{"id":2460,"date":"2020-09-23T10:08:21","date_gmt":"2020-09-23T08:08:21","guid":{"rendered":"https:\/\/www.smartpixels.fr\/?p=2460"},"modified":"2022-04-21T14:01:33","modified_gmt":"2022-04-21T12:01:33","slug":"attract-engage-and-retain-new-generations-of-consumers-for-luxury-brands","status":"publish","type":"post","link":"https:\/\/www.smartpixels.fr\/fr\/attract-engage-and-retain-new-generations-of-consumers-for-luxury-brands\/","title":{"rendered":"How to attract, engage and retain new generations of consumers for luxury brands?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2460\" class=\"elementor elementor-2460\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb82934 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"bb82934\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-abb2d31\" data-id=\"abb2d31\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45f9d6a elementor-widget elementor-widget-menu-anchor\" data-id=\"45f9d6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"top\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7200233 elementor-widget elementor-widget-image\" data-id=\"7200233\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/elementor\/thumbs\/Logo-r1e6uwd9veh3fed72q2iouhpwru3wcs5srm4l0ugn0.png\" title=\"Logo\" alt=\"Logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-e8e579b\" data-id=\"e8e579b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f94cd0 elementor-nav-menu__align-end elementor-nav-menu--stretch elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"1f94cd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;full_width&quot;:&quot;stretch&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-chevron-down\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;layout&quot;:&quot;horizontal&quot;,&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-1f94cd0\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-11990\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\">Solutions<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4785\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/3d-product-configurator-for-e-commerce\/\" class=\"elementor-sub-item\">3D Web Product Configurators<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4796\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/3d-product-visualization\/\" class=\"elementor-sub-item\">3D Product Visualization<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21843\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/clienteling-solution\/\" class=\"elementor-sub-item\">Clienteling Solution<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-20552\"><a href=\"https:\/\/www.smartpixels.fr\/3d-solutions-library\/\" class=\"elementor-sub-item\">More Solutions<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-4786\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\">Industries &#038; Integrations<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-20589\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/our-industries\/\" class=\"elementor-sub-item\">Our Industries<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4795\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/3d-configurator-e-commerce-integrations\/\" class=\"elementor-sub-item\">E-commerce Integrations<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-958\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\">Resources<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1172\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/case-studies\/\" class=\"elementor-sub-item\">Case studies<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1379\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/3d-product-renderings-portfolio\/\" class=\"elementor-sub-item\">3D Product Portfolio<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2314\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/blog\/\" class=\"elementor-sub-item\">Blog<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-957\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\">About Us<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1120\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/meet-the-team\/\" class=\"elementor-sub-item\">Meet the team<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1200\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/careers\/\" class=\"elementor-sub-item\">Join the team<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1245\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/news-and-press\/\" class=\"elementor-sub-item\">In The News<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1189\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/contact-us\/\" class=\"elementor-item\">Contact Us<\/a><\/li>\n<li class=\"trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher menu-item-has-children current-language-menu-item menu-item-21929\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/2460#TRPLINKPROCESSED\" class=\"elementor-item elementor-item-anchor\"><span data-no-translation><img decoding=\"async\" class=\"trp-flag-image\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/fr_FR.png\" width=\"18\" height=\"12\" alt=\"fr_FR\" title=\"French\"><span class=\"trp-ls-language-name\">FR<\/span><\/span><\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher current-language-menu-item menu-item-21932\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/2460#TRPLINKPROCESSED\" class=\"elementor-sub-item elementor-item-anchor\"><span data-no-translation><img decoding=\"async\" class=\"trp-flag-image\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/en_US.png\" width=\"18\" height=\"12\" alt=\"en_US\" title=\"English\"><span class=\"trp-ls-language-name\">EN<\/span><\/span><\/a><\/li>\n\t<li class=\"trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher current-language-menu-item menu-item-21930\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/2460#TRPLINKPROCESSED\" class=\"elementor-sub-item elementor-item-anchor\"><span data-no-translation><img decoding=\"async\" class=\"trp-flag-image\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/it_IT.png\" width=\"18\" height=\"12\" alt=\"it_IT\" title=\"Italian\"><span class=\"trp-ls-language-name\">IT<\/span><\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Permuter le menu\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-1f94cd0\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-11990\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Solutions<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4785\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/3d-product-configurator-for-e-commerce\/\" class=\"elementor-sub-item\" tabindex=\"-1\">3D Web Product Configurators<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4796\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/3d-product-visualization\/\" class=\"elementor-sub-item\" tabindex=\"-1\">3D Product Visualization<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21843\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/clienteling-solution\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Clienteling Solution<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-20552\"><a href=\"https:\/\/www.smartpixels.fr\/3d-solutions-library\/\" class=\"elementor-sub-item\" tabindex=\"-1\">More Solutions<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-4786\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Industries &#038; Integrations<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-20589\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/our-industries\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Our Industries<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4795\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/3d-configurator-e-commerce-integrations\/\" class=\"elementor-sub-item\" tabindex=\"-1\">E-commerce Integrations<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-958\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Resources<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1172\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/case-studies\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Case studies<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1379\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/3d-product-renderings-portfolio\/\" class=\"elementor-sub-item\" tabindex=\"-1\">3D Product Portfolio<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2314\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/blog\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Blog<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-957\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">About Us<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1120\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/meet-the-team\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Meet the team<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1200\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/careers\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Join the team<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1245\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/news-and-press\/\" class=\"elementor-sub-item\" tabindex=\"-1\">In The News<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1189\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/contact-us\/\" class=\"elementor-item\" tabindex=\"-1\">Contact Us<\/a><\/li>\n<li class=\"trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher menu-item-has-children current-language-menu-item menu-item-21929\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/2460#TRPLINKPROCESSED\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\"><span data-no-translation><img decoding=\"async\" class=\"trp-flag-image\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/fr_FR.png\" width=\"18\" height=\"12\" alt=\"fr_FR\" title=\"French\"><span class=\"trp-ls-language-name\">FR<\/span><\/span><\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher current-language-menu-item menu-item-21932\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/2460#TRPLINKPROCESSED\" class=\"elementor-sub-item elementor-item-anchor\" tabindex=\"-1\"><span data-no-translation><img decoding=\"async\" class=\"trp-flag-image\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/en_US.png\" width=\"18\" height=\"12\" alt=\"en_US\" title=\"English\"><span class=\"trp-ls-language-name\">EN<\/span><\/span><\/a><\/li>\n\t<li class=\"trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher current-language-menu-item menu-item-21930\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/2460#TRPLINKPROCESSED\" class=\"elementor-sub-item elementor-item-anchor\" tabindex=\"-1\"><span data-no-translation><img decoding=\"async\" class=\"trp-flag-image\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/it_IT.png\" width=\"18\" height=\"12\" alt=\"it_IT\" title=\"Italian\"><span class=\"trp-ls-language-name\">IT<\/span><\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5decd95 elementor-widget elementor-widget-spacer\" data-id=\"5decd95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b36d417 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b36d417\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6927fcc\" data-id=\"6927fcc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b69e4ed elementor-widget elementor-widget-spacer\" data-id=\"b69e4ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2653dff elementor-widget elementor-widget-image\" data-id=\"2653dff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/07\/AF1_06_native_1600-1024x683.jpg\" class=\"attachment-large size-large wp-image-2185\" alt=\"\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/07\/AF1_06_native_1600-1024x683.jpg 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/07\/AF1_06_native_1600-768x512.jpg 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/07\/AF1_06_native_1600-1536x1024.jpg 1536w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/07\/AF1_06_native_1600.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4efaafb elementor-widget elementor-widget-spacer\" data-id=\"4efaafb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f17c673 elementor-widget elementor-widget-text-editor\" data-id=\"f17c673\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>NikeiD experience by SmartPixels<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fe6926 elementor-widget elementor-widget-spacer\" data-id=\"8fe6926\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed3d712 elementor-widget elementor-widget-heading\" data-id=\"ed3d712\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">With the rise of new technologies and new generations of consumers, luxury brands should take the time to better understand their target audience and adapt their marketing strategies to get the best return on investment.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ddc25c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ddc25c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6865328\" data-id=\"6865328\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30233ee elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"30233ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-214f657 elementor-widget elementor-widget-text-editor\" data-id=\"214f657\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">As Sarah Weise said, \u201cCompanies that don\u2019t care to understand how future customers, think, find information, negotiate and communicate end up becoming relics, stories we tell.\u201d<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Millennials accounted for 85% of luxury growth in 2018 and will represent 45% of the clientele in 2025. However, Gen Z already differentiates from Millenials as their passion for luxury is mainly driven by experiences and brand values. This is something to keep in mind knowing that in the next 5 years, Gen Z will represent over 55% of global luxury turnover.\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">The luxury industry now needs to find ways to make its brands more relatable to younger audiences, to enter into strong relationships with them, and to turn them into loyal consumers.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Innovating in terms of products and designs simply isn\u2019t enough anymore. Brands also need to innovate on the storytelling around their products and how to deliver the story. The good news is SmartPixels can help you out in doing so.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Customization<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">There is no better way to engage your audience than to offer them the opportunity to wear a unique product from their favorite brand. Having a customization offer is one thing, however, delivering the experience is another challenge. Luxury brands\u2019 main audience is young, impatient, well aware, and extremely demanding. They are willing to be impressed and entertained. This pushes brands to be extremely creative in the experience they deliver. Each brand has its own DNA and challenge to solve, thus no experience is similar but check out what Nike and Chloe have been doing.\u00a0<\/span><\/p><div><div data-vce-do-apply=\"all el-83c49cb8\"><div data-vce-element-content=\"true\"><div data-vce-do-apply=\"border margin background el-812ffbe7\"><div data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-812ffbe7\"><div data-vce-do-apply=\"all el-1653107e\"><p>\u00a0<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e68116c elementor-widget elementor-widget-text-editor\" data-id=\"e68116c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><a href=\"https:\/\/vimeo.com\/252314976\">Nike ID powered by SmartPixels<\/a> is using augmented video mapping allowing for real-time, live design directly on a shoe.<\/span><\/p><div><div data-vce-do-apply=\"all el-83c49cb8\"><div data-vce-element-content=\"true\"><div data-vce-do-apply=\"border margin background el-812ffbe7\"><div data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-812ffbe7\"><div data-vce-do-apply=\"all el-1653107e\">\u00a0<\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a078020 elementor-widget elementor-widget-spacer\" data-id=\"a078020\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ef98bb elementor-widget elementor-widget-text-editor\" data-id=\"6ef98bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><div data-vce-do-apply=\"all el-83c49cb8\"><div data-vce-element-content=\"true\"><div data-vce-do-apply=\"border margin background el-812ffbe7\"><div data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-812ffbe7\"><div data-vce-do-apply=\"all el-1653107e\"><p><span style=\"font-family: helvetica, arial, sans-serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2185 size-large\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/07\/AF1_06_native_1600-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/07\/AF1_06_native_1600-1024x683.jpg 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/07\/AF1_06_native_1600-768x512.jpg 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/07\/AF1_06_native_1600-1536x1024.jpg 1536w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/07\/AF1_06_native_1600.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p><\/div><div data-vce-do-apply=\"all el-1653107e\">\u00a0<\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b46c3f elementor-widget elementor-widget-text-editor\" data-id=\"5b46c3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Wondering how it works? An all-white version of the sneaker is placed in the NIKEiD Direct workspace. From there, the shoe is connected to the NIKEiD configurator, and as soon as color and material selections are made, they are projected onto the shoe for a clear, immediate representation of the final product, allowing consumers to experience their design coming to life right in front of your eyes. Once finalized their design heads into production at a NIKEiD factory.\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Chlo\u00e9 also leveraged SmartPixels\u2019 expertise in terms of customization experience to put the spotlight on their offer.\u00a0<\/span><\/p><div><div data-vce-do-apply=\"all el-83c49cb8\"><div data-vce-element-content=\"true\"><div data-vce-do-apply=\"border margin background el-812ffbe7\"><div data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-812ffbe7\"><div data-vce-do-apply=\"all el-1653107e\">\u00a0<\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86d7af5 elementor-widget elementor-widget-text-editor\" data-id=\"86d7af5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><div data-vce-do-apply=\"all el-83c49cb8\"><div data-vce-element-content=\"true\"><div data-vce-do-apply=\"border margin background el-812ffbe7\"><div data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-812ffbe7\"><div data-vce-do-apply=\"all el-1653107e\"><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2038 size-large\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/04\/Chlo\u00e9-Exp-4-1-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/04\/Chlo\u00e9-Exp-4-1-1024x683.jpg 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/04\/Chlo\u00e9-Exp-4-1-768x512.jpg 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/04\/Chlo\u00e9-Exp-4-1-600x400.jpg 600w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/04\/Chlo\u00e9-Exp-4-1.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p><\/div><div data-vce-do-apply=\"all el-1653107e\">\u00a0<\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e906a0 elementor-widget elementor-widget-text-editor\" data-id=\"7e906a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">In the luxury market, it is extremely important to be able to touch and feel the products in-store, thus we designed an experience allowing real-time visualization on a screen combined with the touch and feel of different materials and colors which are expected by consumers. Prospects are encouraged to interact in a gamified manner, touching different materials and visualizing them instantaneously. Again, once their design is finalized, it heads into production at the Chloe workshop.\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Gamification<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Another popular way of creating stronger bonds with the younger generation, especially in China, is by immersing them in the brands\u2019universe, allowing them to have key roles in product development through product customization, or giving them a sense of belonging to the brand\u2019s universe by matching a product to a personality type for example.\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Gucci tapped into the popularity of personalized avatars and mobile communication. By partnering with a new platform, they have been able to integrate avatar-to-avatar communication and the functionality to dress their avatars with luxury apparel from Gucci. The label is among the most digitally savvy in the luxury world.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Another example would be Dior who launched a widely successful WeChat campaign for their new store opening at Plaza 66 in Shanghai. They invited users to collect items from the latest collection via an interactive treasure hunt. Users that completed the game could launch a virtual hot air balloon for a chance to win tickets to the store opening event.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">WeChat has proven to be an extremely powerful tool to engage younger audiences in China. It now represents an essential touchpoint in omnichannel strategies, and this is why it is now fully possible to integrate SmartPixels configurators on WeChat.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Luxury brands understood the importance of this platform and have created WeChat mini-programs to create immersive digital experiences for their customers, offer exclusive access to the brand, or practice the \u201cdrop\u201d retail model, by releasing limited edition clothing and accessory. These brands understood the importance of the younger generation to express their personality by the way they dress, the brands they chose, and the values they reflect.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">It is paramount for brands to create user-centered digital experiences to get closer to their consumers and to be more adaptive to their demands.\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">References :<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">&#8211; <a href=\"https:\/\/www.luxurysociety.com\/en\/articles\/2019\/05\/gamification-key-winning-over-luxurys-youngest-consumers\/\">https:\/\/www.luxurysociety.com\/en\/articles\/2019\/05\/gamification-key-winning-over-luxurys-youngest-consumers\/<\/a><\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">&#8211; <a href=\"https:\/\/www.retailnews.asia\/how-are-luxury-brands-leveraging-gamification-in-china\/\">https:\/\/www.retailnews.asia\/how-are-luxury-brands-leveraging-gamification-in-china\/<\/a><\/span><\/p><div><div data-vce-do-apply=\"all el-83c49cb8\"><div data-vce-element-content=\"true\"><div data-vce-do-apply=\"border margin background el-812ffbe7\"><div data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-812ffbe7\"><div data-vce-do-apply=\"all el-1653107e\">\u00a0<\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc07d0 elementor-widget elementor-widget-spacer\" data-id=\"6bc07d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dcafd6 elementor-widget elementor-widget-text-editor\" data-id=\"7dcafd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a style=\"font-size: 20px; font-weight: 400; font-family: helvetica, arial, sans-serif; background-color: #ffffff; color: #b71531;\" href=\"https:\/\/www.smartpixels.fr\/blog\/\">&lt; Back to blog<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7196e6e elementor-widget elementor-widget-spacer\" data-id=\"7196e6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e4a314 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"2e4a314\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:43,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22307 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-product-configurator-ecommerce tag-3d-product-configurators tag-3d-product-renderings tag-3d-renderings-for-ecommerce tag-product-customization-experience\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/the-importance-of-3d-configurators-for-customer-experience-in-the-luxury-industry\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"160\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-300x160.png\" class=\"attachment-medium size-medium wp-image-22312\" alt=\"churchs shoes\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-300x160.png 300w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-1024x544.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-768x408.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-18x10.png 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes.png 1247w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/the-importance-of-3d-configurators-for-customer-experience-in-the-luxury-industry\/\" target=&quot;_blank&quot;>\n\t\t\t\tThe importance of 3D configurators for customer experience in the luxury industry\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t17 f\u00e9vrier 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The importance of 3D configurators for customer experience in the luxury industry Table of Contents In the luxury industry, where attention to detail, exclusivity, and<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/the-importance-of-3d-configurators-for-customer-experience-in-the-luxury-industry\/\" aria-label=\"En savoir plus sur The importance of 3D configurators for customer experience in the luxury industry\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-18582 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-product-customization tag-3d-visual tag-product-customization-experience\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/3d-product-customization-the-way-to-sustainability\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-product-customization-3-570x570.png\" class=\"attachment-medium size-medium wp-image-18584\" alt=\"3D product customization offer for Camille Fournet\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-product-customization-3-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-product-customization-3-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-product-customization-3-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-product-customization-3-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-product-customization-3-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-product-customization-3-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/3d-product-customization-the-way-to-sustainability\/\" target=&quot;_blank&quot;>\n\t\t\t\t3D product customization: the way to sustainability?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t7 juin 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>3 ways of using 3D product customization to become more sustainable Table of Contents Nowadays, around 90% [1] of Gen Z consumers are more inclined<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/3d-product-customization-the-way-to-sustainability\/\" aria-label=\"En savoir plus sur 3D product customization: the way to sustainability?\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-18220 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-product-configurators tag-product-customization-experience\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/revolutionizing-product-personalization-the-case-of-globe-trotter\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/gt-rendu-porte-6-570x570.png\" class=\"attachment-medium size-medium wp-image-18222\" alt=\"Hybrid 3D product and Photo rendering, Mixed reality\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/gt-rendu-porte-6-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/gt-rendu-porte-6-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/gt-rendu-porte-6-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/gt-rendu-porte-6-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/gt-rendu-porte-6-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/gt-rendu-porte-6-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/revolutionizing-product-personalization-the-case-of-globe-trotter\/\" target=&quot;_blank&quot;>\n\t\t\t\tElevating Product Personalization to New Heights: Globe-Trotter\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t26 avril 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Revolutionizing Product Personalization: the case of Globe-Trotter Table of Contents How SmartPixels Transformed Globe-Trotter\u2019s product personalization experience? In this client testimonial, Ryan Vaughan, the digital<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/revolutionizing-product-personalization-the-case-of-globe-trotter\/\" aria-label=\"En savoir plus sur Elevating Product Personalization to New Heights: Globe-Trotter\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16964 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce tag-augmented-reality-for-e-commerce tag-product-customization-experience\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/omnichannel-strategy-the-keys-to-a-successful-experience\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-570x570.png\" class=\"attachment-medium size-medium wp-image-15431\" alt=\"Rendus 3D pour strat\u00e9gie omnicanale\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/omnichannel-strategy-the-keys-to-a-successful-experience\/\" target=&quot;_blank&quot;>\n\t\t\t\tDecoding the essentials of an effective omnichannel strategy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t7 mars 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Omnichannel strategy: the keys to a successful experience Chlo\u00e9 Tokyo store with a personalization experience created by SmartPixels The global pandemic has forced brands around<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/omnichannel-strategy-the-keys-to-a-successful-experience\/\" aria-label=\"En savoir plus sur Decoding the essentials of an effective omnichannel strategy\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13955 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-product-configurator-ecommerce tag-product-customization-experience\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/how-to-boost-your-sales-with-product-personalization\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/08\/Blog-post-visuel-cover-1-570x570.png\" class=\"attachment-medium size-medium wp-image-14214\" alt=\"3D renderings realized by SmartPixels for Valentino\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/08\/Blog-post-visuel-cover-1-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/08\/Blog-post-visuel-cover-1-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/08\/Blog-post-visuel-cover-1-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/08\/Blog-post-visuel-cover-1-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/08\/Blog-post-visuel-cover-1-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/08\/Blog-post-visuel-cover-1-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/how-to-boost-your-sales-with-product-personalization\/\" target=&quot;_blank&quot;>\n\t\t\t\tHow to boost your sales with product personalization?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t4 ao\u00fbt 2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>How to boost your sales with product personalization? Why personalization matters ? 3D personalized renderings realized by SmartPixels for Chlo\u00e9 bags For\u00a0the luxury industry, product<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/how-to-boost-your-sales-with-product-personalization\/\" aria-label=\"En savoir plus sur How to boost your sales with product personalization?\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12769 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-product-configurator-ecommerce tag-3d-product-renderings tag-3d-renderings-for-ecommerce tag-product-customization-experience\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/fr\/why-should-watchmakers-invest-in-product-configurators\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-23-570x570.png\" class=\"attachment-medium size-medium wp-image-12777\" alt=\"Rendering 3D realizzato da SmartPixels\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-23-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-23-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-23-13x12.png 13w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-23-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-23-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-23-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-23-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/fr\/why-should-watchmakers-invest-in-product-configurators\/\" target=&quot;_blank&quot;>\n\t\t\t\tWhy you should invest in product configurator for watches ?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t17 juin 2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Why should watchmakers invest in product configurators? TAG HEUER 3D rendering by SmartPIxels Luxury\u00a0consumers have a strong appetite for one-of-a-kind items. Therefore, when purchasing a<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/fr\/why-should-watchmakers-invest-in-product-configurators\/\" aria-label=\"En savoir plus sur Why you should invest in product configurator for watches ?\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>NikeiD experience by SmartPixels With the rise of new technologies and new generations of consumers, luxury brands should take the time to better understand their target audience and adapt their marketing strategies to get the best return on investment. As Sarah Weise said, \u201cCompanies that don\u2019t care to understand how future customers, think, find information, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2185,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[58,375],"tags":[196],"class_list":["post-2460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-en","tag-product-customization-experience"],"jetpack_featured_media_url":"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/07\/AF1_06_native_1600.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/2460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/comments?post=2460"}],"version-history":[{"count":27,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/2460\/revisions"}],"predecessor-version":[{"id":12130,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/2460\/revisions\/12130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/media\/2185"}],"wp:attachment":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/media?parent=2460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/categories?post=2460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/tags?post=2460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}