{"id":15118,"date":"2022-09-30T11:36:47","date_gmt":"2022-09-30T09:36:47","guid":{"rendered":"https:\/\/www.smartpixels.fr\/?p=15118"},"modified":"2023-02-16T10:36:33","modified_gmt":"2023-02-16T09:36:33","slug":"benefits-of-virtual-photography-in-the-shoe-industry-2","status":"publish","type":"post","link":"https:\/\/www.smartpixels.fr\/fr\/benefits-of-virtual-photography-in-the-shoe-industry-2\/","title":{"rendered":"Benefits of virtual photography in the shoe industry"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15118\" class=\"elementor elementor-15118\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5911104 elementor-section-full_width elementor-section-stretched elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"5911104\" data-element_type=\"section\" data-e-type=\"section\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9489e3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9489e3b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f7f545\" data-id=\"4f7f545\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01405fb elementor-widget elementor-widget-spacer\" data-id=\"01405fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aff965c elementor-widget elementor-widget-heading\" data-id=\"aff965c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Benefits of virtual photography in the shoe industry\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02550d5 elementor-widget elementor-widget-spacer\" data-id=\"02550d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72dc25b elementor-widget elementor-widget-spacer\" data-id=\"72dc25b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4137006 elementor-widget elementor-widget-spacer\" data-id=\"4137006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c7b57b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c7b57b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b187fc\" data-id=\"7b187fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bf1e4c elementor-widget elementor-widget-heading\" data-id=\"2bf1e4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is virtual photography? \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb5d606 elementor-widget elementor-widget-spacer\" data-id=\"fb5d606\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b44533c elementor-widget elementor-widget-image\" data-id=\"b44533c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2021\/09\/alessandro_tattooShark_3_4-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12479\" alt=\"3D rendering&#039;s detail on a Berluti shoe realized by SmartPixels\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2021\/09\/alessandro_tattooShark_3_4-768x432.jpg 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2021\/09\/alessandro_tattooShark_3_4-1024x576.jpg 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2021\/09\/alessandro_tattooShark_3_4-1536x864.jpg 1536w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2021\/09\/alessandro_tattooShark_3_4-2048x1152.jpg 2048w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2021\/09\/alessandro_tattooShark_3_4-18x10.jpg 18w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">3D rendering's detail on a Berluti shoe realized by SmartPixels<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5b5b40 elementor-widget elementor-widget-spacer\" data-id=\"d5b5b40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6c4a45 elementor-widget elementor-widget-text-editor\" data-id=\"d6c4a45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><strong>Virtual photography<\/strong> (or <strong>3D<\/strong> <strong>product imaging<\/strong>) is the process of <strong>creating images<\/strong> that represent <strong>real-world items<\/strong>, but that is created using <strong>technology<\/strong> that combines <strong>static graphics<\/strong> and<strong> 3D models<\/strong>. The result is a <strong>photorealistic digital twin<\/strong> of a<strong> physical product<\/strong>, but the main difference consists in the fact that <strong>users<\/strong> can <strong>directly engage<\/strong> with this <strong>3D rendering<\/strong>.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">With <strong>e-commerce&#8217;s exponential growth<\/strong> showing no signs of abating, <strong>high-quality<\/strong> digital product <strong>representation<\/strong> is critical to <strong>soaring sales<\/strong> and <strong>lowering<\/strong> return <strong>rates<\/strong>. To illustrate, brands that switched from traditional product photography to<strong> 3D renders<\/strong> saw a <strong>40% increase<\/strong> in<strong> conversion rate<\/strong> and a <strong>30%<\/strong> <strong>increase<\/strong> in <strong>sales<\/strong> on average.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><strong>Virtual photography<\/strong> does not only <strong>allow<\/strong> you to<strong> scale product visuals<\/strong>, but it also allows your <strong>clients<\/strong> to <strong>tailor<\/strong> <strong>products<\/strong> in real time. In fact, with<strong> 3D visuals<\/strong>, the user is <strong>empowered<\/strong> to <strong>zoom<\/strong> in and out of the product, rotate it, <strong>view different angles<\/strong>, and <strong>change colours<\/strong> and <strong>materials<\/strong> combinations. Virtual photography assists clients to <strong>preview<\/strong> <strong>photorealistic versions<\/strong> of a<strong> finished product<\/strong> before making a purchase decision.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Create all the <strong>product images<\/strong> you need with <strong>SmartPixels&#8217; virtual photographer<\/strong>: images or videos of any product <strong>variation<\/strong> from any <strong>angle<\/strong> and in any <strong>setting<\/strong>. It will drastically <strong>benefit<\/strong> your brand in terms of <strong>visual appeal<\/strong> on <strong>product pages<\/strong> and image <strong>availability<\/strong>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d55023a elementor-widget elementor-widget-spacer\" data-id=\"d55023a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-881b516 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"881b516\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.smartpixels.fr\/virtual-photography\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover more on SmartPixels Virtual Photography solutions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d1cfb1 elementor-widget elementor-widget-spacer\" data-id=\"8d1cfb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2059911 elementor-widget elementor-widget-spacer\" data-id=\"2059911\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cd309a elementor-widget elementor-widget-heading\" data-id=\"8cd309a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why should you implement virtual photography? \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be784f7 elementor-widget elementor-widget-spacer\" data-id=\"be784f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bad7c94 elementor-widget elementor-widget-video\" data-id=\"bad7c94\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/554646005?color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b2b410 elementor-widget elementor-widget-spacer\" data-id=\"7b2b410\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0278418 elementor-widget elementor-widget-text-editor\" data-id=\"0278418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>3D real-time product configurator for a FURLA bag\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54da6e5 elementor-widget elementor-widget-spacer\" data-id=\"54da6e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55f8940 elementor-widget elementor-widget-text-editor\" data-id=\"55f8940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">These days, <strong>e-commerce<\/strong> users are becoming increasingly demanding in terms of <strong>visual expectations<\/strong> on product pages. To illustrate, compared to <strong>2016<\/strong>, when only <strong>3 images<\/strong> are expected for each product, today this value rose up to <strong>8<\/strong>.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">There is a wide <strong>number<\/strong> of <strong>statistics<\/strong> that confirm the claim that<strong> photorealistic virtual<\/strong> photos have a large, positive <strong>impact<\/strong> on the e-<strong>commerce business<\/strong>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bf61cd elementor-widget elementor-widget-spacer\" data-id=\"6bf61cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd47a6e elementor-widget elementor-widget-text-editor\" data-id=\"cd47a6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">As a <strong>direct consequence<\/strong> of the increasing augmentation of <strong>online sales<\/strong>, shoppers are relying more and more on <strong>visuals<\/strong> when <strong>making<\/strong> a <strong>purchase<\/strong>. To illustrate, for approximately <strong>90%<\/strong> of <strong>online shoppers<\/strong>, <strong>photo quality<\/strong> is one of the most <strong>important<\/strong> elements when making an online <strong>transaction<\/strong> [1].<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Here comes the use of <strong>3D technology<\/strong>. In fact, by substituting <strong>static visuals<\/strong> with <strong>3D renderings<\/strong>, consumers\u2019 <strong>confidence<\/strong> will sharply increase. Thanks to <strong>interactive 3D visuals<\/strong>, users have the <strong>ability<\/strong> to look into the <strong>features<\/strong> that are most <strong>important<\/strong> to them. <\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><strong>22%<\/strong> of <strong>online buyers<\/strong>, return items due to the <strong>divergence<\/strong> between how the <strong>product<\/strong> looks like <strong>online<\/strong> and in <strong>real-life<\/strong> [2]. <strong>3D images<\/strong> have the potential to <strong>reduce returns<\/strong> and buyer&#8217;s remorse. With <strong>virtual photography<\/strong>, shoppers can have the <strong>brightest idea<\/strong> of what they will receive. Customers can see <strong>details<\/strong> of a product in a more <strong>accurate representation<\/strong> than <strong>images<\/strong> or <strong>videos<\/strong> can do alone.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-393c178 elementor-widget elementor-widget-spacer\" data-id=\"393c178\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25c939a elementor-widget elementor-widget-spacer\" data-id=\"25c939a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f72cc1d elementor-widget elementor-widget-heading\" data-id=\"f72cc1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Virtual photography: the case of the shoe industry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91d4948 elementor-widget elementor-widget-spacer\" data-id=\"91d4948\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-062212c elementor-widget elementor-widget-image\" data-id=\"062212c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/09\/Berluti-personalization-3D-renderings-min-768x768.png\" class=\"attachment-medium_large size-medium_large wp-image-15121\" alt=\"\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/09\/Berluti-personalization-3D-renderings-min-768x768.png.webp 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/09\/Berluti-personalization-3D-renderings-min-570x570.png.webp 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/09\/Berluti-personalization-3D-renderings-min-1024x1024.png.webp 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/09\/Berluti-personalization-3D-renderings-min-150x150.png.webp 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/09\/Berluti-personalization-3D-renderings-min-12x12.png.webp 12w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/09\/Berluti-personalization-3D-renderings-min-270x270.png.webp 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/09\/Berluti-personalization-3D-renderings-min-370x370.png.webp 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/09\/Berluti-personalization-3D-renderings-min-900x900.png.webp 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/09\/Berluti-personalization-3D-renderings-min-80x80.png.webp 80w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/09\/Berluti-personalization-3D-renderings-min.png.webp 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Virtual photography: the case of the shoe industry<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78ac91d elementor-widget elementor-widget-spacer\" data-id=\"78ac91d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db22174 elementor-widget elementor-widget-text-editor\" data-id=\"db22174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">One of the main <strong>benefits<\/strong> of <strong>virtual photography<\/strong> is the fact that it allows <strong>showcasing<\/strong>, smoothly, all the <strong>product variants<\/strong>. If you sell <strong>multiple versions<\/strong> of a <strong>product<\/strong> (for example, different colorways), you must bring one of each to a <strong>traditional<\/strong> photo <strong>shoot<\/strong><b>.<\/b><\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Let&#8217;s take the <strong>example<\/strong> of a <strong>pair of shoes<\/strong>. Each pair of shoes can be highly <strong>customizable<\/strong>, in terms of <strong>model, material, colour, and pattern.<\/strong><\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">For example, when a client seeks to buy a <strong>Berluti<\/strong> shoe, he or she is confronted with a<strong> wide range<\/strong> of <strong>customization possibilities<\/strong>, in terms of shape, colours, and materials (leather, crocodile\u2026).<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Virtual photography consists of integrating an <strong>ultra-realistic 3D<\/strong> visual on your website. SmartPixels&#8217; team will first <strong>digitize<\/strong> your <strong>products in 3D<\/strong> and then <strong>integrate<\/strong> them into a <strong>one-of-a-kind<\/strong> customer <strong>experience<\/strong>, such as <strong>3D configurators<\/strong> for your <strong>made-to-order offer<\/strong>. <\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><strong>Virtual photography<\/strong>, whether a<strong> leather shoe<\/strong> or a <strong>sneaker<\/strong>, you can offer your customers the chance to <strong>highly personalize<\/strong> their items. By integrating a <strong>3D product configurator<\/strong>, your brand can add <strong>uniqueness<\/strong> to its<strong> shoe collections<\/strong> by enhancing the <strong>characteristics<\/strong> of each <strong>pattern<\/strong>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f5c4c9 elementor-widget elementor-widget-spacer\" data-id=\"7f5c4c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7f777c elementor-widget elementor-widget-spacer\" data-id=\"f7f777c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-538543b elementor-widget elementor-widget-heading\" data-id=\"538543b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A virtual photography experience for Church\u2019s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3637e52 elementor-widget elementor-widget-spacer\" data-id=\"3637e52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d05069 elementor-widget elementor-widget-video\" data-id=\"2d05069\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/485874219?color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3db137a elementor-widget elementor-widget-spacer\" data-id=\"3db137a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3d6dad elementor-widget elementor-widget-text-editor\" data-id=\"c3d6dad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>3D real-time web product configurator realized by SmartPixels for Church&#8217;s<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83f708f elementor-widget elementor-widget-spacer\" data-id=\"83f708f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e53b9b elementor-widget elementor-widget-text-editor\" data-id=\"9e53b9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">To commemorate the <strong>75th anniversary<\/strong> of their most iconic shoe, Church&#8217;s invited customers to <strong>design<\/strong> their own <strong>Consul<\/strong>. Therefore, the brand asked <strong>SmartPixels<\/strong> to create a <strong>3D personalization experience<\/strong>. Due to the wide variety of<strong> product variants<\/strong> (five leather types in twenty-six colours, four sole types, three average fits, and three lining types), they relied on <strong>virtual photography.<\/strong><\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">The <strong>main challenge<\/strong> that the brand had to face was the wide <strong>range<\/strong> of<strong> product combinations<\/strong> it provides within its personalization offer. To illustrate, over <strong>100. 000<\/strong> different <strong>options<\/strong> are available in <strong>Church&#8217;s customization<\/strong> offer.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Within this <strong>scenario<\/strong>, <strong>traditional photography<\/strong> and <strong>static images<\/strong> did not appear to be feasible solutions. In fact, the only thing a sales associate could do was <strong>stimulate<\/strong> the <strong>consumer&#8217;s imagination<\/strong> while showing them some swatches and samples of how the <strong>Consul<\/strong> would <strong>look<\/strong>, for example, in <strong>blue crocodiles<\/strong> with <strong>dark brown<\/strong> lining and black insole.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">The <strong>brand<\/strong> was extremely <strong>aware<\/strong> of the power of <strong>3D visualization<\/strong> to <strong>enhance<\/strong> the <strong>customer\u2019s experience<\/strong> with the product. In fact, <strong>real-time 3D product visualization<\/strong> has proven to be an extremely useful <strong>conversion-boosting tool<\/strong>.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Thanks to <strong>virtual photography<\/strong> and the implementation of a <strong>3D web configurator<\/strong>, <strong>Church\u2019s clients<\/strong> were able to <strong>see<\/strong>, <strong>interact<\/strong>, and <strong>explore<\/strong> the <strong>brand\u2019s countless product variations<\/strong>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-890f352 elementor-widget elementor-widget-spacer\" data-id=\"890f352\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41f607e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"41f607e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.smartpixels.fr\/case-study-churchs\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more about our collaboration with Church's ! <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc800e9 elementor-widget elementor-widget-spacer\" data-id=\"bc800e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51277bd elementor-widget elementor-widget-text-editor\" data-id=\"51277bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><strong>SmartPixels<\/strong> can provide an appealing and seamless <strong>consumer journey<\/strong> through <strong>3D configurator<\/strong>, driving <strong>sales<\/strong> and <strong>client loyalty<\/strong>.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbae2a6 elementor-widget elementor-widget-spacer\" data-id=\"cbae2a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1526d5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a1526d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.smartpixels.fr\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch with the team ! <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bb8f40 elementor-widget elementor-widget-spacer\" data-id=\"8bb8f40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b0d701 elementor-widget elementor-widget-text-editor\" data-id=\"4b0d701\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>*<\/em>Sources:<\/p><p>[1] https:\/\/www.meero.com\/en\/news\/e_commerce\/511\/1900-how-great-product-photographs-influence-e-commerce-websites-conversions-en<\/p><p>[2] https:\/\/yen-pedrajas.medium.com\/5-significant-facts-how-product-photography-can-impact-your-ecommerce-b51a99a34669<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-377e0fe elementor-widget elementor-widget-spacer\" data-id=\"377e0fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5396a elementor-widget elementor-widget-spacer\" data-id=\"2e5396a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24c42e7 elementor-widget elementor-widget-spacer\" data-id=\"24c42e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee5533c elementor-widget elementor-widget-text-editor\" data-id=\"ee5533c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a style=\"font-size: 20px; font-weight: 400; font-family: helvetica, arial, sans-serif; background-color: #ffffff; color: #b71531;\" href=\"https:\/\/www.smartpixels.fr\/blog\/\">&lt; Back to blog<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-458fdb1 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"458fdb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:43,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22307 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-product-configurator-ecommerce tag-3d-product-configurators tag-3d-product-renderings tag-3d-renderings-for-ecommerce tag-product-customization-experience\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/the-importance-of-3d-configurators-for-customer-experience-in-the-luxury-industry\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"160\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-300x160.png\" class=\"attachment-medium size-medium wp-image-22312\" alt=\"churchs shoes\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-300x160.png 300w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-1024x544.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-768x408.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-18x10.png 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes.png 1247w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/the-importance-of-3d-configurators-for-customer-experience-in-the-luxury-industry\/\" target=&quot;_blank&quot;>\n\t\t\t\tThe importance of 3D configurators for customer experience in the luxury industry\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t17 f\u00e9vrier 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The importance of 3D configurators for customer experience in the luxury industry Table of Contents In the luxury industry, where attention to detail, exclusivity, and<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/the-importance-of-3d-configurators-for-customer-experience-in-the-luxury-industry\/\" aria-label=\"En savoir plus sur The importance of 3D configurators for customer experience in the luxury industry\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-18719 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce tag-3d-visual\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/3-benefits-adopting-3d-rendering-vs-2d\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-570x570.png\" class=\"attachment-medium size-medium wp-image-18721\" alt=\"Header with a 2D visual and 3D rendering of a Globe Trotter suitcase\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/3-benefits-adopting-3d-rendering-vs-2d\/\" target=&quot;_blank&quot;>\n\t\t\t\t3 benefits to adopting 3D rendering vs 2D\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t20 juin 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>3D rendering vs 2D: what are the benefits of one over the other? Table of Contents 3D rendering offers a significant leap in realism compared<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/3-benefits-adopting-3d-rendering-vs-2d\/\" aria-label=\"En savoir plus sur 3 benefits to adopting 3D rendering vs 2D\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17181 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-product-configurator-ecommerce tag-3d-renderings-for-ecommerce tag-sustainable-3d\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/how-do-3d-product-configurators-reduce-e-commerce-returns\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--570x570.png\" class=\"attachment-medium size-medium wp-image-15215\" alt=\"Configurateur de produit 3D pour reduire les retours\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/how-do-3d-product-configurators-reduce-e-commerce-returns\/\" target=&quot;_blank&quot;>\n\t\t\t\tRevolutionizing e-commerce returns with 3D Product Configurators\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t5 avril 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>How do 3D product configurators reduce e-commerce returns? Table of Contents Overview of e-commerce product returns % of people who claim to retunr their online<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/how-do-3d-product-configurators-reduce-e-commerce-returns\/\" aria-label=\"En savoir plus sur Revolutionizing e-commerce returns with 3D Product Configurators\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16964 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce tag-augmented-reality-for-e-commerce tag-product-customization-experience\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/omnichannel-strategy-the-keys-to-a-successful-experience\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-570x570.png\" class=\"attachment-medium size-medium wp-image-15431\" alt=\"Rendus 3D pour strat\u00e9gie omnicanale\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/omnichannel-strategy-the-keys-to-a-successful-experience\/\" target=&quot;_blank&quot;>\n\t\t\t\tDecoding the essentials of an effective omnichannel strategy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t7 mars 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Omnichannel strategy: the keys to a successful experience Chlo\u00e9 Tokyo store with a personalization experience created by SmartPixels The global pandemic has forced brands around<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/omnichannel-strategy-the-keys-to-a-successful-experience\/\" aria-label=\"En savoir plus sur Decoding the essentials of an effective omnichannel strategy\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16003 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce tag-augmented-reality-for-e-commerce\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/how-ar-helps-luxury-brands-to-build-immersive-experiences\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-570x570.png\" class=\"attachment-medium size-medium wp-image-16025\" alt=\"Augmented Reality solution developed by SmartPixels\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/how-ar-helps-luxury-brands-to-build-immersive-experiences\/\" target=&quot;_blank&quot;>\n\t\t\t\tHow AR helps luxury brands to build immersive experiences\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t5 d\u00e9cembre 2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>How AR helps luxury brands to build immersive experiences What is Augmented Reality? Augmented Reality solution by SmartPixels Augmented Reality is a technology that enables<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/how-ar-helps-luxury-brands-to-build-immersive-experiences\/\" aria-label=\"En savoir plus sur How AR helps luxury brands to build immersive experiences\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15932 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/deep-dive-into-gltf-file-format\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-570x570.png\" class=\"attachment-medium size-medium wp-image-15955\" alt=\"Realt\u00e0 Aumentata\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/deep-dive-into-gltf-file-format\/\" target=&quot;_blank&quot;>\n\t\t\t\tDeep-dive into glTF file format\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t30 novembre 2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Deep-dive into glTF file format During recent years, the glTF file format\u00a0has gained more and more prominence, due to its functionality and the wide variety<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/deep-dive-into-gltf-file-format\/\" aria-label=\"En savoir plus sur Deep-dive into glTF file format\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Benefits of virtual photography in the shoe industry What is virtual photography? 3D rendering&#8217;s detail on a Berluti shoe realized by SmartPixels Virtual photography (or 3D product imaging) is the process of creating images that represent real-world items, but that is created using technology that combines static graphics and 3D models. The result is a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15136,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[58,375],"tags":[187],"class_list":["post-15118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-en","tag-virtual-photography"],"jetpack_featured_media_url":"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/09\/andyMogano_hotStamping_closeUpBack-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/15118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/comments?post=15118"}],"version-history":[{"count":14,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/15118\/revisions"}],"predecessor-version":[{"id":16673,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/15118\/revisions\/16673"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/media\/15136"}],"wp:attachment":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/media?parent=15118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/categories?post=15118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/tags?post=15118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}