{"id":2576,"date":"2020-10-15T10:25:22","date_gmt":"2020-10-15T08:25:22","guid":{"rendered":"https:\/\/www.smartpixels.fr\/?p=2576"},"modified":"2023-07-10T10:41:40","modified_gmt":"2023-07-10T08:41:40","slug":"7-applications-of-mobile-ar-leveraged-by-luxury-brands","status":"publish","type":"post","link":"https:\/\/www.smartpixels.fr\/fr\/7-applications-of-mobile-ar-leveraged-by-luxury-brands\/","title":{"rendered":"7 applications of mobile AR leveraged by luxury brands"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2576\" class=\"elementor elementor-2576\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65134e4 elementor-section-full_width elementor-section-stretched elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"65134e4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b3e18ee\" data-id=\"b3e18ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18fae19 elementor-widget elementor-widget-menu-anchor\" data-id=\"18fae19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"top\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6372179 elementor-widget elementor-widget-image\" data-id=\"6372179\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/elementor\/thumbs\/LOGO-white-SP-one-line-copie-r1e6nsperg7aoj39ro7vznqto42nzj7acqt2ys3840.png\" title=\"LOGO white SP one line copie\" alt=\"LOGO white SP one line copie\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-65971a3\" data-id=\"65971a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60c960c elementor-nav-menu__align-end elementor-nav-menu--stretch elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"60c960c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;full_width&quot;:&quot;stretch&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-chevron-down\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;layout&quot;:&quot;horizontal&quot;,&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-60c960c\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-11990\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\">Solutions<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4785\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/3d-product-configurator-for-e-commerce\/\" class=\"elementor-sub-item\">3D Web Product Configurators<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4796\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/3d-product-visualization\/\" class=\"elementor-sub-item\">3D Product Visualization<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21843\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/clienteling-solution\/\" class=\"elementor-sub-item\">Clienteling Solution<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-20552\"><a href=\"https:\/\/www.smartpixels.fr\/3d-solutions-library\/\" class=\"elementor-sub-item\">More Solutions<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-4786\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\">Industries &#038; Integrations<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-20589\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/our-industries\/\" class=\"elementor-sub-item\">Our Industries<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4795\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/3d-configurator-e-commerce-integrations\/\" class=\"elementor-sub-item\">E-commerce Integrations<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-958\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\">Resources<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1172\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/case-studies\/\" class=\"elementor-sub-item\">Case studies<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1379\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/3d-product-renderings-portfolio\/\" class=\"elementor-sub-item\">3D Product Portfolio<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2314\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/blog\/\" class=\"elementor-sub-item\">Blog<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-957\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\">About Us<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1120\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/meet-the-team\/\" class=\"elementor-sub-item\">Meet the team<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1200\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/careers\/\" class=\"elementor-sub-item\">Join the team<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1245\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/news-and-press\/\" class=\"elementor-sub-item\">In The News<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1189\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/contact-us\/\" class=\"elementor-item\">Contact Us<\/a><\/li>\n<li class=\"trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher menu-item-has-children current-language-menu-item menu-item-21929\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/2576#TRPLINKPROCESSED\" class=\"elementor-item elementor-item-anchor\"><span data-no-translation><img decoding=\"async\" class=\"trp-flag-image\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/fr_FR.png\" width=\"18\" height=\"12\" alt=\"fr_FR\" title=\"French\"><span class=\"trp-ls-language-name\">FR<\/span><\/span><\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher current-language-menu-item menu-item-21932\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/2576#TRPLINKPROCESSED\" class=\"elementor-sub-item elementor-item-anchor\"><span data-no-translation><img decoding=\"async\" class=\"trp-flag-image\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/en_US.png\" width=\"18\" height=\"12\" alt=\"en_US\" title=\"English\"><span class=\"trp-ls-language-name\">EN<\/span><\/span><\/a><\/li>\n\t<li class=\"trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher current-language-menu-item menu-item-21930\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/2576#TRPLINKPROCESSED\" class=\"elementor-sub-item elementor-item-anchor\"><span data-no-translation><img decoding=\"async\" class=\"trp-flag-image\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/it_IT.png\" width=\"18\" height=\"12\" alt=\"it_IT\" title=\"Italian\"><span class=\"trp-ls-language-name\">IT<\/span><\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Permuter le menu\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-60c960c\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-11990\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Solutions<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4785\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/3d-product-configurator-for-e-commerce\/\" class=\"elementor-sub-item\" tabindex=\"-1\">3D Web Product Configurators<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4796\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/3d-product-visualization\/\" class=\"elementor-sub-item\" tabindex=\"-1\">3D Product Visualization<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21843\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/clienteling-solution\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Clienteling Solution<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-20552\"><a href=\"https:\/\/www.smartpixels.fr\/3d-solutions-library\/\" class=\"elementor-sub-item\" tabindex=\"-1\">More Solutions<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-4786\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Industries &#038; Integrations<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-20589\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/our-industries\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Our Industries<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4795\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/3d-configurator-e-commerce-integrations\/\" class=\"elementor-sub-item\" tabindex=\"-1\">E-commerce Integrations<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-958\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Resources<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1172\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/case-studies\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Case studies<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1379\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/3d-product-renderings-portfolio\/\" class=\"elementor-sub-item\" tabindex=\"-1\">3D Product Portfolio<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2314\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/blog\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Blog<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-957\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">About Us<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1120\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/meet-the-team\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Meet the team<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1200\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/careers\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Join the team<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1245\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/news-and-press\/\" class=\"elementor-sub-item\" tabindex=\"-1\">In The News<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1189\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/contact-us\/\" class=\"elementor-item\" tabindex=\"-1\">Contact Us<\/a><\/li>\n<li class=\"trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher menu-item-has-children current-language-menu-item menu-item-21929\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/2576#TRPLINKPROCESSED\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\"><span data-no-translation><img decoding=\"async\" class=\"trp-flag-image\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/fr_FR.png\" width=\"18\" height=\"12\" alt=\"fr_FR\" title=\"French\"><span class=\"trp-ls-language-name\">FR<\/span><\/span><\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher current-language-menu-item menu-item-21932\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/2576#TRPLINKPROCESSED\" class=\"elementor-sub-item elementor-item-anchor\" tabindex=\"-1\"><span data-no-translation><img decoding=\"async\" class=\"trp-flag-image\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/en_US.png\" width=\"18\" height=\"12\" alt=\"en_US\" title=\"English\"><span class=\"trp-ls-language-name\">EN<\/span><\/span><\/a><\/li>\n\t<li class=\"trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher current-language-menu-item menu-item-21930\"><a href=\"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/2576#TRPLINKPROCESSED\" class=\"elementor-sub-item elementor-item-anchor\" tabindex=\"-1\"><span data-no-translation><img decoding=\"async\" class=\"trp-flag-image\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/it_IT.png\" width=\"18\" height=\"12\" alt=\"it_IT\" title=\"Italian\"><span class=\"trp-ls-language-name\">IT<\/span><\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-247afcd elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"247afcd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f14e1b2\" data-id=\"f14e1b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e69bd3 elementor--h-position-left elementor--v-position-middle elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"4e69bd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;dots&quot;,&quot;autoplay_speed&quot;:3500,&quot;transition_speed&quot;:250,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\" dir=\"ltr\" data-animation=\"\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-c4872ae swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\"><h1>How are luxury brands leveraging the power of Augmented Reality?<\/h1><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4c7422 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4c7422\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dd4bb4b elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"dd4bb4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92a6051 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"92a6051\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__92a6051\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-51c5943\" data-id=\"51c5943\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9295fa6 elementor-widget elementor-widget-text-editor\" data-id=\"9295fa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>In this article, we are going to explore how brands like Dior, Chanel, and Gucci use mobile augmented reality to build immersive and unforgettable experiences for their consumers. We have identified <b>7 key applications of mobile AR for fashion brands<\/b>.\u00a0 <br \/><br \/>First, let\u2019s go through a quick definition of <b>Augmented Reality<\/b>. \u201cAugmented reality is the <b>layering<\/b> of <b>digital components<\/b> onto our <b>existing reality<\/b>\u201d, often done through a viewing device such as a <b>tablet, smartphone, or AR glasses<\/b>.<\/h6><h6><br \/><b>Augmented reality<\/b> is used to enhance or augment the world around us with digital information.\u201d The Augmented Reality market revenue is projected to reach a value of <b>26.06 billion<\/b> dollars by 2025 [1]. It, therefore, represents a forceful tool to invest in. <br \/><br \/>Now let\u2019s see how this technology is playing out in the luxury industry.\u00a0<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f58e09 elementor-widget elementor-widget-spacer\" data-id=\"5f58e09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6664556 elementor-widget elementor-widget-heading\" data-id=\"6664556\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Augmented Reality: how to use it<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2269c77 elementor-widget elementor-widget-spacer\" data-id=\"2269c77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-455377a elementor-widget elementor-widget-heading\" data-id=\"455377a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. The use of lenses<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-228f529 elementor-widget elementor-widget-spacer\" data-id=\"228f529\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bb9779 elementor-widget elementor-widget-image\" data-id=\"0bb9779\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/ima-a-la-une-Tiffany.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI4MzcsInVybCI6Imh0dHBzOlwvXC93d3cuc21hcnRwaXhlbHMuZnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjBcLzEwXC9pbWEtYS1sYS11bmUtVGlmZmFueS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"520\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/ima-a-la-une-Tiffany.jpg\" class=\"attachment-large size-large wp-image-12837\" alt=\"Tiffany&#039;s virtual-try-on filter\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/ima-a-la-une-Tiffany.jpg 600w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/ima-a-la-une-Tiffany-14x12.jpg 14w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Tiffany's try-on filter<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3481c4e elementor-widget elementor-widget-spacer\" data-id=\"3481c4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d78acdf elementor-widget elementor-widget-text-editor\" data-id=\"d78acdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>To immerse your audience in your brand universe and move beyond physical marketing efforts, why not use augmented reality lenses?\u00a0<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab6f97f elementor-widget elementor-widget-spacer\" data-id=\"ab6f97f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1adf998 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1adf998\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.smartpixels.fr\/augmented-reality-for-e-commerce\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more about SmartPixels' Augmented Reality solutions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e2a7f3 elementor-widget elementor-widget-spacer\" data-id=\"3e2a7f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc3b231 elementor-widget elementor-widget-image\" data-id=\"fc3b231\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/chanel-6-7-8-1.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI4NDEsInVybCI6Imh0dHBzOlwvXC93d3cuc21hcnRwaXhlbHMuZnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjBcLzEwXC9jaGFuZWwtNi03LTgtMS5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/chanel-6-7-8-1-1024x768.png\" class=\"attachment-large size-large wp-image-12841\" alt=\"AR filter by Chanel\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/chanel-6-7-8-1-1024x768.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/chanel-6-7-8-1-768x576.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/chanel-6-7-8-1-1536x1152.png 1536w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/chanel-6-7-8-1-2048x1536.png 2048w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/chanel-6-7-8-1-16x12.png 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">AR filter by Chanel<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-776bb56 elementor-widget elementor-widget-spacer\" data-id=\"776bb56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4440738 elementor-widget elementor-widget-text-editor\" data-id=\"4440738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>That\u2019s precisely what <b>Chanel<\/b> decided to do when hosting a holiday pop-up at <b>The Standard in New York<\/b>. The brand created a busy shopping area into a <b>winter wonderland<\/b> with hot chocolate, ice skating, and plenty of \u2018Instagrammable\u2019 spots outside the boutique hotel. The pop-up lasted four magically wintry days.&nbsp;<\/h6>\n<p><\/p>\n<h6>Chanel created an <b>AR experience<\/b> that could be accessed through a <b>Snapchat lens<\/b> or by downloading an app via its website <b>Chanel.com<\/b>. Those unable to come to the pop-up could also use the<b> lens<\/b>, which emphasized the <b>virality<\/b> around the campaign.&nbsp; The rest of the <b>Chanel community<\/b> around the globe was still welcome to try out the lens and experience the magic of the campaign.&nbsp;<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbc1ac9 elementor-widget elementor-widget-spacer\" data-id=\"bbc1ac9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02b9dd7 elementor-widget elementor-widget-heading\" data-id=\"02b9dd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Virtual try-on<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d07560 elementor-widget elementor-widget-spacer\" data-id=\"9d07560\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-291303b elementor-widget elementor-widget-text-editor\" data-id=\"291303b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Who has never experienced a <b>virtual try-on experience<\/b> through <b>Snapchat filters<\/b>? One of the most common use cases of augmented reality in fashion is to allow a virtual try-on experience. Loads of <b>makeup brands<\/b> have already jumped to this opportunity, including <b>L\u2019Oreal <\/b>and <b>YSL Beauty<\/b>. Over the years, brands such as <b>Dior<\/b> and <b>Gucci<\/b> have created a series of filters on Snapchat and Facebook to enable consumers to virtually try-on accessories.<br \/><br \/>Dior created filters to enable hats\u2019 and <b>sunglasses\u2019<\/b> virtual try-on while Gucci launched a feature within its <b>iOS app<\/b> to allow augmented reality try-on of its line of <b>ACE sneakers<\/b>. Both experiences help consumers relate to the brands and visualize these <b>luxury products <\/b>on them. It is also a way for brands to get closer to <b>younger consumer generations<\/b>, more sensible to <b>new technologies.<\/b>\u00a0<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dbfb21 elementor-widget elementor-widget-spacer\" data-id=\"7dbfb21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32e2f7f elementor-widget elementor-widget-image\" data-id=\"32e2f7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/Image4-2.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI4NDMsInVybCI6Imh0dHBzOlwvXC93d3cuc21hcnRwaXhlbHMuZnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjBcLzEwXC9JbWFnZTQtMi5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"506\" height=\"281\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/Image4-2.jpg\" class=\"attachment-large size-large wp-image-12843\" alt=\"Dior&#039;s virtual try on filters\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/Image4-2.jpg 506w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/Image4-2-18x10.jpg 18w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Dior's virtual try on filters<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d74614 elementor-widget elementor-widget-spacer\" data-id=\"6d74614\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a79b7c5 elementor-widget elementor-widget-heading\" data-id=\"a79b7c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Embedded AR experiences<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc42574 elementor-widget elementor-widget-spacer\" data-id=\"fc42574\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2b40c9 elementor-widget elementor-widget-video\" data-id=\"a2b40c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/669464383?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b9e915 elementor-widget elementor-widget-spacer\" data-id=\"0b9e915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1e477c elementor-widget elementor-widget-text-editor\" data-id=\"a1e477c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>For the opening of <b>Burberry<\/b>\u2019s new retail shop in <b>Tokyo<\/b>, the brand launched an <b>Augmented Reality<\/b> shopping tool through <b>Google Search technology<\/b>. The tool enabled consumers to experience <b>Burberry<\/b>\u2019s products embedded in their environment. The goal is to enhance customers\u2019 research and shopping experience online.<br><br><\/h6>\n<h6>With the <b>COVID-19<\/b> situation, there are even more opportunities for <b>augmented reality<\/b> in <b>fashion<\/b>, especially regarding runway shows, virtual fitting rooms, smart mirrors, showrooms, and windows.&nbsp;<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a93ce elementor-widget elementor-widget-spacer\" data-id=\"49a93ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bfb9f1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4bfb9f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.smartpixels.fr\/augmented-reality-3-reasons-for-investing\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Why you should invest in Augmented Reality for e-commerce<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45841dc elementor-widget elementor-widget-spacer\" data-id=\"45841dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-354ba65 elementor-widget elementor-widget-heading\" data-id=\"354ba65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. AR runway shows<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb50583 elementor-widget elementor-widget-spacer\" data-id=\"eb50583\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f985e44 elementor-widget elementor-widget-image\" data-id=\"f985e44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/05.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI4NDUsInVybCI6Imh0dHBzOlwvXC93d3cuc21hcnRwaXhlbHMuZnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjBcLzEwXC8wNS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/05-1024x576.jpg\" class=\"attachment-large size-large wp-image-12845\" alt=\"GIANTSTEP&#039;s AR runwayshow\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/05-1024x576.jpg 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/05-768x432.jpg 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/05-18x10.jpg 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/05.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">GIANTSTEP's AR runwayshow<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77e7e95 elementor-widget elementor-widget-spacer\" data-id=\"77e7e95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-151e959 elementor-widget elementor-widget-text-editor\" data-id=\"151e959\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Runway shows have always been expensive and resource-consuming to produce. COVID-19 has indeed accelerated the need for digital versions of fashion shows. An augmented reality <b>runway experience<\/b> is a true alternative, as it complies with the rules of <b>social distancing<\/b>. It is also a way to <b>democratize<\/b> the runway, enabling new guests, who wouldn\u2019t usually be invited to the front row of the fashion show, to attend.\u00a0\u00a0<\/h6><h6>\u00a0<\/h6><h6>What we mean by <b>augmented reality runway<\/b> isn\u2019t just a live stream of the events, which has existed for a long time, but visualizing augmented reality models in your living room. It was recently done at the <b>London Fashion Week<\/b> when the British model Adwoa Aboah proudly walked the catwalk in <b>augmented reality<\/b>.\u00a0<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f633f3 elementor-widget elementor-widget-spacer\" data-id=\"4f633f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97607c5 elementor-widget elementor-widget-heading\" data-id=\"97607c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Augmented Reality mirrors<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fdc1d5 elementor-widget elementor-widget-spacer\" data-id=\"0fdc1d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e9cd02 elementor-widget elementor-widget-image\" data-id=\"6e9cd02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/5-5-1-950x593-1.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI4NDYsInVybCI6Imh0dHBzOlwvXC93d3cuc21hcnRwaXhlbHMuZnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjBcLzEwXC81LTUtMS05NTB4NTkzLTEucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"499\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/5-5-1-950x593-1.png\" class=\"attachment-large size-large wp-image-12846\" alt=\"Burberry&#039;s Augmented Reality mirrors\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/5-5-1-950x593-1.png 950w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/5-5-1-950x593-1-768x479.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/5-5-1-950x593-1-18x12.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Burberry's Augmented Reality mirrors<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff71733 elementor-widget elementor-widget-spacer\" data-id=\"ff71733\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a32112b elementor-widget elementor-widget-text-editor\" data-id=\"a32112b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>It seems remarkably <b>interesting<\/b> to keep an eye on <b>augmented reality mirrors<\/b>, which will develop further. <b>Smart mirrors<\/b> are moving from in-store to in-home, assisting us every step of the way: whether we are trying out different outfits or discovering our style.<\/h6><h6><br \/>Assisting us with online purchases, dressing up, and who knows, maybe in a near future, even helping us stay fit, AR mirrors represent a great opportunity to enhance the customer experience within a luxury brand.\u00a0<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be98f5a elementor-widget elementor-widget-spacer\" data-id=\"be98f5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3f146 elementor-widget elementor-widget-heading\" data-id=\"7b3f146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Augmented Reality showrooms<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-259a97a elementor-widget elementor-widget-spacer\" data-id=\"259a97a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32fbde1 elementor-widget elementor-widget-image\" data-id=\"32fbde1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/Screen-Shot-2021-01-13-at-11.37.48-am.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI4NDgsInVybCI6Imh0dHBzOlwvXC93d3cuc21hcnRwaXhlbHMuZnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjBcLzEwXC9TY3JlZW4tU2hvdC0yMDIxLTAxLTEzLWF0LTExLjM3LjQ4LWFtLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/Screen-Shot-2021-01-13-at-11.37.48-am-1024x474.png\" class=\"attachment-large size-large wp-image-12848\" alt=\"Snapchat X Kohl&#039;s AR showroom\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/Screen-Shot-2021-01-13-at-11.37.48-am-1024x474.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/Screen-Shot-2021-01-13-at-11.37.48-am-768x355.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/Screen-Shot-2021-01-13-at-11.37.48-am-1536x711.png 1536w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/Screen-Shot-2021-01-13-at-11.37.48-am-18x8.png 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/Screen-Shot-2021-01-13-at-11.37.48-am.png 1902w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Snapchat X Kohl's AR showroom<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d12bb3b elementor-widget elementor-widget-spacer\" data-id=\"d12bb3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88198a6 elementor-widget elementor-widget-text-editor\" data-id=\"88198a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><b>Augmented reality <\/b>can provide a simulation of an <b>in-store experience<\/b> anywhere. 3D is becoming the new standard for <b>product rendering<\/b>, offering a <b>360\u00b0<\/b> view in <b>any environment<\/b>. It is also used extensively to conduct product research, testing the demand for certain products. <br \/><br \/>Many companies have been trying to use <b style=\"color: inherit; font-family: Helvetica, sans-serif; font-size: 18px; font-style: normal;\">augmented reality<\/b><span style=\"color: inherit; font-family: Helvetica, sans-serif; font-size: 18px; font-style: normal; font-weight: 400;\"> to offer a showroom experience to their consumers. For example, Kohl\u2019s partnered with Snapchat to offer an <\/span><b style=\"color: inherit; font-family: Helvetica, sans-serif; font-size: 18px; font-style: normal;\">immersive shopping experience<\/b><span style=\"color: inherit; font-family: Helvetica, sans-serif; font-size: 18px; font-style: normal; font-weight: 400;\"> to their consumers, using the Snapchat app to transform any space into a showroom. Users could explore countless looks and add items to their shopping cart to later purchase in real life.\u00a0<\/span><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-663bc2f elementor-widget elementor-widget-spacer\" data-id=\"663bc2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae1a59b elementor-widget elementor-widget-heading\" data-id=\"ae1a59b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Augmented Reality windows<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e76133 elementor-widget elementor-widget-spacer\" data-id=\"5e76133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41db8b5 elementor-widget elementor-widget-image\" data-id=\"41db8b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/Louis-Vuitton-AR-window-1.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTkwMTEsInVybCI6Imh0dHBzOlwvXC93d3cuc21hcnRwaXhlbHMuZnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjBcLzEwXC9Mb3Vpcy1WdWl0dG9uLUFSLXdpbmRvdy0xLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/Louis-Vuitton-AR-window-1-1024x576.png\" class=\"attachment-large size-large wp-image-19011\" alt=\"Louis Vuitton virtual mirror\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/Louis-Vuitton-AR-window-1-1024x576.png.webp 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/Louis-Vuitton-AR-window-1-768x432.png.webp 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/Louis-Vuitton-AR-window-1-1536x864.png.webp 1536w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/Louis-Vuitton-AR-window-1-18x10.png.webp 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/Louis-Vuitton-AR-window-1.png.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Louis Vuitton AR window<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e932568 elementor-widget elementor-widget-spacer\" data-id=\"e932568\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5df2ea0 elementor-widget elementor-widget-text-editor\" data-id=\"5df2ea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><b>New collections<\/b> have often been highlighted using display windows to catch the shoppers\u2019 attention. The goal is to lure the consumer inside the physical store. Using <b>augmented reality<\/b>, brands can add a new layer of digital storytelling and <b>interactivity<\/b>.<br \/><br \/>For example, <b>Helen Papagiannis<\/b> developed an <b>augmented reality<\/b> activation to show how <b>Louis Vuitton<\/b> could extend its window displays. <b>Smartpixels<\/b> developed similar activations for Dior, Moet Hennessy, Nike, and Kenzo.\u00a0\u00a0<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c9e978 elementor-widget elementor-widget-spacer\" data-id=\"7c9e978\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f89b8e2 elementor-widget elementor-widget-video\" data-id=\"f89b8e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/270426028?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=28868ec5dc#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5404947 elementor-widget elementor-widget-spacer\" data-id=\"5404947\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40aed9d elementor-widget elementor-widget-heading\" data-id=\"40aed9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Augmented Reality can boost personalization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74cb4c2 elementor-widget elementor-widget-spacer\" data-id=\"74cb4c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-606d0ec elementor-widget elementor-widget-image\" data-id=\"606d0ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/ARs-conversion-rates-across-age-groups.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI4NTAsInVybCI6Imh0dHBzOlwvXC93d3cuc21hcnRwaXhlbHMuZnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjBcLzEwXC9BUnMtY29udmVyc2lvbi1yYXRlcy1hY3Jvc3MtYWdlLWdyb3Vwcy5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/ARs-conversion-rates-across-age-groups-1024x1024.png\" class=\"attachment-large size-large wp-image-12850\" alt=\"Augmented Reality conversion rates among different age groups\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/ARs-conversion-rates-across-age-groups-1024x1024.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/ARs-conversion-rates-across-age-groups-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/ARs-conversion-rates-across-age-groups-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/ARs-conversion-rates-across-age-groups-768x768.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/ARs-conversion-rates-across-age-groups-12x12.png 12w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/ARs-conversion-rates-across-age-groups-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/ARs-conversion-rates-across-age-groups-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/ARs-conversion-rates-across-age-groups-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/ARs-conversion-rates-across-age-groups-80x80.png 80w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/ARs-conversion-rates-across-age-groups.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Augmented Reality conversion rates among different age groups<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ede6cd elementor-widget elementor-widget-spacer\" data-id=\"1ede6cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfe0cac elementor-widget elementor-widget-text-editor\" data-id=\"cfe0cac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>An <b>Augmented Reality experience<\/b> does not only boost <b>conversion<\/b> by providing consumers with an immersive experience, but it can also provide a completely <b>personalized<\/b> consumer journey. In-store shopping also benefits from <b>AR<\/b>, which tailors the <b>purchase journey<\/b> for each customer.\u00a0<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1673326 elementor-widget elementor-widget-spacer\" data-id=\"1673326\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe4e0a4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"fe4e0a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.smartpixels.fr\/case-study-camille-fournet\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover the full Camille Fournet case study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74667be elementor-widget elementor-widget-spacer\" data-id=\"74667be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09940b0 elementor-widget elementor-widget-text-editor\" data-id=\"09940b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>A few examples can be listed. At <b>Tom Ford<\/b>\u2019s London beauty boutique, shoppers can choose from 233 lipsticks stored in the <b>Color Room<\/b> and track their makeup application sessions in the Makeup Room using the so-called <b>MemoMi<\/b> \u201c<b>memory mirrors<\/b>.\u201d These mirrors even keep a record of which products clients test.\u00a0<\/h6><h6>\u00a0<\/h6><h6>Furthermore, data from <b>Est\u00e9e Lauder<\/b> demonstrates that virtual-try-on tools remarkably <b>increase conversions<\/b>.\u00a0 In fact, users are <b>25%<\/b> more inclined to <b>add<\/b> a product to their cart once they have tried it in advance with virtual-try-on [2]. One of the several implementations of this digital tool might be correlated to the initial <b>test and learn<\/b> phase of a product launch.\u00a0\u00a0<\/h6><h6>\u00a0<\/h6><h6>Your customers will have a deeper understanding of your items thanks to <b>SmartPixels\u2019 flawless and dynamic 3D augmented reality solution<\/b>. They will just need a few clicks to visualize their personalized product on their desktop or mobile. For shoppers, envisioning thousands of product combinations in real time is the key to a successful online shopping experience.\u00a0<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e468b96 elementor-widget elementor-widget-spacer\" data-id=\"e468b96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdb0cc2 elementor-widget elementor-widget-image\" data-id=\"bdb0cc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/SmartPixels-AR-filter.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI4NTEsInVybCI6Imh0dHBzOlwvXC93d3cuc21hcnRwaXhlbHMuZnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjBcLzEwXC9TbWFydFBpeGVscy1BUi1maWx0ZXIuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/SmartPixels-AR-filter-1024x576.jpg\" class=\"attachment-large size-large wp-image-12851\" alt=\"Virtual-try-on filter by SmartPixels\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/SmartPixels-AR-filter-1024x576.jpg 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/SmartPixels-AR-filter-768x432.jpg 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/SmartPixels-AR-filter-1536x864.jpg 1536w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/SmartPixels-AR-filter-18x10.jpg 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/SmartPixels-AR-filter.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Virtual-try-on filter by SmartPixels<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81c357c elementor-widget elementor-widget-spacer\" data-id=\"81c357c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-520eb63 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"520eb63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.smartpixels.fr\/augmented-reality-for-e-commerce\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover SmartPixels' AR solution<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0557dd7 elementor-widget elementor-widget-spacer\" data-id=\"0557dd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bac464 elementor-widget elementor-widget-text-editor\" data-id=\"1bac464\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>*<i>Sources<\/i><\/h6><h6><i>[1] https:\/\/www-statista-com.revproxy.escpeurope.eu\/statistics\/282453\/mobile-augmented-reality-market-size\/\u00a0<\/i><\/h6><h6><i>[2] https:\/\/www.businessoffashion.com\/articles\/beauty\/beautys-augmented-reality-revolution-whats-real-whats-hype-whats-next\/\u00a0<\/i><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f77089 elementor-widget elementor-widget-spacer\" data-id=\"1f77089\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How are luxury brands leveraging the power of Augmented Reality? Table of Contents In this article, we are going to explore how brands like Dior, Chanel, and Gucci use mobile augmented reality to build immersive and unforgettable experiences for their consumers. We have identified 7 key applications of mobile AR for fashion brands.\u00a0 First, let\u2019s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2648,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[58,375],"tags":[370,372],"class_list":["post-2576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-en","tag-3d-product-renderings","tag-customization-platform"],"jetpack_featured_media_url":"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2020\/10\/chanel-6-7-8.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/2576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/comments?post=2576"}],"version-history":[{"count":70,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/2576\/revisions"}],"predecessor-version":[{"id":19022,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/posts\/2576\/revisions\/19022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/media\/2648"}],"wp:attachment":[{"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/media?parent=2576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/categories?post=2576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartpixels.fr\/fr\/wp-json\/wp\/v2\/tags?post=2576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}