{"id":14544,"date":"2022-08-30T11:36:56","date_gmt":"2022-08-30T09:36:56","guid":{"rendered":"https:\/\/www.smartpixels.fr\/?p=14544"},"modified":"2023-06-27T15:33:20","modified_gmt":"2023-06-27T13:33:20","slug":"comment-les-visuels-3d-revolutionnent-la-vente-a-distance","status":"publish","type":"post","link":"https:\/\/www.smartpixels.fr\/fr\/comment-les-visuels-3d-revolutionnent-la-vente-a-distance\/","title":{"rendered":"Comment les visuels 3D r\u00e9volutionnent la vente \u00e0 distance ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14544\" class=\"elementor elementor-14544\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec1f004 elementor-section-full_width elementor-section-stretched elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"ec1f004\" data-element_type=\"section\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a985a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a985a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad3d9c1\" data-id=\"ad3d9c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eab58c5 elementor-widget elementor-widget-spacer\" data-id=\"eab58c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e27e5d4 elementor-widget elementor-widget-heading\" data-id=\"e27e5d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Les visuels 3D r\u00e9volutionnent la vente \u00e0 distance: d\u00e9couvrez comment<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06f50a1 elementor-widget elementor-widget-spacer\" data-id=\"06f50a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68e0711 elementor-widget elementor-widget-spacer\" data-id=\"68e0711\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef48c6 elementor-widget elementor-widget-spacer\" data-id=\"5ef48c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521cab2 elementor-widget elementor-widget-heading\" data-id=\"521cab2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que la vente \u00e0 distance ?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-971e2f1 elementor-widget elementor-widget-spacer\" data-id=\"971e2f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-664d3aa elementor-widget elementor-widget-spacer\" data-id=\"664d3aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-123890f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"123890f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-014afc3\" data-id=\"014afc3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5fcdb8 elementor-widget elementor-widget-image\" data-id=\"d5fcdb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/08\/Ventes-e-commerce-pour-le-retail-a-lechelle-mondiale-de-2016-a-2024-768x768.png\" class=\"attachment-medium_large size-medium_large wp-image-14578\" alt=\"Ventes e-commerce pour le retail \u00e0 l&#039;\u00e9chelle mondiale de 2016 \u00e0 2024\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/08\/Ventes-e-commerce-pour-le-retail-a-lechelle-mondiale-de-2016-a-2024-768x768.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/08\/Ventes-e-commerce-pour-le-retail-a-lechelle-mondiale-de-2016-a-2024-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/08\/Ventes-e-commerce-pour-le-retail-a-lechelle-mondiale-de-2016-a-2024-1024x1024.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/08\/Ventes-e-commerce-pour-le-retail-a-lechelle-mondiale-de-2016-a-2024-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/08\/Ventes-e-commerce-pour-le-retail-a-lechelle-mondiale-de-2016-a-2024-12x12.png 12w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/08\/Ventes-e-commerce-pour-le-retail-a-lechelle-mondiale-de-2016-a-2024-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/08\/Ventes-e-commerce-pour-le-retail-a-lechelle-mondiale-de-2016-a-2024-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/08\/Ventes-e-commerce-pour-le-retail-a-lechelle-mondiale-de-2016-a-2024-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/08\/Ventes-e-commerce-pour-le-retail-a-lechelle-mondiale-de-2016-a-2024-80x80.png 80w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/08\/Ventes-e-commerce-pour-le-retail-a-lechelle-mondiale-de-2016-a-2024.png 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Ventes e-commerce pour le retail \u00e0 l'\u00e9chelle mondiale de 2016 \u00e0 2024<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-945c4c8 elementor-widget elementor-widget-spacer\" data-id=\"945c4c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-946e7fa elementor-widget elementor-widget-text-editor\" data-id=\"946e7fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">La<strong> vente \u00e0 distance<\/strong> implique l\u2019acte d\u2019<strong>achat<\/strong> d\u2019un bien sans l&#8217;ex\u00e9cution physique du vendeur ou de l&#8217;acheteur. Il peut acheter par <strong>t\u00e9l\u00e9phone<\/strong>, sur <strong>catalogue<\/strong> ou directement <strong>en ligne<\/strong>. Dans cet article, nous allons traiter le sujet de la <strong>vente \u00e0 distance<\/strong> sur le site <strong>e-commerce.<\/strong><\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Dans le monde entier, les <strong>ventes<\/strong> d&#8217;<strong>e-commerce<\/strong> devraient atteindre un total de<strong> 6.767 milliards USD<\/strong> d&#8217;ici \u00e0 <strong>2024 [1]<\/strong>. Par cons\u00e9quent, effectuer des transactions sur les plateformes virtuelles est devenue cruciale pour que les marques disposent d&#8217;un avantage concurrentiel significatif.\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">La <strong>vente \u00e0 distance<\/strong> permet en effet aux marques de <strong>d\u00e9passer<\/strong> leurs <strong>fronti\u00e8res traditionnelles<\/strong> et d&#8217;atteindre une client\u00e8le (potentiellement infinie) \u00e0 l&#8217;\u00e9chelle mondiale.\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">La <strong>vente \u00e0 distance<\/strong> est r\u00e9alis\u00e9e par <strong>diff\u00e9rents acteurs<\/strong> du commerce \u00e9lectronique, notamment par les <strong>marques<\/strong> qui <strong>disposent<\/strong> de leur propre <strong>site web<\/strong>. Les principaux <strong>moyens<\/strong> d&#8217;en profiter sont les suivants\u00a0:<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><strong>1. <\/strong>Atteindre de <strong>grands groupes<\/strong> de <strong>consommateurs<\/strong> qu&#8217;ils n&#8217;atteindraient pas autrement.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><strong>2. <\/strong>\u00c9tablir une <strong>relation durable<\/strong> avec les <strong>clients<\/strong>, surtout gr\u00e2ce aux <strong>achats r\u00e9p\u00e9t\u00e9s.<\/strong><\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><strong>3.\u00a0<\/strong>Toucher des\u00a0<strong>nouveaux march\u00e9s\u00a0<\/strong>gr\u00e2ce aux possibilit\u00e9s de l&#8217;e-commerce<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d48f07 elementor-widget elementor-widget-spacer\" data-id=\"3d48f07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-226e199 elementor-widget elementor-widget-spacer\" data-id=\"226e199\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b17e308 elementor-widget elementor-widget-heading\" data-id=\"b17e308\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment s'est effectu\u00e9e la vente \u00e0 distance jusqu'\u00e0 aujourd'hui ? \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-463d6ba elementor-widget elementor-widget-spacer\" data-id=\"463d6ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-970c37f elementor-widget elementor-widget-spacer\" data-id=\"970c37f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7674c6 elementor-widget elementor-widget-image\" data-id=\"c7674c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"561\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/08\/2D-ecommerce-product-page-768x561.png\" class=\"attachment-medium_large size-medium_large wp-image-14587\" alt=\"\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/08\/2D-ecommerce-product-page-768x561.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/08\/2D-ecommerce-product-page-1024x748.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/08\/2D-ecommerce-product-page-16x12.png 16w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/08\/2D-ecommerce-product-page.png 1077w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Exemple d'un site de e-commerce utilisant la photographie traditionnelle <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c54b7c8 elementor-widget elementor-widget-spacer\" data-id=\"c54b7c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd2dab elementor-widget elementor-widget-text-editor\" data-id=\"5bd2dab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Malgr\u00e9 les <strong>avantages<\/strong> qu&#8217;elle pr\u00e9sente, la <strong>vente \u00e0 distance<\/strong> se caract\u00e9rise \u00e9galement par certains <strong>inconv\u00e9nients<\/strong>. Par exemple, d&#8217;une c\u00f4t\u00e9, il est tr\u00e8s <strong>compliqu\u00e9<\/strong> pour les marques d&#8217;offrir \u00e0 leurs consommateurs une <strong>vision photor\u00e9aliste<\/strong> de leurs <strong>produits<\/strong>.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><b>\u00a0<\/b><\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">D&#8217;autre <strong>part<\/strong>, il est <strong>difficile<\/strong> de <strong>convaincre<\/strong> les <strong>clients<\/strong> de <strong>conclure<\/strong> un <strong>achat<\/strong> sans pouvoir les faire interagir et leur pr\u00e9senter en avant-premi\u00e8re le produit qu&#8217;ils souhaitaient avoir. La <strong>vente \u00e0 distance<\/strong> se <strong>basait<\/strong> plut\u00f4t sur des <strong>photographies<\/strong> en <strong>2D<\/strong> et des descriptions de produits.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">En particulier dans le monde du luxe, la <strong>probl\u00e9matique<\/strong> de ne <strong>pas<\/strong> pouvoir <strong>avoir<\/strong> une <strong>vue d&#8217;ensemble<\/strong> d&#8217;un produit de mani\u00e8re <strong>photo-r\u00e9aliste<\/strong> constituait une forte <strong>barri\u00e8re<\/strong> \u00e0 l&#8217;achat.\u00a0De nombreuses marques ont r\u00e9alis\u00e9 que le simple fait de <strong>montrer<\/strong> des <strong>photographies<\/strong> <strong>traditionnelles<\/strong> <strong>ne<\/strong> permettait pas aux consommateurs, qui sont de plus en plus exigeants, de <strong>vivre<\/strong> une <strong>exp\u00e9rience interactive<\/strong> autour d&#8217;un produit de luxe. En effet, l&#8217;achat de ces produits constitue une <strong>exp\u00e9rience<\/strong> <strong>plut\u00f4t<\/strong> qu&#8217;une simple <strong>transaction<\/strong>.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Par ailleurs, l&#8217;univers du <strong>luxe<\/strong> est <strong>caract\u00e9ris\u00e9<\/strong> par la <strong>vente<\/strong> de <strong>nombreux produits<\/strong> cr\u00e9\u00e9s<strong> sur mesure<\/strong>. Ces produits sont fabriqu\u00e9s sp\u00e9cialement <strong>en fonction<\/strong> des <strong>go\u00fbts<\/strong> des <strong>consommateurs<\/strong>.*<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"> Ces derni\u00e8res peuvent <strong>choisir<\/strong> la couleur, la forme et le mod\u00e8le. Il en r\u00e9sulte un <strong>produit<\/strong> qui <strong>n&#8217;existe pas<\/strong> encore. Avec la <strong>photographie traditionnelle<\/strong>, le seul <strong>outil<\/strong> dont disposaient les usagers pour voir \u00e0 quoi ressemblerait le produit dans la r\u00e9alit\u00e9 \u00e9tait leur <strong>imagination<\/strong>.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efb6dae elementor-widget elementor-widget-spacer\" data-id=\"efb6dae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45bb0fe elementor-widget elementor-widget-spacer\" data-id=\"45bb0fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8affc24 elementor-widget elementor-widget-heading\" data-id=\"8affc24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment l'utilisation de visuels 3D peut r\u00e9volutionner l'exp\u00e9rience de vente \u00e0 distance ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-734e669 elementor-widget elementor-widget-spacer\" data-id=\"734e669\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dcc544 elementor-widget elementor-widget-spacer\" data-id=\"9dcc544\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d50807c elementor-widget elementor-widget-video\" data-id=\"d50807c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/485874219?color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07a8a63 elementor-widget elementor-widget-spacer\" data-id=\"07a8a63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84ec751 elementor-widget elementor-widget-text-editor\" data-id=\"84ec751\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Configurateur de produits 3D r\u00e9alis\u00e9 par SmartPixels pour Church&#8217;s<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51c4d77 elementor-widget elementor-widget-spacer\" data-id=\"51c4d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2351489 elementor-widget elementor-widget-text-editor\" data-id=\"2351489\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Comme nous le savons, <strong>l&#8217;achat<\/strong> est un <strong>acte visuel<\/strong>. Pourtant, \u00e0 cause de son <strong>manque<\/strong> de <strong>pr\u00e9cision<\/strong> et d&#8217;<strong>interactivit\u00e9<\/strong>, la <strong>photographie traditionnelle<\/strong> s&#8217;est <strong>r\u00e9v\u00e9l\u00e9e<\/strong> <strong>peu utile<\/strong> pour accro\u00eetre la confiance des consommateurs lors d&#8217;une transaction.\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">D&#8217;autre autre part, la solution pourrait r\u00e9sider dans la num\u00e9risation des collections, afin d&#8217;obtenir des images 3D des produits. En effet, les rendus 3D deviennent l&#8217;une des solutions les plus appropri\u00e9es pour les strat\u00e9gies num\u00e9riques des marques de luxe.\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">La<strong> technologie 3D<\/strong> de <strong>SmartPixels<\/strong> permet aux consommateurs de <strong>visualiser<\/strong> un <strong>produit<\/strong> dans le <strong>moindre d\u00e9tail<\/strong>, en l&#8217;examinant sous<strong> diff\u00e9rents angles<\/strong> et avec un<strong> haut niveau<\/strong> de <strong>pr\u00e9cision<\/strong>. Les acheteurs peuvent ainsi <strong>visualiser<\/strong> <strong>parfaitement<\/strong> le <strong>produit<\/strong> qu&#8217;il souhaite de mani\u00e8re <strong>photor\u00e9aliste<\/strong>. Gr\u00e2ce \u00e0 la <strong>puissance<\/strong> des <strong>visuels 3D<\/strong>, les acheteurs pourront <strong>personnaliser<\/strong> leurs <strong>articles<\/strong>, et voir les changements en temps r\u00e9el.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Une fois que <strong>votre collection<\/strong> a \u00e9t\u00e9 <strong>num\u00e9ris\u00e9e<\/strong> en 3D, un <strong><a href=\"https:\/\/www.smartpixels.fr\/fr\/configurateur-produits-en-3d-e-commerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">configurateur de produits 3D en ligne<\/a><\/strong> peut \u00eatre <strong>mis en place<\/strong> sur votre <strong>site e-commerce<\/strong>. Gr\u00e2ce \u00e0 cet outil de personnalisation, vos clients <strong>b\u00e9n\u00e9ficient<\/strong> d&#8217;une exp\u00e9rience engageante et interactive autour de vos produits de luxe. <\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">La <strong>possibilit\u00e9<\/strong> de <strong>personnaliser<\/strong> chaque <strong>d\u00e9tail<\/strong>, et de <strong>pr\u00e9visualiser<\/strong> le <strong>produit<\/strong> qu&#8217;ils vont acheter, <strong>augmente<\/strong> consid\u00e9rablement la <strong>confiance<\/strong> des <strong>consommateurs<\/strong> dans leur achat.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-707874a elementor-widget elementor-widget-spacer\" data-id=\"707874a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdb83f9 elementor-widget elementor-widget-spacer\" data-id=\"bdb83f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cae2fa elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1cae2fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.smartpixels.fr\/fr\/pourquoi-la-personnalisation-des-produits\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Pourquoi la personnalisation des produits est-elle importante ? <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3063d6c elementor-widget elementor-widget-spacer\" data-id=\"3063d6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f368273 elementor-widget elementor-widget-spacer\" data-id=\"f368273\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5169a82 elementor-widget elementor-widget-heading\" data-id=\"5169a82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Augmentez vos ventes \u00e0 distance gr\u00e2ce \u00e0 l'utilisation de visuels 3D photor\u00e9alistes\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e33a4f0 elementor-widget elementor-widget-spacer\" data-id=\"e33a4f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff0ec56 elementor-widget elementor-widget-spacer\" data-id=\"ff0ec56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3587510 elementor-widget elementor-widget-image\" data-id=\"3587510\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/08\/Churchs_consulWithFlatSole-upper.png\" class=\"attachment-large size-large wp-image-14594\" alt=\"Detail du rendu 3D ultra-r\u00e9aliste par SmartPixels pour des chaussures Church&#039;s\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/08\/Churchs_consulWithFlatSole-upper.png 512w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/08\/Churchs_consulWithFlatSole-upper-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/08\/Churchs_consulWithFlatSole-upper-12x12.png 12w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/08\/Churchs_consulWithFlatSole-upper-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/08\/Churchs_consulWithFlatSole-upper-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/08\/Churchs_consulWithFlatSole-upper-80x80.png 80w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Detail du rendu 3D ultra-r\u00e9aliste par SmartPixels pour des chaussures Church's <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cb2673 elementor-widget elementor-widget-spacer\" data-id=\"4cb2673\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baa4d78 elementor-widget elementor-widget-text-editor\" data-id=\"baa4d78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">La <strong>technologie 3D<\/strong> s&#8217;est r\u00e9v\u00e9l\u00e9e \u00eatre un <strong>outil<\/strong> tr\u00e8s <strong>utile<\/strong> pour cr\u00e9er une <strong>relation<\/strong> entre la <strong>marque<\/strong> et le <strong>client<\/strong>. En effet, gr\u00e2ce aux <strong>images 3D<\/strong>, le <strong>processus<\/strong> de <strong>vente<\/strong> est consid\u00e9rablement <strong>acc\u00e9l\u00e9r\u00e9<\/strong>. Les vendeurs disposent enfin d&#8217;un <strong>support<\/strong> puissant de <strong>visualisation 3D<\/strong> leur permettant de g\u00e9n\u00e9rer des <strong><a href=\"https:\/\/www.smartpixels.fr\/3d-product-renderings-portfolio\/\" target=\"_blank\" rel=\"noopener noreferrer\">images ultra-r\u00e9alistes<\/a> <\/strong>de chaque <strong>produit<\/strong> afin d&#8217;<strong>individualiser<\/strong> la <strong>relation<\/strong> avec le <strong>client<\/strong>.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Que ce soit par <strong>mail<\/strong>, <strong>WhatsApp<\/strong> ou <strong>chat interne<\/strong> utilis\u00e9 par les marques, les <strong>vendeurs<\/strong> peuvent <strong>disposer<\/strong> d&#8217;<strong>outils puissants<\/strong> \u00e0 disposition pour vendre aux clients.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Par exemple, habituellement, les <strong>visuels<\/strong> montr\u00e9s aux clients sont les <strong>m\u00eames<\/strong> que <strong>celles du site<\/strong>, mais gr\u00e2ce aux <strong>mod\u00e8les 3D<\/strong> <strong>photor\u00e9alistes<\/strong>, ils ne sont <strong>pas<\/strong> <strong>oblig\u00e9s<\/strong> de <strong>r\u00e9utiliser<\/strong> les <strong>m\u00eames images<\/strong> sur leurs sites d&#8217;e-commerce. \u00c7a permet de <strong>nourrir<\/strong> une <strong>conversation<\/strong> individuelle entre les marques de luxe et leurs clients.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">La <strong>num\u00e9risation<\/strong> de votre <strong>collection<\/strong> <strong>en 3D<\/strong> facilitera grandement votre <strong>processus de vente<\/strong> en ligne. Vous pourrez <strong>r\u00e9duire<\/strong> les <strong>retours<\/strong> produits, tout en <strong>augmentant<\/strong> les <strong>taux<\/strong> d&#8217;<strong>engagement<\/strong> et en <strong>diminuant<\/strong> les <strong>barri\u00e8res<\/strong> \u00e0 l&#8217;<strong>achat<\/strong>.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa277b4 elementor-widget elementor-widget-spacer\" data-id=\"fa277b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6721e75 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6721e75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.smartpixels.fr\/fr\/modelisation-3d\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explorez nos solutions de mod\u00e9lisation 3D plus en d\u00e9tail<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-540b765 elementor-widget elementor-widget-spacer\" data-id=\"540b765\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcc65fd elementor-widget elementor-widget-text-editor\" data-id=\"dcc65fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>*<\/em>Sources:<\/p><p>[1] Statista<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2ae88f elementor-widget elementor-widget-spacer\" data-id=\"f2ae88f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6546bb elementor-widget elementor-widget-spacer\" data-id=\"f6546bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec0f63d elementor-widget elementor-widget-spacer\" data-id=\"ec0f63d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dda45d8 elementor-widget elementor-widget-text-editor\" data-id=\"dda45d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a style=\"font-size: 20px; font-weight: 400; font-family: helvetica, arial, sans-serif; background-color: #ffffff; color: #b71531;\" href=\"https:\/\/www.smartpixels.fr\/fr\/blog\/\">&lt; Retour au blog<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c72581 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"3c72581\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:43,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22307 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-product-configurator-ecommerce tag-3d-product-configurators tag-3d-product-renderings tag-3d-renderings-for-ecommerce tag-product-customization-experience\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/the-importance-of-3d-configurators-for-customer-experience-in-the-luxury-industry\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"160\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-300x160.png\" class=\"attachment-medium size-medium wp-image-22312\" alt=\"churchs shoes\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-300x160.png 300w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-1024x544.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-768x408.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-18x10.png 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes.png 1247w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/the-importance-of-3d-configurators-for-customer-experience-in-the-luxury-industry\/\" target=&quot;_blank&quot;>\n\t\t\t\tThe importance of 3D configurators for customer experience in the luxury industry\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t17 f\u00e9vrier 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The importance of 3D configurators for customer experience in the luxury industry Table of Contents In the luxury industry, where attention to detail, exclusivity, and<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/the-importance-of-3d-configurators-for-customer-experience-in-the-luxury-industry\/\" aria-label=\"En savoir plus sur The importance of 3D configurators for customer experience in the luxury industry\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-18719 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce tag-3d-visual\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/3-benefits-adopting-3d-rendering-vs-2d\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-570x570.png\" class=\"attachment-medium size-medium wp-image-18721\" alt=\"Header with a 2D visual and 3D rendering of a Globe Trotter suitcase\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/3-benefits-adopting-3d-rendering-vs-2d\/\" target=&quot;_blank&quot;>\n\t\t\t\t3 benefits to adopting 3D rendering vs 2D\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t20 juin 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>3D rendering vs 2D: what are the benefits of one over the other? Table of Contents 3D rendering offers a significant leap in realism compared<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/3-benefits-adopting-3d-rendering-vs-2d\/\" aria-label=\"En savoir plus sur 3 benefits to adopting 3D rendering vs 2D\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17181 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-product-configurator-ecommerce tag-3d-renderings-for-ecommerce tag-sustainable-3d\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/how-do-3d-product-configurators-reduce-e-commerce-returns\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--570x570.png\" class=\"attachment-medium size-medium wp-image-15215\" alt=\"Configurateur de produit 3D pour reduire les retours\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/how-do-3d-product-configurators-reduce-e-commerce-returns\/\" target=&quot;_blank&quot;>\n\t\t\t\tRevolutionizing e-commerce returns with 3D Product Configurators\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t5 avril 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>How do 3D product configurators reduce e-commerce returns? Table of Contents Overview of e-commerce product returns % of people who claim to retunr their online<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/how-do-3d-product-configurators-reduce-e-commerce-returns\/\" aria-label=\"En savoir plus sur Revolutionizing e-commerce returns with 3D Product Configurators\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16964 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce tag-augmented-reality-for-e-commerce tag-product-customization-experience\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/omnichannel-strategy-the-keys-to-a-successful-experience\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-570x570.png\" class=\"attachment-medium size-medium wp-image-15431\" alt=\"Rendus 3D pour strat\u00e9gie omnicanale\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/omnichannel-strategy-the-keys-to-a-successful-experience\/\" target=&quot;_blank&quot;>\n\t\t\t\tDecoding the essentials of an effective omnichannel strategy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t7 mars 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Omnichannel strategy: the keys to a successful experience Chlo\u00e9 Tokyo store with a personalization experience created by SmartPixels The global pandemic has forced brands around<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/omnichannel-strategy-the-keys-to-a-successful-experience\/\" aria-label=\"En savoir plus sur Decoding the essentials of an effective omnichannel strategy\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16003 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce tag-augmented-reality-for-e-commerce\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/how-ar-helps-luxury-brands-to-build-immersive-experiences\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-570x570.png\" class=\"attachment-medium size-medium wp-image-16025\" alt=\"Augmented Reality solution developed by SmartPixels\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/how-ar-helps-luxury-brands-to-build-immersive-experiences\/\" target=&quot;_blank&quot;>\n\t\t\t\tHow AR helps luxury brands to build immersive experiences\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t5 d\u00e9cembre 2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>How AR helps luxury brands to build immersive experiences What is Augmented Reality? 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