{"id":13501,"date":"2022-07-17T11:44:28","date_gmt":"2022-07-17T09:44:28","guid":{"rendered":"https:\/\/www.smartpixels.fr\/?p=13501"},"modified":"2022-07-18T19:17:07","modified_gmt":"2022-07-18T17:17:07","slug":"essayage-virtuel-pour-les-chaussures-pourquoi-investir","status":"publish","type":"post","link":"https:\/\/www.smartpixels.fr\/fr\/essayage-virtuel-pour-les-chaussures-pourquoi-investir\/","title":{"rendered":"Essayage virtuel pour les chaussures, pourquoi investir ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13501\" class=\"elementor elementor-13501\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f863175 elementor-section-full_width elementor-section-stretched elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"f863175\" data-element_type=\"section\" data-e-type=\"section\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0608e66 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0608e66\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cbe72cb\" data-id=\"cbe72cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d4e45c elementor-widget elementor-widget-spacer\" data-id=\"2d4e45c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13dd67e elementor-widget elementor-widget-heading\" data-id=\"13dd67e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Pourquoi investir dans l'essayage virtuel pour les chaussures ? <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26bf5c3 elementor-widget elementor-widget-spacer\" data-id=\"26bf5c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aee8ef elementor-widget elementor-widget-spacer\" data-id=\"4aee8ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3599528 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3599528\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f42e7df\" data-id=\"f42e7df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e934aa5 elementor-widget elementor-widget-image\" data-id=\"e934aa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Frequent-AR-consumers-min-768x768.png\" class=\"attachment-medium_large size-medium_large wp-image-13281\" alt=\"Frequent AR consumers by age group\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Frequent-AR-consumers-min-768x768.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Frequent-AR-consumers-min-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Frequent-AR-consumers-min-1024x1024.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Frequent-AR-consumers-min-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Frequent-AR-consumers-min-12x12.png 12w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Frequent-AR-consumers-min-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Frequent-AR-consumers-min-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Frequent-AR-consumers-min-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Frequent-AR-consumers-min-80x80.png 80w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Frequent-AR-consumers-min.png 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Utilisation de a technologie de R\u00e9alit\u00e9 Augment\u00e9e en fonction de l'\u00e2ge<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4cb03d elementor-widget elementor-widget-spacer\" data-id=\"f4cb03d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bcee82 elementor-widget elementor-widget-heading\" data-id=\"0bcee82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9alit\u00e9 Augment\u00e9e : une tendance en croissance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6da6c32 elementor-widget elementor-widget-spacer\" data-id=\"6da6c32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-946211e elementor-widget elementor-widget-text-editor\" data-id=\"946211e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">On estime que le <strong>march\u00e9 de l&#8217;e-commerce<\/strong> augmentera d&#8217;environ <strong>11 000 milliards<\/strong> de dollars entre <strong>2021<\/strong> et <strong>2025<\/strong> [1]. <\/span><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Les entreprises ont r\u00e9alis\u00e9 l&#8217;importance d&#8217;une pr\u00e9sence en ligne lors de l&#8217;\u00e9pid\u00e9mie de COVID-19 et la<strong> transformation num\u00e9rique<\/strong> a progress\u00e9 \u00e0 un rythme effr\u00e9n\u00e9.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">La <strong>d\u00e9mocratisation<\/strong> du commerce en ligne a accru la compl\u00e9tion dans le secteur. En effet, on consid\u00e8re qu&#8217;il existe aujourd&#8217;hui <strong>12 \u00e0 24 millions<\/strong> de sites <strong>e-commerce<\/strong> dans le <strong>monde<\/strong> [1].<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Il est donc indispensable que les marques investissent leurs ressources de mani\u00e8re strat\u00e9gique afin d&#8217;obtenir un avantage comp\u00e9titif. De nombreuses solutions existent, mais il est clair que la <strong>r\u00e9alit\u00e9 augment\u00e9e (RA)<\/strong> et le &#8220;<strong>virtual try-on<\/strong>&#8221; sont sur le podium.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Selon l&#8217;enqu\u00eate <strong>2019 de Google sur la R\u00e9alit\u00e9 Augment\u00e9e<\/strong>, <strong>66 %<\/strong> des personnes souhaiteraient utiliser la <strong>r\u00e9alit\u00e9 augment\u00e9e<\/strong> pour les assister dans leurs d\u00e9cisions d&#8217;achat [2]. Les clients du luxe ont tendance \u00e0 r\u00e9fl\u00e9chir plus longtemps \u00e0 l&#8217;achat d&#8217;un produit, et utilisent souvent des<strong> actifs 3D<\/strong> ou la technologie de <strong>R\u00e9alit\u00e9 Augment\u00e9e<\/strong> pour les aider \u00e0 prendre des d\u00e9cisions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b59f32 elementor-widget elementor-widget-spacer\" data-id=\"6b59f32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d804e64 elementor-widget elementor-widget-heading\" data-id=\"d804e64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que l'essayage virtuel, et quel int\u00e9r\u00eat pour les chaussures ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c79d0ae elementor-widget elementor-widget-spacer\" data-id=\"c79d0ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c872a9a elementor-widget elementor-widget-image\" data-id=\"c872a9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/AR-for-shoes-visuel-blog-post-min-768x768.png\" class=\"attachment-medium_large size-medium_large wp-image-13282\" alt=\"Immagini 3D utilizzate per la Realt\u00e0 Aumentata\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/AR-for-shoes-visuel-blog-post-min-768x768.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/AR-for-shoes-visuel-blog-post-min-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/AR-for-shoes-visuel-blog-post-min-1024x1024.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/AR-for-shoes-visuel-blog-post-min-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/AR-for-shoes-visuel-blog-post-min-12x12.png 12w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/AR-for-shoes-visuel-blog-post-min-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/AR-for-shoes-visuel-blog-post-min-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/AR-for-shoes-visuel-blog-post-min-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/AR-for-shoes-visuel-blog-post-min-80x80.png 80w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/AR-for-shoes-visuel-blog-post-min.png 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Esseyage virtuel des chaussures <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d06e1db elementor-widget elementor-widget-spacer\" data-id=\"d06e1db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6039c2f elementor-widget elementor-widget-text-editor\" data-id=\"6039c2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">L&#8217;<strong>essayage virtuel, <\/strong>un prolongement de la\u00a0r\u00e9alit\u00e9 augment\u00e9e dans le retail, permet aux acheteurs de se projeter dans l&#8217;achat. Ils peuvent par exemple <strong>visualiser<\/strong> comment <strong>les produits<\/strong> se pr\u00e9senteront chez eux et les essayer depuis leur canap\u00e9 avant de les acheter.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">En effet, la <strong>r\u00e9alit\u00e9 augment\u00e9e<\/strong> permet de placer des <strong>images 3D<\/strong> dans un environnement r\u00e9el. Les outils d&#8217;<strong>essayage virtuel<\/strong> vous permettent de visualiser comment les <strong>produits<\/strong> vous <strong>habillent<\/strong> comme si vous \u00e9tiez dans une boutique physique.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Parmi toutes les <strong>ventes de chaussures<\/strong> r\u00e9alis\u00e9es en ligne, entre <strong>20 et 35 %<\/strong> sont renvoy\u00e9es [3]. En outre, environ <strong>30 %<\/strong> des acheteurs e-commerce ont d\u00e9clar\u00e9 que la <strong>principale raison<\/strong> du <strong>retour<\/strong> des produits \u00e9tait le fait qu&#8217;elles n&#8217;\u00e9taient &#8220;<em>pas comme d\u00e9crit<\/em>&#8221; [4].<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">SmartPixels peut vous aider \u00e0 mettre en place un <strong>outil d&#8217;essayage virtuel<\/strong> sur votre <strong>site web.<\/strong> Ainsi, les clients disposeront de plus d&#8217;informations pour faire leur choix, de ce fait, ils pourront virtuellement &#8220;<strong>essayer avant d&#8217;acheter<\/strong>&#8221; leurs paires de chaussures pr\u00e9f\u00e9r\u00e9es. Cela permettra donc de r\u00e9duire les <strong>taux de retour<\/strong>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42b9a3e elementor-widget elementor-widget-spacer\" data-id=\"42b9a3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf834b3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"bf834b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.smartpixels.fr\/fr\/realite-augmentee-pour-le-ecommerce\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir en plus sur les solutions de R\u00e9alit\u00e9 Augment\u00e9e de SmartPixels <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25363bb elementor-widget elementor-widget-spacer\" data-id=\"25363bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5ec5a7 elementor-widget elementor-widget-heading\" data-id=\"a5ec5a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment Amazon a appliqu\u00e9 l\u2019essayage virtuel pour les baskets ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8752c20 elementor-widget elementor-widget-spacer\" data-id=\"8752c20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e656a elementor-widget elementor-widget-image\" data-id=\"72e656a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/AR-Shoes-Amazon-filtre-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-13280\" alt=\"Soluzione di virtual try-on sviluppata da Amazon\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/AR-Shoes-Amazon-filtre-768x512.jpg 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/AR-Shoes-Amazon-filtre-18x12.jpg 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/AR-Shoes-Amazon-filtre.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Essayage virtuel pour les baskets par Amazon <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93fa02c elementor-widget elementor-widget-spacer\" data-id=\"93fa02c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f39de62 elementor-widget elementor-widget-text-editor\" data-id=\"f39de62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">La<strong> r\u00e9alit\u00e9 augment\u00e9e<\/strong> et l&#8217;<strong>essayage virtuel<\/strong> sont des <strong>outils<\/strong> susceptibles de transformer l&#8217;i<strong>ndustrie de la mode<\/strong> et de la <strong>chaussure<\/strong>.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Selon une \u00e9tude, les <strong>acheteurs<\/strong> qui <strong>interagissent<\/strong> avec la <strong>R\u00e9alit\u00e9 Augment\u00e9e<\/strong> et les fonctions d&#8217;<strong>essayage virtuel<\/strong> ont <strong>90%<\/strong> plus de chance de passer \u00e0 l&#8217;acte d&#8217;achat que ceux qui ne le font pas [5]. L&#8217;<strong>industrie de la chaussure<\/strong> a commenc\u00e9 \u00e0 comprendre le <strong>potentiel<\/strong> de ces <strong>applications 3D<\/strong>. Nous voyons d\u00e9j\u00e0 des <a href=\"https:\/\/www.smartpixels.fr\/fr\/realite-augmentee-3-raisons-d-investir\/\" target=\"_blank\" rel=\"noopener noreferrer\">exemples pertinents<\/a> de marques mettant en \u0153uvre cette technologie et l&#8217;utilisant pour stimuler les conversions.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00c0 titre d&#8217;exemple, le g\u00e9ant de la distribution <strong>Amazon<\/strong> a r\u00e9cemment introduit une <strong>nouvelle exp\u00e9rience<\/strong> d&#8217;achat interactive. L&#8217;essayage virtuel de chaussures utilise la <strong>technologie<\/strong> de la <strong>r\u00e9alit\u00e9 augment\u00e9e<\/strong> pour projeter des chaussures virtuelles sur les pieds de chaque utilisateur en <strong>temps r\u00e9el<\/strong>. De nombreuses <strong>marques de chaussures<\/strong>, dont New Balance, Adidas et Puma, ont recours \u00e0 cette technologie r\u00e9volutionnaire.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Chaque client aura la possibilit\u00e9 d&#8217;<strong>essayer<\/strong> toutes les paires de chaussures disponibles. De plus, ils pourront zoomer, pivoter et <strong>visualiser<\/strong> les <strong>mod\u00e8les 3D<\/strong> de leurs articles sous une <strong>multitude d&#8217;angles<\/strong>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-800cbfc elementor-widget elementor-widget-spacer\" data-id=\"800cbfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7231d6 elementor-widget elementor-widget-heading\" data-id=\"c7231d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Essayage virtuel de chaussures : explication par \u00e9tape<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c00af70 elementor-widget elementor-widget-spacer\" data-id=\"c00af70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd10cb elementor-widget elementor-widget-image\" data-id=\"5fd10cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/John-Lobb-virtual-try-on-min-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-13284\" alt=\"Virtual try-on solution by SmartPixels\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/John-Lobb-virtual-try-on-min-768x432.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/John-Lobb-virtual-try-on-min-1024x576.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/John-Lobb-virtual-try-on-min-1536x864.png 1536w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/John-Lobb-virtual-try-on-min-18x10.png 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/John-Lobb-virtual-try-on-min.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Filtre d'essayage virtuel de chaussures cr\u00e9\u00e9 par SmartPixels<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d4a57c elementor-widget elementor-widget-spacer\" data-id=\"7d4a57c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0254fa elementor-widget elementor-widget-text-editor\" data-id=\"f0254fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><b>SmartPixels <\/b>est capable de <strong>digitaliser<\/strong> votre <strong>collection de chaussures<\/strong> et de r\u00e9aliser des solutions d\u2019<strong>essayage virtuel<\/strong>.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Grace \u00e0 notre<strong> logiciel de configuration 3D<\/strong> et \u00e0 notre <strong>technologie avanc\u00e9e<\/strong>, vous pouvez facilement cr\u00e9er une <strong>exp\u00e9rience<\/strong> de <strong>r\u00e9alit\u00e9 augment\u00e9e personnalis\u00e9e<\/strong> en suivant quelques \u00e9tapes simples.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">-Dans un <strong>premier temps<\/strong>, nous avons besoin de vos <strong>articles physiques<\/strong> afin de les scanner et de r\u00e9aliser des <strong>rendus 3D<\/strong>. Une fois les rendus 3D disponibles, ils sont <strong>int\u00e9gr\u00e9s \u00e0 votre site web<\/strong>, pr\u00eats \u00e0 offrir une exp\u00e9rience d&#8217;<strong>essayage virtuel<\/strong>.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">-La d\u00e9cision de l&#8217;<strong>acte d&#8217;achat<\/strong> des chaussures revient ensuite au <strong>consommateur<\/strong>. \u00c0 cette \u00e9tape, votre r\u00f4le est simplement de vous assurer que votre <strong>catalogue<\/strong> (et les autres canaux de vente) proposent la <strong>bonne s\u00e9lection<\/strong> de chaussures.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">-Enfin, les utilisateurs sur leur t\u00e9l\u00e9phone peuvent appuyer sur le bouton &#8220;<strong>essayage virtuel<\/strong>&#8221; de votre site. L&#8217;<strong>appareil photo<\/strong> du smartphone s&#8217;ouvrira automatiquement et les clients n&#8217;auront qu&#8217;\u00e0 pointer leur <strong>t\u00e9l\u00e9phone<\/strong> vers <strong>leurs pieds<\/strong> pour visualiser comment la <strong>paire de chaussures<\/strong> leur <strong>correspond<\/strong> !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c0eabe elementor-widget elementor-widget-spacer\" data-id=\"7c0eabe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9442e71 elementor-widget elementor-widget-heading\" data-id=\"9442e71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi l'essayage virtuel des chaussures peut offrir une exp\u00e9rience client engageante ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4f6aca elementor-widget elementor-widget-spacer\" data-id=\"d4f6aca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6790a24 elementor-widget elementor-widget-image\" data-id=\"6790a24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"353\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Gucci-AR-filter-min-768x353.jpg\" class=\"attachment-medium_large size-medium_large wp-image-13285\" alt=\"Soluzione di virtual try-on sviluppata da Gucci\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Gucci-AR-filter-min-768x353.jpg 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Gucci-AR-filter-min-1024x471.jpg 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Gucci-AR-filter-min-18x8.jpg 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Gucci-AR-filter-min.jpg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">La fonction d'essayage virtuel des chaussures Gucci<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b312040 elementor-widget elementor-widget-spacer\" data-id=\"b312040\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a1edeb elementor-widget elementor-widget-text-editor\" data-id=\"8a1edeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">La <strong>R\u00e9alit\u00e9 Augment\u00e9e<\/strong> permet aux clients de <strong>visualiser<\/strong> et <strong>d&#8217;interagir<\/strong> avec les <strong>produits<\/strong> comme s&#8217;ils se trouvaient dans un <strong>magasin physique<\/strong>. Cela rend les <strong>achats en ligne<\/strong> plus <strong>authentiques<\/strong> et plus agr\u00e9ables.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Alors que la <strong>technologie<\/strong> de la <strong>R\u00e9alit\u00e9 Augment\u00e9e<\/strong> s&#8217;am\u00e9liore, les marques pourraient en <strong>tirer parti<\/strong> pour s&#8217;adresser \u00e0 une <strong>nouvelle audience<\/strong> de diff\u00e9rentes fa\u00e7ons.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">En guise d&#8217;exemple, la marque de luxe italienne <strong>Gucci<\/strong> a mis au point une exp\u00e9rience qui permet aux clients d&#8217;<strong>essayer<\/strong> ses <strong>baskets iconiques<\/strong> &#8220;<em>Ace<\/em>&#8221; en utilisant la<strong> R\u00e9alit\u00e9 Augment\u00e9e<\/strong>. Les acheteurs voient un <strong>rendu 3D<\/strong> des baskets <strong>superpos\u00e9<\/strong> \u00e0<strong> leurs pieds<\/strong> apr\u00e8s avoir point\u00e9 leur t\u00e9l\u00e9phone sur leurs pieds et choisi un <strong>style<\/strong> de <strong>chaussures<\/strong>.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">L&#8217;application \u00e9tant capable de <strong>suivre<\/strong> les <strong>mouvements<\/strong> du <strong>pied<\/strong>, les utilisateurs peuvent <strong>visualiser<\/strong> la paire de <strong>chaussures digitales<\/strong> en temps r\u00e9el, avec <strong>diff\u00e9rentes perspectives.<\/strong><\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">SmartPixels est sp\u00e9cialis\u00e9 dans la <strong>cr\u00e9ation de visuels 3D<\/strong> <strong>photor\u00e9alistes<\/strong>. Gr\u00e2ce \u00e0 notre logiciel de <strong>rendu 3D<\/strong>, des <strong>ressources visuelles digitales<\/strong> peuvent \u00eatre cr\u00e9\u00e9es et mises en \u0153uvre pour une <strong>vari\u00e9t\u00e9 d&#8217;utilisations<\/strong>, notamment l&#8217;essayage virtuel. Les marques peuvent am\u00e9liorer la <strong>satisfaction<\/strong> de leurs <strong>clients<\/strong> en leur permettant de voir des <strong>rendus 3D<\/strong> de leurs produits et de les essayer en <strong>temps r\u00e9el.<\/strong>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16241a5 elementor-widget elementor-widget-spacer\" data-id=\"16241a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1eb98 elementor-widget elementor-widget-spacer\" data-id=\"5c1eb98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adf7cbc elementor-widget elementor-widget-text-editor\" data-id=\"adf7cbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46059fe elementor-widget elementor-widget-text-editor\" data-id=\"46059fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p><em>*<\/em>Sources:<\/p><p>[1] Shopify, the Future of e-commerce 2022<\/p><p>[2] https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/ar-shopping-interest-statistics\/<\/p><p>[3] https:\/\/highheelsdaily.com\/2017\/02\/12\/whats-the-return-rate-for-shoes-purchased-online\/#:~:text=A%20rough%20statistic%20for%20the,every%20three%20to%20five%20sales.<\/p><p>[4] https:\/\/www.emarketer.com\/content\/returns-are-expected-to-be-extra-concentrated-this-holiday-season<\/p><p>[5] https:\/\/www.retailcustomerexperience.com\/articles\/why-retailers-should-embrace-augmented-reality-in-the-wake-of-covid-19\/<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3058698 elementor-widget elementor-widget-spacer\" data-id=\"3058698\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a953ea6 elementor-widget elementor-widget-spacer\" data-id=\"a953ea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cee686a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"cee686a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.smartpixels.fr\/fr\/contactez-nous\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous pour un demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f64e0b2 elementor-widget elementor-widget-spacer\" data-id=\"f64e0b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-359db41 elementor-widget elementor-widget-spacer\" data-id=\"359db41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7ccaee elementor-widget elementor-widget-text-editor\" data-id=\"b7ccaee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a style=\"font-size: 20px; font-weight: 400; font-family: helvetica, arial, sans-serif; background-color: #ffffff; color: #b71531;\" href=\"https:\/\/www.smartpixels.fr\/blog\/\">&lt; Retour au blog<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9343662 elementor-widget elementor-widget-spacer\" data-id=\"9343662\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6ded1c elementor-widget elementor-widget-spacer\" data-id=\"c6ded1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a69737e elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"a69737e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:43,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22307 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-product-configurator-ecommerce tag-3d-product-configurators tag-3d-product-renderings tag-3d-renderings-for-ecommerce tag-product-customization-experience\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/the-importance-of-3d-configurators-for-customer-experience-in-the-luxury-industry\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"160\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-300x160.png\" class=\"attachment-medium size-medium wp-image-22312\" alt=\"churchs shoes\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-300x160.png 300w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-1024x544.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-768x408.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-18x10.png 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes.png 1247w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/the-importance-of-3d-configurators-for-customer-experience-in-the-luxury-industry\/\" target=&quot;_blank&quot;>\n\t\t\t\tThe importance of 3D configurators for customer experience in the luxury industry\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t17 f\u00e9vrier 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The importance of 3D configurators for customer experience in the luxury industry Table of Contents In the luxury industry, where attention to detail, exclusivity, and<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/the-importance-of-3d-configurators-for-customer-experience-in-the-luxury-industry\/\" aria-label=\"En savoir plus sur The importance of 3D configurators for customer experience in the luxury industry\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-18719 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce tag-3d-visual\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/3-benefits-adopting-3d-rendering-vs-2d\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-570x570.png\" class=\"attachment-medium size-medium wp-image-18721\" alt=\"Header with a 2D visual and 3D rendering of a Globe Trotter suitcase\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/3-benefits-adopting-3d-rendering-vs-2d\/\" target=&quot;_blank&quot;>\n\t\t\t\t3 benefits to adopting 3D rendering vs 2D\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t20 juin 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>3D rendering vs 2D: what are the benefits of one over the other? Table of Contents 3D rendering offers a significant leap in realism compared<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/3-benefits-adopting-3d-rendering-vs-2d\/\" aria-label=\"En savoir plus sur 3 benefits to adopting 3D rendering vs 2D\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17181 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-product-configurator-ecommerce tag-3d-renderings-for-ecommerce tag-sustainable-3d\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/how-do-3d-product-configurators-reduce-e-commerce-returns\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--570x570.png\" class=\"attachment-medium size-medium wp-image-15215\" alt=\"Configurateur de produit 3D pour reduire les retours\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/how-do-3d-product-configurators-reduce-e-commerce-returns\/\" target=&quot;_blank&quot;>\n\t\t\t\tRevolutionizing e-commerce returns with 3D Product Configurators\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t5 avril 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>How do 3D product configurators reduce e-commerce returns? Table of Contents Overview of e-commerce product returns % of people who claim to retunr their online<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/how-do-3d-product-configurators-reduce-e-commerce-returns\/\" aria-label=\"En savoir plus sur Revolutionizing e-commerce returns with 3D Product Configurators\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16964 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce tag-augmented-reality-for-e-commerce tag-product-customization-experience\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/omnichannel-strategy-the-keys-to-a-successful-experience\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-570x570.png\" class=\"attachment-medium size-medium wp-image-15431\" alt=\"Rendus 3D pour strat\u00e9gie omnicanale\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/omnichannel-strategy-the-keys-to-a-successful-experience\/\" target=&quot;_blank&quot;>\n\t\t\t\tDecoding the essentials of an effective omnichannel strategy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t7 mars 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Omnichannel strategy: the keys to a successful experience Chlo\u00e9 Tokyo store with a personalization experience created by SmartPixels The global pandemic has forced brands around<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/omnichannel-strategy-the-keys-to-a-successful-experience\/\" aria-label=\"En savoir plus sur Decoding the essentials of an effective omnichannel strategy\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16003 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce tag-augmented-reality-for-e-commerce\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/how-ar-helps-luxury-brands-to-build-immersive-experiences\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-570x570.png\" class=\"attachment-medium size-medium wp-image-16025\" alt=\"Augmented Reality solution developed by SmartPixels\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/how-ar-helps-luxury-brands-to-build-immersive-experiences\/\" target=&quot;_blank&quot;>\n\t\t\t\tHow AR helps luxury brands to build immersive experiences\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t5 d\u00e9cembre 2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>How AR helps luxury brands to build immersive experiences What is Augmented Reality? 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Utilisation de a technologie de R\u00e9alit\u00e9 Augment\u00e9e en fonction de l&#8217;\u00e2ge R\u00e9alit\u00e9 Augment\u00e9e : une tendance en croissance On estime que le march\u00e9 de l&#8217;e-commerce augmentera d&#8217;environ 11 000 milliards de dollars entre 2021 et 2025 [1]. Les entreprises ont r\u00e9alis\u00e9 l&#8217;importance d&#8217;une pr\u00e9sence en ligne [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13319,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[58,376],"tags":[397,395],"class_list":["post-13501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-fr","tag-essayage-virtuel","tag-visuels-produits-3d"],"jetpack_featured_media_url":"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/07\/Sans-titre-1920-\u00d7-1300-px-2000-\u00d7-1300-px-2200-\u00d7-1300-px.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/13501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/comments?post=13501"}],"version-history":[{"count":19,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/13501\/revisions"}],"predecessor-version":[{"id":13547,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/13501\/revisions\/13547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/media\/13319"}],"wp:attachment":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/media?parent=13501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/categories?post=13501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/tags?post=13501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}