{"id":18317,"date":"2023-04-27T16:22:43","date_gmt":"2023-04-27T14:22:43","guid":{"rendered":"https:\/\/www.smartpixels.fr\/?p=18317"},"modified":"2024-01-31T14:58:21","modified_gmt":"2024-01-31T13:58:21","slug":"the-magic-of-interactive-online-configurators-for-makeup","status":"publish","type":"post","link":"https:\/\/www.smartpixels.fr\/it\/the-magic-of-interactive-online-configurators-for-makeup\/","title":{"rendered":"The Magic of Interactive Online Configurators for Christian Louboutin Beaut\u00e9&#8217;s New Makeup Line"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18317\" class=\"elementor elementor-18317\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85f9442 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"85f9442\" data-element_type=\"section\" 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class=\"elementor-slide-heading\"><h1>The Magic of Interactive Online Configurators for Christian Louboutin Beaut\u00e9's New Makeup Line<\/h1><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-832c5f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"832c5f2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e8d833f elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"e8d833f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df5b196 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"df5b196\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;no_headings_message&quot;:&quot;Non sono state trovate intestazioni in questa pagina.&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__df5b196\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-56cb144\" data-id=\"56cb144\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc8721b elementor-widget elementor-widget-heading\" data-id=\"bc8721b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A brief description of the Christian Louboutin Beaut\u00e9 product personalization offer <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81f9afb elementor-widget elementor-widget-spacer\" data-id=\"81f9afb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1124c10 elementor-widget elementor-widget-image\" data-id=\"1124c10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/LouboutinLipstick.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTgzMTksInVybCI6Imh0dHBzOlwvXC93d3cuc21hcnRwaXhlbHMuZnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA0XC9Mb3Vib3V0aW5MaXBzdGljay5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"231\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/LouboutinLipstick-1024x296.png\" class=\"attachment-large size-large wp-image-18319\" alt=\"\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/LouboutinLipstick-1024x296.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/LouboutinLipstick-768x222.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/LouboutinLipstick-1536x444.png 1536w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/LouboutinLipstick-18x5.png 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/LouboutinLipstick.png 1794w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Christian Louboutin lipstick<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f24c94b elementor-widget elementor-widget-spacer\" data-id=\"f24c94b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad1046 elementor-widget elementor-widget-text-editor\" data-id=\"3ad1046\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>\u00b7\u00a0 \u00a0 \u00a0 For the lipstick, customers can choose from a range of shades and then customize the cap with their initials or a unique message on the web configurator. The process can be completed online through the Christian Louboutin Beauty website, where customers can select their preferred lipstick shade and personalize the cap with up to four characters.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-864b8c9 elementor-widget elementor-widget-spacer\" data-id=\"864b8c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-336b6b9 elementor-widget elementor-widget-text-editor\" data-id=\"336b6b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>\u00b7\u00a0 \u00a0 \u00a0 For the eyeshadow palette, customers can select from a variety of shades and create a personalized message that will be printed on the palette lid. This allows customers to make their palette uniquely their own and also makes it a great gift option.<\/h6><h6>\u00a0<\/h6><h6>\u00b7\u00a0 \u00a0 \u00a0 For the cushion product, customers can choose from different shades and then customize the cushion case with their initials or a unique message. The cushion product is a combination of foundation and skincare, which provides a luminous finish and hydrates the skin.<\/h6><h6>\u00a0<\/h6><h6>\u00b7\u00a0 \u00a0 \u00a0 For the powder product, customers can visit the Christian Louboutin Beauty website and select their preferred shade and customize the compact case with up to four characters. The powder product is designed to give the skin a smooth and radiant finish while blurring imperfections.<\/h6><h6>\u00a0<\/h6><h6>Overall, the personalization service offered by Christian Louboutin Beauty allows customers to create unique and personalized products that reflect their personal style and preferences. It is a great way to make a product more special and to add a personal touch to a gift. The personalization process is easy and can be completed online through a 3D configurator, making it accessible to customers around the world.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd616c elementor-widget elementor-widget-spacer\" data-id=\"bbd616c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-040ee16 elementor-widget elementor-widget-image\" data-id=\"040ee16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"547\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/Abracdadabra-La-palette-Louboutin-1024x700.png\" class=\"attachment-large size-large wp-image-18778\" alt=\"Louboutin Beaut\u00e9 Product Personalization\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/Abracdadabra-La-palette-Louboutin-1024x700.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/Abracdadabra-La-palette-Louboutin-768x525.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/Abracdadabra-La-palette-Louboutin-18x12.png 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/Abracdadabra-La-palette-Louboutin.png 1270w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Louboutin Beaut\u00e9 - La palette customization experience<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dcf4b5 elementor-widget elementor-widget-spacer\" data-id=\"6dcf4b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-983b769 elementor-widget elementor-widget-heading\" data-id=\"983b769\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How did this product customization project go live?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-387914d elementor-widget elementor-widget-spacer\" data-id=\"387914d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb88cba elementor-widget elementor-widget-text-editor\" data-id=\"cb88cba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Caroline, project manager at SmartPixels, was in charge of creating an interactive and magical shopping experience for Christian Louboutin Beaut\u00e9&#8217;s new makeup line. In this interview, she will go through the process of launching this interactive web product configurator experience.<\/h6><h6>\u00a0<\/h6><h6>The brand wanted to create an engaging experience around the products, and the team decided to implement customization options based on a mix of packshots and 3D graphics. The configurators allow customers to see charms appearing and disappearing in real-time on the lipstick based on their choices.<\/h6><h6>\u00a0<\/h6><h6>Caroline and the team organized the project by starting with UX mockups, giving different propositions to the brand until they found the one they preferred. They then implemented the UX and realised the integration on the Magento e-commerce platform. The web configurators are now available on the brand&#8217;s website, and soon they will be available in-store.<\/h6><h6>\u00a0<\/h6><h6>The advantages of this mixed reality (hybrid 3D and photo) solution are numerous. The interactive and engaging experience keeps customers on the website longer, which increases conversion rates, customer satisfaction, and customer loyalty. Christian Louboutin Beaut\u00e9&#8217;s new makeup line is a testament to the power of online configurators and the importance of creating magical experiences for customers.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b76339 elementor-widget elementor-widget-spacer\" data-id=\"4b76339\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0de0117 elementor-widget elementor-widget-video\" data-id=\"0de0117\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/821697790?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85b1869 elementor-widget elementor-widget-spacer\" data-id=\"85b1869\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af906ba elementor-widget elementor-widget-heading\" data-id=\"af906ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Can you tell us more about this project? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aeb568 elementor-widget elementor-widget-spacer\" data-id=\"4aeb568\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55526b2 elementor-widget elementor-widget-text-editor\" data-id=\"55526b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Christian Louboutin Beaut\u00e9 wanted to launch a new makeup offer, and the overall theme was \u201cmagic\u201d. Thus, they wanted to create an interactive, engaging, magical personalization experience around these products.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e96d65c elementor-widget elementor-widget-spacer\" data-id=\"e96d65c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-558459d elementor-widget elementor-widget-image\" data-id=\"558459d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/CLB-all-products-1024x576.jpg\" class=\"attachment-large size-large wp-image-18320\" alt=\"\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/CLB-all-products-1024x576.jpg 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/CLB-all-products-768x432.jpg 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/CLB-all-products-1536x864.jpg 1536w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/CLB-all-products-18x10.jpg 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/CLB-all-products.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Lipstick ,Eyeshadow Palette, Cushion and Powder by Christian Louboutin Beaut\u00e9<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7d16a3 elementor-widget elementor-widget-spacer\" data-id=\"f7d16a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-002c3a2 elementor-widget elementor-widget-text-editor\" data-id=\"002c3a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>SmartPixels decided to go for online web configurators on their website.<\/h6><h6>\u00a0<\/h6><h6>Regarding the solution, these configurators were based on a mixed reality of packshots and 3D.<\/h6><h6>\u00a0<\/h6><h6>So for example, for the lipstick, you could see the charms appearing and disappearing according to the choice of the customer.<\/h6><h6>\u00a0<\/h6><h6>The four web configurators are now online on the website and soon they will be available in-store. Consumers will be able to interact with the products, configure them and go back home with them since the salesperson will be able to assemble the items altogether.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2c7990 elementor-widget elementor-widget-spacer\" data-id=\"f2c7990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a17c39a elementor-widget elementor-widget-heading\" data-id=\"a17c39a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What was the process of setting up these online product configurators?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f2aedd elementor-widget elementor-widget-spacer\" data-id=\"4f2aedd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1dc2bb elementor-widget elementor-widget-image\" data-id=\"f1dc2bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/clb-conf-1024x575.png\" class=\"attachment-large size-large wp-image-18322\" alt=\"Louboutin Beaut\u00e9 3D product configurator\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/clb-conf-1024x575.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/clb-conf-768x431.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/clb-conf-1536x863.png 1536w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/clb-conf-18x10.png 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/clb-conf.png 1718w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Christian Louboutin Beaut\u00e9 configurators by SmartPixels<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f7d8a3 elementor-widget elementor-widget-spacer\" data-id=\"4f7d8a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfb0595 elementor-widget elementor-widget-text-editor\" data-id=\"bfb0595\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>We started by doing UX mockups. We did different suggestions and then the brand chooses the one they prefer, and we build upon that until the end.<\/h6><h6>\u00a0<\/h6><h6>And in parallel, we started to implement the UX and do the integration on Magento, their e-commerce platform.<\/h6><h6>\u00a0<\/h6><h6>We collect the currency, language, and stock information for each item and then return the corresponding Stock Keeping Unit (SKU) for each item to the shopping cart. This SKU, which is unique to each product, is then used to track the item and process the purchase.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8459179 elementor-widget elementor-widget-spacer\" data-id=\"8459179\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d67e673 elementor-widget elementor-widget-heading\" data-id=\"d67e673\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the advantages of this hybrid 3D and photo solution? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-457baaa elementor-widget elementor-widget-spacer\" data-id=\"457baaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f30bc86 elementor-widget elementor-widget-image\" data-id=\"f30bc86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/CLB-mixed-visual-1024x576.jpg\" class=\"attachment-large size-large wp-image-18323\" alt=\"Louboutin Lipstick Personalization offer\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/CLB-mixed-visual-1024x576.jpg 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/CLB-mixed-visual-768x432.jpg 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/CLB-mixed-visual-1536x864.jpg 1536w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/CLB-mixed-visual-18x10.jpg 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/CLB-mixed-visual.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Christian Louboutin Beaut\u00e9 hybrid visual by SmartPixels<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e082ec elementor-widget elementor-widget-spacer\" data-id=\"4e082ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37acaa5 elementor-widget elementor-widget-text-editor\" data-id=\"37acaa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>This is an interactive and engaging experience that encourages customers to spend more time on the websites. As a result, the conversion rate is higher and customer satisfaction and loyalty are improved. This also helps to foster relationships between businesses and customers, creating a more positive overall brand experience. Additionally, customers are more likely to return to the website and make repeat purchases, further increasing sales and profits.<\/h6>\n<h6>&nbsp;<\/h6>\n<h6>In conclusion, Caroline and the SmartPixels\u2019 team created a magical and interactive experience for Christian Louboutin Beaut\u00e9&#8217;s new makeup line using web configurators based on a mix of packshots and 3D graphics.<\/h6>\n<h6>&nbsp;<\/h6>\n<h6>The web product configurators allow customers to see charms appearing and disappearing on the lipstick based on their choices, and this hybrid 3D and photo solution has numerous advantages, including increased customer engagement, satisfaction, and loyalty.<\/h6>\n<h6>&nbsp;<\/h6>\n<h6>By organizing the project with UX mockups and implementing the UX on the Magento e-commerce platform, Caroline and her team were able to create a seamless digital content experience for customers.<\/h6>\n<h6>&nbsp;<\/h6>\n<h6>This project serves as a testament to the power of hybrid 3D web product configurators and the importance of creating magical experiences for customers and offering 3D product customization.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85d2c8e elementor-widget elementor-widget-spacer\" data-id=\"85d2c8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c71d413 elementor-widget elementor-widget-text-editor\" data-id=\"c71d413\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a style=\"font-size: 20px; font-weight: 400; font-family: helvetica, arial, sans-serif; background-color: #ffffff; color: #b71531;\" href=\"https:\/\/www.smartpixels.fr\/case-studies\/\">&lt; Back to case studies<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Magic of Interactive Online Configurators for Christian Louboutin Beaut\u00e9&#8217;s New Makeup Line Table of Contents A brief description of the Christian Louboutin Beaut\u00e9 product personalization offer Christian Louboutin lipstick \u00b7\u00a0 \u00a0 \u00a0 For the lipstick, customers can choose from a range of shades and then customize the cap with their initials or a unique [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18321,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[58,375],"tags":[369,372],"class_list":["post-18317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-en","tag-3d-product-configurator-ecommerce","tag-customization-platform"],"jetpack_featured_media_url":"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/Christian-Louboutin-Beauty-launches-in-Singapore-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts\/18317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/comments?post=18317"}],"version-history":[{"count":69,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts\/18317\/revisions"}],"predecessor-version":[{"id":21985,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts\/18317\/revisions\/21985"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/media\/18321"}],"wp:attachment":[{"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/media?parent=18317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/categories?post=18317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/tags?post=18317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}