{"id":12217,"date":"2022-05-09T16:51:37","date_gmt":"2022-05-09T14:51:37","guid":{"rendered":"https:\/\/www.smartpixels.fr\/?p=12217"},"modified":"2022-07-15T17:42:58","modified_gmt":"2022-07-15T15:42:58","slug":"augmented-reality-the-new-frontier-of-e-commerce","status":"publish","type":"post","link":"https:\/\/www.smartpixels.fr\/it\/augmented-reality-the-new-frontier-of-e-commerce\/","title":{"rendered":"Augmented Reality: the new frontier of e-commerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12217\" class=\"elementor elementor-12217\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ece161 elementor-section-full_width elementor-section-stretched elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"2ece161\" data-element_type=\"section\" data-e-type=\"section\" 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class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-237cb56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"237cb56\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-208fec4\" data-id=\"208fec4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-988dc93 elementor-widget elementor-widget-spacer\" data-id=\"988dc93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e015d83 elementor-widget elementor-widget-heading\" data-id=\"e015d83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Augmented Reality : the new frontier for e-commerce<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b40de7 elementor-widget elementor-widget-spacer\" data-id=\"6b40de7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eb08df elementor-widget elementor-widget-spacer\" data-id=\"5eb08df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-013ad6f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"013ad6f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf432d3\" data-id=\"bf432d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9b05a0 elementor-widget elementor-widget-image\" data-id=\"a9b05a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"719\" height=\"719\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/hoganbrand_276313706_1371699076590812_4183337050621944941_n.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12222\" alt=\"Hogan NFTs by Exclusible\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/hoganbrand_276313706_1371699076590812_4183337050621944941_n.jpg 719w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/hoganbrand_276313706_1371699076590812_4183337050621944941_n-570x570.jpg 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/hoganbrand_276313706_1371699076590812_4183337050621944941_n-150x150.jpg 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/hoganbrand_276313706_1371699076590812_4183337050621944941_n-12x12.jpg 12w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/hoganbrand_276313706_1371699076590812_4183337050621944941_n-270x270.jpg 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/hoganbrand_276313706_1371699076590812_4183337050621944941_n-370x370.jpg 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/hoganbrand_276313706_1371699076590812_4183337050621944941_n-80x80.jpg 80w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Hogan NFTs by Exclusible <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0351fdc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0351fdc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-afb8e37\" data-id=\"afb8e37\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd93e0f elementor-widget elementor-widget-text-editor\" data-id=\"dd93e0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Last week, SmartPixels had the opportunity to participate in the <strong>Netcomm Forum<\/strong> in Milan, a leading event in the field of digital <strong>retail<\/strong>, <strong>e-commerce<\/strong>, and <strong>multichannel technologies.<\/strong><\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">One thing stood out during the fair: the role of <strong>product personalization<\/strong> and <strong>augmented reality<\/strong> are key to optimizing the shopping experience in the fashion and luxury industry.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Even if the <strong>physical store<\/strong> still represents the<strong> core<\/strong> of <strong>luxury purchases<\/strong>, <strong>digital<\/strong> channels will boost the overall <strong>customer experience.\u00a0<\/strong><\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">According to research conducted by Netcomm Forum, <strong>82%<\/strong> of Italians have chosen <strong>e-commerce<\/strong> as the <strong>reference<\/strong> means for their <strong>purchases<\/strong> in the clothing, accessories, shoes, fashion, and beauty sectors.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"> Furthermore, there is a growing demand for <strong>innovation<\/strong> within the online shopping experience, related to the presence of <strong>interactive 3D product visualization<\/strong>, <strong>personalization,<\/strong> and <strong>augmented reality.\u00a0<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3621db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3621db\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6969fb\" data-id=\"b6969fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03e28f6 elementor-widget elementor-widget-heading\" data-id=\"03e28f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What is Augmented Reality for e-commerce? <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16d9225 elementor-widget elementor-widget-spacer\" data-id=\"16d9225\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb05118 elementor-widget elementor-widget-spacer\" data-id=\"eb05118\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa1276e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa1276e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b988df2\" data-id=\"b988df2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d2a6e3 elementor-widget elementor-widget-image\" data-id=\"0d2a6e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/02\/CONF-AR-BUTTONe-1024x576.png\" class=\"attachment-large size-large wp-image-11437\" alt=\"\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/02\/CONF-AR-BUTTONe-1024x576.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/02\/CONF-AR-BUTTONe-768x432.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/02\/CONF-AR-BUTTONe-1536x864.png 1536w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/02\/CONF-AR-BUTTONe-18x10.png 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/02\/CONF-AR-BUTTONe.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Augmented reality for e-commerce<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25f424c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25f424c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53c98d0\" data-id=\"53c98d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69c5ae7 elementor-widget elementor-widget-text-editor\" data-id=\"69c5ae7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Augmented Reality is a <strong>technology<\/strong> that allows users to perfectly <strong>superimpose<\/strong> <strong>virtual objects<\/strong> on the <strong>physical\u00a0world<\/strong>, giving them confidence in what they are buying. This is made possible thanks to <strong>photorealistic 3D renderings<\/strong> of the brand&#8217;s products. These files need to be in <strong>GLTF file format<\/strong> to be transferred into an <strong>AR product experience.<\/strong><\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Augmented Reality is becoming increasingly important in the <strong>retail industry<\/strong>, especially as customers can freely <strong>access<\/strong> it using a <strong>tablet<\/strong> or <strong>smartphone<\/strong>. According to Deloitte, <strong>by 2025<\/strong>, over <strong>75%<\/strong> of the global population will be <strong>AR users<\/strong>. <\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">At the Netcomm Forum , we got a close look at the case of <strong>Snap Inc<\/strong> (the parent company of Snapchat) and its ability to <strong>configure<\/strong> products in <strong>3D<\/strong> for <strong>online shopping<\/strong> purposes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0886b17 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0886b17\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea52246\" data-id=\"ea52246\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0611cdc elementor-widget elementor-widget-spacer\" data-id=\"0611cdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47cdcd5 elementor-widget elementor-widget-heading\" data-id=\"47cdcd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Snapchat: the case for e-commerce\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-769ae31 elementor-widget elementor-widget-spacer\" data-id=\"769ae31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0eaf1f8 elementor-widget elementor-widget-spacer\" data-id=\"0eaf1f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-443cbc0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"443cbc0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8baeeef\" data-id=\"8baeeef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-526036a elementor-widget elementor-widget-text-editor\" data-id=\"526036a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Today there are about <strong>332<\/strong> million users of the app. <strong>74%<\/strong> of all <strong>Snapchatters<\/strong> who utilise AR, <strong>exploit<\/strong> it for <strong>shopping<\/strong>.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"> The most used tool is the <strong>lenses<\/strong> developed by the social network, especially directed to customers belonging to the <strong>luxury<\/strong> and <strong>beauty<\/strong> industry. In fact, thanks to these lenses, users can<strong> try out<\/strong> accessories, clothes and makeup instantaneously. This technology enables consumers to understand if a certain <strong>product<\/strong> will <strong>fit<\/strong> them <strong>or not<\/strong>, even before having it in hand.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36c05e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36c05e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09baa5d\" data-id=\"09baa5d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ca7247 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ca7247\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b61fcd7\" data-id=\"b61fcd7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8b6710 elementor-widget elementor-widget-image\" data-id=\"b8b6710\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"1104\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Snapchat-boosts-AR-try-on-tools_-Farfetch-Prada-dive-in.png\" class=\"attachment-medium_large size-medium_large wp-image-12245\" alt=\"Snapchat Lens for Prada - virtual try-on\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Snapchat-boosts-AR-try-on-tools_-Farfetch-Prada-dive-in.png 736w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Snapchat-boosts-AR-try-on-tools_-Farfetch-Prada-dive-in-683x1024.png 683w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Snapchat-boosts-AR-try-on-tools_-Farfetch-Prada-dive-in-8x12.png 8w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Snapchat Lens for Prada - virtual try-on<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55e4dea elementor-widget elementor-widget-text-editor\" data-id=\"55e4dea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">To exemplift, <strong>M.A.C. Cosmetics <\/strong>has partnered with Snap to create a <strong>virtual try-on<\/strong> based on augmented reality to <strong>test<\/strong> different <strong>lipstick shades<\/strong> <strong>in real-time<\/strong>. Once the user has chosen his favourite product, he is automatically <strong>redirected<\/strong> to the <strong>product page<\/strong> of the brand&#8217;s <strong>e-commerce.<\/strong> Snap Inc. already counts <strong>Prada<\/strong>, <strong>Gucci<\/strong> and <strong>Farfetch<\/strong> among luxury brands that use its AR services.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">The exploitation of the <strong>Augmented Reality<\/strong> <strong>configurator<\/strong> allows several <strong>benefits<\/strong>:\u00a0<\/span><\/p><p>\u00a0<\/p><ul><li><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><strong>94%<\/strong> increase in <strong>purchase conversion rate<br \/><br \/><\/strong><\/span><\/li><li><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Experience of <strong>virtual reality<\/strong> in <strong>3D<\/strong><br \/><br \/><\/span><\/li><li><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">User experience offering<strong> customized solutions<br \/><br \/><\/strong><\/span><\/li><li><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Interactive <strong>product experience<\/strong> in <strong>3D<br \/><br \/><\/strong><\/span><\/li><li><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><strong>3D<\/strong> product <strong>configuration<\/strong>\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5de6b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a5de6b1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc18e9f\" data-id=\"cc18e9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81027bd elementor-widget elementor-widget-spacer\" data-id=\"81027bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a22582 elementor-widget elementor-widget-heading\" data-id=\"4a22582\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What commercial benefits can a brand gain from Augmented Reality? \n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a0b4be elementor-widget elementor-widget-spacer\" data-id=\"5a0b4be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4ba547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4ba547\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7737f61\" data-id=\"7737f61\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df9e8fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df9e8fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c09951\" data-id=\"3c09951\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3ccee2 elementor-widget elementor-widget-image\" data-id=\"c3ccee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1152\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/An-augmented-reality-shopping-boutique-is-here-768x1152.png\" class=\"attachment-medium_large size-medium_large wp-image-12235\" alt=\"Machine-A, London based concept store AR\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/An-augmented-reality-shopping-boutique-is-here-768x1152.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/An-augmented-reality-shopping-boutique-is-here-683x1024.png 683w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/An-augmented-reality-shopping-boutique-is-here-8x12.png 8w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/An-augmented-reality-shopping-boutique-is-here.png 1000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Machine-A, London based concept store AR<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-354329c elementor-widget elementor-widget-spacer\" data-id=\"354329c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f25d4b elementor-widget elementor-widget-text-editor\" data-id=\"4f25d4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">The implementation of <strong>high-quality 3D<\/strong> product visualization would be a fundamental <strong>channel<\/strong> of <strong>connection<\/strong> between <strong>brands<\/strong> and <strong>consumers<\/strong>, enabling the possibility to <strong>co-create<\/strong> within the shopping <strong>experience<\/strong>.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">As we all know, buying is <strong>visual<\/strong>. From a retail perspective, displaying an <strong>interactive product in 3D<\/strong> greatly increases the <strong>likelihood<\/strong> that it will be <strong>purchased<\/strong>. To illustrate, overall, returns constitute approximately <strong>20%<\/strong> of orders that are made online, while by using AR experiences companies registered an average of <strong>25% <\/strong>fewer returns.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">In the <strong>luxury<\/strong> and <strong>beauty<\/strong> industries, <strong>3D product visuals<\/strong> allow consumers to <strong>interact<\/strong> extensively with the brand. For example, clients can compare colors, materials, and different pieces in a <strong>highly interactive way<\/strong> in order to live a <strong>hyper-personalized<\/strong> experience. Moreover, they will have the opportunity to configure the <strong>price quote<\/strong> in advance for their customized products.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">According to<em> The Business of Fashion<\/em>, <strong>71%<\/strong> of consumers highly demand companies to provide shopping <strong>experiences tailored<\/strong> to their individual expectations and needs. <strong>Product personalisation<\/strong> offers represent fundamental catalysts to drive engagement and ultimately loyalty.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Therefore, for the luxury industry, <strong>3D product visualisation<\/strong> represents an important <strong>growth channel.<\/strong> SmartPixels provides its customers with the ability to embed <strong>Augmented Reality<\/strong> within the <strong>customer journey<\/strong>, developing a <strong>unique shopping experience.<\/strong><\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Thanks to the solutions developed by SmartPixels, you will immediately see the <strong>benefits<\/strong> of a <strong>3D product viewer<\/strong> on your <strong>e-commerce:<\/strong><\/span><\/p><p>\u00a0<\/p><ul><li><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">The product will be directly <strong>incorporated<\/strong> into the customer <strong>environment<\/strong><\/span><\/span><\/li><\/ul><p>\u00a0<\/p><ul><li><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><strong>Product customization<\/strong> and visualization occur in real-time<\/span><\/span><\/li><\/ul><p>\u00a0<\/p><ul><li><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Your customers will have <strong>access<\/strong> to augmented reality from <strong>every device<\/strong> throughout their customer journey<\/span><\/span><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9bde0de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bde0de\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e2f877\" data-id=\"6e2f877\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b257648 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b257648\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.smartpixels.fr\/augmented-reality-for-e-commerce\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SmartPixels Augmented Reality solutions <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d79d8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d79d8f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f09e10a\" data-id=\"f09e10a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d963f0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3d963f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.smartpixels.fr\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a demo on your product<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fe94e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fe94e7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1dd8716\" data-id=\"1dd8716\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-792560b elementor-widget elementor-widget-text-editor\" data-id=\"792560b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>&lt; Retour au blog<\/h3><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b111a01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b111a01\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50fe884\" data-id=\"50fe884\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d93121c elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"d93121c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:43,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22307 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-product-configurator-ecommerce tag-3d-product-configurators tag-3d-product-renderings tag-3d-renderings-for-ecommerce tag-product-customization-experience\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/it\/the-importance-of-3d-configurators-for-customer-experience-in-the-luxury-industry\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"160\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-300x160.png\" class=\"attachment-medium size-medium wp-image-22312\" alt=\"churchs shoes\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-300x160.png 300w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-1024x544.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-768x408.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-18x10.png 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes.png 1247w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/it\/the-importance-of-3d-configurators-for-customer-experience-in-the-luxury-industry\/\" target=&quot;_blank&quot;>\n\t\t\t\tThe importance of 3D configurators for customer experience in the luxury industry\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t17 Febbraio 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The importance of 3D configurators for customer experience in the luxury industry Table of Contents In the luxury industry, where attention to detail, exclusivity, and<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/it\/the-importance-of-3d-configurators-for-customer-experience-in-the-luxury-industry\/\" aria-label=\"Read more about The importance of 3D configurators for customer experience in the luxury industry\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-18719 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce tag-3d-visual\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/it\/3-benefits-adopting-3d-rendering-vs-2d\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-570x570.png\" class=\"attachment-medium size-medium wp-image-18721\" alt=\"Header with a 2D visual and 3D rendering of a Globe Trotter suitcase\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/it\/3-benefits-adopting-3d-rendering-vs-2d\/\" target=&quot;_blank&quot;>\n\t\t\t\t3 benefits to adopting 3D rendering vs 2D\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t20 Giugno 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>3D rendering vs 2D: what are the benefits of one over the other? Table of Contents 3D rendering offers a significant leap in realism compared<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/it\/3-benefits-adopting-3d-rendering-vs-2d\/\" aria-label=\"Read more about 3 benefits to adopting 3D rendering vs 2D\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17181 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-product-configurator-ecommerce tag-3d-renderings-for-ecommerce tag-sustainable-3d\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/it\/how-do-3d-product-configurators-reduce-e-commerce-returns\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--570x570.png\" class=\"attachment-medium size-medium wp-image-15215\" alt=\"Configurateur de produit 3D pour reduire les retours\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/it\/how-do-3d-product-configurators-reduce-e-commerce-returns\/\" target=&quot;_blank&quot;>\n\t\t\t\tRevolutionizing e-commerce returns with 3D Product Configurators\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t5 Aprile 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>How do 3D product configurators reduce e-commerce returns? Table of Contents Overview of e-commerce product returns % of people who claim to retunr their online<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/it\/how-do-3d-product-configurators-reduce-e-commerce-returns\/\" aria-label=\"Read more about Revolutionizing e-commerce returns with 3D Product Configurators\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16964 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce tag-augmented-reality-for-e-commerce tag-product-customization-experience\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/it\/omnichannel-strategy-the-keys-to-a-successful-experience\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-570x570.png\" class=\"attachment-medium size-medium wp-image-15431\" alt=\"Rendus 3D pour strat\u00e9gie omnicanale\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/it\/omnichannel-strategy-the-keys-to-a-successful-experience\/\" target=&quot;_blank&quot;>\n\t\t\t\tDecoding the essentials of an effective omnichannel strategy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t7 Marzo 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Omnichannel strategy: the keys to a successful experience Chlo\u00e9 Tokyo store with a personalization experience created by SmartPixels The global pandemic has forced brands around<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/it\/omnichannel-strategy-the-keys-to-a-successful-experience\/\" aria-label=\"Read more about Decoding the essentials of an effective omnichannel strategy\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16003 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce tag-augmented-reality-for-e-commerce\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/it\/how-ar-helps-luxury-brands-to-build-immersive-experiences\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-570x570.png\" class=\"attachment-medium size-medium wp-image-16025\" alt=\"Augmented Reality solution developed by SmartPixels\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/it\/how-ar-helps-luxury-brands-to-build-immersive-experiences\/\" target=&quot;_blank&quot;>\n\t\t\t\tHow AR helps luxury brands to build immersive experiences\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t5 Dicembre 2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>How AR helps luxury brands to build immersive experiences What is Augmented Reality? Augmented Reality solution by SmartPixels Augmented Reality is a technology that enables<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/it\/how-ar-helps-luxury-brands-to-build-immersive-experiences\/\" aria-label=\"Read more about How AR helps luxury brands to build immersive experiences\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15932 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/it\/deep-dive-into-gltf-file-format\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-570x570.png\" class=\"attachment-medium size-medium wp-image-15955\" alt=\"Realt\u00e0 Aumentata\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/it\/deep-dive-into-gltf-file-format\/\" target=&quot;_blank&quot;>\n\t\t\t\tDeep-dive into glTF file format\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t30 Novembre 2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Deep-dive into glTF file format During recent years, the glTF file format\u00a0has gained more and more prominence, due to its functionality and the wide variety<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/it\/deep-dive-into-gltf-file-format\/\" aria-label=\"Read more about Deep-dive into glTF file format\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Augmented Reality : the new frontier for e-commerce Hogan NFTs by Exclusible Last week, SmartPixels had the opportunity to participate in the Netcomm Forum in Milan, a leading event in the field of digital retail, e-commerce, and multichannel technologies. One thing stood out during the fair: the role of product personalization and augmented reality are [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11915,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[58,375],"tags":[389,196,373,371],"class_list":["post-12217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-en","tag-augmented-reality-for-e-commerce","tag-product-customization-experience","tag-product-visualization","tag-web-product-configurator"],"jetpack_featured_media_url":"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/04\/NFT-CHLOE-BAG-ON-CUBE-copie.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts\/12217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/comments?post=12217"}],"version-history":[{"count":52,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts\/12217\/revisions"}],"predecessor-version":[{"id":13498,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts\/12217\/revisions\/13498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/media\/11915"}],"wp:attachment":[{"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/media?parent=12217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/categories?post=12217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/tags?post=12217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}