{"id":12356,"date":"2022-05-17T16:04:17","date_gmt":"2022-05-17T14:04:17","guid":{"rendered":"https:\/\/www.smartpixels.fr\/?p=12356"},"modified":"2023-08-10T11:40:50","modified_gmt":"2023-08-10T09:40:50","slug":"augmented-reality-3-reasons-for-investing","status":"publish","type":"post","link":"https:\/\/www.smartpixels.fr\/it\/augmented-reality-3-reasons-for-investing\/","title":{"rendered":"Augmented Reality : 3 reasons for investing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12356\" class=\"elementor elementor-12356\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d116ba6 elementor-section-full_width elementor-section-stretched elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"d116ba6\" data-element_type=\"section\" data-e-type=\"section\" 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menu-item-type-post_type menu-item-object-page menu-item-1379\"><a href=\"https:\/\/www.smartpixels.fr\/it\/3d-product-renderings-portfolio\/\" class=\"elementor-sub-item\" tabindex=\"-1\">3D Product Portfolio<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2314\"><a href=\"https:\/\/www.smartpixels.fr\/it\/blog\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Blog<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-957\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">About Us<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1120\"><a href=\"https:\/\/www.smartpixels.fr\/it\/meet-the-team\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Meet the team<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1200\"><a href=\"https:\/\/www.smartpixels.fr\/it\/careers\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Join the team<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1245\"><a href=\"https:\/\/www.smartpixels.fr\/it\/news-and-press\/\" class=\"elementor-sub-item\" tabindex=\"-1\">In The News<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1189\"><a href=\"https:\/\/www.smartpixels.fr\/it\/contact-us\/\" class=\"elementor-item\" tabindex=\"-1\">Contact Us<\/a><\/li>\n<li class=\"trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher menu-item-has-children current-language-menu-item menu-item-21929\"><a href=\"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts\/12356#TRPLINKPROCESSED\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\"><span data-no-translation><img decoding=\"async\" class=\"trp-flag-image\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/it_IT.png\" width=\"18\" height=\"12\" alt=\"it_IT\" title=\"Italian\"><span class=\"trp-ls-language-name\">IT<\/span><\/span><\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher current-language-menu-item menu-item-21932\"><a href=\"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts\/12356#TRPLINKPROCESSED\" class=\"elementor-sub-item elementor-item-anchor\" tabindex=\"-1\"><span data-no-translation><img decoding=\"async\" class=\"trp-flag-image\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/en_US.png\" width=\"18\" height=\"12\" alt=\"en_US\" title=\"English\"><span class=\"trp-ls-language-name\">EN<\/span><\/span><\/a><\/li>\n\t<li class=\"trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher current-language-menu-item menu-item-21931\"><a href=\"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts\/12356#TRPLINKPROCESSED\" class=\"elementor-sub-item elementor-item-anchor\" tabindex=\"-1\"><span data-no-translation><img decoding=\"async\" class=\"trp-flag-image\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/fr_FR.png\" width=\"18\" height=\"12\" alt=\"fr_FR\" title=\"French\"><span class=\"trp-ls-language-name\">FR<\/span><\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16193bd elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"16193bd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74ccd61\" data-id=\"74ccd61\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e972b11 elementor--h-position-left elementor--v-position-middle elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"e972b11\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;dots&quot;,&quot;autoplay_speed&quot;:3500,&quot;transition_speed&quot;:250,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\" dir=\"ltr\" data-animation=\"\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-c4872ae swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\"><h1>Why brands should invest in Augmented Reality<\/h1><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3641228 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3641228\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1a05c3a elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"1a05c3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d85206 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"1d85206\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;no_headings_message&quot;:&quot;Non sono state trovate intestazioni in questa pagina.&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__1d85206\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-0b8bca1\" data-id=\"0b8bca1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c5347b elementor-widget elementor-widget-text-editor\" data-id=\"6c5347b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><b style=\"color: inherit; font-size: 1rem;\">Augmented Reality (AR)<\/b><span style=\"color: inherit; font-size: 1rem;\">, which must not be misunderstood with <b>Virtual Reality (VR)<\/b>, anchors virtual elements in the real world. It employs <b>3D technology<\/b>, uses <b>computer-generated images<\/b>, and creates objects not palpable in the user\u2019s environment. This technology is slowly but surely revolutionizing the world of commerce and offers <b>new perspectives<\/b> in terms of <b>shopping experiences.\u00a0<\/b><\/span><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e9b251 elementor-widget elementor-widget-spacer\" data-id=\"1e9b251\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-779c7ac elementor-widget elementor-widget-heading\" data-id=\"779c7ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Augmented Reality: a real potential<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c116037 elementor-widget elementor-widget-spacer\" data-id=\"c116037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a4c1d8 elementor-widget elementor-widget-image\" data-id=\"4a4c1d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Dior-Makeups-augmented-reality-Instagram-filter-turns-you-into-a-beauty-vlogger-Fashion-Journal-min.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjAyMDgsInVybCI6Imh0dHBzOlwvXC93d3cuc21hcnRwaXhlbHMuZnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzA1XC9EaW9yLU1ha2V1cHMtYXVnbWVudGVkLXJlYWxpdHktSW5zdGFncmFtLWZpbHRlci10dXJucy15b3UtaW50by1hLWJlYXV0eS12bG9nZ2VyLUZhc2hpb24tSm91cm5hbC1taW4ud2VicCJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"578\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Dior-Makeups-augmented-reality-Instagram-filter-turns-you-into-a-beauty-vlogger-Fashion-Journal-min.webp\" class=\"attachment-large size-large wp-image-20208\" alt=\"Dior Makeup&#039;s Augmented Reality Instagram filter\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Dior-Makeups-augmented-reality-Instagram-filter-turns-you-into-a-beauty-vlogger-Fashion-Journal-min.webp 830w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Dior-Makeups-augmented-reality-Instagram-filter-turns-you-into-a-beauty-vlogger-Fashion-Journal-min-300x217.webp 300w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Dior-Makeups-augmented-reality-Instagram-filter-turns-you-into-a-beauty-vlogger-Fashion-Journal-min-768x555.webp 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Dior-Makeups-augmented-reality-Instagram-filter-turns-you-into-a-beauty-vlogger-Fashion-Journal-min-18x12.webp 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Dior Makeup's Augmented Reality Instagram filter <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe74fc elementor-widget elementor-widget-spacer\" data-id=\"4fe74fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-696a370 elementor-widget elementor-widget-text-editor\" data-id=\"696a370\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>The digital world has not stopped <b>delighting <\/b>and<b> surprising<\/b> its users, and the forecasts confirm this trend. Digitalization is more than ever at the heart of the purchasing process. In recent years, companies have had the opportunity to <b>broaden their scope<\/b> by creating their website. They also have powerful <b>digital tools<\/b> at their disposal, such as <b>augmented reality<\/b>, to enhance this digitalization process.\u00a0\u00a0<\/h6><h6>\u00a0<\/h6><h6>To exemplify, the <b>AR market<\/b> is expected to be worth around <b>USD$ 88.6 billion in 2026 <\/b>[1]. It is true that this could change the daily lives of customers, as it would offer the opportunity to try anything, at any time, even remotely. This functionality will be made even easier with the arrival of <b>5G<\/b>, which could generate a significant <b>amount of data<\/b>. It is therefore a forecasted technological advance, which should soon become widespread.\u00a0\u00a0<\/h6><h6>\u00a0<\/h6><h6>Nevertheless, before <b>AR<\/b> became a standard, many stores in the <b>luxury goods<\/b> industry were charmed by this <b>brand-new kind of 3D technology<\/b>. It allows, for example, to visualize a product in action, without using it or wearing it.\u00a0<\/h6><h6>\u00a0<\/h6><h6>Companies wish to make the buying process <b>seamless<\/b>, focusing on the <b>customer experience<\/b>, which becomes unique. Each brand has the opportunity to reinforce its image and identity by focusing on <b>AR<\/b>. If large <b>Chinese companies<\/b> have already understood this, the practice should become more <b>widespread<\/b> in the <b>West<\/b> during the coming years.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9231d73 elementor-widget elementor-widget-spacer\" data-id=\"9231d73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fef1c5 elementor-widget elementor-widget-heading\" data-id=\"2fef1c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A few examples of AR usage  in the luxury retail landscape <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1779f04 elementor-widget elementor-widget-spacer\" data-id=\"1779f04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebf1a0c elementor-widget elementor-widget-heading\" data-id=\"ebf1a0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Real-environment 3D products visualization, by Burberry <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e71ae9 elementor-widget elementor-widget-spacer\" data-id=\"7e71ae9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1627ce elementor-widget elementor-widget-image\" data-id=\"b1627ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/cq5dam.thumbnail.640.640-min.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjAyMDksInVybCI6Imh0dHBzOlwvXC93d3cuc21hcnRwaXhlbHMuZnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzA1XC9jcTVkYW0udGh1bWJuYWlsLjY0MC42NDAtbWluLndlYnAifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/cq5dam.thumbnail.640.640-min.webp\" class=\"attachment-large size-large wp-image-20209\" alt=\"Augmented Reality solution by Burberry\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/cq5dam.thumbnail.640.640-min.webp 640w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/cq5dam.thumbnail.640.640-min-300x300.webp 300w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/cq5dam.thumbnail.640.640-min-150x150.webp 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/cq5dam.thumbnail.640.640-min-12x12.webp 12w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Augmented Reality solution by Burberry<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5de35cc elementor-widget elementor-widget-spacer\" data-id=\"5de35cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ebcb43 elementor-widget elementor-widget-text-editor\" data-id=\"0ebcb43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>When a <b>world-renowned search engine<\/b> and a <b>luxury brand<\/b> team up in 2020 to create an<b> augmented reality feature<\/b>, the result is a preview tool that offers an extraordinary experience.\u00a0<\/h6><h6>\u00a0<\/h6><h6>Available on smartphones, this <b>3D technology<\/b> is mainly used by British and American consumers. They can, from the first <b>page<\/b> of <b>Google results<\/b>, visualize certain <b>brand products<\/b> in <b>three dimensions<\/b>.\u00a0<\/h6><h6>\u00a0<\/h6><h6>Indeed, Burberry referenced two of its products, in particular <b>bags<\/b>, to let Internet users <b>try<\/b> them on in <b>real-time<\/b>. One or two clicks are enough for one of the <b>bags<\/b> in question to <b>appear next<\/b> to an <b>outfit of their choice<\/b>. The risk of making a mistake is reduced and the consumer is reassured in their decision to buy or not the product thanks to this <b>virtual trial<\/b>.\u00a0<\/h6><h6>\u00a0<\/h6><h6>This new technology could thus eradicate styling mistakes! <b>Google\u2019s search technology<\/b> is becoming increasingly sophisticated, always intending to <b>fully integrate<\/b> the consumer into the<b> purchasing process.\u00a0\u00a0<\/b><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb1b546 elementor-widget elementor-widget-spacer\" data-id=\"cb1b546\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-600f2f7 elementor-widget elementor-widget-heading\" data-id=\"600f2f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Watches:  virtual try-on by Browns and Farfetch<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b7204 elementor-widget elementor-widget-spacer\" data-id=\"a5b7204\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-428c755 elementor-widget elementor-widget-image\" data-id=\"428c755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/virtual-try-on-watches-1-1-1.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjAyMTAsInVybCI6Imh0dHBzOlwvXC93d3cuc21hcnRwaXhlbHMuZnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzA1XC92aXJ0dWFsLXRyeS1vbi13YXRjaGVzLTEtMS0xLndlYnAifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/virtual-try-on-watches-1-1-1-1024x1024.webp\" class=\"attachment-large size-large wp-image-20210\" alt=\"Farfetch x Browns virtual-try-on of watches\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/virtual-try-on-watches-1-1-1-1024x1024.webp 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/virtual-try-on-watches-1-1-1-300x300.webp 300w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/virtual-try-on-watches-1-1-1-150x150.webp 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/virtual-try-on-watches-1-1-1-768x768.webp 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/virtual-try-on-watches-1-1-1-12x12.webp 12w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/virtual-try-on-watches-1-1-1.webp 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Farfetch x Browns virtual-try-on<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff0070e elementor-widget elementor-widget-spacer\" data-id=\"ff0070e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-459682e elementor-widget elementor-widget-text-editor\" data-id=\"459682e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Here is another example of a virtual <b>fitting feature<\/b> implemented by a major luxury store: the British brand <b>Browns Fashion<\/b>. It had already allowed to <b>virtually test sneakers<\/b> in 2020. After the craze linked to the appearance of this tool, this large group did it again a few months later, adapting its \u201c<b>virtual-try-on<\/b>\u201d application to watches.\u00a0\u00a0<\/h6><h6>\u00a0<\/h6><h6>These digital innovations emerged in part from the acquisition of <b>Browns<\/b> by the<b> Farfetch<\/b> fashion group. AR is reinventing the way we interact with clothing and is at the heart of the<b> development <\/b>of Browns\u2019 product line.\u00a0<\/h6><h6>\u00a0<\/h6><h6><b>Luxury watches<\/b> are on the rise, and it is becoming more and more interesting to be able to ensure that such an accessory is perfectly <b>suited<\/b> to the <b>wrist<\/b> of the <b>future buyer<\/b>. From home, the latter can try on the models he wants, while benefiting from <b>personalized advice<\/b>. Once on the application, the consumer then uses his smartphone and places it over his wrist to visualize the <b>3D rendering<\/b> of the product they desire.\u00a0\u00a0<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed4c76a elementor-widget elementor-widget-spacer\" data-id=\"ed4c76a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-966440e elementor-widget elementor-widget-heading\" data-id=\"966440e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The 3 advantages of augmented reality for the customer experience <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f421af6 elementor-widget elementor-widget-spacer\" data-id=\"f421af6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d03b58e elementor-widget elementor-widget-heading\" data-id=\"d03b58e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Emotionally engage with consumers <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-591174a elementor-widget elementor-widget-spacer\" data-id=\"591174a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eacd039 elementor-widget elementor-widget-image\" data-id=\"eacd039\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/SkyBoy-Gallerie-Lafayette-min.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjAyMTEsInVybCI6Imh0dHBzOlwvXC93d3cuc21hcnRwaXhlbHMuZnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzA1XC9Ta3lCb3ktR2FsbGVyaWUtTGFmYXlldHRlLW1pbi53ZWJwIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/SkyBoy-Gallerie-Lafayette-min-1024x576.webp\" class=\"attachment-large size-large wp-image-20211\" alt=\"Augmented reality at Galerie Lafayette by SkyBoy\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/SkyBoy-Gallerie-Lafayette-min-1024x576.webp 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/SkyBoy-Gallerie-Lafayette-min-300x169.webp 300w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/SkyBoy-Gallerie-Lafayette-min-768x432.webp 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/SkyBoy-Gallerie-Lafayette-min-18x10.webp 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/SkyBoy-Gallerie-Lafayette-min.webp 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Augmented reality at Galerie Lafayette by SkyBoy <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7317181 elementor-widget elementor-widget-spacer\" data-id=\"7317181\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72eed56 elementor-widget elementor-widget-text-editor\" data-id=\"72eed56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><b style=\"color: inherit; font-size: 1rem;\">Marketing studies demonstrated that emotions<\/b><span style=\"color: inherit; font-size: 1rem;\"> play an essential <b>role<\/b> in the <b>decision-making<\/b> process that leads to the decision to purchase or not a certain item. To illustrate, advertisements are developed in this way: to bring back memories or to appeal to one of our<b> five senses<\/b>. Therefore, the experience that <b>AR<\/b> offers is in line with the <b>emotional triggers<\/b> that advertisers are looking for.\u00a0<\/span><\/h6><h6>\u00a0<\/h6><h6>By taking part in a virtual try-on on a product <b>from home<\/b>, the consumer can directly interact with the product of their choice. Moreover, the functionality guides them, like a <b>seasoned sales<\/b> consultant. <b>AR<\/b> confirms the idea that it is by arousing emotions that we gain the trust of users. They can directly perceive the <b>benefits<\/b> of the product and see themselves with it, admiring how good the product wearing it.\u00a0<\/h6><h6>\u00a0<\/h6><h6>The <b>experience<\/b> also strengthens the<b> relationship<\/b> between the <b>consumer<\/b> and the <b>brand<\/b> and makes them more likely to stay loyal to the brand in the future.\u00a0<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8c2bde elementor-widget elementor-widget-spacer\" data-id=\"e8c2bde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4265238 elementor-widget elementor-widget-heading\" data-id=\"4265238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Offer immersive experiences with 3D<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9551c8 elementor-widget elementor-widget-spacer\" data-id=\"f9551c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15da2cb elementor-widget elementor-widget-image\" data-id=\"15da2cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/280ea0113183785.6022c45dc43f3-min.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjAyMTIsInVybCI6Imh0dHBzOlwvXC93d3cuc21hcnRwaXhlbHMuZnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzA1XC8yODBlYTAxMTMxODM3ODUuNjAyMmM0NWRjNDNmMy1taW4ud2VicCJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"627\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/280ea0113183785.6022c45dc43f3-min.webp\" class=\"attachment-large size-large wp-image-20212\" alt=\"Augmented reality solution developed by Louis Vuitton\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/280ea0113183785.6022c45dc43f3-min.webp 1000w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/280ea0113183785.6022c45dc43f3-min-300x235.webp 300w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/280ea0113183785.6022c45dc43f3-min-768x602.webp 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/280ea0113183785.6022c45dc43f3-min-15x12.webp 15w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Augmented reality solution developed by Louis Vuitton<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a9db21 elementor-widget elementor-widget-spacer\" data-id=\"8a9db21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83f2009 elementor-widget elementor-widget-text-editor\" data-id=\"83f2009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Each company can now offer its customers <b>immersive experiences<\/b> that are specific to their universe. It is also an excellent way to <b>attract new customers<\/b> who are not yet familiar with their products.\u00a0<\/h6><h6>\u00a0<\/h6><h6>We can now see that <b>virtual fitting<\/b> is conquering many fields, beyond the world of luxury. To illustrate, the <b>cosmetics<\/b> industry has adopted the codes of <b>augmented reality<\/b> and offers consumers the opportunity to <b>virtually<\/b> <b>try on<\/b> various beauty products using <b>fitting software<\/b>.\u00a0<\/h6><h6>\u00a0<\/h6><h6>On the other hand, <b>luxury stores<\/b> are also trying to dust off their image and attract a clientele that would usually feel excluded. The <b>young generation<\/b> is the perfect <b>target<\/b> to take advantage of this innovative feature. In this context, one should not hesitate to play the card of the<b> funny, gamified, and innovative experience<\/b>, to spark their curiosity. <b>Social media<\/b> are excellent communication tools for these features.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c774c1 elementor-widget elementor-widget-spacer\" data-id=\"9c774c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-25639c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25639c5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0673a63\" data-id=\"0673a63\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66389e8 elementor-widget elementor-widget-heading\" data-id=\"66389e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">AR campaigns<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a785618 elementor-widget elementor-widget-spacer\" data-id=\"a785618\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a93131 elementor-widget elementor-widget-text-editor\" data-id=\"4a93131\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Jacquemus is an example of a brand that has been communicating increasingly through AR campaigns on Social Media. First the Bambino bags as cars and buses, the virtual try-on of its famous bob and today, the lemons falling on a grey pebble beach<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cc0b354\" data-id=\"cc0b354\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2abf918 elementor-widget elementor-widget-image\" data-id=\"2abf918\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"514\" height=\"413\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Capture-decran-2023-07-25-145226.png\" class=\"attachment-large size-large wp-image-20213\" alt=\"\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Capture-decran-2023-07-25-145226.png 514w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Capture-decran-2023-07-25-145226-300x241.png 300w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Capture-decran-2023-07-25-145226-15x12.png 15w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c45548f elementor-widget elementor-widget-spacer\" data-id=\"c45548f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-116a463 elementor-widget elementor-widget-heading\" data-id=\"116a463\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Boost sales with Augmented Reality<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41130e0 elementor-widget elementor-widget-spacer\" data-id=\"41130e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be5fcbd elementor-widget elementor-widget-image\" data-id=\"be5fcbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Photo-Modiface-COPYRIGHT-LANCO-ME-min-1.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjAyMTUsInVybCI6Imh0dHBzOlwvXC93d3cuc21hcnRwaXhlbHMuZnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzA1XC9QaG90by1Nb2RpZmFjZS1DT1BZUklHSFQtTEFOQ08tTUUtbWluLTEud2VicCJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"472\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Photo-Modiface-COPYRIGHT-LANCO-ME-min-1.webp\" class=\"attachment-large size-large wp-image-20215\" alt=\"L&#039;Or\u00e9al virtual trial: Modiface\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Photo-Modiface-COPYRIGHT-LANCO-ME-min-1.webp 1000w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Photo-Modiface-COPYRIGHT-LANCO-ME-min-1-300x177.webp 300w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Photo-Modiface-COPYRIGHT-LANCO-ME-min-1-768x453.webp 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/Photo-Modiface-COPYRIGHT-LANCO-ME-min-1-18x12.webp 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">L'Or\u00e9al virtual trial: Modiface<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a51b4ab elementor-widget elementor-widget-spacer\" data-id=\"a51b4ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0cdee1 elementor-widget elementor-widget-text-editor\" data-id=\"e0cdee1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><b style=\"color: inherit; font-size: 1rem;\">Online sales<\/b><span style=\"color: inherit; font-size: 1rem;\"> continue to<b> increase<\/b> every year and companies are more and more aware that becoming <b>digital<\/b> is their only way to survive. Nevertheless, in the retail world, <b>competition<\/b> is tough. It is sometimes difficult to stand out from the crowd. That\u2019s why integrating <b>AR<\/b> into your digital marketing strategy can be a powerful way to create <b>engagement<\/b>.&nbsp;<\/span><br><\/h6>\n<h6>&nbsp;<\/h6>\n<h6>By <b>arousing emotions in consumers with immersive tools such as augmented reality<\/b>, the company makes sure to <b>strengthen its connection with them<\/b>. <b>E-commerce<\/b> platforms such as Shopify also confirm the trend: online stores can expect to <b>double<\/b> their <b>conversion rate<\/b> by using <b>AR<\/b>. According to a study conducted by the e-commerce platform, <b>65% of shoppers<\/b> are more likely to make an order after <b>interacting with AR<\/b>. [2]&nbsp;<\/h6>\n<h6>&nbsp;<\/h6>\n<h6>This can be explained by consumers who are more likely to <b>buy<\/b> because they <b>know<\/b> what to<b> expect<\/b> when they &#8220;<b>try the product&#8221;<\/b>. The sales process is facilitated as the customer has all the information needed to make the right decision.&nbsp;<\/h6>\n<h6>&nbsp;<\/h6>\n<h6><b>New technologies<\/b> are increasingly <b>shaping<\/b> the image that the world of <b>retail<\/b> and <b>e-commerce<\/b> will have in the future. If you are now convinced by all the benefits that augmented reality can offer to your business, it\u2019s time to adapt your future customer experience. Contact<b> SmartPixels<\/b> to develop and implement your interactive product experiences in augmented reality!<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f46b482 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f46b482\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.smartpixels.fr\/augmented-reality-for-e-commerce\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover SmartPixels  Augmented Reality Solutions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4638e3 elementor-widget elementor-widget-spacer\" data-id=\"c4638e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c76cfb8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c76cfb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.smartpixels.fr\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact SmartPIxels for a demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99a41f2 elementor-widget elementor-widget-spacer\" data-id=\"99a41f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9b69ff elementor-widget elementor-widget-text-editor\" data-id=\"f9b69ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>*<i>Sources:<\/i><\/h6>\n<h6><i>[1]&nbsp;https:\/\/www.marketsandmarkets.com\/Market-Reports\/augmented-reality-market-82758548.html&nbsp;<\/i><\/h6>\n<h6><i>[2]&nbsp;https:\/\/www.shopify.com\/ie\/plus\/customers\/rebecca-minko<\/i>ff<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Why brands should invest in Augmented Reality Table of Contents Augmented Reality (AR), which must not be misunderstood with Virtual Reality (VR), anchors virtual elements in the real world. It employs 3D technology, uses computer-generated images, and creates objects not palpable in the user\u2019s environment. This technology is slowly but surely revolutionizing the world of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12436,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[58,375],"tags":[389,396],"class_list":["post-12356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-en","tag-augmented-reality-for-e-commerce","tag-virtual-try-on"],"jetpack_featured_media_url":"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2022\/05\/AR-no-brand--scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts\/12356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/comments?post=12356"}],"version-history":[{"count":89,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts\/12356\/revisions"}],"predecessor-version":[{"id":20220,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts\/12356\/revisions\/20220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/media\/12436"}],"wp:attachment":[{"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/media?parent=12356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/categories?post=12356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/tags?post=12356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}