{"id":18354,"date":"2023-05-11T10:08:31","date_gmt":"2023-05-11T08:08:31","guid":{"rendered":"https:\/\/www.smartpixels.fr\/?p=18354"},"modified":"2023-07-20T11:32:07","modified_gmt":"2023-07-20T09:32:07","slug":"revolutionizing-leather-goods-with-a-3d-web-configurator","status":"publish","type":"post","link":"https:\/\/www.smartpixels.fr\/it\/revolutionizing-leather-goods-with-a-3d-web-configurator\/","title":{"rendered":"Propelling Leather Goods through a 3D Web Configurator"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18354\" class=\"elementor elementor-18354\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9b075b elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"f9b075b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cdbd7b\" data-id=\"1cdbd7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-121e7de elementor--h-position-left elementor--v-position-middle elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"121e7de\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;dots&quot;,&quot;autoplay_speed&quot;:3500,&quot;transition_speed&quot;:250,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\" dir=\"ltr\" data-animation=\"\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-c4872ae swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\"><h1>Revolutionizing Leather Goods with a 3D Web Configurator<\/h1><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-faac4a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"faac4a4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-74d24f1 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"74d24f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7719c7f elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"7719c7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;no_headings_message&quot;:&quot;Non sono state trovate intestazioni in questa pagina.&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__7719c7f\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-9a7ee53\" data-id=\"9a7ee53\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d411747 elementor-widget elementor-widget-heading\" data-id=\"d411747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An Interview with the Project Manager of Camille Fournet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6a139d elementor-widget elementor-widget-spacer\" data-id=\"f6a139d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-702e8d0 elementor-widget elementor-widget-text-editor\" data-id=\"702e8d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>In this interview article, Caroline, project manager at SmartPixels, talks about her 3D web product configurator collaboration with Camille Fournet.<\/h6><h6>\u00a0<\/h6><h6>Camille Fournet is a luxury leather goods company based in France, known for its exceptional craftsmanship and attention to detail. In recent years, the company has embarked on a digital transformation journey, aiming to enhance the customer experience through the use of technology.<\/h6><h6>\u00a0<\/h6><h6>One of their notable initiatives is the implementation of a web product configurator system, which allows customers to customize their leather goods online in a highly realistic and interactive way. In this interview, Caroline, project manager at SmartPixels, will dive into the details of this project, exploring its challenges, benefits, and impact on the company&#8217;s business model.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24f2b57 elementor-widget elementor-widget-spacer\" data-id=\"24f2b57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15d9f26 elementor-widget elementor-widget-heading\" data-id=\"15d9f26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Can you tell us more about this product customization project?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8438d19 elementor-widget elementor-widget-spacer\" data-id=\"8438d19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a7f7b elementor-widget elementor-widget-image\" data-id=\"49a7f7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/05\/CF-old-configurator.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTgzNjAsInVybCI6Imh0dHBzOlwvXC93d3cuc21hcnRwaXhlbHMuZnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA1XC9DRi1vbGQtY29uZmlndXJhdG9yLnBuZyJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"374\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/05\/CF-old-configurator-1024x479.png\" class=\"attachment-large size-large wp-image-18360\" alt=\"\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/05\/CF-old-configurator-1024x479.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/05\/CF-old-configurator-768x359.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/05\/CF-old-configurator-18x8.png 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/05\/CF-old-configurator.png 1524w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Camille Fournet Watchstraps previous configurator <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ea4cc2 elementor-widget elementor-widget-spacer\" data-id=\"1ea4cc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3ddc05 elementor-widget elementor-widget-text-editor\" data-id=\"b3ddc05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>The prior customizer was limited in its design, only featuring drawings and photos, making it impossible to visualize the appearance of the watch strap after assembly.<\/h6><h6>\u00a0<\/h6><h6>That&#8217;s why they wanted to be more connected to their former customer, who already have good knowledge about the watch straps. They also wanted to attract new customers who will be able to see what their product look will like with this buckle or this tip, for example.<\/h6><h6>That was really a way to be more connected to their customer.<\/h6><h6>\u00a0<\/h6><h6>In order to propose an adequate solution to Camille Fournet we had to deep dive into their fabrication method. That&#8217;s why we went to visit:<\/h6><h6>\u00a0<\/h6><h6>&#8211;\u00a0 \u00a0 \u00a0 \u00a0 \u00a0their manufacture in the north of France<\/h6><h6>&#8211;\u00a0 \u00a0 \u00a0 \u00a0 \u00a0their store in Paris<\/h6><h6>\u00a0<\/h6><h6>We also talked with a lot of people working for the brand such as the product development team and the artistic direction. This was especially important to be aligned with the brand image.<\/h6><h6>\u00a0<\/h6><h6>We began the process of transforming watch straps into a digital format. We then continued with the belts, and plan to move on to smaller leather items and purses.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be6f5b9 elementor-widget elementor-widget-spacer\" data-id=\"be6f5b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d970dc8 elementor-widget elementor-widget-heading\" data-id=\"d970dc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let\u2019s take a closer look at the Watch Straps Configurator <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55061ca elementor-widget elementor-widget-spacer\" data-id=\"55061ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45372a5 elementor-widget elementor-widget-image\" data-id=\"45372a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/03\/CF-webconf.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTY5MTgsInVybCI6Imh0dHBzOlwvXC93d3cuc21hcnRwaXhlbHMuZnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzAzXC9DRi13ZWJjb25mLnBuZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/03\/CF-webconf-1024x576.png\" class=\"attachment-large size-large wp-image-16918\" alt=\"\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/03\/CF-webconf-1024x576.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/03\/CF-webconf-768x432.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/03\/CF-webconf-1536x864.png 1536w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/03\/CF-webconf-18x10.png 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/03\/CF-webconf.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Camille Fournet Watchstraps configurator by SmartPixels<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5d13dd elementor-widget elementor-widget-spacer\" data-id=\"f5d13dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5bcd8c elementor-widget elementor-widget-text-editor\" data-id=\"b5bcd8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>The watch strap configurator is currently online on Camille Fournet\u2019s website and the amount of configurations that are made monthly by customers is impressive. It definitely helped increase sales.<\/h6><h6>\u00a0<\/h6><h6>As it&#8217;s a very engaging and interactive experience where customers can really picture how their product will look in the end, thanks to our photorealistic visuals. Customers can really visualize, for example, the patina of a material or the shininess, the brightness of every material.<\/h6><h6>\u00a0<\/h6><h6>It really pictures the refinement of every detail of the product and there is no surprise when you receive your personalized product.<\/h6><h6>\u00a0<\/h6><h6>The nice thing about the configurator of Camille Fournet is that at the end of the configuration, you can visualise your product staged inside a still-life scene and you can share it with your friends on social media or save it in your account.<\/h6><h6>\u00a0<\/h6><h6>It&#8217;s really a differentiating way to engage your audience and convey the brand identity.<\/h6><h6>\u00a0<\/h6><h6>A watch strap is way more complex than we could think.<\/h6><h6>\u00a0<\/h6><h6>You have a lot of different customization options for product personalization, and you can, for example, change your tip, your buckle, your lugs, leathers of course and colours, and stitching. You even have different stitching methods from which you can choose. So there is a bevvy of combinations that are possible.<\/h6><h6>\u00a0<\/h6><h6>On the configurator, you can interact with the products in real-time: turn around it, check out different views, zoom in, zoom out, share the visuals with your friends and family and save your first selection of product configuration in your account and continue the experience later on.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ece0c7d elementor-widget elementor-widget-spacer\" data-id=\"ece0c7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3d2fef elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d3d2fef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.camillefournet.com\/fr\/module\/ya_configurator\/Configurator3D?code=FB-BO.4-LA.9-LB.B-LO.6-LG.A-MT.1-PO.1-RE.1-EP.5-FC.25-TA.0007-DT.1-FT.5-PA.2-FI.01-TR.01-MF.034-MD.252-CA.006-CD.194-IN.___&#038;currency=EUR&#038;language=fr&#038;configurator=bracelet\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover the live 3D product configurator<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1480abb elementor-widget elementor-widget-spacer\" data-id=\"1480abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adf2eff elementor-widget elementor-widget-heading\" data-id=\"adf2eff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How did you organize the 3D product customization project?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c1cbd7 elementor-widget elementor-widget-spacer\" data-id=\"6c1cbd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec0aed5 elementor-widget elementor-widget-image\" data-id=\"ec0aed5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/05\/early-mode-cf.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTgzNjEsInVybCI6Imh0dHBzOlwvXC93d3cuc21hcnRwaXhlbHMuZnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA1XC9lYXJseS1tb2RlLWNmLnBuZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/05\/early-mode-cf-1024x576.png\" class=\"attachment-large size-large wp-image-18361\" alt=\"\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/05\/early-mode-cf-1024x576.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/05\/early-mode-cf-768x432.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/05\/early-mode-cf-1536x864.png 1536w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/05\/early-mode-cf-18x10.png 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/05\/early-mode-cf.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Early stages of 3D modeling<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94e7b12 elementor-widget elementor-widget-spacer\" data-id=\"94e7b12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de923e8 elementor-widget elementor-widget-text-editor\" data-id=\"de923e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>As for every project, we start by digitizing the product in 3D. This process starts by scanning the product and scanning the materials.<\/h6><h6>\u00a0<\/h6><h6>We then start the 3D modeling phase, which is very important because it\u2019s when we capture the shape of the product, which is the foundation of our work.<\/h6><h6>\u00a0<\/h6><h6>Then we move on to the rendering phase, which is also for the customer, pretty much the most important because this is what you will really see. You will see the materials, the colours, and how they shine. And this is where we also must transpose the craftsmanship savoir-faire of Camille Fournet with our savoir-faire, which is more digital. In fact, our expertise is in generating 3D photorealistic product visuals in the end.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17afb9c elementor-widget elementor-widget-spacer\" data-id=\"17afb9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2db2094 elementor-widget elementor-widget-image\" data-id=\"2db2094\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/05\/CF-old-mockups.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTgzNjIsInVybCI6Imh0dHBzOlwvXC93d3cuc21hcnRwaXhlbHMuZnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA1XC9DRi1vbGQtbW9ja3Vwcy5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/05\/CF-old-mockups-1024x576.jpg\" class=\"attachment-large size-large wp-image-18362\" alt=\"\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/05\/CF-old-mockups-1024x576.jpg 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/05\/CF-old-mockups-768x432.jpg 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/05\/CF-old-mockups-1536x864.jpg 1536w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/05\/CF-old-mockups-18x10.jpg 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/05\/CF-old-mockups.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Early UX\/UI mockups<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-557bde8 elementor-widget elementor-widget-spacer\" data-id=\"557bde8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0c824 elementor-widget elementor-widget-text-editor\" data-id=\"9d0c824\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><span style=\"color: inherit; font-family: Helvetica, sans-serif; font-size: 18px; font-style: normal; font-weight: 400;\">In parallel, we design a tailor-made user experience (UX).<\/span><\/h6><h6>\u00a0<\/h6><h6>We schedule some mockup workshops, closely followed by the validation phase and the implementation phase. Once validated, we take care of the integration of this UX on the 3D product configurator.<\/h6><h6>\u00a0<\/h6><h6>SmartPixels 3D product configurator integrates with Camille Fournet\u2019s e-commerce platform, Prestashop. Thus, the watchstraps prices are automatically computed thanks to a web service, and they are then displayed in real-time on the configurator based on the choices made by the consumers. We also deal with the language and the currency of the websites.<\/h6><h6>\u00a0<\/h6><h6>We also define with the client the desired consumer journey and optimal product experience. In the case of Camille Fournet, the starting SKU can be different, as you can launch the product personalization with the configurator from a Product Description Page or from a menu link.<\/h6><h6>\u00a0<\/h6><h6>We are the brand\u2019s 3D visual factory, we equip the brand with photorealistic 3D product images, still-life 3D scenes with products in them, the linked description of the product, as well as the URLs for the still-life 3D scenes that you can share with your friends.<\/h6><h6>\u00a0<\/h6><h6>Another structural part of Camille Fournet\u2019s project was to help them codify these watch straps. We walked them through the codification of every step so that we were able to speak the same language.<\/h6><h6>\u00a0<\/h6><h6>We usually use what we call the long code, and they have a short code. So we also developed a device that will transpose the long code into this shortcode and vice versa.<\/h6><h6>\u00a0<\/h6><h6>Regarding planning, we used the agile method. We had sprints of one month, sprint release, sprint retrospective, and everything related and we had daily meetings. We also spent some time building the relationship with the client by listening to what they wanted first, and what would they like to implement later.<\/h6><h6>\u00a0<\/h6><h6>This way, we really built a relationship based on trust and transparency.<\/h6><h6>\u00a0<\/h6><h6>A special touch about the project is that we developed full 3D scenes that we call still life, and these still-life scenes are used for two purposes.<\/h6><h6>\u00a0<\/h6><h6>The first one is at the end of the configuration, you can see your configured product inside these 3D scenes and you can share it on social media.<\/h6><h6>\u00a0<\/h6><h6>And the second purpose is actually to provide some marketing and communication visual content for Camille Fournet. They then used it on their social media where you can see different watch straps turning at 360\u00b0 and changing the scenes and configurations.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cac65cc elementor-widget elementor-widget-spacer\" data-id=\"cac65cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff1ed6f elementor-widget elementor-widget-heading\" data-id=\"ff1ed6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the advantages of our 3D configuration solutions?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0016e0d elementor-widget elementor-widget-spacer\" data-id=\"0016e0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-286942b elementor-widget elementor-widget-video\" data-id=\"286942b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/766442619?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=4130a872a4#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ed63a0 elementor-widget elementor-widget-spacer\" data-id=\"7ed63a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa7b08e elementor-widget elementor-widget-text-editor\" data-id=\"aa7b08e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>There are many benefits of this product customization solution.<\/h6><h6>\u00a0<\/h6><h6>I would say the first advantage is for the manufacturer as it helps reduce manufacturing errors. In fact, we send all the data to produce the watch straps or any products so that they know exactly what they should produce. This way, it also leads to less product returns from the clients.<\/h6><h6>\u00a0<\/h6><h6>The second one is that it\u2019s providing a very engaging and interactive experience for the customer. Customers can play with the 3D products, can visualize products in the tiniest detail, and can relate to their unique personalized products.<\/h6><h6>\u00a0<\/h6><h6>Least but not last, it\u2019s also a great marketing tool providing a lot of visual content with perfect consistency with the brand identity guidelines. It&#8217;s a very helpful 3D solution leading customers to spend more time on your website or in-store.<\/h6><h6>\u00a0<\/h6><h6>Finally, as consumers identify with the brands\u2019 products since they just co-created their personal products from the brand, it increases brand loyalty and customer satisfaction.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73a673c elementor-widget elementor-widget-spacer\" data-id=\"73a673c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-808d456 elementor-widget elementor-widget-heading\" data-id=\"808d456\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d828a5 elementor-widget elementor-widget-spacer\" data-id=\"9d828a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa2a425 elementor-widget elementor-widget-text-editor\" data-id=\"aa2a425\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>In conclusion, SmartPixels successfully completed the 3D product configuration project for Camille Fournet by providing an engaging and interactive configurator to its customers. SmartPixels digitized the products in 3D and worked closely with Camille Fournet&#8217;s product development team and artistic direction to align with the brand image. Overall, the project was a success, and the configurator helped increase sales while enhancing the customer experience.<br><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52c5c57 elementor-widget elementor-widget-spacer\" data-id=\"52c5c57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9b1cf8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c9b1cf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.smartpixels.fr\/case-study-camille-fournet\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover the full Camille Fournet case study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Revolutionizing Leather Goods with a 3D Web Configurator Table of Contents An Interview with the Project Manager of Camille Fournet In this interview article, Caroline, project manager at SmartPixels, talks about her 3D web product configurator collaboration with Camille Fournet. \u00a0 Camille Fournet is a luxury leather goods company based in France, known for its [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17249,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[58,375],"tags":[369,371],"class_list":["post-18354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-en","tag-3d-product-configurator-ecommerce","tag-web-product-configurator"],"jetpack_featured_media_url":"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/04\/TEST-HEADER-\u2013-3-2.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts\/18354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/comments?post=18354"}],"version-history":[{"count":26,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts\/18354\/revisions"}],"predecessor-version":[{"id":19555,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts\/18354\/revisions\/19555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/media\/17249"}],"wp:attachment":[{"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/media?parent=18354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/categories?post=18354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/tags?post=18354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}