{"id":13274,"date":"2022-07-11T18:46:24","date_gmt":"2022-07-11T16:46:24","guid":{"rendered":"https:\/\/www.smartpixels.fr\/?p=13274"},"modified":"2022-07-12T11:16:38","modified_gmt":"2022-07-12T09:16:38","slug":"why-it-is-worth-investing-in-shoe-virtual-try-on","status":"publish","type":"post","link":"https:\/\/www.smartpixels.fr\/fr\/why-it-is-worth-investing-in-shoe-virtual-try-on\/","title":{"rendered":"Why it is worth investing in shoe virtual try-on?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13274\" class=\"elementor elementor-13274\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b38306 elementor-section-full_width elementor-section-stretched elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"9b38306\" data-element_type=\"section\" data-e-type=\"section\" 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class=\"trp-flag-image\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/fr_FR.png\" width=\"18\" height=\"12\" alt=\"fr_FR\" title=\"French\"><span class=\"trp-ls-language-name\">FR<\/span><\/span><\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher current-language-menu-item menu-item-21932\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/13274#TRPLINKPROCESSED\" class=\"elementor-sub-item elementor-item-anchor\" tabindex=\"-1\"><span data-no-translation><img decoding=\"async\" class=\"trp-flag-image\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/en_US.png\" width=\"18\" height=\"12\" alt=\"en_US\" title=\"English\"><span class=\"trp-ls-language-name\">EN<\/span><\/span><\/a><\/li>\n\t<li class=\"trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher current-language-menu-item menu-item-21930\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/13274#TRPLINKPROCESSED\" class=\"elementor-sub-item elementor-item-anchor\" tabindex=\"-1\"><span data-no-translation><img decoding=\"async\" class=\"trp-flag-image\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/it_IT.png\" width=\"18\" height=\"12\" alt=\"it_IT\" title=\"Italian\"><span class=\"trp-ls-language-name\">IT<\/span><\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2b2840 elementor-widget elementor-widget-spacer\" data-id=\"f2b2840\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48dd05a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48dd05a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6d5f5a\" data-id=\"f6d5f5a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-174fb15 elementor-widget elementor-widget-spacer\" data-id=\"174fb15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aeeae09 elementor-widget elementor-widget-heading\" data-id=\"aeeae09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Why is it worth investing in shoe virtual try-on?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd5c33 elementor-widget elementor-widget-spacer\" data-id=\"7cd5c33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62a0085 elementor-widget elementor-widget-spacer\" data-id=\"62a0085\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-312d0b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"312d0b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03d2154\" data-id=\"03d2154\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74539e8 elementor-widget elementor-widget-image\" data-id=\"74539e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Frequent-AR-consumers-min-768x768.png\" class=\"attachment-medium_large size-medium_large wp-image-13281\" alt=\"Frequent AR consumers by age group\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Frequent-AR-consumers-min-768x768.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Frequent-AR-consumers-min-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Frequent-AR-consumers-min-1024x1024.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Frequent-AR-consumers-min-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Frequent-AR-consumers-min-12x12.png 12w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Frequent-AR-consumers-min-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Frequent-AR-consumers-min-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Frequent-AR-consumers-min-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Frequent-AR-consumers-min-80x80.png 80w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Frequent-AR-consumers-min.png 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Frequent AR consumers based on age range <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f6a41d elementor-widget elementor-widget-spacer\" data-id=\"9f6a41d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22cabd7 elementor-widget elementor-widget-heading\" data-id=\"22cabd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Augmented Reality : a rising trend <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-176f9d5 elementor-widget elementor-widget-spacer\" data-id=\"176f9d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-095833c elementor-widget elementor-widget-text-editor\" data-id=\"095833c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">The <strong>e-commerce market<\/strong> is predicted to <strong>increase<\/strong> by roughly<strong> $11 trillion<\/strong> between <strong>2021 and 2025<\/strong> [1].<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">As businesses moved online during the COVID-19 epidemic, the global <strong>digitalization trend<\/strong> increased at a breakneck rate. <\/span><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Due to <strong>lowering barriers<\/strong> to penetrating the sector, <strong>competition<\/strong> is <strong>rising<\/strong>. To illustrate, it is estimated that today there are <strong>12-24 million<\/strong> e-commerce websites worldwide [1].<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Therefore, it is mandatory for brands to invest their resources to gain a distinctive competitive advantage. Solutions are many, but today it is clear how Augmented Reality (AR) and virtual-try-on are in the spotlight.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">According to <strong>Google&#8217;s 2019 AR survey<\/strong>, <strong>66%<\/strong> of people would like to use <strong>Augmented Reality technology<\/strong> to make better <strong>buying decisions<\/strong> [2]. People who buy luxury products tend to spend more time considering their purchases and often use <strong>3D assets<\/strong> and <strong>AR technology<\/strong> to help them decide.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93c4540 elementor-widget elementor-widget-spacer\" data-id=\"93c4540\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acce1b8 elementor-widget elementor-widget-heading\" data-id=\"acce1b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is virtual try-on, and how can it\nbenefit the shoe market? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-614fa1a elementor-widget elementor-widget-spacer\" data-id=\"614fa1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4017cc0 elementor-widget elementor-widget-image\" data-id=\"4017cc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/AR-for-shoes-visuel-blog-post-min-768x768.png\" class=\"attachment-medium_large size-medium_large wp-image-13282\" alt=\"Immagini 3D utilizzate per la Realt\u00e0 Aumentata\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/AR-for-shoes-visuel-blog-post-min-768x768.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/AR-for-shoes-visuel-blog-post-min-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/AR-for-shoes-visuel-blog-post-min-1024x1024.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/AR-for-shoes-visuel-blog-post-min-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/AR-for-shoes-visuel-blog-post-min-12x12.png 12w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/AR-for-shoes-visuel-blog-post-min-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/AR-for-shoes-visuel-blog-post-min-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/AR-for-shoes-visuel-blog-post-min-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/AR-for-shoes-visuel-blog-post-min-80x80.png 80w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/AR-for-shoes-visuel-blog-post-min.png 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Augmented Reality tool for shoes <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3730b7 elementor-widget elementor-widget-spacer\" data-id=\"f3730b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c102146 elementor-widget elementor-widget-text-editor\" data-id=\"c102146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><strong>Virtual try-on<\/strong> is a great use case for <strong>Augmented Reality<\/strong> experiences in <strong>retail<\/strong>. This feature allows shoppers to see how products will look in their homes and on their bodies before purchasing them.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><strong>Augmented Reality<\/strong> allows placing <strong>3D images<\/strong> in <strong>real-world<\/strong> scenarios. <strong>Virtual try-on<\/strong> tools allow you to see how products would look on your body as if you were in a real store.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Among\u00a0all the<strong> shoe sales<\/strong> made online, between <strong>20% and 35%<\/strong> are <strong>returned <\/strong>[3]. Moreover, around <strong>30%<\/strong> of e-commerce buyers reported the main reason for returning goods was the fact that they were<em><strong> \u201cnot as described\u201d <\/strong><\/em>[4].<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">SmartPixels with its<strong> 3D rendering service<\/strong> can support you in implementing a <strong>virtual try-on tool<\/strong> on your <strong>website<\/strong>. In this way, customers will be provided with more information before making their decision.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Don&#8217;t you think that if they could virtually <strong>&#8220;try on their beloved pairs of shoes before they shop&#8221;<\/strong>, it would reduce return rates?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a718249 elementor-widget elementor-widget-spacer\" data-id=\"a718249\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-000803e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"000803e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.smartpixels.fr\/augmented-reality-for-e-commerce\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more about SmartPixels AR solutions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14e69cc elementor-widget elementor-widget-spacer\" data-id=\"14e69cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdecf63 elementor-widget elementor-widget-heading\" data-id=\"cdecf63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Virtual try-on for sneakers by Amazon <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82aeccb elementor-widget elementor-widget-spacer\" data-id=\"82aeccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91749bb elementor-widget elementor-widget-image\" data-id=\"91749bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/AR-Shoes-Amazon-filtre-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-13280\" alt=\"Soluzione di virtual try-on sviluppata da Amazon\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/AR-Shoes-Amazon-filtre-768x512.jpg 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/AR-Shoes-Amazon-filtre-18x12.jpg 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/AR-Shoes-Amazon-filtre.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Virtual try-on filter for shoes by Amazon <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a67a30f elementor-widget elementor-widget-spacer\" data-id=\"a67a30f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a054716 elementor-widget elementor-widget-text-editor\" data-id=\"a054716\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><strong>Augmented Reality<\/strong> and <strong>virtual try-on<\/strong> are most likely to <strong>reshape<\/strong> both the <strong>fashion<\/strong> and <strong>shoe industry.<\/strong><\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">According to research, <strong>shoppers<\/strong> who <strong>interact<\/strong> with <strong>AR<\/strong> and<strong> virtual try-on<\/strong> features are <strong>90% more likely<\/strong> to <strong>convert<\/strong> than those who don&#8217;t [5]. Shoe brands began to understand the potential of these devices. In fact, we&#8217;re already seeing <a href=\"https:\/\/www.smartpixels.fr\/augmented-reality-the-new-frontier-of-e-commerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">relevant examples<\/a> of brands implementing this <strong>technology<\/strong> and using it to <strong>boost conversions.<\/strong><\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">To illustrate, the retail giant <strong>Amazon<\/strong> recently introduced a new <strong>interactive purchase experience<\/strong>. Virtual try-on for shoes employs Augmented Reality technology to project virtual shoes onto any user&#8217;s feet in real-time. Many shoe brands, including New Balance, Adidas, and Puma, rely on this ground-breaking technology.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Each customer will have the chance to<strong> try on<\/strong> any available pair of shoes. Moreover, they can <strong>zoom<\/strong>, <strong>rotate<\/strong> and <strong>visualize<\/strong> the <strong>3D models<\/strong> of their items from a multitude of angles.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa9dcd9 elementor-widget elementor-widget-spacer\" data-id=\"fa9dcd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f2dffb elementor-widget elementor-widget-heading\" data-id=\"1f2dffb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Virtual try-on for shoes: step by step<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcd79bb elementor-widget elementor-widget-spacer\" data-id=\"fcd79bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1517f1e elementor-widget elementor-widget-image\" data-id=\"1517f1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/John-Lobb-virtual-try-on-min-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-13284\" alt=\"Virtual try-on solution by SmartPixels\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/John-Lobb-virtual-try-on-min-768x432.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/John-Lobb-virtual-try-on-min-1024x576.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/John-Lobb-virtual-try-on-min-1536x864.png 1536w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/John-Lobb-virtual-try-on-min-18x10.png 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/John-Lobb-virtual-try-on-min.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Virtual try-on filter for shoes created by SmartPixels<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9ba4e2 elementor-widget elementor-widget-spacer\" data-id=\"f9ba4e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31b91db elementor-widget elementor-widget-text-editor\" data-id=\"31b91db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><b>SmartPixels <\/b>is able to <strong>digitalize<\/strong> all your shoe <strong>collections<\/strong> and realize your <strong>virtual try-on solution<\/strong>.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">With our<strong> 3D configurator<\/strong> <strong>software<\/strong> and <strong>advanced technology,<\/strong> you can easily create a custom <strong>AR experience<\/strong> by following a few simple steps.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">-For instance, we need your <strong>physical<\/strong> items in order to <strong>scan<\/strong> them and realize <strong>3D renderings<\/strong>. Once the digital images are <strong>available<\/strong>, they are integrated into your website, ready to <strong>deliver<\/strong> the <strong>virtual try-on experience<\/strong>.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">-The <strong>final decision<\/strong> on which shoes to buy lies with the consumer. You just need to make sure that your online <strong>catalog<\/strong> (and other <strong>sales channels<\/strong>) have the right selection of shoes.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">-To unlock the <strong>virtual try-on feature<\/strong>, users have to press the <strong>\u201cvirtual-try-on\u201d<\/strong> button. Once this is completed, the smartphone&#8217;s <strong>camera<\/strong> opens automatically. In the last step, shoppers will just need to <strong>point<\/strong> the camera at their feet to show how the pair of shoes fit them!\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a37756 elementor-widget elementor-widget-spacer\" data-id=\"7a37756\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0eaa20c elementor-widget elementor-widget-heading\" data-id=\"0eaa20c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why shoes\u2019 virtual try-on can provide engaging customer experiences<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10f8da1 elementor-widget elementor-widget-spacer\" data-id=\"10f8da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c57485b elementor-widget elementor-widget-image\" data-id=\"c57485b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"353\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Gucci-AR-filter-min-768x353.jpg\" class=\"attachment-medium_large size-medium_large wp-image-13285\" alt=\"Soluzione di virtual try-on sviluppata da Gucci\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Gucci-AR-filter-min-768x353.jpg 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Gucci-AR-filter-min-1024x471.jpg 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Gucci-AR-filter-min-18x8.jpg 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Gucci-AR-filter-min.jpg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Gucci virtual-try on filter for sneakers <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28bb43f elementor-widget elementor-widget-spacer\" data-id=\"28bb43f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17dd7f3 elementor-widget elementor-widget-text-editor\" data-id=\"17dd7f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><strong>Augmented Reality<\/strong> allows customers to <strong>view<\/strong> and <strong>interact<\/strong> with products in a way that is similar to if they were in a physical store. This makes<strong> online shopping<\/strong> more <strong>realistic<\/strong> and enjoyable.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">As <strong>AR technology<\/strong> gets better, retailers may start using it to <strong>engage<\/strong> new groups of <strong>consumers<\/strong> in different ways<\/span><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">The Italian luxury brand <strong>Gucci<\/strong> has developed a technology that allows customers to try on its iconic &#8220;<em>Ace<\/em>&#8221; sneakers using <strong>Augmented Reality<\/strong>. Buyers see a virtual image of the sneakers overlaid on their feet after pointing a smartphone straight down and choosing a shoe style.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Since the <strong>app<\/strong> is able to <strong>track<\/strong> foot <strong>movements<\/strong>, users are able to <strong>visualize<\/strong> the<strong> digital pair of shoes<\/strong> in real-time, from different perspectives.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">SmartPixels is an <strong>expert<\/strong> in\u00a0<a href=\"https:\/\/www.smartpixels.fr\/virtual-photography\/\" target=\"_blank\" rel=\"noopener noreferrer\">interactive 3D product generation and visualization<\/a>. Leveraging SmartPixels <strong>3D renderings software<\/strong>, digital assets can be created and implemented for a variety of uses, including <strong>virtual try-on<\/strong>. Brands can improve <strong>customer satisfaction<\/strong> by letting shoppers see <strong>3D visuals<\/strong> of their products and try them on in real-time.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cf8d4e elementor-widget elementor-widget-spacer\" data-id=\"6cf8d4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfc92f4 elementor-widget elementor-widget-spacer\" data-id=\"dfc92f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40c346c elementor-widget elementor-widget-text-editor\" data-id=\"40c346c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46059fe elementor-widget elementor-widget-text-editor\" data-id=\"46059fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p><em>*<\/em>Sources:<\/p><p>[1] Shopify, the Future of e-commerce 2022<\/p><p>[2] https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/ar-shopping-interest-statistics\/<\/p><p>[3] https:\/\/highheelsdaily.com\/2017\/02\/12\/whats-the-return-rate-for-shoes-purchased-online\/#:~:text=A%20rough%20statistic%20for%20the,every%20three%20to%20five%20sales.<\/p><p>[4] https:\/\/www.emarketer.com\/content\/returns-are-expected-to-be-extra-concentrated-this-holiday-season<\/p><p>[5] https:\/\/www.retailcustomerexperience.com\/articles\/why-retailers-should-embrace-augmented-reality-in-the-wake-of-covid-19\/<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13b84e8 elementor-widget elementor-widget-spacer\" data-id=\"13b84e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b4993c elementor-widget elementor-widget-spacer\" data-id=\"6b4993c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bb12b4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7bb12b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.smartpixels.fr\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a demo on your product<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cf3111 elementor-widget elementor-widget-spacer\" data-id=\"9cf3111\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d23b8e6 elementor-widget elementor-widget-spacer\" data-id=\"d23b8e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dca3a72 elementor-widget elementor-widget-text-editor\" data-id=\"dca3a72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a style=\"font-size: 20px; font-weight: 400; font-family: helvetica, arial, sans-serif; background-color: #ffffff; color: #b71531;\" href=\"https:\/\/www.smartpixels.fr\/blog\/\">&lt; Retour au blog<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b1ccf2 elementor-widget elementor-widget-spacer\" data-id=\"9b1ccf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-958e11a 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data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:43,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22307 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-product-configurator-ecommerce tag-3d-product-configurators tag-3d-product-renderings tag-3d-renderings-for-ecommerce tag-product-customization-experience\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/the-importance-of-3d-configurators-for-customer-experience-in-the-luxury-industry\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"160\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-300x160.png\" class=\"attachment-medium size-medium wp-image-22312\" alt=\"churchs shoes\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-300x160.png 300w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-1024x544.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-768x408.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-18x10.png 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes.png 1247w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/the-importance-of-3d-configurators-for-customer-experience-in-the-luxury-industry\/\" target=&quot;_blank&quot;>\n\t\t\t\tThe importance of 3D configurators for customer experience in the luxury industry\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t17 f\u00e9vrier 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The importance of 3D configurators for customer experience in the luxury industry Table of Contents In the luxury industry, where attention to detail, exclusivity, and<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/the-importance-of-3d-configurators-for-customer-experience-in-the-luxury-industry\/\" aria-label=\"En savoir plus sur The importance of 3D configurators for customer experience in the luxury industry\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-18719 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce tag-3d-visual\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/3-benefits-adopting-3d-rendering-vs-2d\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-570x570.png\" class=\"attachment-medium size-medium wp-image-18721\" alt=\"Header with a 2D visual and 3D rendering of a Globe Trotter suitcase\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/3-benefits-adopting-3d-rendering-vs-2d\/\" target=&quot;_blank&quot;>\n\t\t\t\t3 benefits to adopting 3D rendering vs 2D\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t20 juin 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>3D rendering vs 2D: what are the benefits of one over the other? Table of Contents 3D rendering offers a significant leap in realism compared<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/3-benefits-adopting-3d-rendering-vs-2d\/\" aria-label=\"En savoir plus sur 3 benefits to adopting 3D rendering vs 2D\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17181 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-product-configurator-ecommerce tag-3d-renderings-for-ecommerce tag-sustainable-3d\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/how-do-3d-product-configurators-reduce-e-commerce-returns\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--570x570.png\" class=\"attachment-medium size-medium wp-image-15215\" alt=\"Configurateur de produit 3D pour reduire les retours\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/how-do-3d-product-configurators-reduce-e-commerce-returns\/\" target=&quot;_blank&quot;>\n\t\t\t\tRevolutionizing e-commerce returns with 3D Product Configurators\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t5 avril 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>How do 3D product configurators reduce e-commerce returns? Table of Contents Overview of e-commerce product returns % of people who claim to retunr their online<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/how-do-3d-product-configurators-reduce-e-commerce-returns\/\" aria-label=\"En savoir plus sur Revolutionizing e-commerce returns with 3D Product Configurators\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16964 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce tag-augmented-reality-for-e-commerce tag-product-customization-experience\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/omnichannel-strategy-the-keys-to-a-successful-experience\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-570x570.png\" class=\"attachment-medium size-medium wp-image-15431\" alt=\"Rendus 3D pour strat\u00e9gie omnicanale\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/omnichannel-strategy-the-keys-to-a-successful-experience\/\" target=&quot;_blank&quot;>\n\t\t\t\tDecoding the essentials of an effective omnichannel strategy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t7 mars 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Omnichannel strategy: the keys to a successful experience Chlo\u00e9 Tokyo store with a personalization experience created by SmartPixels The global pandemic has forced brands around<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/omnichannel-strategy-the-keys-to-a-successful-experience\/\" aria-label=\"En savoir plus sur Decoding the essentials of an effective omnichannel strategy\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16003 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce tag-augmented-reality-for-e-commerce\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/how-ar-helps-luxury-brands-to-build-immersive-experiences\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-570x570.png\" class=\"attachment-medium size-medium wp-image-16025\" alt=\"Augmented Reality solution developed by SmartPixels\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/how-ar-helps-luxury-brands-to-build-immersive-experiences\/\" target=&quot;_blank&quot;>\n\t\t\t\tHow AR helps luxury brands to build immersive experiences\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t5 d\u00e9cembre 2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>How AR helps luxury brands to build immersive experiences What is Augmented Reality? Augmented Reality solution by SmartPixels Augmented Reality is a technology that enables<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/how-ar-helps-luxury-brands-to-build-immersive-experiences\/\" aria-label=\"En savoir plus sur How AR helps luxury brands to build immersive experiences\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15932 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/deep-dive-into-gltf-file-format\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-570x570.png\" class=\"attachment-medium size-medium wp-image-15955\" alt=\"Realt\u00e0 Aumentata\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/deep-dive-into-gltf-file-format\/\" target=&quot;_blank&quot;>\n\t\t\t\tDeep-dive into glTF file format\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t30 novembre 2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Deep-dive into glTF file format During recent years, the glTF file format\u00a0has gained more and more prominence, due to its functionality and the wide variety<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/deep-dive-into-gltf-file-format\/\" aria-label=\"En savoir plus sur Deep-dive into glTF file format\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Why is it worth investing in shoe virtual try-on? Frequent AR consumers based on age range Augmented Reality : a rising trend The e-commerce market is predicted to increase by roughly $11 trillion between 2021 and 2025 [1]. \u00a0 As businesses moved online during the COVID-19 epidemic, the global digitalization trend increased at a breakneck [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13319,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[58,375],"tags":[192,389,396],"class_list":["post-13274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-en","tag-3d-renderings-for-ecommerce","tag-augmented-reality-for-e-commerce","tag-virtual-try-on"],"jetpack_featured_media_url":"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Sans-titre-1920-\u00d7-1300-px-2000-\u00d7-1300-px-2200-\u00d7-1300-px.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/13274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/comments?post=13274"}],"version-history":[{"count":45,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/13274\/revisions"}],"predecessor-version":[{"id":13502,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/13274\/revisions\/13502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/media\/13319"}],"wp:attachment":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/media?parent=13274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/categories?post=13274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/tags?post=13274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}