t\u00e9 de <strong>conseil<\/strong> accompagnant les <strong>marques<\/strong> de <strong>luxe<\/strong> dans leurs <strong>strat\u00e9gies digitales<\/strong> et relation client.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Nathalie Lemonnier nous donne un aper\u00e7u de la <strong>mani\u00e8re<\/strong> dont les <strong>marques<\/strong> de <strong>mode<\/strong> et de <strong>luxe<\/strong> peuvent <strong>aborder<\/strong> avec succ\u00e8s les strat\u00e9gies autour des <strong>NFTs<\/strong> et leur entr\u00e9e dans le <strong>M\u00e9tavers<\/strong>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e017258 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e017258\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed2a082\" data-id=\"ed2a082\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-454bc22 elementor-widget elementor-widget-spacer\" data-id=\"454bc22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9d8413 elementor-widget elementor-widget-heading\" data-id=\"f9d8413\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NFTs et M\u00e9tavers : quelle relation avec l'industrie du luxe?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dbc40f elementor-widget elementor-widget-spacer\" data-id=\"3dbc40f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e74a3b0 elementor-widget elementor-widget-image\" data-id=\"e74a3b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/Guerlain-min-768x768.jpg\" class=\"attachment-medium_large size-medium_large wp-image-13012\" alt=\"Guerlain&#039;s NFT Cryptobees\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/Guerlain-min-768x768.jpg 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/Guerlain-min-570x570.jpg 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/Guerlain-min-150x150.jpg 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/Guerlain-min-12x12.jpg 12w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/Guerlain-min-270x270.jpg 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/Guerlain-min-370x370.jpg 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/Guerlain-min-80x80.jpg 80w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/Guerlain-min.jpg 828w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Guerlain\u2019s Cryptobees NFTs<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f20d50c elementor-widget elementor-widget-spacer\" data-id=\"f20d50c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5acb44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5acb44\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69fc677\" data-id=\"69fc677\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-898dc87 elementor-widget elementor-widget-text-editor\" data-id=\"898dc87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">L&#8217;industrie du <strong>luxe<\/strong> semble avoir mis le cap sur le <strong>M\u00e9tavers <\/strong>\u00e0 travers plusieurs initiatives. Ces derniers temps, les <strong>drops NFTs<\/strong>, les activations dans le <strong>M\u00e9tavers<\/strong>, et les collaborations de <strong>NFTs<\/strong> entre les artistes et les marques ne cessent de se multiplier. S&#8217;agit-il enfin de la convergence entre le <strong>luxe<\/strong> et l&#8217;<strong>innovation<\/strong> <strong>technologique<\/strong>, que les deux secteurs recherchent depuis longtemps ?<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">L&#8217;arriv\u00e9e des <strong>NFTs<\/strong> a boulevers\u00e9 les id\u00e9es re\u00e7ues sur l&#8217;univers num\u00e9rique. En effet, les NFTs ont introduit le concept de <strong>raret\u00e9<\/strong> et de <strong>propri\u00e9t\u00e9<\/strong> dans le monde digital, qui \u00e9tait auparavant connu pour sa <strong>profusion<\/strong> et son c\u00f4t\u00e9 <strong>universel<\/strong>.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Quant au <strong>M\u00e9tavers<\/strong>, il repr\u00e9sente un e<strong>space virtuel<\/strong> interactif o\u00f9 les visiteurs peuvent vivre des <strong>exp\u00e9riences<\/strong>, rejoindre des <strong>communaut\u00e9s<\/strong>, d\u00e9couvrir les <strong>produits<\/strong> et les <strong>services<\/strong> des marques en <strong>3D<\/strong>.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Les NFTs et les M\u00e9tavers ont plusieurs <strong>points communs<\/strong> avec le secteur du <strong>luxe<\/strong> tels que, la <strong>raret\u00e9<\/strong>, l&#8217;<strong>exclusivit\u00e9<\/strong>, l&#8217;<strong>expression du statut social et<\/strong>\u00a0le <strong>prestige<\/strong>. De nombreuses <strong>maisons<\/strong> ont d\u00e9j\u00e0 exp\u00e9riment\u00e9 cet <strong>univers<\/strong> dans lequel elles semblent \u00e9voluer avec <strong>aisance<\/strong>.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Les <strong>NFTs<\/strong> et les <strong>produits<\/strong> de <strong>luxe<\/strong> ont \u00e9galement un autre \u00e9l\u00e9ment en commun : ils suscitent l&#8217;<strong>enthousiasme<\/strong> lors de leur lancement. Tous deux impliquent un <strong>savoir-faire<\/strong> et des <strong>processus cr\u00e9atifs<\/strong> qui n\u00e9cessitent un certain temps de conception et cr\u00e9ent un engouement autour du lancement du produit.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d7f645 elementor-widget elementor-widget-spacer\" data-id=\"3d7f645\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32d2c58 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"32d2c58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.smartpixels.fr\/fr\/nft-metaverse\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrez comment SmartPixels peut vous aider dans la cr\u00e9ation des NFTs<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36b8695 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36b8695\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5223127\" data-id=\"5223127\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebc9091 elementor-widget elementor-widget-spacer\" data-id=\"ebc9091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e935d6a elementor-widget elementor-widget-heading\" data-id=\"e935d6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment r\u00e9inventer le parcours client dans le M\u00e9tavers?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1e00b8 elementor-widget elementor-widget-spacer\" data-id=\"c1e00b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d843aa1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d843aa1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ca1198\" data-id=\"8ca1198\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f6119b elementor-widget elementor-widget-image\" data-id=\"8f6119b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1143\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/How-the-metaverse-is-putting-its-stamp-on-the-runway-at-Fashion-Week-2-min-768x1143.png\" class=\"attachment-medium_large size-medium_large wp-image-13016\" alt=\"Robe NFT pour la M\u00e9tavers Fashion Week\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/How-the-metaverse-is-putting-its-stamp-on-the-runway-at-Fashion-Week-2-min-768x1143.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/How-the-metaverse-is-putting-its-stamp-on-the-runway-at-Fashion-Week-2-min-688x1024.png 688w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/How-the-metaverse-is-putting-its-stamp-on-the-runway-at-Fashion-Week-2-min-8x12.png 8w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/How-the-metaverse-is-putting-its-stamp-on-the-runway-at-Fashion-Week-2-min.png 1000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">NFTs de luxe comme v\u00eatements virtuels au M\u00e9tavers Fashion Week<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8cd534 elementor-widget elementor-widget-spacer\" data-id=\"d8cd534\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-826d4ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"826d4ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4931d1b\" data-id=\"4931d1b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d178c2 elementor-widget elementor-widget-text-editor\" data-id=\"2d178c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Le <strong>quotidien<\/strong> des consommateurs est d\u00e9j\u00e0 impr\u00e9gn\u00e9 par des <strong>\u00e9l\u00e9ments<\/strong> issus du <strong>num\u00e9rique<\/strong>. Il est d\u00e9sormais possible de d\u00e9couvrir des <strong>produits<\/strong> sous forme de <a href=\"https:\/\/www.smartpixels.fr\/fr\/portfolio-de-rendu-produits-en-3d\/\" target=\"_blank\" rel=\"noopener\">visuels produits <strong>3D hyperr\u00e9alistes<\/strong><\/a>, ou de \u00ab <strong>jumeau num\u00e9rique<\/strong> \u00bb, transform\u00e9s en jetons non fongibles (NFTs) et exploit\u00e9es dans le monde virtuel.<\/span><\/p><p>\u00a0<\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">La <strong>clef<\/strong> pour offrir des <strong>exp\u00e9riences riches<\/strong> et <strong>immersives<\/strong> aux clients r\u00e9side dans la <strong>transposition<\/strong> et l&#8217;enrichissement des exp\u00e9riences <strong>physiques<\/strong> dans le monde <strong>virtuel<\/strong>, et dans l&#8217;inclusion d&#8217;<strong>\u00e9l\u00e9ments<\/strong> de la <strong>r\u00e9alit\u00e9<\/strong> dans l&#8217;univers <strong>num\u00e9rique.<\/strong><\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Par exemple, imaginons comment le <strong>parcours<\/strong> d&#8217;un <strong>client<\/strong> peut \u00eatre \u00e9tendu au <strong>M\u00e9tavers<\/strong> :<\/span><\/p><p>\u00a0<\/p><ul><li><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Tout d&#8217;abord, l&#8217;utilisateur d\u00e9couvre une marque dans le M\u00e9tavers.\u00a0<br \/><\/span><\/li><\/ul><p>\u00a0<\/p><ul><li><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Ensuite, il essaie des <strong>produits 3D<\/strong> sous forme de <strong>NFTs<\/strong> via son avatar sur <strong>Roblox<\/strong>, et effectue une <strong>pr\u00e9s\u00e9lection<\/strong>.\u00a0<\/span><\/li><\/ul><p>\u00a0<\/p><ul><li><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Enfin, le client se dirige vers une <strong>boutique<\/strong> de la maison pour acheter le ou les produit(s) d\u00e9couverts dans un <strong>univers virtuel<\/strong>.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13070dd elementor-widget elementor-widget-spacer\" data-id=\"13070dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8aa2891 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8aa2891\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c42711\" data-id=\"2c42711\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc696ad elementor-widget elementor-widget-heading\" data-id=\"cc696ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nComment les marques peuvent-elles transmettre le m\u00eame degr\u00e9 d'\u00e9motions dans le M\u00e9tavers?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b35ce8a elementor-widget elementor-widget-spacer\" data-id=\"b35ce8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edf5540 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"edf5540\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03f14e2\" data-id=\"03f14e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2a9ec7 elementor-widget elementor-widget-image\" data-id=\"d2a9ec7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"960\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/givenchybeauty_288012549_760577408720324_8276462709022124705_n-2-min-768x960.jpg\" class=\"attachment-medium_large size-medium_large wp-image-13013\" alt=\"Givenchy Beauty House sur Roblox\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/givenchybeauty_288012549_760577408720324_8276462709022124705_n-2-min-768x960.jpg 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/givenchybeauty_288012549_760577408720324_8276462709022124705_n-2-min-819x1024.jpg 819w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/givenchybeauty_288012549_760577408720324_8276462709022124705_n-2-min-10x12.jpg 10w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/givenchybeauty_288012549_760577408720324_8276462709022124705_n-2-min.jpg 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Givenchy Beauty House sur Roblox<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71f2e75 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71f2e75\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e00c985\" data-id=\"e00c985\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-930f589 elementor-widget elementor-widget-spacer\" data-id=\"930f589\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce53c29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce53c29\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2d3063\" data-id=\"c2d3063\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-748866f elementor-widget elementor-widget-text-editor\" data-id=\"748866f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Dans l&#8217;<strong>industrie du luxe<\/strong>, la boutique joue un r\u00f4le d\u00e9terminant dans l&#8217;<strong>exp\u00e9rience d&#8217;achat<\/strong>. En outre, il est \u00e9vident que certains \u00e9l\u00e9ments du monde physique sont plus <strong>d\u00e9licats<\/strong> \u00e0 <strong>transf\u00e9rer<\/strong> dans le <strong>monde virtuel.<\/strong><\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Par exemple, une visite en ligne d&#8217;une <strong>Maison de Champagne<\/strong> se verra priv\u00e9e de la <strong>d\u00e9gustation<\/strong>, \u00e9tape fondamentale. Il semble donc pertinent de se demander comment les marques peuvent obtenir le maximum des deux mondes par l&#8217;exploitation de leurs <strong>strat\u00e9gies omnicanales<\/strong>. Selon <strong>Nathalie Lemonnier<\/strong>, la clef du <strong>succ\u00e8s<\/strong> r\u00e9side dans la <strong>combinaison<\/strong> des mondes <strong>r\u00e9el<\/strong> et <strong>num\u00e9rique<\/strong>.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">&#8220;Au-del\u00e0 de la d\u00e9couverte des produits, nous pouvons compter sur les maisons pour r\u00e9inventer l\u2019exp\u00e9rience client en apportant des \u00e9l\u00e9ments tant\u00f4t r\u00e9els, tant\u00f4t virtuels selon les touchpoints utilis\u00e9s par les clients dans leur parcours omnicanal.&#8221; &#8211; Nathalie Lemonnier, fondatrice de Lemon Think<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12118a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12118a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2791e5f\" data-id=\"2791e5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1423c3e elementor-widget elementor-widget-text-editor\" data-id=\"1423c3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Ainsi la <strong>r\u00e9alit\u00e9 augment\u00e9e<\/strong> permet aux marques de cr\u00e9er un <strong>environnement virtuel<\/strong> o\u00f9 les clients peuvent vivre des exp\u00e9riences <strong>hautement immersives.<\/strong> Tout au long de leur parcours, les utilisateurs sont entour\u00e9s d&#8217;\u00e9l\u00e9ments impr\u00e9gn\u00e9s de l&#8217;ADN de la marque, ils peuvent \u00e9galement \u00eatre invit\u00e9s \u00e0 \u00ab <strong>co-cr\u00e9er<\/strong> \u00bb avec la marque via la <strong>personnalisation<\/strong> d\u2019un <strong>produit.<\/strong><\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Globalement, l&#8217;usage de la <strong>r\u00e9alit\u00e9 augment\u00e9e<\/strong> et des <strong>visuels 3D<\/strong> dans le <strong>M\u00e9tavers<\/strong> permettent de <strong>d\u00e9mocratiser<\/strong> l&#8217;<strong>exp\u00e9rience client<\/strong> et de toucher un vaste panel de <strong>clients potentiels.<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1872259 elementor-widget elementor-widget-spacer\" data-id=\"1872259\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e12656e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e12656e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a1e1b7\" data-id=\"9a1e1b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd59898 elementor-widget elementor-widget-heading\" data-id=\"bd59898\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les NFTs et leur r\u00f4le dans l'enrichissement de l'exp\u00e9rience\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61aba5a elementor-widget elementor-widget-spacer\" data-id=\"61aba5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47ae096 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47ae096\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-207a049\" data-id=\"207a049\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2b0132 elementor-widget elementor-widget-image\" data-id=\"f2b0132\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/Sans-titre-4-min-768x768.png\" class=\"attachment-medium_large size-medium_large wp-image-13018\" alt=\"NFT Prada pour la collection Timecapsule\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/Sans-titre-4-min-768x768.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/Sans-titre-4-min-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/Sans-titre-4-min-1024x1024.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/Sans-titre-4-min-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/Sans-titre-4-min-12x12.png 12w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/Sans-titre-4-min-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/Sans-titre-4-min-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/Sans-titre-4-min-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/Sans-titre-4-min-80x80.png 80w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/Sans-titre-4-min.png 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">NFT de la collection Timecapsule de Prada <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b92a6ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b92a6ae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e75f577\" data-id=\"e75f577\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de67aa2 elementor-widget elementor-widget-spacer\" data-id=\"de67aa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1faad4 elementor-widget elementor-widget-text-editor\" data-id=\"b1faad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Le concept des NFTs commence par un <strong>actif num\u00e9rique<\/strong> : celui-ci peut ensuite \u00eatre enregistr\u00e9 dans la <strong>blockchain<\/strong> et transform\u00e9 en NFT.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">NFTs sont des <strong>produits virtuels<\/strong> en <strong>3D<\/strong>, qui peuvent \u00eatre consid\u00e9r\u00e9s comme de nouvelles cr\u00e9ations. Leur r\u00f4le au sein de la strat\u00e9gie des marques est en constante \u00e9volution : le volume des ventes de <strong>NFTs<\/strong> a atteint <strong>2,5 milliards<\/strong> de dollars au premier semestre 2021 [1].<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><strong>Les NFTs <\/strong>peuvent aussi \u00eatre consid\u00e9r\u00e9s comme des <strong>objets de collection<\/strong> modernes et sont susceptibles d&#8217;\u00eatre <strong>accumul\u00e9s<\/strong>. Par exemple, les <strong>NFTs<\/strong> en <strong>3D<\/strong> sign\u00e9s par des maisons de luxe associ\u00e9es \u00e0 des <strong>cr\u00e9ateurs<\/strong> conf\u00e8rent une plus grande <strong>valeur<\/strong> aux clients et augmentent le <strong>prestige<\/strong> des marques elles-m\u00eames.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Dans l\u2019<strong>univers du luxe<\/strong>, les clients peuvent acheter un <strong>produit physique<\/strong> et en obtenir une copie num\u00e9rique (&#8220;<strong>jumeau<\/strong> <strong>num\u00e9rique<\/strong>&#8220;) dans un format de <strong>rendu 3D<\/strong>. Ils peuvent l&#8217;utiliser pour enrichir leur <strong>univers virtuel<\/strong> dans le <strong>M\u00e9tavers<\/strong>, en enrichissant la <strong>garde-robe<\/strong> de leur <strong>avatar<\/strong> par exemple. La repr\u00e9sentation statutaire se transpose alors dans l\u2019univers virtuel.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Cette opportunit\u00e9 prend de l\u2019ampleur : <strong>70 %<\/strong> des <strong>consommateurs<\/strong> aux <strong>\u00c9tats-Unis<\/strong>, de la <strong>g\u00e9n\u00e9ration Z<\/strong> \u00e0 la g\u00e9n\u00e9ration <strong>X<\/strong>, consid\u00e8rent que leur identit\u00e9 num\u00e9rique est extr\u00eamement importante [2].<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5ea265 elementor-widget elementor-widget-spacer\" data-id=\"c5ea265\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4bb5bd elementor-widget elementor-widget-heading\" data-id=\"b4bb5bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 recommandations que les marques devraient suivre pour prosp\u00e9rer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d6b727 elementor-widget elementor-widget-spacer\" data-id=\"6d6b727\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-015f300 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"015f300\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8779986\" data-id=\"8779986\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb212c9 elementor-widget elementor-widget-image\" data-id=\"cb212c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-24-min-1-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12998\" alt=\"3D digital collectible realized by SmartPixels\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-24-min-1-768x432.jpg 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-24-min-1-1024x576.jpg 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-24-min-1-1536x864.jpg 1536w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-24-min-1-18x10.jpg 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-24-min-1.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Rendu 3D r\u00e9alis\u00e9 par SmartPixels pour un parfum Paco Rabanne <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42b7748 elementor-widget elementor-widget-spacer\" data-id=\"42b7748\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8a1139 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8a1139\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94c8933\" data-id=\"94c8933\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37537e5 elementor-widget elementor-widget-text-editor\" data-id=\"37537e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><strong>1. Lancez de nouvelles exp\u00e9riences<\/strong> : concevez un environnement interactif en 3D qui donne de la valeur \u00e0 votre audience et facilite la cr\u00e9ation de diff\u00e9rentes exp\u00e9riences. Au sein de cet environnement, une option de configuration du produit peut \u00eatre int\u00e9gr\u00e9e pour stimuler l&#8217;engagement du consommateur et am\u00e9liorer le contenu g\u00e9n\u00e9r\u00e9 par l&#8217;utilisateur. SmartPixels est expert en exp\u00e9riences de personnalisation produits, n&#8217;h\u00e9sitez pas \u00e0 prendre contact avec l&#8217;\u00e9quipe !<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p style=\"font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-family: Helvetica, sans-serif;\"><span style=\"font-size: medium; font-family: helvetica, arial, sans-serif;\"><span style=\"font-weight: 600;\">2. Se concentrer sur la cr\u00e9ation d&#8217;une communaut\u00e9<\/span>\u00a0: en parlant de Web 3.0 et de M\u00e9tavers, la communaut\u00e9 est au c\u0153ur de l&#8217;exp\u00e9rience. Des conversions aux conversations, la relation entre la marque et le client a \u00e9volu\u00e9. De plus, les NFTs et le M\u00e9tavers du Web 3.0 permettent \u00e0 chaque membre de la communaut\u00e9 de vivre une exp\u00e9rience individuelle et extr\u00eamement personnalis\u00e9e.<\/span><\/p><p style=\"font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-family: Helvetica, sans-serif;\">\u00a0<\/p><p style=\"font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-family: Helvetica, sans-serif;\"><span style=\"font-size: medium; font-family: helvetica, arial, sans-serif;\">\u00a0<\/span><\/p><p style=\"font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-family: Helvetica, sans-serif;\"><span style=\"font-size: medium; font-family: helvetica, arial, sans-serif;\"><span style=\"font-weight: 600;\">3. \u00c9laborer une strat\u00e9gie sur mesure<\/span>\u00a0: il est essentiel de concevoir une strat\u00e9gie qui permette \u00e0 votre marque de trouver un \u00e9cho aupr\u00e8s de la communaut\u00e9 cible tout en conservant votre ADN et vos valeurs intacts. SmartPixels vous permet d&#8217;offrir aux clients une interaction hautement individualis\u00e9e, ce qui est particuli\u00e8rement important pour les utilisateurs de la g\u00e9n\u00e9ration Z qui ont un grand besoin d&#8217;unicit\u00e9.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37cb91d elementor-widget elementor-widget-spacer\" data-id=\"37cb91d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4f037d elementor-widget elementor-widget-spacer\" data-id=\"f4f037d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-545d238 elementor-widget elementor-widget-heading\" data-id=\"545d238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Regardez l'interview avec Nathalie ! <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-771a86b elementor-widget elementor-widget-spacer\" data-id=\"771a86b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2af16bc elementor-widget elementor-widget-video\" data-id=\"2af16bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/737943047?color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d76cc8c elementor-widget elementor-widget-spacer\" data-id=\"d76cc8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eae600c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eae600c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9fe656f\" data-id=\"9fe656f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28dc971 elementor-widget elementor-widget-spacer\" data-id=\"28dc971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2710813 elementor-widget elementor-widget-testimonial\" data-id=\"2710813\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/lemonthink.fr\/\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"923\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/Nathalie-Lemonnier-e1655996979427-768x923.png\" class=\"attachment-medium_large size-medium_large wp-image-12951\" alt=\"\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/Nathalie-Lemonnier-e1655996979427-768x923.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/Nathalie-Lemonnier-e1655996979427-852x1024.png 852w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/Nathalie-Lemonnier-e1655996979427-10x12.png 10w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/Nathalie-Lemonnier-e1655996979427.png 996w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-testimonial-name\" href=\"https:\/\/lemonthink.fr\/\" target=\"_blank\" rel=\"nofollow\">Interview de Nathalie Lemonnier<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-testimonial-job\" href=\"https:\/\/lemonthink.fr\/\" target=\"_blank\" rel=\"nofollow\">Fondatrice de Lemon Think<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d787415 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d787415\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4050e46\" data-id=\"4050e46\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5be6585 elementor-widget elementor-widget-spacer\" data-id=\"5be6585\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7f938c elementor-widget elementor-widget-text-editor\" data-id=\"c7f938c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>*<\/em>Sources:<\/p><p>Interview de Nathalie Lemonnier, fondatrice de Lemon Think<\/p><p><em>[1] https:\/\/luxus-plus.com\/en\/nft-sales-volume-reaches-2-5-billion-in-the-first-half-of-2021\/.<\/em><\/p><p><em>[2] https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/state-of-fashion<\/em><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02dd98b elementor-widget elementor-widget-spacer\" data-id=\"02dd98b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b73ade9 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b73ade9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.smartpixels.fr\/fr\/contactez-nous\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous pour une d\u00e9mo ! <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f47e9af elementor-widget elementor-widget-spacer\" data-id=\"f47e9af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce17309 elementor-widget elementor-widget-spacer\" data-id=\"ce17309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84f62af elementor-widget elementor-widget-spacer\" data-id=\"84f62af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fdd11ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fdd11ce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e320f1\" data-id=\"0e320f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-083c79f elementor-widget elementor-widget-text-editor\" data-id=\"083c79f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a style=\"font-size: 20px; font-weight: 400; font-family: helvetica, arial, sans-serif; background-color: #ffffff; color: #b71531;\" href=\"https:\/\/www.smartpixels.fr\/blog\/\" data-wplink-edit=\"true\">&lt; Retour au blog<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc1bd5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc1bd5c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4739ff5\" data-id=\"4739ff5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4b2e33 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"b4b2e33\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:43,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22307 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-product-configurator-ecommerce tag-3d-product-configurators tag-3d-product-renderings tag-3d-renderings-for-ecommerce tag-product-customization-experience\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/the-importance-of-3d-configurators-for-customer-experience-in-the-luxury-industry\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"160\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-300x160.png\" class=\"attachment-medium size-medium wp-image-22312\" alt=\"churchs shoes\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-300x160.png 300w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-1024x544.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-768x408.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-18x10.png 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes.png 1247w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/the-importance-of-3d-configurators-for-customer-experience-in-the-luxury-industry\/\" target=&quot;_blank&quot;>\n\t\t\t\tThe importance of 3D configurators for customer experience in the luxury industry\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t17 f\u00e9vrier 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The importance of 3D configurators for customer experience in the luxury industry Table of Contents In the luxury industry, where attention to detail, exclusivity, and<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/the-importance-of-3d-configurators-for-customer-experience-in-the-luxury-industry\/\" aria-label=\"En savoir plus sur The importance of 3D configurators for customer experience in the luxury industry\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-18719 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce tag-3d-visual\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/3-benefits-adopting-3d-rendering-vs-2d\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-570x570.png\" class=\"attachment-medium size-medium wp-image-18721\" alt=\"Header with a 2D visual and 3D rendering of a Globe Trotter suitcase\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/3-benefits-adopting-3d-rendering-vs-2d\/\" target=&quot;_blank&quot;>\n\t\t\t\t3 benefits to adopting 3D rendering vs 2D\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t20 juin 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>3D rendering vs 2D: what are the benefits of one over the other? Table of Contents 3D rendering offers a significant leap in realism compared<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/3-benefits-adopting-3d-rendering-vs-2d\/\" aria-label=\"En savoir plus sur 3 benefits to adopting 3D rendering vs 2D\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17181 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-product-configurator-ecommerce tag-3d-renderings-for-ecommerce tag-sustainable-3d\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/how-do-3d-product-configurators-reduce-e-commerce-returns\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--570x570.png\" class=\"attachment-medium size-medium wp-image-15215\" alt=\"Configurateur de produit 3D pour reduire les retours\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/how-do-3d-product-configurators-reduce-e-commerce-returns\/\" target=&quot;_blank&quot;>\n\t\t\t\tRevolutionizing e-commerce returns with 3D Product Configurators\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t5 avril 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>How do 3D product configurators reduce e-commerce returns? Table of Contents Overview of e-commerce product returns % of people who claim to retunr their online<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/how-do-3d-product-configurators-reduce-e-commerce-returns\/\" aria-label=\"En savoir plus sur Revolutionizing e-commerce returns with 3D Product Configurators\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16964 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce tag-augmented-reality-for-e-commerce tag-product-customization-experience\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/omnichannel-strategy-the-keys-to-a-successful-experience\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-570x570.png\" class=\"attachment-medium size-medium wp-image-15431\" alt=\"Rendus 3D pour strat\u00e9gie omnicanale\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/omnichannel-strategy-the-keys-to-a-successful-experience\/\" target=&quot;_blank&quot;>\n\t\t\t\tDecoding the essentials of an effective omnichannel strategy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t7 mars 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Omnichannel strategy: the keys to a successful experience Chlo\u00e9 Tokyo store with a personalization experience created by SmartPixels The global pandemic has forced brands around<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/omnichannel-strategy-the-keys-to-a-successful-experience\/\" aria-label=\"En savoir plus sur Decoding the essentials of an effective omnichannel strategy\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16003 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce tag-augmented-reality-for-e-commerce\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/how-ar-helps-luxury-brands-to-build-immersive-experiences\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-570x570.png\" class=\"attachment-medium size-medium wp-image-16025\" alt=\"Augmented Reality solution developed by SmartPixels\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/how-ar-helps-luxury-brands-to-build-immersive-experiences\/\" target=&quot;_blank&quot;>\n\t\t\t\tHow AR helps luxury brands to build immersive experiences\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t5 d\u00e9cembre 2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>How AR helps luxury brands to build immersive experiences What is Augmented Reality? Augmented Reality solution by SmartPixels Augmented Reality is a technology that enables<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/how-ar-helps-luxury-brands-to-build-immersive-experiences\/\" aria-label=\"En savoir plus sur How AR helps luxury brands to build immersive experiences\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15932 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/deep-dive-into-gltf-file-format\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-570x570.png\" class=\"attachment-medium size-medium wp-image-15955\" alt=\"Realt\u00e0 Aumentata\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/deep-dive-into-gltf-file-format\/\" target=&quot;_blank&quot;>\n\t\t\t\tDeep-dive into glTF file format\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t30 novembre 2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Deep-dive into glTF file format During recent years, the glTF file format\u00a0has gained more and more prominence, due to its functionality and the wide variety<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/deep-dive-into-gltf-file-format\/\" aria-label=\"En savoir plus sur Deep-dive into glTF file format\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>NFTs et luxe : quelle strat\u00e9gie adopter ? Dolce &amp; Gabbana Fashion Week dans le M\u00e9tavers SmartPixels a eu l&#8217;occasion d&#8217;interviewer Nathalie Lemonnier, fondatrice de Lemon Think, une soci\u00e9t\u00e9 de conseil accompagnant les marques de luxe dans leurs strat\u00e9gies digitales et relation client. \u00a0 Nathalie Lemonnier nous donne un aper\u00e7u de la mani\u00e8re dont les [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12870,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[58,376],"tags":[399,394],"class_list":["post-12821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-fr","tag-nfts-et-metavers","tag-realite-augmentee-pour-le-e-commerce"],"jetpack_featured_media_url":"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/Metaverse-Fashion-week.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/12821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/comments?post=12821"}],"version-history":[{"count":92,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/12821\/revisions"}],"predecessor-version":[{"id":14303,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/12821\/revisions\/14303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/media\/12870"}],"wp:attachment":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/media?parent=12821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/categories?post=12821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/tags?post=12821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}