{"id":16092,"date":"2022-12-07T15:18:36","date_gmt":"2022-12-07T14:18:36","guid":{"rendered":"https:\/\/www.smartpixels.fr\/?p=16092"},"modified":"2022-12-07T15:48:18","modified_gmt":"2022-12-07T14:48:18","slug":"come-la-realta-aumentata-aiuta-i-marchi-a-creare-esperienze-immersive","status":"publish","type":"post","link":"https:\/\/www.smartpixels.fr\/fr\/come-la-realta-aumentata-aiuta-i-marchi-a-creare-esperienze-immersive\/","title":{"rendered":"Come la Realt\u00e0 Aumentata aiuta i marchi a creare esperienze immersive"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16092\" class=\"elementor elementor-16092\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0c82d2 elementor-section-full_width elementor-section-stretched elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"e0c82d2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6f7f988\" data-id=\"6f7f988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6adacf elementor-widget elementor-widget-menu-anchor\" data-id=\"f6adacf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"top\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f36962d 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elementor-nav-menu--stretch elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"fb70622\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;full_width&quot;:&quot;stretch&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-chevron-down\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;tablet&quot;,&quot;mobile&quot;],&quot;layout&quot;:&quot;horizontal&quot;,&quot;toggle&quot;:&quot;burger&quot;,&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container 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Integrations<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-958\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\">Resources<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1172\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/case-studies\/\" class=\"elementor-sub-item\">Case studies<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1379\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/3d-product-renderings-portfolio\/\" class=\"elementor-sub-item\">3D Product Portfolio<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2314\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/blog\/\" class=\"elementor-sub-item\">Blog<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-957\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\">About Us<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1120\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/meet-the-team\/\" class=\"elementor-sub-item\">Meet the team<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1200\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/careers\/\" class=\"elementor-sub-item\">Join the team<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1245\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/news-and-press\/\" class=\"elementor-sub-item\">In The News<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1189\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/contact-us\/\" class=\"elementor-item\">Contact Us<\/a><\/li>\n<li 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class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Permuter le menu\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-fb70622\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-11990\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Solutions<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4785\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/3d-product-configurator-for-e-commerce\/\" class=\"elementor-sub-item\" tabindex=\"-1\">3D Web Product Configurators<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4796\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/3d-product-visualization\/\" class=\"elementor-sub-item\" tabindex=\"-1\">3D Product Visualization<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21843\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/clienteling-solution\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Clienteling Solution<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-20552\"><a href=\"https:\/\/www.smartpixels.fr\/3d-solutions-library\/\" class=\"elementor-sub-item\" tabindex=\"-1\">More Solutions<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-4786\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Industries &#038; Integrations<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-20589\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/our-industries\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Our Industries<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4795\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/3d-configurator-e-commerce-integrations\/\" class=\"elementor-sub-item\" tabindex=\"-1\">E-commerce Integrations<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-958\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Resources<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1172\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/case-studies\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Case studies<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1379\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/3d-product-renderings-portfolio\/\" class=\"elementor-sub-item\" tabindex=\"-1\">3D Product Portfolio<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2314\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/blog\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Blog<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-957\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">About Us<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1120\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/meet-the-team\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Meet the team<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1200\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/careers\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Join the team<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1245\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/news-and-press\/\" class=\"elementor-sub-item\" tabindex=\"-1\">In The News<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1189\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/contact-us\/\" class=\"elementor-item\" tabindex=\"-1\">Contact Us<\/a><\/li>\n<li class=\"trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher menu-item-has-children current-language-menu-item menu-item-21929\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/16092#TRPLINKPROCESSED\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\"><span data-no-translation><img decoding=\"async\" class=\"trp-flag-image\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/fr_FR.png\" width=\"18\" height=\"12\" alt=\"fr_FR\" title=\"French\"><span class=\"trp-ls-language-name\">FR<\/span><\/span><\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher current-language-menu-item menu-item-21932\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/16092#TRPLINKPROCESSED\" class=\"elementor-sub-item elementor-item-anchor\" tabindex=\"-1\"><span data-no-translation><img decoding=\"async\" class=\"trp-flag-image\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/en_US.png\" width=\"18\" height=\"12\" alt=\"en_US\" title=\"English\"><span class=\"trp-ls-language-name\">EN<\/span><\/span><\/a><\/li>\n\t<li class=\"trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher current-language-menu-item menu-item-21930\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/16092#TRPLINKPROCESSED\" class=\"elementor-sub-item elementor-item-anchor\" tabindex=\"-1\"><span data-no-translation><img decoding=\"async\" class=\"trp-flag-image\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/it_IT.png\" width=\"18\" height=\"12\" alt=\"it_IT\" title=\"Italian\"><span class=\"trp-ls-language-name\">IT<\/span><\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-809b14c elementor-widget elementor-widget-spacer\" data-id=\"809b14c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40f83a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40f83a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2dc9833\" data-id=\"2dc9833\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69297a0 elementor-widget elementor-widget-spacer\" data-id=\"69297a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6cc61e elementor-widget elementor-widget-heading\" data-id=\"b6cc61e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Come la Realt\u00e0 Aumentata aiuta i brand di lusso a creare esperienze immersive<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0df77ba elementor-widget elementor-widget-spacer\" data-id=\"0df77ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8a56a2 elementor-widget elementor-widget-spacer\" data-id=\"a8a56a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2574c2 elementor-widget elementor-widget-spacer\" data-id=\"b2574c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b4c772 elementor-widget elementor-widget-spacer\" data-id=\"8b4c772\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-145523d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"145523d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0f8b34\" data-id=\"c0f8b34\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56681b0 elementor-widget elementor-widget-heading\" data-id=\"56681b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Che cos'\u00e9 la Realt\u00e0 Aumentata? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6645f5e elementor-widget elementor-widget-spacer\" data-id=\"6645f5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4a4858 elementor-widget elementor-widget-image\" data-id=\"f4a4858\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-48-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-16005\" alt=\"Augmented Reality solution by SmartPixels\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-48-768x432.jpg 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-48-1024x576.jpg 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-48-1536x864.jpg 1536w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-48-18x10.jpg 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-48.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Soluzione di Realt\u00e0 Aumentata realizzata da SmartPixels<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-342f054 elementor-widget elementor-widget-spacer\" data-id=\"342f054\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9afac3 elementor-widget elementor-widget-text-editor\" data-id=\"d9afac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><strong>La Realt\u00e0 Aumentata<\/strong> \u00e8 una tecnologia che permette agli utilizzatori di sovrapporre in maniera estremamente agevole <strong>oggetti digitali<\/strong> al <strong>mondo reale<\/strong>. Questi ultimi, vengono visualizzati in tempo reale come rendering 3D sovrapposti sugli schermi di dispositivi come telefoni e tablet.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">La <strong>Realt\u00e0 Aumentata<\/strong> si sta <strong>sviluppando<\/strong> e sta prendendo piede in <strong>moltissimi settori<\/strong>. Tuttavia, questo articolo si focalizzer\u00e0 sopratutto sull&#8217;<strong>utilizzo<\/strong> della <strong>Realt\u00e0 Aumentata<\/strong> nel settore della <strong>moda<\/strong> e del <strong>lusso<\/strong>.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Svariati studi e ricerche hanno dimostrato che la <strong>Realt\u00e0 Aumentata<\/strong> costituisce molto di <strong>pi\u00f9<\/strong> che un mero <strong>strumento di marketing<\/strong>. Infatti, il <strong>19.8%\u00a0<\/strong>dei consumatori sono pi\u00f9 <strong>inclini<\/strong> a compiere <strong>acquisti<\/strong>, dopo aver <strong>interagito<\/strong> con la <strong>Realt\u00e0 Aumentata <\/strong>[1].<\/span><\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Al giorno d&#8217;oggi, i <b>consumatori <\/b>cercano sempre di pi\u00f9 esperienze di acquisto\u00a0<strong>immersive<\/strong> e <strong>conivolgenti, <\/strong>soprattutto sull&#8217;<strong>e-commerce<\/strong>. Recenti ricerche hanno sottolineato come le <strong>immagini 3D<\/strong> possano ampiamente <strong>migliorare<\/strong> l&#8217;<strong>esperienza<\/strong> di <strong>acquisto<\/strong>.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Un report sul settore dell&#8217;e-commerce, condotto da <strong>Shopify<\/strong> ha confermato che in media, <b>la visualizzazione in 3D aumenta del 94% i tassi di conversione.\u00a0<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb03b8a elementor-widget elementor-widget-spacer\" data-id=\"bb03b8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-254ec08 elementor-widget elementor-widget-spacer\" data-id=\"254ec08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97156e1 elementor-widget elementor-widget-heading\" data-id=\"97156e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Perch\u00e9 la Realt\u00e0 Aumentata sta diventando fondamentale per i brand di lusso? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b59037 elementor-widget elementor-widget-spacer\" data-id=\"0b59037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b78ffc elementor-widget elementor-widget-image\" data-id=\"7b78ffc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"534\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/Augmented-Reality-for-e-commerce-768x534.png\" class=\"attachment-medium_large size-medium_large wp-image-16006\" alt=\"Augmented Reality solutions for e-commerce\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/Augmented-Reality-for-e-commerce-768x534.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/Augmented-Reality-for-e-commerce-1024x713.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/Augmented-Reality-for-e-commerce-1536x1069.png 1536w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/Augmented-Reality-for-e-commerce-2048x1425.png 2048w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/Augmented-Reality-for-e-commerce-18x12.png 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/Augmented-Reality-for-e-commerce-350x242.png 350w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Soluzione di Realt\u00e0 Aumentata per l'e-commerce<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9431fb elementor-widget elementor-widget-spacer\" data-id=\"a9431fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ec13ff elementor-widget elementor-widget-text-editor\" data-id=\"2ec13ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Secondo <strong>Geoffrey Perez<\/strong>, Global Head Of Luxury di Snapchat, i marchi di lusso considerano la <strong>Realt\u00e0 Aumentata<\/strong> come un&#8217;<strong>estensione<\/strong> dei propri <strong>universi creativi<\/strong>.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Il mondo del lusso ha iniziato ad <strong>avvicinarsi<\/strong> a tale <strong>soluzione<\/strong> nel <strong>2015<\/strong>. La prima azienda a utilizzarla \u00e8 stata <strong>Burberry<\/strong>. Il brand ha rilasciato un&#8217;<strong>app<\/strong> di Realt\u00e0 Aumentata che consente agli <strong>utenti<\/strong> di <strong>ridipingere<\/strong> <strong>digitalmente<\/strong> l&#8217;<strong>ambiente circostante<\/strong> con le opere d&#8217;arte di Danny Sangra, ispirate all&#8217;universo di Burberry.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Secondo svariati studi, la visualizzazione in Realt\u00e0 Aumentata, tra minimo <strong>tre anni<\/strong>, sar\u00e0 una <strong>componente fondamentale<\/strong> dell&#8217;<strong>esperienza di acquisto<\/strong> <strong>digitale <\/strong>per ogni marchio, contribuendo ad <strong>aumentare<\/strong> la <strong>conversione<\/strong> e a <strong>ridurre<\/strong> i <strong>ritorni<\/strong>.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Secondo <strong>Boston Consulting Group<\/strong>, <b>due terzi <\/b>degli\u00a0 <b>acquirenti <\/b>nel settore del lusso sono &#8220;<strong>influenzati digitalmente<\/strong>&#8220;. Dunque, i marchi di lusso si stanno concentrando sempre di pi\u00f9 <b>sulla connessione <\/b>con i <b>consumatori <\/b>online e soprattutto attraverso i <strong>cellulari.<\/strong><\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Infatti, gli utenti sono in grado <strong>d&#8217;interagire <\/strong>con <b>vestiti e accessori<\/b>, provarli <strong>virtualmente<\/strong>, confrontare <strong>pezzi diversi<\/strong> uno accanto all&#8217;altro e <strong>guardate<\/strong> i <strong>look<\/strong> nella <strong>stessa stanza<\/strong> in cui si trovano.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f365fab elementor-widget elementor-widget-spacer\" data-id=\"f365fab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57c349a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"57c349a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.smartpixels.fr\/it\/realta-aumentata-per-l-e-commerce\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Scoprire di pi\u00f9 sulle soluzioni di Realt\u00e0 Aumenta di SmartPixels<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78758c0 elementor-widget elementor-widget-spacer\" data-id=\"78758c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-481ad6c elementor-widget elementor-widget-spacer\" data-id=\"481ad6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-191c205 elementor-widget elementor-widget-heading\" data-id=\"191c205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Come i brand di lusso utilizzano la Realt\u00e0 Aumentata? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43e17a2 elementor-widget elementor-widget-spacer\" data-id=\"43e17a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a88d88 elementor-widget elementor-widget-heading\" data-id=\"1a88d88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1) Tiffany &amp; Co. X Snapchat\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e08e9b7 elementor-widget elementor-widget-spacer\" data-id=\"e08e9b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5487e55 elementor-widget elementor-widget-image\" data-id=\"5487e55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"623\" height=\"1144\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/Tiffany-Co-x-Snapchat.png\" class=\"attachment-medium_large size-medium_large wp-image-16007\" alt=\"\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/Tiffany-Co-x-Snapchat.png 623w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/Tiffany-Co-x-Snapchat-558x1024.png 558w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/Tiffany-Co-x-Snapchat-7x12.png 7w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Soluzione di Realt\u00e0 Aumentata realizzata da Snapchat per Tiffany &amp; Co.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6963d9b elementor-widget elementor-widget-spacer\" data-id=\"6963d9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a29fcc elementor-widget elementor-widget-text-editor\" data-id=\"5a29fcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Questo progetto fu creato in onore della celebrazione del\u00a0 <strong>185\u00b0 anniversario <\/strong>di <strong>Tiffany &amp; Co.<\/strong> L&#8217;obiettivo di tale iniziativa era quello di aggiungere<strong> una dimensione virtuale<\/strong> all&#8217;<strong>esperienza<\/strong>, attraverso una soluzione di <strong>Realt\u00e0 Aumentata<\/strong> interamente <strong>creata da Snapchat<\/strong>.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Gli utilizzatori hanno avuto l&#8217;occasione d&#8217;indossare<b>\u00a0<\/b>gli <strong>iconici gioielli del brand<\/strong>, sottoforma di <strong>renderings 3D<\/strong>, semplicemente <strong>utilizzando<\/strong> un <strong>dispositivo mobile<\/strong>. In particolare, hanno avuto la <b>possibilit\u00e0 <\/b>di <strong>provare<\/strong> l&#8217;<strong>iconico Diamante<\/strong> <strong>Giallo<\/strong> attraverso <strong>Snap Camera Kit<\/strong>.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Attraverso l&#8217;utilizzo delle <strong>tecnologie 3D<\/strong>, in particolar modo la <strong>Realt\u00e0 Aumentata<\/strong>, i marchi sono in grado di generare un <strong>significativo ritorno<\/strong> sugli <strong>investimenti.<\/strong><\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Sfruttando il filtro di Realt\u00e0 Aumentata realizzato da <strong>Snapchat<\/strong>, Tiffany &amp; Co. ha creato per i suoi clienti un&#8217;esperienza <strong>inedita<\/strong> e <strong>personalizzata.<\/strong><\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Dunque, il <strong>brand<\/strong> ha costituito una nuova modalit\u00e0 di <b>connessione con la sua audience<\/b>, <strong>coinvolgendola <\/strong>nel suo <strong>universo<\/strong> e creando profonde <strong>connessioni emotive<\/strong>. La conseguenza di tale legame, porta alla fedelt\u00e0 dei consumatori, e soprattutto costituisce una\u00a0<strong><a href=\"https:\/\/www.smartpixels.fr\/augmented-reality-3-reasons-for-investing\/\" target=\"_blank\" rel=\"noopener noreferrer\">modalit\u00e0 di aumentare le vendite.<\/a><\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e54211a elementor-widget elementor-widget-spacer\" data-id=\"e54211a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e70e38b elementor-widget elementor-widget-spacer\" data-id=\"e70e38b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73df48e elementor-widget elementor-widget-heading\" data-id=\"73df48e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2) Lente di realt\u00e0 aumentata per le B27<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a633f06 elementor-widget elementor-widget-spacer\" data-id=\"a633f06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ed710b elementor-widget elementor-widget-image\" data-id=\"8ed710b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"622\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/Dior-B27-sneaker-768x622.jpg\" class=\"attachment-medium_large size-medium_large wp-image-16008\" alt=\"Dior B27 sneaker in Augmented Reality\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/Dior-B27-sneaker-768x622.jpg 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/Dior-B27-sneaker-15x12.jpg 15w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/Dior-B27-sneaker.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Dior B27 sneaker visualizzate con un filtro di Realt\u00e0 Aumentata<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b963ea elementor-widget elementor-widget-spacer\" data-id=\"7b963ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f60c700 elementor-widget elementor-widget-text-editor\" data-id=\"f60c700\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">La <strong>Maison Dior<\/strong> ha sfruttato <b>la funzionalit\u00e0 di virtual-try-on realizzata da Snapchat\u00a0<\/b>per celebrare il <strong>rilascio<\/strong> delle sue <strong>nuove sneakers<\/strong>.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">L&#8217;<b>esperienza in ambito di tecnologia 3D<\/b> comprende l&#8217;uso di una <strong>lente<\/strong> dedicata che <strong>permette<\/strong> di costituire virtualmente le <strong>sei varianti<\/strong> delle scarpe da ginnastica, visualizzate <strong>sottoforma<\/strong> di\u00a0 <strong>rendering 3D<\/strong>. Tale esperienza \u00e8 direttamente <b>legata <\/b>all&#8217;<strong> e-commerce del brand<\/strong>, con l&#8217;obiettivo di <strong>aumentare le conversioni.<\/strong><\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Il filtro sviluppato da Dior \u00e8 un<strong> eccellente esempio <\/strong>di un&#8217;implementazione della\u00a0 <strong>Realt\u00e0 Aumentata<\/strong> ampiamente utilizzata nel settore del retail: il <strong>virtual-try-on (prova virtuale).<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcfd3ce elementor-widget elementor-widget-spacer\" data-id=\"fcfd3ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61f516d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"61f516d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.smartpixels.fr\/it\/prova-virtuale-per-calzature-perche-investire\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Perch\u00e8 investire nella prova virtuale per le calzature? <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56ec079 elementor-widget elementor-widget-spacer\" data-id=\"56ec079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-189b005 elementor-widget elementor-widget-text-editor\" data-id=\"189b005\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><b>La Realt\u00e0 Aumentata <\/b>permette l&#8217;<strong>integrazione<\/strong> d&#8217;immagini<strong>\u00a03D<\/strong> all&#8217;interno di ambienti reali. Con l&#8217;aiuto di un filtro di <strong>virtual try-on<\/strong>, \u00e8 possibile visualizzare come i prodotti <b>apparirebbero <\/b>sul <b>corpo di ciascuno <\/b>in un <b>negozio fisico. <\/b><\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Il servizio di <strong>visualizzazione<\/strong> in <strong>3D<\/strong> aiuta i <strong>marchi<\/strong> a <strong>implementare<\/strong> uno <strong>strumento di prova virtuale<\/strong> sul proprio sito web. In questo modo, i <strong>clienti<\/strong> avranno pi\u00f9 <strong>informazioni<\/strong> da <strong>considerare<\/strong> <strong>prima di fare una scelta<\/strong>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-422ad41 elementor-widget elementor-widget-spacer\" data-id=\"422ad41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80378fb elementor-widget elementor-widget-spacer\" data-id=\"80378fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d46435 elementor-widget elementor-widget-heading\" data-id=\"6d46435\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Come pu\u00f2 SmartPixels aiutarvi con la Realt\u00e0 Aumentata?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c8067a elementor-widget elementor-widget-spacer\" data-id=\"3c8067a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e74c6f6 elementor-widget elementor-widget-video\" data-id=\"e74c6f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/669464383?color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4d922 elementor-widget elementor-widget-spacer\" data-id=\"cf4d922\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7635d2b elementor-widget elementor-widget-text-editor\" data-id=\"7635d2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Soluzioni di Realt\u00e0 Aumentata realizzate da SmartPixels<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c72e7a elementor-widget elementor-widget-spacer\" data-id=\"6c72e7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82efef3 elementor-widget elementor-widget-text-editor\" data-id=\"82efef3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><strong>SmartPixels<\/strong> \u00e8 <strong>leader <\/strong>nella\u00a0<b>visualizzazione <\/b>e nella <b>creazione <\/b>di <b>gemelli digitali virtuali <\/b>in <b>3D<\/b>. <strong>Asset digitali<\/strong> per una grande variet\u00e0 di applicazioni, inclusa la Realt\u00e0 Aumentata, <strong>possono essere creati<\/strong> ed <b>implementati <\/b>utilizzando il <b>software in 3D realizzato da SmartPixels.<\/b><\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"> SmartPixels utilizza formati file <strong>glTF<\/strong> per realizzare esperienze di <strong>Realt\u00e0 Aumentata<\/strong>. Il formato file open-source <strong>glTF (Graphics Language Transmission Format)<\/strong> \u00e8 stato creato per il <strong>trasferimento<\/strong> e il <strong>caricamento<\/strong> rapido di <strong>modelli 3D<\/strong> con una <strong>grande quantit\u00e0 di dati.<\/strong><\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Il <strong>rendering 3D<\/strong> di un <strong>prodotto<\/strong> creato pu\u00f2 essere <strong>esportato<\/strong> come <strong>file glTF<\/strong>. Questo formato di file si sta <strong>diffondendo<\/strong> come<strong> standard attuale per lo streaming<\/strong> dei dati nelle applicazioni di realt\u00e0 aumentata, grazie alla sua <strong>velocit\u00e0<\/strong>, <strong>leggibilit\u00e0<\/strong> e all&#8217;elevato <strong>grado di adattamento<\/strong>.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Pertanto, se una piattaforma supporta un <strong>formato file pi\u00f9 contemporaneo<\/strong>, e l&#8217;obiettivo del tuo brand \u00e8 quello di <strong>trasferire rendering 3D in tempo reale<\/strong>, SmartPixels pu\u00f2 integrare <b>formati file glTF\u00a0<\/b>per soddisfare ciascuno dei tuoi bisogni di visualizzazione.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">SmartPixels \u00e8 un <strong>leader<\/strong> nello\u00a0 <b>svilupppo <\/b>di <strong>esperienze altamente personalizzate<\/strong> e <strong>immagini 3D<\/strong> ultra <strong>realistiche<\/strong>. <\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><strong>Non esitate a contattare SmartPixels per sviluppare le vostre esperienze di Realt\u00e0 Aumentata!\u00a0<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f8b93c elementor-widget elementor-widget-spacer\" data-id=\"0f8b93c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5411e3b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5411e3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.smartpixels.fr\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sviluppa un demo del tuo prodotto<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ad8be2 elementor-widget elementor-widget-spacer\" data-id=\"4ad8be2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cfc06c elementor-widget elementor-widget-text-editor\" data-id=\"7cfc06c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>*<\/em>Risorse:<\/p><p><em>[1] <\/em>https:\/\/hbr.org\/2022\/03\/how-augmented-reality-can-and-cant-help-your-brand<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ba8ee7 elementor-widget elementor-widget-spacer\" data-id=\"0ba8ee7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c6c929 elementor-widget elementor-widget-spacer\" data-id=\"3c6c929\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e18b95 elementor-widget elementor-widget-spacer\" data-id=\"9e18b95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc05443 elementor-widget elementor-widget-text-editor\" data-id=\"bc05443\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a style=\"font-size: 20px; font-weight: 400; font-family: helvetica, arial, sans-serif; background-color: #ffffff; color: #b71531;\" href=\"https:\/\/www.smartpixels.fr\/it\/blog\/\">&lt; Ritorno al blog<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8a7f7d elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"c8a7f7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:43,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22307 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-product-configurator-ecommerce tag-3d-product-configurators tag-3d-product-renderings tag-3d-renderings-for-ecommerce tag-product-customization-experience\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/the-importance-of-3d-configurators-for-customer-experience-in-the-luxury-industry\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"160\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-300x160.png\" class=\"attachment-medium size-medium wp-image-22312\" alt=\"churchs shoes\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-300x160.png 300w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-1024x544.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-768x408.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-18x10.png 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes.png 1247w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/the-importance-of-3d-configurators-for-customer-experience-in-the-luxury-industry\/\" target=&quot;_blank&quot;>\n\t\t\t\tThe importance of 3D configurators for customer experience in the luxury industry\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t17 f\u00e9vrier 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The importance of 3D configurators for customer experience in the luxury industry Table of Contents In the luxury industry, where attention to detail, exclusivity, and<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/the-importance-of-3d-configurators-for-customer-experience-in-the-luxury-industry\/\" aria-label=\"En savoir plus sur The importance of 3D configurators for customer experience in the luxury industry\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-18719 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce tag-3d-visual\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/3-benefits-adopting-3d-rendering-vs-2d\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-570x570.png\" class=\"attachment-medium size-medium wp-image-18721\" alt=\"Header with a 2D visual and 3D rendering of a Globe Trotter suitcase\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/3-benefits-adopting-3d-rendering-vs-2d\/\" target=&quot;_blank&quot;>\n\t\t\t\t3 benefits to adopting 3D rendering vs 2D\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t20 juin 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>3D rendering vs 2D: what are the benefits of one over the other? Table of Contents 3D rendering offers a significant leap in realism compared<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/3-benefits-adopting-3d-rendering-vs-2d\/\" aria-label=\"En savoir plus sur 3 benefits to adopting 3D rendering vs 2D\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17181 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-product-configurator-ecommerce tag-3d-renderings-for-ecommerce tag-sustainable-3d\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/how-do-3d-product-configurators-reduce-e-commerce-returns\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--570x570.png\" class=\"attachment-medium size-medium wp-image-15215\" alt=\"Configurateur de produit 3D pour reduire les retours\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/how-do-3d-product-configurators-reduce-e-commerce-returns\/\" target=&quot;_blank&quot;>\n\t\t\t\tRevolutionizing e-commerce returns with 3D Product Configurators\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t5 avril 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>How do 3D product configurators reduce e-commerce returns? Table of Contents Overview of e-commerce product returns % of people who claim to retunr their online<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/how-do-3d-product-configurators-reduce-e-commerce-returns\/\" aria-label=\"En savoir plus sur Revolutionizing e-commerce returns with 3D Product Configurators\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16964 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce tag-augmented-reality-for-e-commerce tag-product-customization-experience\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/omnichannel-strategy-the-keys-to-a-successful-experience\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-570x570.png\" class=\"attachment-medium size-medium wp-image-15431\" alt=\"Rendus 3D pour strat\u00e9gie omnicanale\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/omnichannel-strategy-the-keys-to-a-successful-experience\/\" target=&quot;_blank&quot;>\n\t\t\t\tDecoding the essentials of an effective omnichannel strategy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t7 mars 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Omnichannel strategy: the keys to a successful experience Chlo\u00e9 Tokyo store with a personalization experience created by SmartPixels The global pandemic has forced brands around<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/omnichannel-strategy-the-keys-to-a-successful-experience\/\" aria-label=\"En savoir plus sur Decoding the essentials of an effective omnichannel strategy\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16003 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce tag-augmented-reality-for-e-commerce\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/how-ar-helps-luxury-brands-to-build-immersive-experiences\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-570x570.png\" class=\"attachment-medium size-medium wp-image-16025\" alt=\"Augmented Reality solution developed by SmartPixels\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/how-ar-helps-luxury-brands-to-build-immersive-experiences\/\" target=&quot;_blank&quot;>\n\t\t\t\tHow AR helps luxury brands to build immersive experiences\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t5 d\u00e9cembre 2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>How AR helps luxury brands to build immersive experiences What is Augmented Reality? Augmented Reality solution by SmartPixels Augmented Reality is a technology that enables<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/how-ar-helps-luxury-brands-to-build-immersive-experiences\/\" aria-label=\"En savoir plus sur How AR helps luxury brands to build immersive experiences\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15932 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/deep-dive-into-gltf-file-format\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-570x570.png\" class=\"attachment-medium size-medium wp-image-15955\" alt=\"Realt\u00e0 Aumentata\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/deep-dive-into-gltf-file-format\/\" target=&quot;_blank&quot;>\n\t\t\t\tDeep-dive into glTF file format\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t30 novembre 2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Deep-dive into glTF file format During recent years, the glTF file format\u00a0has gained more and more prominence, due to its functionality and the wide variety<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/deep-dive-into-gltf-file-format\/\" aria-label=\"En savoir plus sur Deep-dive into glTF file format\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Come la Realt\u00e0 Aumentata aiuta i brand di lusso a creare esperienze immersive Che cos&#8217;\u00e9 la Realt\u00e0 Aumentata? Soluzione di Realt\u00e0 Aumentata realizzata da SmartPixels La Realt\u00e0 Aumentata \u00e8 una tecnologia che permette agli utilizzatori di sovrapporre in maniera estremamente agevole oggetti digitali al mondo reale. Questi ultimi, vengono visualizzati in tempo reale come rendering [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16025,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[58,377],"tags":[390],"class_list":["post-16092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-it","tag-realta-aumentata-per-le-commerce"],"jetpack_featured_media_url":"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/16092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/comments?post=16092"}],"version-history":[{"count":32,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/16092\/revisions"}],"predecessor-version":[{"id":16132,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/16092\/revisions\/16132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/media\/16025"}],"wp:attachment":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/media?parent=16092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/categories?post=16092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/tags?post=16092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}