{"id":12314,"date":"2022-05-13T17:59:45","date_gmt":"2022-05-13T15:59:45","guid":{"rendered":"https:\/\/www.smartpixels.fr\/?p=12314"},"modified":"2022-07-15T17:26:45","modified_gmt":"2022-07-15T15:26:45","slug":"realite-augmentee-3-raisons-d-investir","status":"publish","type":"post","link":"https:\/\/www.smartpixels.fr\/it\/realite-augmentee-3-raisons-d-investir\/","title":{"rendered":"R\u00e9alit\u00e9 augment\u00e9e : 3 raisons d\u2019investir"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12314\" class=\"elementor elementor-12314\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1431209 elementor-section-full_width elementor-section-stretched elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"1431209\" data-element_type=\"section\" data-e-type=\"section\" 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class=\"trp-flag-image\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/it_IT.png\" width=\"18\" height=\"12\" alt=\"it_IT\" title=\"Italian\"><span class=\"trp-ls-language-name\">IT<\/span><\/span><\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher current-language-menu-item menu-item-21932\"><a href=\"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts\/12314#TRPLINKPROCESSED\" class=\"elementor-sub-item elementor-item-anchor\" tabindex=\"-1\"><span data-no-translation><img decoding=\"async\" class=\"trp-flag-image\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/en_US.png\" width=\"18\" height=\"12\" alt=\"en_US\" title=\"English\"><span class=\"trp-ls-language-name\">EN<\/span><\/span><\/a><\/li>\n\t<li 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class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27dfd6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27dfd6b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11c776c\" data-id=\"11c776c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f3b76f elementor-widget elementor-widget-spacer\" data-id=\"4f3b76f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4d32d7 elementor-widget elementor-widget-heading\" data-id=\"e4d32d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">R\u00e9alit\u00e9 Augment\u00e9e: 3 raisons d'investir<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e919768 elementor-widget elementor-widget-spacer\" data-id=\"e919768\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4502a elementor-widget elementor-widget-spacer\" data-id=\"5f4502a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab9d6b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab9d6b2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c82eb01\" data-id=\"c82eb01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c20e4f6 elementor-widget elementor-widget-image\" data-id=\"c20e4f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1000\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Prada-Candy-Perfume-768x1000.png\" class=\"attachment-medium_large size-medium_large wp-image-12316\" alt=\"Prada Candy digital avatar\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Prada-Candy-Perfume-768x1000.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Prada-Candy-Perfume-787x1024.png 787w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Prada-Candy-Perfume-9x12.png 9w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Prada-Candy-Perfume.png 922w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Avatar num\u00e9rique de Prada Candy<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-364db07 elementor-widget elementor-widget-spacer\" data-id=\"364db07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-185fa5d elementor-widget elementor-widget-text-editor\" data-id=\"185fa5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><b>La r\u00e9alit\u00e9 augment\u00e9e (RA), <\/b>\u00e0 ne pas confondre avec la <strong>r\u00e9alit\u00e9 virtuelle (RV)<\/strong>, ancre des \u00e9l\u00e9ments virtuels dans le monde r\u00e9el. Elle emploie une <strong>technologie 3D<\/strong>, gr\u00e2ce \u00e0 des images de synth\u00e8se, et cr\u00e9e des objets qui ne sont pas palpables dans l\u2019environnement de l\u2019utilisateur. Cette technologie r\u00e9volutionne doucement le monde du commerce et offre de <strong>nouvelles perspectives<\/strong> en termes d\u2019<strong>exp\u00e9riences d\u2019achat.<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be03372 elementor-widget elementor-widget-spacer\" data-id=\"be03372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ae346e elementor-widget elementor-widget-spacer\" data-id=\"0ae346e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7aa8c0 elementor-widget elementor-widget-heading\" data-id=\"a7aa8c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le potentiel de la r\u00e9alit\u00e9 augment\u00e9e<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3ff699 elementor-widget elementor-widget-spacer\" data-id=\"d3ff699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbb2c35 elementor-widget elementor-widget-image\" data-id=\"dbb2c35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"555\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Dior-Makeups-augmented-reality-Instagram-filter-turns-you-into-a-beauty-vlogger-Fashion-Journal-768x555.png\" class=\"attachment-medium_large size-medium_large wp-image-12317\" alt=\"Dior Makeup&#039;s Augmented Reality Instagram filter\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Dior-Makeups-augmented-reality-Instagram-filter-turns-you-into-a-beauty-vlogger-Fashion-Journal-768x555.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Dior-Makeups-augmented-reality-Instagram-filter-turns-you-into-a-beauty-vlogger-Fashion-Journal-18x12.png 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Dior-Makeups-augmented-reality-Instagram-filter-turns-you-into-a-beauty-vlogger-Fashion-Journal.png 830w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Le filtre Instagram \u00e0 r\u00e9alit\u00e9 augment\u00e9e de Dior Makeup<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7570c2f elementor-widget elementor-widget-spacer\" data-id=\"7570c2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae2d480 elementor-widget elementor-widget-text-editor\" data-id=\"ae2d480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Le digital n\u2019a pas fini de <strong>surprendre<\/strong> le consommateur, et les pr\u00e9visions qui lui sont donn\u00e9es sont optimistes \u00e0 son sujet. Il s\u2019inscrit plus que jamais au c\u0153ur du <strong>processus d\u2019achat.<\/strong> Ces derni\u00e8res ann\u00e9es, les entreprises ont eu la possibilit\u00e9 d\u2019\u00e9largir leur champ d\u2019action en cr\u00e9ant leur <strong>propre site web<\/strong>. Ces derni\u00e8res ont \u00e9galement \u00e0 leur port\u00e9e des outils num\u00e9riques puissants, comme la <strong>r\u00e9alit\u00e9 augment\u00e9e<\/strong>, pour parfaire cette digitalisation.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Ainsi, le portail en ligne Statista estime que d\u2019ici <strong>2024<\/strong>, le march\u00e9 de la <strong>RA<\/strong> devrait repr\u00e9senter<strong> plus de 300 milliards<\/strong> de dollars. Il est vrai que le quotidien des clients pourrait en \u00eatre boulevers\u00e9, car il offrirait la possibilit\u00e9 <strong>d\u2019essayer<\/strong> n\u2019importe quoi, n\u2019importe quand, <strong>m\u00eame \u00e0 distance<\/strong>. Cette fonctionnalit\u00e9 sera rendue encore plus facile avec l\u2019arriv\u00e9e de la<strong> 5G<\/strong>, cens\u00e9e g\u00e9n\u00e9rer un d\u00e9bit de donn\u00e9es cons\u00e9quent. C\u2019est donc une avanc\u00e9e technologique attendue, qui devrait d\u2019ailleurs bient\u00f4t se g\u00e9n\u00e9raliser.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">N\u00e9anmoins, avant que la RA ne devienne une norme, de nombreux <strong>magasins<\/strong> dans le domaine du <strong>luxe<\/strong> ont \u00e9t\u00e9 charm\u00e9s par cette <strong>technologie 3D<\/strong> d\u2019un tout nouveau genre. Il permet par exemple de <strong>visualiser<\/strong> un <strong>produit<\/strong> en <strong>pleine action<\/strong>, sans l\u2019utiliser r\u00e9ellement ou sans le porter sur soi. <\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Les entreprises veulent rendre le processus d\u2019achat fluide, en mettant l\u2019accent sur <strong>l\u2019exp\u00e9rience client<\/strong>, qui devient <strong>unique<\/strong>. Chaque marque a alors l\u2019opportunit\u00e9 de <strong>renforcer<\/strong> <strong>son image<\/strong>, son identit\u00e9, en misant sur la RA. Si les grandes entreprises chinoises l\u2019ont d\u00e9j\u00e0 bien compris, cette pratique devrait se d\u00e9mocratiser en Occident durant les prochaines ann\u00e9es.<\/span><\/p><p>\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a257f89 elementor-widget elementor-widget-spacer\" data-id=\"a257f89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-667ac15 elementor-widget elementor-widget-spacer\" data-id=\"667ac15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e427b80 elementor-widget elementor-widget-heading\" data-id=\"e427b80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quelques exemples d\u2019usages de la RA dans le retail du luxe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a55e57 elementor-widget elementor-widget-spacer\" data-id=\"3a55e57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5e3809 elementor-widget elementor-widget-heading\" data-id=\"e5e3809\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La visualisation 3D des produits dans leur environnement par Burberry<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c20ce46 elementor-widget elementor-widget-spacer\" data-id=\"c20ce46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cb8a6c elementor-widget elementor-widget-image\" data-id=\"2cb8a6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Burberry-AR.png\" class=\"attachment-medium_large size-medium_large wp-image-12325\" alt=\"\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Burberry-AR.png 640w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Burberry-AR-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Burberry-AR-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Burberry-AR-12x12.png 12w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Burberry-AR-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Burberry-AR-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Burberry-AR-80x80.png 80w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Solution Realit\u00e9 Augment\u00e9e par Burberry<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50656ed elementor-widget elementor-widget-spacer\" data-id=\"50656ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33ca3c4 elementor-widget elementor-widget-text-editor\" data-id=\"33ca3c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Lorsq&#8217;un moteur de recherche \u00e0 la renomm\u00e9e mondiale et une marque de luxe s\u2019associent en 2020 pour <strong>cr\u00e9er une fonctionnalit\u00e9 de r\u00e9alit\u00e9 augment\u00e9e<\/strong>, cela donne un outil de <strong>pr\u00e9visualisation<\/strong> qui offre une exp\u00e9rience hors du commun.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Disponible sur <strong>smartphones<\/strong>, cette <strong>technologie 3D<\/strong> est essentiellement utilis\u00e9e par les consommateurs anglais et am\u00e9ricains. Ils peuvent, depuis la premi\u00e8re page des r\u00e9sultats de Google, <strong>visualiser<\/strong> certains produits de la marque en <strong>trois dimensions.<\/strong><\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">En effet, <strong>Burberry<\/strong> a r\u00e9f\u00e9renc\u00e9 deux de ses produits, des <strong>sacs<\/strong>, pour les faire <strong>essayer<\/strong> en <strong>temps r\u00e9el<\/strong> par les internautes. Un ou deux clics suffisent pour qu\u2019un des sacs en question apparaisse aux c\u00f4t\u00e9s d\u2019une tenue vestimentaire de leur choix. Les risques de se tromper diminuent et le consommateur est confort\u00e9 dans son id\u00e9e d\u2019acheter ou non le produit gr\u00e2ce \u00e0 cet <strong>essai virtuel<\/strong>.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">La <strong>nouvelle technologie<\/strong> pourrait ainsi \u00e9radiquer les fautes de go\u00fbts vestimentaires ! La technologie de recherche Google est de plus en plus aboutie, toujours dans le but d\u2019<strong>int\u00e9grer<\/strong> pleinement le consommateur dans son <strong>processus d\u2019achat<\/strong>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa8dd5e elementor-widget elementor-widget-spacer\" data-id=\"fa8dd5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c0a3b0 elementor-widget elementor-widget-heading\" data-id=\"0c0a3b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L\u2019essayage virtuel de montres par Browns et Farfetch<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0269363 elementor-widget elementor-widget-spacer\" data-id=\"0269363\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8de955e elementor-widget elementor-widget-image\" data-id=\"8de955e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/virtual-try-on-watches-1-1-768x768.webp\" class=\"attachment-medium_large size-medium_large wp-image-12319\" alt=\"Farfetch x Browns virtual-try-on\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/virtual-try-on-watches-1-1-768x768.webp 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/virtual-try-on-watches-1-1-570x570.webp 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/virtual-try-on-watches-1-1-1024x1024.webp 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/virtual-try-on-watches-1-1-150x150.webp 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/virtual-try-on-watches-1-1-12x12.webp 12w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/virtual-try-on-watches-1-1-270x270.webp 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/virtual-try-on-watches-1-1-370x370.webp 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/virtual-try-on-watches-1-1-900x900.webp 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/virtual-try-on-watches-1-1-80x80.webp 80w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/virtual-try-on-watches-1-1.webp 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Farfetch x Browns essayage virtuel  <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1356a33 elementor-widget elementor-widget-spacer\" data-id=\"1356a33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc0e20a elementor-widget elementor-widget-text-editor\" data-id=\"cc0e20a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Voici un autre exemple d\u2019une fonctionnalit\u00e9 d\u2019<strong>essayage virtue<\/strong>l mise en place par une grande boutique de <strong>luxe<\/strong> : la marque britannique <strong>Browns<\/strong> <strong>Fashion<\/strong>. Elle avait d\u00e9j\u00e0 permis dans un premier temps de <strong>tester virtuellement<\/strong> des <strong>sneakers<\/strong> en 2020. Apr\u00e8s l\u2019engouement li\u00e9 \u00e0 l\u2019apparition de cet outil, ce grand groupe remet le couvert quelques mois plus tard et adapte son application de \u00ab <strong>virtual try on<\/strong> \u00bb aux <strong>montres<\/strong>.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Ces<strong> innovations digitales<\/strong> ont notamment \u00e9t\u00e9 rendues possibles gr\u00e2ce au <strong>rachat<\/strong> de Browns par le groupe de mode <strong>Farfetch<\/strong>. La <strong>RA<\/strong> r\u00e9invente la mani\u00e8re de consommer les v\u00eatements et se situe au <strong>c\u0153ur du d\u00e9veloppement<\/strong> de la ligne de produits de Browns.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Les montres de luxe ont le vent en poupe et il devient int\u00e9ressant de pouvoir s\u2019assurer qu\u2019un tel accessoire <strong>convient<\/strong> parfaitement au <strong>poignet<\/strong> du <strong>futur acheteur<\/strong>. Depuis chez lui, ce dernier peut essayer les mod\u00e8les qu\u2019il veut, tout en b\u00e9n\u00e9ficiant de <strong>conseils personnalis\u00e9s<\/strong>. Une fois sur l\u2019application, le consommateur utilise alors son <strong>smartphone<\/strong> et le<strong> place au-dessus<\/strong> de son poignet pour <strong>visualiser le rendu 3D.<\/strong><\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b1e2c8 elementor-widget elementor-widget-spacer\" data-id=\"3b1e2c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d9415e elementor-widget elementor-widget-heading\" data-id=\"7d9415e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les 3 avantages de la R\u00e9alit\u00e9 augment\u00e9e pour l\u2019exp\u00e9rience client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d0fd83 elementor-widget elementor-widget-spacer\" data-id=\"5d0fd83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c11fef2 elementor-widget elementor-widget-heading\" data-id=\"c11fef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Suscitez des \u00e9motions chez les consommateurs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f09d786 elementor-widget elementor-widget-spacer\" data-id=\"f09d786\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cebce9 elementor-widget elementor-widget-image\" data-id=\"6cebce9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"395\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Capture-decran-69-768x395.png\" class=\"attachment-medium_large size-medium_large wp-image-12324\" alt=\"Augmented reality at Gallerie Lafayette by SkyBoy\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Capture-decran-69-768x395.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Capture-decran-69-1024x527.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Capture-decran-69-18x9.png 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Capture-decran-69.png 1081w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">R\u00e9alit\u00e9 augment\u00e9e \u00e0 la Gallerie Lafayette par SkyBoy<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9e2773 elementor-widget elementor-widget-spacer\" data-id=\"a9e2773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce677e1 elementor-widget elementor-widget-text-editor\" data-id=\"ce677e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">En marketing, il est reconnu que les <strong>\u00e9motions<\/strong> jouent un <strong>r\u00f4le essentiel<\/strong> dans la <strong>prise de d\u00e9cision<\/strong> qui entra\u00eene un achat ou non. Les publicit\u00e9s sont \u00e9labor\u00e9es de cette mani\u00e8re, pour faire remonter des souvenirs ou pour solliciter un de nos cinq sens. De ce fait, l\u2019exp\u00e9rience qu\u2019offre la <strong>RA<\/strong> s\u2019inscrit dans la lign\u00e9e des <strong>d\u00e9clencheurs \u00e9motionnels<\/strong> chers aux publicitaires.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">En participant lui-m\u00eame \u00e0 l\u2019<strong>essayage d\u2019un produit<\/strong>, m\u00eame depuis chez lui, le consommateur est directement impliqu\u00e9. Par ailleurs, il est accompagn\u00e9 par la fonctionnalit\u00e9 qui le guide, tel un conseiller de vente aguerri. La <strong>RA<\/strong> confirme l\u2019id\u00e9e que c\u2019est en <strong>suscitant des \u00e9motions <\/strong>que l\u2019on acquiert la confiance des utilisateurs. Ils per\u00e7oivent ainsi directement les <strong>b\u00e9n\u00e9fices<\/strong> qu\u2019ils peuvent tirer du produit et se voient d\u00e9j\u00e0 avec.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\"><strong>L&#8217;experiance<\/strong> renforce par ailleurs la <strong>relation<\/strong> que le consommateur entretient avec la <strong>marque<\/strong> et devient plus enclin \u00e0 lui rester <strong>fid\u00e8le<\/strong> par la suite.<\/span><\/p><p><span style=\"font-weight: 300; font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94f99b6 elementor-widget elementor-widget-spacer\" data-id=\"94f99b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65f8684 elementor-widget elementor-widget-heading\" data-id=\"65f8684\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Proposez des exp\u00e9riences immersives gr\u00e2ce \u00e0 la 3D<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f91f71 elementor-widget elementor-widget-spacer\" data-id=\"8f91f71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffe2b6b elementor-widget elementor-widget-image\" data-id=\"ffe2b6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"602\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Louis-Vuitton-AR-768x602.png\" class=\"attachment-medium_large size-medium_large wp-image-12326\" alt=\"Augmented reality solution developed by Louis Vuitton\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Louis-Vuitton-AR-768x602.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Louis-Vuitton-AR-15x12.png 15w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Louis-Vuitton-AR.png 1000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Solution de r\u00e9alit\u00e9 augment\u00e9e d\u00e9velopp\u00e9e par Louis Vuitton<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3ad54c elementor-widget elementor-widget-spacer\" data-id=\"e3ad54c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28e56d0 elementor-widget elementor-widget-text-editor\" data-id=\"28e56d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Chaque entreprise peut d\u00e9sormais proposer \u00e0 sa client\u00e8le des <strong>exp\u00e9riences immersives<\/strong> qui sont propres \u00e0 leur <strong>univers<\/strong>. C\u2019est aussi un excellent moyen d\u2019<strong>attirer de nouveaux clients<\/strong>, qui ne seraient pas encore familiers avec leurs produits.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">On constate d\u00e9sormais que l\u2019<strong>essayage virtuel<\/strong> conquiert de nombreux domaines, au-<strong>del\u00e0<\/strong> du monde du <strong>luxe<\/strong>. \u00c0 titre d\u2019exemple, la <strong>cosm\u00e9tique conventionnelle<\/strong> s\u2019approprie les codes de la r\u00e9alit\u00e9 augment\u00e9e et propose aux consommateurs <strong>d\u2019essayer<\/strong> divers produits de beaut\u00e9 gr\u00e2ce \u00e0 des <strong>logiciels d\u2019essayage.<\/strong><\/span><\/p><p>\u00a0<\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">En revanche , les <strong>magasins de luxe<\/strong> tentent \u00e9galement de d\u00e9poussi\u00e9rer leur image et d\u2019attirer \u00e0 eux une client\u00e8le qui se sentirait d\u2019ordinaire exclue. La<strong> jeune g\u00e9n\u00e9ration<\/strong> est donc la cible parfaite pour profiter de cette <strong>fonctionnalit\u00e9 innovante<\/strong>. Dans ce contexte, il ne faut pas h\u00e9siter \u00e0 jouer la carte de l\u2019<strong>exp\u00e9rience ludique<\/strong>, dr\u00f4le et inventive, pour happer leur curiosit\u00e9. Les <strong>r\u00e9seaux sociaux<\/strong> se pr\u00e9sentent alors comme \u00e9tant d\u2019<strong>excellents supports<\/strong> de communication pour ces fonctionnalit\u00e9s.<\/span><\/p><p><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/b><\/p><p><b style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">\u00a0<\/b><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa720cd elementor-widget elementor-widget-heading\" data-id=\"aa720cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Boostez vos ventes e-commerce gr\u00e2ce \u00e0 la r\u00e9alit\u00e9 augment\u00e9e<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daec6b1 elementor-widget elementor-widget-spacer\" data-id=\"daec6b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87f2395 elementor-widget elementor-widget-image\" data-id=\"87f2395\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"320\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/modiface-brings-ai-powered-768x320.webp\" class=\"attachment-medium_large size-medium_large wp-image-12327\" alt=\"L&#039;Or\u00e9al virtual trial: Modiface\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/modiface-brings-ai-powered-768x320.webp 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/modiface-brings-ai-powered-1024x427.webp 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/modiface-brings-ai-powered-1536x640.webp 1536w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/modiface-brings-ai-powered-18x8.webp 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/modiface-brings-ai-powered.webp 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Essai virtuel de L'Or\u00e9al : Modiface<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-684cc3e elementor-widget elementor-widget-spacer\" data-id=\"684cc3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d24cce elementor-widget elementor-widget-text-editor\" data-id=\"7d24cce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Les <strong>ventes en ligne<\/strong> continuent <strong>d\u2019augmenter<\/strong> chaque ann\u00e9e et les entreprises ont tout int\u00e9r\u00eat \u00e0 se <strong>digitaliser<\/strong> pour perdurer. N\u00e9anmoins, dans le monde du <strong>retail<\/strong>, la concurrence est rude. Il devient m\u00eame parfois difficile de <strong>se d\u00e9marquer<\/strong>. C\u2019est pourquoi int\u00e9grer la <strong>RA<\/strong> dans sa <strong>strat\u00e9gie<\/strong> de <strong>marketing digital<\/strong> peut \u00eatre une id\u00e9e judicieuse pour cr\u00e9er de l\u2019engagement.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">En <b>suscitant des \u00e9motions chez les consommateurs avec des outils immersifs comme la r\u00e9alit\u00e9 augment\u00e9e<\/b>, l\u2019entreprise s\u2019assure de <strong>renforcer<\/strong> son <strong>lien<\/strong> avec lui. Les plateformes de commerce \u00e9lectronique comme <strong>Shopify<\/strong> confirment par ailleurs la tendance : les boutiques en ligne peuvent esp\u00e9rer doubler leur <strong>taux de conversion<\/strong> en utilisant la RA.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Cela s\u2019explique par le fait que les consommateurs sont plus enclins \u00e0 l\u2019achat, car ils savent \u00e0 quoi s\u2019attendre en \u00ab <strong>essayant le produit<\/strong> \u00bb. Les ventes se font alors plus facilement puisque le client a toutes les informations n\u00e9cessaires pour prendre la bonne d\u00e9cision.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ba5419 elementor-widget elementor-widget-spacer\" data-id=\"3ba5419\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d031cd elementor-widget elementor-widget-text-editor\" data-id=\"9d031cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: medium;\">Les nouvelles technologies n\u2019en finissent pas de fa\u00e7onner le monde du retail et l&#8217;image du e-commerce de demain. Si vous \u00eates maintenant convaincu par tous les b\u00e9n\u00e9fices que peut offrir la r\u00e9alit\u00e9 augment\u00e9e \u00e0 votre entreprise, r\u00e9fl\u00e9chissez d\u00e8s maintenant \u00e0 votre future exp\u00e9rience client. Contactez SmartPixels pour d\u00e9velopper et mettre en place vos exp\u00e9riences produits interactives en r\u00e9alit\u00e9 augment\u00e9e !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4027d2a elementor-widget elementor-widget-spacer\" data-id=\"4027d2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91a63ec elementor-align-center elementor-widget elementor-widget-button\" data-id=\"91a63ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.smartpixels.fr\/fr\/realite-augmentee-pour-le-ecommerce\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrez les solutions de SmartPixels en R\u00e9alit\u00e9 Augment\u00e9e<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ae68da elementor-widget elementor-widget-spacer\" data-id=\"0ae68da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a588d15 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a588d15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.smartpixels.fr\/fr\/contactez-nous\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez SmartPixels pour une d\u00e9mo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c0756e elementor-widget elementor-widget-spacer\" data-id=\"3c0756e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d91dcee elementor-widget elementor-widget-spacer\" data-id=\"d91dcee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fae5757 elementor-widget elementor-widget-spacer\" data-id=\"fae5757\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5943f elementor-widget elementor-widget-spacer\" data-id=\"9d5943f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a67aed8 elementor-widget elementor-widget-text-editor\" data-id=\"a67aed8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a style=\"font-size: 20px; font-weight: 400; font-family: helvetica, arial, sans-serif; background-color: #ffffff; color: #b71531;\" href=\"https:\/\/www.smartpixels.fr\/blog\/\">&lt; Retour au blog<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71699a9 elementor-widget elementor-widget-spacer\" data-id=\"71699a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3a00ec elementor-widget elementor-widget-spacer\" data-id=\"b3a00ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9165caa elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"9165caa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:43,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22307 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-product-configurator-ecommerce tag-3d-product-configurators tag-3d-product-renderings tag-3d-renderings-for-ecommerce tag-product-customization-experience\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/it\/the-importance-of-3d-configurators-for-customer-experience-in-the-luxury-industry\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"160\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-300x160.png\" class=\"attachment-medium size-medium wp-image-22312\" alt=\"churchs shoes\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-300x160.png 300w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-1024x544.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-768x408.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes-18x10.png 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2025\/02\/churchs-shoes.png 1247w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/it\/the-importance-of-3d-configurators-for-customer-experience-in-the-luxury-industry\/\" target=&quot;_blank&quot;>\n\t\t\t\tThe importance of 3D configurators for customer experience in the luxury industry\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t17 Febbraio 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The importance of 3D configurators for customer experience in the luxury industry Table of Contents In the luxury industry, where attention to detail, exclusivity, and<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/it\/the-importance-of-3d-configurators-for-customer-experience-in-the-luxury-industry\/\" aria-label=\"Read more about The importance of 3D configurators for customer experience in the luxury industry\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-18719 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce tag-3d-visual\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/it\/3-benefits-adopting-3d-rendering-vs-2d\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-570x570.png\" class=\"attachment-medium size-medium wp-image-18721\" alt=\"Header with a 2D visual and 3D rendering of a Globe Trotter suitcase\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/it\/3-benefits-adopting-3d-rendering-vs-2d\/\" target=&quot;_blank&quot;>\n\t\t\t\t3 benefits to adopting 3D rendering vs 2D\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t20 Giugno 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>3D rendering vs 2D: what are the benefits of one over the other? Table of Contents 3D rendering offers a significant leap in realism compared<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/it\/3-benefits-adopting-3d-rendering-vs-2d\/\" aria-label=\"Read more about 3 benefits to adopting 3D rendering vs 2D\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17181 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-product-configurator-ecommerce tag-3d-renderings-for-ecommerce tag-sustainable-3d\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/it\/how-do-3d-product-configurators-reduce-e-commerce-returns\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--570x570.png\" class=\"attachment-medium size-medium wp-image-15215\" alt=\"Configurateur de produit 3D pour reduire les retours\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/10\/Configurateur-de-produit-3D-pour-reduire-les-retours--80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/it\/how-do-3d-product-configurators-reduce-e-commerce-returns\/\" target=&quot;_blank&quot;>\n\t\t\t\tRevolutionizing e-commerce returns with 3D Product Configurators\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t5 Aprile 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>How do 3D product configurators reduce e-commerce returns? Table of Contents Overview of e-commerce product returns % of people who claim to retunr their online<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/it\/how-do-3d-product-configurators-reduce-e-commerce-returns\/\" aria-label=\"Read more about Revolutionizing e-commerce returns with 3D Product Configurators\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16964 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce tag-augmented-reality-for-e-commerce tag-product-customization-experience\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/it\/omnichannel-strategy-the-keys-to-a-successful-experience\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-570x570.png\" class=\"attachment-medium size-medium wp-image-15431\" alt=\"Rendus 3D pour strat\u00e9gie omnicanale\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Tablet-furla-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/it\/omnichannel-strategy-the-keys-to-a-successful-experience\/\" target=&quot;_blank&quot;>\n\t\t\t\tDecoding the essentials of an effective omnichannel strategy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t7 Marzo 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Omnichannel strategy: the keys to a successful experience Chlo\u00e9 Tokyo store with a personalization experience created by SmartPixels The global pandemic has forced brands around<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/it\/omnichannel-strategy-the-keys-to-a-successful-experience\/\" aria-label=\"Read more about Decoding the essentials of an effective omnichannel strategy\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16003 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce tag-augmented-reality-for-e-commerce\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/it\/how-ar-helps-luxury-brands-to-build-immersive-experiences\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-570x570.png\" class=\"attachment-medium size-medium wp-image-16025\" alt=\"Augmented Reality solution developed by SmartPixels\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-49-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/it\/how-ar-helps-luxury-brands-to-build-immersive-experiences\/\" target=&quot;_blank&quot;>\n\t\t\t\tHow AR helps luxury brands to build immersive experiences\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t5 Dicembre 2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>How AR helps luxury brands to build immersive experiences What is Augmented Reality? Augmented Reality solution by SmartPixels Augmented Reality is a technology that enables<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/it\/how-ar-helps-luxury-brands-to-build-immersive-experiences\/\" aria-label=\"Read more about How AR helps luxury brands to build immersive experiences\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15932 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-en tag-3d-renderings-for-ecommerce\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.smartpixels.fr\/it\/deep-dive-into-gltf-file-format\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-570x570.png\" class=\"attachment-medium size-medium wp-image-15955\" alt=\"Realt\u00e0 Aumentata\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-570x570.png 570w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-150x150.png 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-270x270.png 270w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-370x370.png 370w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-900x900.png 900w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/11\/Cover-Article-de-blog-glTF-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/it\/deep-dive-into-gltf-file-format\/\" target=&quot;_blank&quot;>\n\t\t\t\tDeep-dive into glTF file format\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t30 Novembre 2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Deep-dive into glTF file format During recent years, the glTF file format\u00a0has gained more and more prominence, due to its functionality and the wide variety<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.smartpixels.fr\/it\/deep-dive-into-gltf-file-format\/\" aria-label=\"Read more about Deep-dive into glTF file format\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>R\u00e9alit\u00e9 Augment\u00e9e: 3 raisons d&#8217;investir Avatar num\u00e9rique de Prada Candy La r\u00e9alit\u00e9 augment\u00e9e (RA), \u00e0 ne pas confondre avec la r\u00e9alit\u00e9 virtuelle (RV), ancre des \u00e9l\u00e9ments virtuels dans le monde r\u00e9el. Elle emploie une technologie 3D, gr\u00e2ce \u00e0 des images de synth\u00e8se, et cr\u00e9e des objets qui ne sont pas palpables dans l\u2019environnement de l\u2019utilisateur. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12436,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[58,376],"tags":[397,394,395],"class_list":["post-12314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-fr","tag-essayage-virtuel","tag-realite-augmentee-pour-le-e-commerce","tag-visuels-produits-3d"],"jetpack_featured_media_url":"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/AR-no-brand--scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts\/12314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/comments?post=12314"}],"version-history":[{"count":45,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts\/12314\/revisions"}],"predecessor-version":[{"id":12520,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts\/12314\/revisions\/12520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/media\/12436"}],"wp:attachment":[{"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/media?parent=12314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/categories?post=12314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/tags?post=12314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}