{"id":18719,"date":"2023-06-20T17:09:49","date_gmt":"2023-06-20T15:09:49","guid":{"rendered":"https:\/\/www.smartpixels.fr\/?p=18719"},"modified":"2023-07-20T11:29:07","modified_gmt":"2023-07-20T09:29:07","slug":"3-benefits-adopting-3d-rendering-vs-2d","status":"publish","type":"post","link":"https:\/\/www.smartpixels.fr\/it\/3-benefits-adopting-3d-rendering-vs-2d\/","title":{"rendered":"3 benefits to adopting 3D rendering vs 2D"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18719\" class=\"elementor elementor-18719\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91c3034 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"91c3034\" data-element_type=\"section\" data-e-type=\"section\" 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class=\"elementor-slide-heading\"><h1>3D rendering vs 2D: what are the benefits of one over the other?<\/h1><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75967a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75967a4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-fd3870e elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"fd3870e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d24c3e elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"7d24c3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;no_headings_message&quot;:&quot;Non sono state trovate intestazioni in questa pagina.&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__7d24c3e\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-d61930a\" data-id=\"d61930a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4efa992 elementor-widget elementor-widget-spacer\" data-id=\"4efa992\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad12799 elementor-widget elementor-widget-text-editor\" data-id=\"ad12799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>3<b>D rendering<\/b> offers a significant leap in realism compared to its 2D counterpart. <b>2D rendering<\/b> presents a flattened representation of a 3D structure, whereas <b>3D rendering<\/b> unlocks the ability to visualize the structure in its entirety, capturing every detail, and creating an immersive physical object-like experience.\u00a0\u00a0<\/h6><h6>\u00a0<\/h6><h6>Nowadays, an increasing number of brands are making the transition from <b>2D renderings<\/b>, and photography, to <b>photorealistic 3D visuals<\/b>. They realized that there are many benefits that overpower <b>2D visuals<\/b> on their websites.\u00a0<\/h6><h6>\u00a0<\/h6><h6>If you are considering the inevitable digital transition, this article will give you valuable insights that validate your decision. In this article, we will analyze <b>3 main benefits<\/b> of <b>3D rendering<\/b> compared to <b>2D rendering<\/b>.\u00a0<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3151e0 elementor-widget elementor-widget-spacer\" data-id=\"b3151e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c17fea elementor-widget elementor-widget-heading\" data-id=\"7c17fea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Enhanced customization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d76a203 elementor-widget elementor-widget-spacer\" data-id=\"d76a203\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-873fe58 elementor-widget elementor-widget-video\" data-id=\"873fe58\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/641911629?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-377c809 elementor-widget elementor-widget-spacer\" data-id=\"377c809\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f25ec2 elementor-widget elementor-widget-text-editor\" data-id=\"1f25ec2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><b>3D visuals <\/b>excel over <b>2D visuals<\/b> when it comes to customization. They provide unparalleled flexibility through <b>3D product configurators<\/b>. Unlike 2D visuals, <b>3D rendering<\/b> allows for intricate customization options, enabling the manipulation of every aspect of the product&#8217;s appearance. From its shape and size down to its texture and color.\u00a0\u00a0<\/h6><h6>\u00a0<\/h6><h6>Indeed, approximately <b>50% <\/b>[1] of consumers say they would purchase from a brand again if the brand offered a personalized experience.\u00a0\u00a0<\/h6><h6>\u00a0<\/h6><h6>Personalization is not only a factor of customer satisfaction but also a factor of differentiation. Creating a customizable offer makes your brand stand out from the rest of the brands. As your offer will be unique to your own brand.\u00a0\u00a0<\/h6><h6>\u00a0<\/h6><h6>Contrary to 2D, 3D enables your consumers to personalize their products according to their liking. Our configurator enables your consumer to make endless combinations of the product they desire.\u00a0\u00a0<\/h6><h6>\u00a0<\/h6><h6>Furthermore, the customer can witness their product and the changes made to each separate customizable part in live action.\u00a0\u00a0<\/h6><h6>\u00a0<\/h6><h6>In addition, the inclusion of <b>photorealistic and 360\u00b0 views<\/b> and features. It enhances the user experience, providing a sensation akin to physically interacting with the product. Why is that? The configurator enables customers to turn and view the product from each of its angles and in the greatest detail.\u00a0<\/h6><h6>\u00a0<\/h6><h6>When it comes to visualizing your customers&#8217; preferences and desires, <b>3D visuals<\/b> stand out as the optimal choice. Therefore, if you are considering increasing your brand\u2019s offers through customizable offers, <b>3D renderings<\/b> are the way to go.\u00a0<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d3cbfc elementor-widget elementor-widget-spacer\" data-id=\"0d3cbfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72a44a0 elementor-widget elementor-widget-heading\" data-id=\"72a44a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Optimized brand experience with 3D rendering<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27f9d8c elementor-widget elementor-widget-spacer\" data-id=\"27f9d8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90a6587 elementor-widget elementor-widget-image\" data-id=\"90a6587\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/2D-ecommerce-luxury-product-page-3D-vs-2D-blog.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTg3MjIsInVybCI6Imh0dHBzOlwvXC93d3cuc21hcnRwaXhlbHMuZnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA2XC8yRC1lY29tbWVyY2UtbHV4dXJ5LXByb2R1Y3QtcGFnZS0zRC12cy0yRC1ibG9nLnBuZyJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"373\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/2D-ecommerce-luxury-product-page-3D-vs-2D-blog-1024x478.png\" class=\"attachment-large size-large wp-image-18722\" alt=\"2D rendering on a luxury brand&#039;s website\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/2D-ecommerce-luxury-product-page-3D-vs-2D-blog-1024x478.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/2D-ecommerce-luxury-product-page-3D-vs-2D-blog-768x359.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/2D-ecommerce-luxury-product-page-3D-vs-2D-blog-1536x718.png 1536w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/2D-ecommerce-luxury-product-page-3D-vs-2D-blog-18x8.png 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/2D-ecommerce-luxury-product-page-3D-vs-2D-blog.png 1849w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Example of a 2D rendering on a luxury brand website<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dfb45b elementor-widget elementor-widget-spacer\" data-id=\"9dfb45b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fee6865 elementor-widget elementor-widget-text-editor\" data-id=\"fee6865\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><span style=\"color: inherit; font-family: Helvetica, sans-serif; font-size: 18px; font-style: normal; font-weight: 400;\">While <\/span><span style=\"color: inherit; font-family: Helvetica, sans-serif; font-size: 18px; font-style: normal;\"><b>2D renderings<\/b><\/span><span style=\"color: inherit; font-family: Helvetica, sans-serif; font-size: 18px; font-style: normal; font-weight: 400;\"> are the traditional path taken by luxury brands, 3D rendering offers a distinct experience.\u00a0<\/span><\/h6><h6>With 2D visuals, customer experiences are limited because of:\u00a0<\/h6><ul><li><b style=\"font-family: Helvetica, sans-serif; font-style: normal; color: inherit; font-size: 18px;\">Lack of topography<\/b><span style=\"font-family: Helvetica, sans-serif; font-style: normal; font-weight: 400; color: inherit; font-size: 18px;\">: the flat representation of the product lacks detail and precision of materials and textures that react to their different environments.\u00a0\u00a0<br \/><\/span><\/li><\/ul><ul><li><span style=\"font-family: Helvetica, sans-serif; font-style: normal; font-weight: 400; color: inherit; font-size: 18px;\">\u00a0<\/span><b style=\"font-family: Helvetica, sans-serif; font-style: normal; color: inherit; font-size: 18px;\">A less immersive experience<\/b><span style=\"font-family: Helvetica, sans-serif; font-style: normal; font-weight: 400; color: inherit; font-size: 18px;\">: there is no possibility to visualize the product according to the consumer\u2019s desires. In other words, 2D offers little to no engagement, which lessens the reality of the experience.\u00a0\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4942088 elementor-widget elementor-widget-spacer\" data-id=\"4942088\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-012ebb6 elementor-widget elementor-widget-video\" data-id=\"012ebb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/755148992?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=5c0c4d8578#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-358f887 elementor-widget elementor-widget-spacer\" data-id=\"358f887\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f14768 elementor-widget elementor-widget-text-editor\" data-id=\"8f14768\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Whereas<b style=\"color: inherit; font-family: Helvetica, sans-serif; font-size: 18px; font-style: normal;\"> 3D renderings<\/b><span style=\"color: inherit; font-family: Helvetica, sans-serif; font-size: 18px; font-style: normal; font-weight: 400;\"> can enhance your brand experience:\u00a0<\/span><\/h6><ul><li><b style=\"font-family: Helvetica, sans-serif; font-style: normal; color: inherit; font-size: 18px;\">Photorealistic interactive views of the product<\/b><span style=\"font-family: Helvetica, sans-serif; font-style: normal; font-weight: 400; color: inherit; font-size: 18px;\">: the realism of the product visuals enables the consumer to<\/span><b style=\"font-family: Helvetica, sans-serif; font-style: normal; color: inherit; font-size: 18px;\"> fully visualize<\/b><span style=\"font-family: Helvetica, sans-serif; font-style: normal; font-weight: 400; color: inherit; font-size: 18px;\"> their product with scrutiny. The smallest details are represented. Furthermore, the product can be manipulated by the consumer to fit the view they desire.<br \/><br \/><br \/><\/span><\/li><\/ul><ul><li><b style=\"font-family: Helvetica, sans-serif; font-style: normal; color: inherit; font-size: 18px;\">Realistic material views<\/b><span style=\"font-family: Helvetica, sans-serif; font-style: normal; font-weight: 400; color: inherit; font-size: 18px;\">: every material can be examined in detail through 3D rendering. Moreover, this technique enables the creation of photorealistic textures that react to the environment, including the lighting conditions. Consumers can truly perceive the applied texture of their product and anticipate the t<\/span><b style=\"font-family: Helvetica, sans-serif; font-style: normal; color: inherit; font-size: 18px;\">actile sensations<\/b><span style=\"font-family: Helvetica, sans-serif; font-style: normal; font-weight: 400; color: inherit; font-size: 18px;\">.<br \/><br \/><br \/><\/span><\/li><\/ul><ul><li><span style=\"font-family: Helvetica, sans-serif; font-style: normal; font-weight: 400; color: inherit; font-size: 18px;\">More<\/span><b style=\"font-family: Helvetica, sans-serif; font-style: normal; color: inherit; font-size: 18px;\"> life-like purchases<\/b><span style=\"font-family: Helvetica, sans-serif; font-style: normal; font-weight: 400; color: inherit; font-size: 18px;\">: purchasing online can rapidly become dull. By realistically visualizing the product, consumers feel more involved in the buying process. In addition, the multiple views of the product fully immerse the consumer. Thus, the online buying experience becomes special just like the one in-store.<br \/><br \/><br \/><\/span><\/li><\/ul><ul><li><b style=\"font-family: Helvetica, sans-serif; font-style: normal; color: inherit; font-size: 18px;\">Ready-made visuals for augmented reality<\/b><span style=\"font-family: Helvetica, sans-serif; font-style: normal; font-weight: 400; color: inherit; font-size: 18px;\">: feed your website with augmented reality features on your products. This enables your consumer to visualize their favorite products in real life and increases their chances of purchasing.<br \/><br \/><br \/><\/span><\/li><\/ul><h6>All these features generate enhanced consumer trust and increased positive word-of-mouth, generating a good brand image. Therefore, photorealistic <b>3D visuals<\/b> offer a more innovative and entertaining experience for customers.\u00a0\u00a0<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c75ab7 elementor-widget elementor-widget-spacer\" data-id=\"3c75ab7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b04d219 elementor-widget elementor-widget-heading\" data-id=\"b04d219\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Increase your brand's performance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a85f5f elementor-widget elementor-widget-spacer\" data-id=\"6a85f5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aa2e4d elementor-widget elementor-widget-video\" data-id=\"3aa2e4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/766442619?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=4130a872a4#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-561843c elementor-widget elementor-widget-spacer\" data-id=\"561843c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d333797 elementor-widget elementor-widget-text-editor\" data-id=\"d333797\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><span style=\"color: inherit; font-family: Helvetica, sans-serif; font-size: 18px; font-style: normal;\">\u00a0<b>3<\/b><\/span><b style=\"color: inherit; font-family: Helvetica, sans-serif; font-size: 18px; font-style: normal;\">D renderings<\/b><span style=\"color: inherit; font-family: Helvetica, sans-serif; font-size: 18px; font-style: normal; font-weight: 400;\"> offer a good range of benefits that contribute to enhancing your brand\u2019s performance.\u00a0<\/span><\/h6><h6>\u00a0<\/h6><h6>First, engaging photorealistic <b>3D visuals<\/b> increase the average time spent on a website making consumers more likely to purchase as they grow to like the product. Furthermore, according to Forbes,\u00a0 <b>3D renderings<\/b> increase a brand\u2019s conversion rate by <b>40%<\/b>.\u00a0\u00a0<\/h6><h6>\u00a0<\/h6><h6>Second, with <b>3D visuals<\/b>, your returns are guaranteed to diminish. As surprising as it may sound, the number of returns is quite important in the luxury industry. Around <b>25%<\/b> [2] of luxury online purchases are returned to their issuing brands today.\u00a0<\/h6><h6>\u00a0<\/h6><h6>In most cases, returns are the consequence of non-compliance of the product with its picture. With <b>2D renderings<\/b>, your brand will be more exposed to the possibility of returned articles due to the lack of precision of a <b>2D visual<\/b>. However, with a <b>photorealistic 3D visual<\/b>, our clients have confirmed they experienced a <b>40% drop in returns<\/b>.\u00a0<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99b169b elementor-widget elementor-widget-spacer\" data-id=\"99b169b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce31e19 elementor-widget elementor-widget-image\" data-id=\"ce31e19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Difference-in-cost-eveolution-between-2D-and-3D-visuals-1.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTg3MjMsInVybCI6Imh0dHBzOlwvXC93d3cuc21hcnRwaXhlbHMuZnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA2XC9EaWZmZXJlbmNlLWluLWNvc3QtZXZlb2x1dGlvbi1iZXR3ZWVuLTJELWFuZC0zRC12aXN1YWxzLTEucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Difference-in-cost-eveolution-between-2D-and-3D-visuals-1-1024x576.png\" class=\"attachment-large size-large wp-image-18723\" alt=\"Graph about the difference in cost of 2D and 3D according to the number of variations\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Difference-in-cost-eveolution-between-2D-and-3D-visuals-1-1024x576.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Difference-in-cost-eveolution-between-2D-and-3D-visuals-1-768x432.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Difference-in-cost-eveolution-between-2D-and-3D-visuals-1-1536x864.png 1536w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Difference-in-cost-eveolution-between-2D-and-3D-visuals-1-18x10.png 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Difference-in-cost-eveolution-between-2D-and-3D-visuals-1.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Graph of the costs of 2D and 3D according to the number of variations<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01e25c7 elementor-widget elementor-widget-spacer\" data-id=\"01e25c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deb696f elementor-widget elementor-widget-text-editor\" data-id=\"deb696f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><span style=\"color: inherit; font-family: Helvetica, sans-serif; font-size: 18px; font-style: normal; font-weight: 400;\">Finally, having <\/span><span style=\"color: inherit; font-family: Helvetica, sans-serif; font-size: 18px; font-style: normal;\"><b>3D visuals<\/b><\/span><span style=\"color: inherit; font-family: Helvetica, sans-serif; font-size: 18px; font-style: normal; font-weight: 400;\"> will allow your brand to <\/span><span style=\"color: inherit; font-family: Helvetica, sans-serif; font-size: 18px; font-style: normal;\"><b>save valuable time, money, and resources<\/b><\/span><span style=\"color: inherit; font-family: Helvetica, sans-serif; font-size: 18px; font-style: normal; font-weight: 400;\"> on costly photo shoots. Additionally, using 2D rendering techniques enables a limited number of packshots. With&nbsp; <\/span><span style=\"color: inherit; font-family: Helvetica, sans-serif; font-size: 18px; font-style: normal;\"><b>3<\/b><\/span><span style=\"color: inherit; font-family: Helvetica, sans-serif; font-size: 18px; font-style: normal;\"><b>D rendering<\/b><\/span><span style=\"color: inherit; font-family: Helvetica, sans-serif; font-size: 18px; font-style: normal; font-weight: 400;\">, once the product is digitized, your brand can generate any visual from any view you desire.&nbsp;&nbsp;<\/span><\/h6>\n<h6>&nbsp;<\/h6>\n<h6>If your brand has a customization offer, the numerous visuals for one product would consume precious time and money to photograph. Thus, eventually, the costs of adopting 3D diminish to be more profitable than <b>2D visuals<\/b>.&nbsp;<\/h6>\n<h6>&nbsp;<\/h6>\n<h6>If you are looking to better your customization and brand experiences and increase your performance, then <b>3D rendering<\/b> is a great alternative to 2D. Nonetheless, <b>2D visuals<\/b> remain the best option in some cases such as in limited-edition product cases.&nbsp;<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0787b92 elementor-widget elementor-widget-spacer\" data-id=\"0787b92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-537d621 elementor-widget elementor-widget-heading\" data-id=\"537d621\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Discover 3D renderings with SmartPixels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96521ff elementor-widget elementor-widget-spacer\" data-id=\"96521ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84d18dd elementor-widget elementor-widget-image\" data-id=\"84d18dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Visuel-Berluti-3D-vs-2D-1.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTg3MjQsInVybCI6Imh0dHBzOlwvXC93d3cuc21hcnRwaXhlbHMuZnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA2XC9WaXN1ZWwtQmVybHV0aS0zRC12cy0yRC0xLnBuZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Visuel-Berluti-3D-vs-2D-1-1024x576.png\" class=\"attachment-large size-large wp-image-18724\" alt=\"\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Visuel-Berluti-3D-vs-2D-1-1024x576.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Visuel-Berluti-3D-vs-2D-1-768x432.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Visuel-Berluti-3D-vs-2D-1-1536x864.png 1536w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Visuel-Berluti-3D-vs-2D-1-18x10.png 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Visuel-Berluti-3D-vs-2D-1.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Diverse variations of the same Berluti pair of shoes in 3D rendering<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a210d5c elementor-widget elementor-widget-spacer\" data-id=\"a210d5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7b6a16 elementor-widget elementor-widget-text-editor\" data-id=\"d7b6a16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>At SmartPixels, we guide you through your <b>digital transition<\/b> and provide your brand with photorealistic 3D visuals for all your touchpoints (website, social media, CRM campaigns\u2026). We help you better your brand experience and increase your performance through technology.\u00a0<\/h6><h6>\u00a0<\/h6><h6>Check out our <b>innovative solutions<\/b> on our website.\u00a0<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9731c22 elementor-widget elementor-widget-spacer\" data-id=\"9731c22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a67d5e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8a67d5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.smartpixels.fr\/virtual-photography\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover how SmartPixels can help you<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d61be0c elementor-widget elementor-widget-spacer\" data-id=\"d61be0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fe1e50 elementor-widget elementor-widget-spacer\" data-id=\"6fe1e50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-810dad6 elementor-widget elementor-widget-text-editor\" data-id=\"810dad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><i>Sources:<\/i><\/h6>\n<h6><i>[1]&nbsp;https:\/\/www.shopify.com\/enterprise\/personalization-trends#:~:text=In%20a%20recent%20study%2C%2049,experience%20by%20a%20retail%20brand.<\/i><\/h6>\n<h6><i>[2]&nbsp;https:\/\/zigzag.global\/the-luxury-retail-sector-trends-in-ecommerce-and-returns\/<span style=\"color: inherit; font-family: Helvetica, sans-serif; font-size: 18px; font-weight: 400;\">&nbsp;<\/span><\/i><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>3D rendering vs 2D: what are the benefits of one over the other? Table of Contents 3D rendering offers a significant leap in realism compared to its 2D counterpart. 2D rendering presents a flattened representation of a 3D structure, whereas 3D rendering unlocks the ability to visualize the structure in its entirety, capturing every detail, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18721,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[58,375],"tags":[192,401],"class_list":["post-18719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-en","tag-3d-renderings-for-ecommerce","tag-3d-visual"],"jetpack_featured_media_url":"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/06\/Banner-3D-vs-2D.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts\/18719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/comments?post=18719"}],"version-history":[{"count":22,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts\/18719\/revisions"}],"predecessor-version":[{"id":19546,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts\/18719\/revisions\/19546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/media\/18721"}],"wp:attachment":[{"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/media?parent=18719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/categories?post=18719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/tags?post=18719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}