{"id":20224,"date":"2023-08-16T16:17:51","date_gmt":"2023-08-16T14:17:51","guid":{"rendered":"https:\/\/www.smartpixels.fr\/?p=20224"},"modified":"2025-03-06T13:54:17","modified_gmt":"2025-03-06T12:54:17","slug":"augmented-reality-benefits-for-brands-and-their-consumers","status":"publish","type":"post","link":"https:\/\/www.smartpixels.fr\/it\/augmented-reality-benefits-for-brands-and-their-consumers\/","title":{"rendered":"Augmented Reality: benefits for brands and their consumers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20224\" class=\"elementor elementor-20224\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2dc2b4f elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"2dc2b4f\" data-element_type=\"section\" data-e-type=\"section\" 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class=\"elementor-slide-heading\"><h1>Why use Augmented Reality for your brands?<\/h1><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-963848c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"963848c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-137a5e2 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"137a5e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-609731c elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"609731c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__609731c\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6e51f03\" data-id=\"6e51f03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a475070 elementor-widget elementor-widget-text-editor\" data-id=\"a475070\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>From <b>military<\/b>, <b>industrial<\/b>, and <b>medical uses of Augmented Reality<\/b>, the one that most retains our attention is <b>Augmented Reality for retail<\/b>, and more specifically <b>luxury fashion<\/b>. In recent years, brands have been capturing the use of such technology to embrace all the aspects they could use to their advantage. Offering more tailored and reliable customer journeys, brands have seized the entire meaning of <b>AR for luxury<\/b>.\u00a0<\/h6><h6>\u00a0<\/h6><h6>If it is still unclear to you why brands would want to use<b> Augmented Reality<\/b> in their businesses, then you have stumbled upon the right article. Reading this article, you will discover the <b>benefits of integrating AR in your offers<\/b>, for <b>consumers<\/b> and <b>brands<\/b>.\u00a0<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c22322 elementor-widget elementor-widget-spacer\" data-id=\"6c22322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9526193 elementor-widget elementor-widget-heading\" data-id=\"9526193\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Augmented Reality: definition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45bc912 elementor-widget elementor-widget-spacer\" data-id=\"45bc912\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ad320f elementor-widget elementor-widget-video\" data-id=\"6ad320f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/669464383?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f8fde1 elementor-widget elementor-widget-spacer\" data-id=\"3f8fde1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72843c8 elementor-widget elementor-widget-text-editor\" data-id=\"72843c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><b style=\"color: inherit; font-size: 1rem;\">AR<\/b> <i style=\"color: inherit; font-size: 1rem;\">\u201cInteracts directly with and overlays onto the dynamic external reality [\u2026]; runs interactively in 3D and real time\u201d<\/i><span style=\"color: inherit; font-size: 1rem;\"> _\u00a0<\/span>McKinsey<span style=\"color: inherit; font-size: 1rem;\">.\u00a0 \u00a0<\/span><\/h6><h6>\u00a0<\/h6><h6>In other words, <b>Augmented Reality<\/b> is an extension of reality through digital features. Just as magnifying glasses augment the way we see the world, <b>AR<\/b> adds to the real world we know and cherish. <b>AR<\/b> is the superimposition of digital items or features into a <b>real-life environment<\/b>. You could say that it is a digital projection of something into the real world.<\/h6><h6>\u00a0<\/h6><h6>For example, if you wish to visualize a piece of furniture, you could do it with<b> augmented reality<\/b>. With a<b> 3D render<\/b> of your furniture, you could visualize the digital version of the item in your own environment. You could still see your couch, coffee table, and carpet but an additional digital item will be placed where you point your phone at in the first place.<\/h6><h6>\u00a0<\/h6><h6>Thus, moving and turning around the product as well as getting closer to it allows you to visualize its properties in the <b>slightest detail<\/b>.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9f6488 elementor-widget elementor-widget-spacer\" data-id=\"b9f6488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88d6f71 elementor-widget elementor-widget-heading\" data-id=\"88d6f71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 benefits of using AR <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7dc0ab elementor-widget elementor-widget-spacer\" data-id=\"a7dc0ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1479fbd elementor-widget elementor-widget-text-editor\" data-id=\"1479fbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Using Augmented Reality offers numerous advantages for both end consumers and retailers alike. As we delve deeper into the topic, we will explore the<b> specific benefits that AR<\/b> brings to both types of users, highlighting the way it revolutionized the <b>retail and luxury industry<\/b>.\u00a0<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1238966 elementor-widget elementor-widget-spacer\" data-id=\"1238966\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faafbe4 elementor-widget elementor-widget-heading\" data-id=\"faafbe4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A. 3 benefits of AR for consumers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb7f8b8 elementor-widget elementor-widget-spacer\" data-id=\"bb7f8b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c9580e elementor-widget elementor-widget-image\" data-id=\"0c9580e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/07\/Chloe-AR-Try-on-for-website-3.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTkwMzAsInVybCI6Imh0dHBzOlwvXC93d3cuc21hcnRwaXhlbHMuZnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA3XC9DaGxvZS1BUi1Ucnktb24tZm9yLXdlYnNpdGUtMy5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/07\/Chloe-AR-Try-on-for-website-3-1024x576.jpg\" class=\"attachment-large size-large wp-image-19030\" alt=\"AR visual of the Chlo\u00e9 C-bag\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/07\/Chloe-AR-Try-on-for-website-3-1024x576.jpg 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/07\/Chloe-AR-Try-on-for-website-3-768x432.jpg 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/07\/Chloe-AR-Try-on-for-website-3-1536x864.jpg 1536w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/07\/Chloe-AR-Try-on-for-website-3-18x10.jpg 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/07\/Chloe-AR-Try-on-for-website-3.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">AR visual of the Chlo\u00e9 C-bag<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-421b7fb elementor-widget elementor-widget-spacer\" data-id=\"421b7fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd7466f elementor-widget elementor-widget-text-editor\" data-id=\"bd7466f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>On the one hand, the one who stares through the lens must enjoy the image they have and bring them superior value when doing so. As such, Augmented Reality benefits end consumers through different features. For example, implementing an<b> AR tool for shopping<\/b> enhances the customer experience in several ways.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c717c66 elementor-widget elementor-widget-spacer\" data-id=\"c717c66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9854f54 elementor-widget elementor-widget-heading\" data-id=\"9854f54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. A brand-new experience<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-285fa01 elementor-widget elementor-widget-spacer\" data-id=\"285fa01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d25b5a elementor-widget elementor-widget-text-editor\" data-id=\"5d25b5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>First, <b>Augmented Reality<\/b> concentrates on the interaction of a user with a digital object displayed in the real world but still out of reach. The object is represented <b>through 3D rendering<\/b> which engages the user on another level. Consumers can visualize their product in their own environment from any angle. Moving around the object allows them to truly experience the<b> feeling of possessing<\/b> the object in their environment.\u00a0\u00a0<\/h6><h6>Moreover, with more <b>engaging 3D visuals<\/b>, the consumer experience becomes more entertaining and amusing,<b> increasing customer curiosity<\/b> and interest in the brand. This pushes the customer\u2019s desire to<b> discover more<\/b> surrounding it.\u00a0<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8469b5a elementor-widget elementor-widget-spacer\" data-id=\"8469b5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2121969 elementor-widget elementor-widget-heading\" data-id=\"2121969\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Meeting lofty standards <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fcbf0e elementor-widget elementor-widget-spacer\" data-id=\"2fcbf0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-078f9bc elementor-widget elementor-widget-text-editor\" data-id=\"078f9bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Second, in the case of<b> photorealistic 3D visuals<\/b>, the <b>visuals perfectly match the product in real life<\/b> which allows a more realistic and<b> trustworthy visualization process<\/b>. The details are represented exactly as they are on the real product. The materials react to the environment exactly as they would in real life. Thus, the <b>client\u2019s expectations are met<\/b>, which increases consumer satisfaction.\u00a0<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5d929b elementor-widget elementor-widget-spacer\" data-id=\"f5d929b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d70df27 elementor-widget elementor-widget-heading\" data-id=\"d70df27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. Practicality <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-923435e elementor-widget elementor-widget-spacer\" data-id=\"923435e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0a79be elementor-widget elementor-widget-text-editor\" data-id=\"f0a79be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Finally, another AR feature that benefits consumers is <b>Virtual Try-On (VTO)<\/b>. <b>VTO<\/b> allows customers to virtually try on articles to save time. <b>VTO<\/b> contributes to enhancing the consumer experience through a simpler and more efficient way to try on items without queuing to the fitting rooms or returning articles that do not suit them.\u00a0\u00a0<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a060969 elementor-widget elementor-widget-spacer\" data-id=\"a060969\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de0c9cb elementor-widget elementor-widget-heading\" data-id=\"de0c9cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">B. 3 benefits of AR for luxury brands<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-216f0fd elementor-widget elementor-widget-spacer\" data-id=\"216f0fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4b98e1 elementor-widget elementor-widget-image\" data-id=\"c4b98e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/08\/WP-visuel-blog-1.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjAyMzAsInVybCI6Imh0dHBzOlwvXC93d3cuc21hcnRwaXhlbHMuZnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA4XC9XUC12aXN1ZWwtYmxvZy0xLnBuZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/08\/WP-visuel-blog-1-1024x576.png\" class=\"attachment-large size-large wp-image-20230\" alt=\"Berluti shoes in augmented reality\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/08\/WP-visuel-blog-1-1024x576.png 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/08\/WP-visuel-blog-1-300x169.png 300w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/08\/WP-visuel-blog-1-768x432.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/08\/WP-visuel-blog-1-1536x864.png 1536w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/08\/WP-visuel-blog-1-18x10.png 18w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/08\/WP-visuel-blog-1.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Illustration of Berluti shoes in augmented reality<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c8b5ed elementor-widget elementor-widget-spacer\" data-id=\"2c8b5ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77b9f47 elementor-widget elementor-widget-text-editor\" data-id=\"77b9f47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>On the other hand, brands offering <b>AR solutions<\/b> can also benefit from it.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cd87cc elementor-widget elementor-widget-spacer\" data-id=\"2cd87cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b64eae8 elementor-widget elementor-widget-heading\" data-id=\"b64eae8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Enhanced brand image<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-773b40a elementor-widget elementor-widget-spacer\" data-id=\"773b40a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf81c15 elementor-widget elementor-widget-text-editor\" data-id=\"cf81c15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>The increased consumer satisfaction due to mobile AR features leads to consumer trust and loyalty as an advantage for the brands that offer <b>Augmented Reality<\/b> experiences to their consumers. By doing so, brands assure themselves <b>repeat customers<\/b> with <b>positive word-of-mouth<\/b> to spread the good word about their image and brand experience. Indeed, Augmented Reality can increase conversion rates by <b>40%<\/b>, according to <b>Forbes\u2019s saying<\/b>.\u00a0<\/h6><h6><span style=\"color: inherit; font-size: 1rem;\">Furthermore, leveraging <b>Augmented Reality<\/b> <b>for luxury<\/b> brands can drastically reduce their product returns.\u00a0 \u00a0<\/span><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fadaba0 elementor-widget elementor-widget-spacer\" data-id=\"fadaba0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f279bb6 elementor-widget elementor-widget-heading\" data-id=\"f279bb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Reduced product returns<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-345d656 elementor-widget elementor-widget-spacer\" data-id=\"345d656\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01fb977 elementor-widget elementor-widget-text-editor\" data-id=\"01fb977\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>In the luxury industry, <b>25%<\/b> [1] of <b>online purchases<\/b> are returned to their issuing brands compared to <b>5 to 10%<\/b> of<b> in-store purchases<\/b> [1]. The main cause of returns for articles is the non-conformity between the description of the product and the way it truly looks. To illustrate, <b>27%<\/b> [2] of shoppers return goods because they were <b>not \u201cas they were described\u201d<\/b>. With <b>3D visuals<\/b> meeting clients\u2019 expectations, returns can be reduced by around <b>25%<\/b> [3].\u00a0<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4c468d elementor-widget elementor-widget-spacer\" data-id=\"e4c468d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7c546a elementor-widget elementor-widget-heading\" data-id=\"c7c546a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. Competitive advantage with AR<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ee7e38 elementor-widget elementor-widget-spacer\" data-id=\"9ee7e38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8beeb2 elementor-widget elementor-widget-text-editor\" data-id=\"f8beeb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Indeed, according to <b>Shopify<\/b>, <b>65%<\/b> [4] of shoppers are more likely to make an order after interacting with <b>AR<\/b>. Thus, if a brand possesses an AR offer, it is more likely that the feature serves as an advantage compared to its competitors.\u00a0<\/h6><h6>Furthermore, <b>luxury brands<\/b> can couple the feature with a higher price as a study has shown that <b>40%<\/b> [5] of consumers are ready to pay a premium for a <b>customizable offer in AR<\/b>. Thus, benefitting from an increase in revenues as well without having to increase production.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f0032d elementor-widget elementor-widget-spacer\" data-id=\"1f0032d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b145fe7 elementor-widget elementor-widget-heading\" data-id=\"b145fe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c58e8ab elementor-widget elementor-widget-spacer\" data-id=\"c58e8ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6d1e67 elementor-widget elementor-widget-image\" data-id=\"c6d1e67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/08\/Louis-Vuitton-AR-Featured-Pic.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjAyMzEsInVybCI6Imh0dHBzOlwvXC93d3cuc21hcnRwaXhlbHMuZnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA4XC9Mb3Vpcy1WdWl0dG9uLUFSLUZlYXR1cmVkLVBpYy5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/08\/Louis-Vuitton-AR-Featured-Pic-1024x1024.jpg\" class=\"attachment-large size-large wp-image-20231\" alt=\"Louis-Vuitton-AR-Featured-Pic\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/08\/Louis-Vuitton-AR-Featured-Pic-1024x1024.jpg 1024w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/08\/Louis-Vuitton-AR-Featured-Pic-300x300.jpg 300w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/08\/Louis-Vuitton-AR-Featured-Pic-150x150.jpg 150w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/08\/Louis-Vuitton-AR-Featured-Pic-768x768.jpg 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/08\/Louis-Vuitton-AR-Featured-Pic-1536x1536.jpg 1536w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/08\/Louis-Vuitton-AR-Featured-Pic-12x12.jpg 12w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/08\/Louis-Vuitton-AR-Featured-Pic.jpg 1576w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Photo: courtesy of Louis Vuitton - AR experience<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05dee59 elementor-widget elementor-widget-spacer\" data-id=\"05dee59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b3fb12 elementor-widget elementor-widget-text-editor\" data-id=\"9b3fb12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Overall, <b>Augmented Reality<\/b> for luxury provides numerous <b>advantages<\/b> to luxury brands and their consumers.\u00a0<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40e0d5e elementor-widget elementor-widget-text-editor\" data-id=\"40e0d5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Today, many brands have already tested and approved the integration of Augmented Reality in their offer. If you wish to learn more about fashion brands\u2019 initiatives with AR, <b>download our White Paper down below<\/b>: <i><u>Through the magnifying glass: understanding Augmented Reality for luxury brands<\/u><\/i>.\u00a0<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9cb7b8 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9cb7b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c4f97c4\" data-id=\"c4f97c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17e0a65 elementor-widget elementor-widget-spacer\" data-id=\"17e0a65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-490b0d3 elementor-widget elementor-widget-image\" data-id=\"490b0d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/08\/WP-through-the-magnifying-glass-1-724x1024.png\" class=\"attachment-large size-large wp-image-20232\" alt=\"Cover page white paper: Augmented Reality luxury brands\" srcset=\"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/08\/WP-through-the-magnifying-glass-1-724x1024.png 724w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/08\/WP-through-the-magnifying-glass-1-212x300.png 212w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/08\/WP-through-the-magnifying-glass-1-768x1086.png 768w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/08\/WP-through-the-magnifying-glass-1-1086x1536.png 1086w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/08\/WP-through-the-magnifying-glass-1-8x12.png 8w, https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/08\/WP-through-the-magnifying-glass-1.png 1414w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-862725b elementor-widget elementor-widget-spacer\" data-id=\"862725b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c78e381 elementor-widget elementor-widget-heading\" data-id=\"c78e381\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Through the magnifying glass: understanding Augmented Reality for luxury brands<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c1abdb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9c1abdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59347b8 elementor-widget elementor-widget-text-editor\" data-id=\"59347b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-family: Helvetica, sans-serif; line-height: 1.4em; color: #020101; font-size: 20px; font-variant-ligatures: normal; font-variant-caps: normal;\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\"><span style=\"color: #000000; font-size: 17px;\">The AR market <b>is prosperous <\/b>and<b> on the rise<\/b>. But how can your brand grasp added value from <b>Augmented Reality<\/b>?<\/span><\/p>\n<p>In our paper, you will discover :<\/p>\n<p><ul><li>the history of AR,<\/li><li>its benefits,<\/li><li>how brands leverage its power today.<\/li><\/ul><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e2552db\" data-id=\"e2552db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-231a796 elementor-widget elementor-widget-spacer\" data-id=\"231a796\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da8cef3 elementor-widget elementor-widget-spacer\" data-id=\"da8cef3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91d65b5 elementor-widget elementor-widget-heading\" data-id=\"91d65b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Complete this form to download our paper on Augmented Reality<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afb29fc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"afb29fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a71634 elementor-widget elementor-widget-spacer\" data-id=\"9a71634\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87656d6 elementor-button-align-center elementor-widget elementor-widget-form\" 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data-id=\"51a98a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8be8c91 elementor-widget elementor-widget-text-editor\" data-id=\"8be8c91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><i style=\"color: inherit; font-size: 1rem;\">*Sources<\/i><br><\/h6>\n<h6><i>[1]&nbsp;https:\/\/zigzag.global\/the-luxury-retail-sector-trends-in-ecommerce-and-returns\/&nbsp;<\/i><\/h6>\n<h6><i>[2]&nbsp;https:\/\/www.insiderintelligence.com\/content\/returns-are-expected-to-be-extra-concentrated-this-holiday-season&nbsp;<\/i><\/h6>\n<h6><i>[3]&nbsp;https:\/\/www.deptagency.com\/insight\/snaps-new-ar-features-help-brands-improve-conversions-with-immersive-experiences\/#:~:text=Using%20AR%20can%20increase%20conversion,and%20decrease%20returns%20by%2025%25<\/i><\/h6>\n<h6><i>[4]&nbsp;https:\/\/www.shopify.com\/ie\/plus\/customers\/rebecca-minkoff&nbsp; &nbsp;&nbsp;<\/i><\/h6>\n<h6><i>[5]&nbsp;https:\/\/www.syniverse.com\/blog\/mobile-marketing\/augmented-reality-hospitality-industry\/#:~:text=The%20survey%20shows%20that%2061,already%20using%20AR%20while%20shopping&nbsp;<\/i><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Why use Augmented Reality for your brands? Table of Contents From military, industrial, and medical uses of Augmented Reality, the one that most retains our attention is Augmented Reality for retail, and more specifically luxury fashion. In recent years, brands have been capturing the use of such technology to embrace all the aspects they could [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":20243,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[58,375],"tags":[425,389,394],"class_list":["post-20224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-en","tag-ar","tag-augmented-reality-for-e-commerce","tag-realite-augmentee-pour-le-e-commerce"],"jetpack_featured_media_url":"https:\/\/www.smartpixels.fr\/wp-content\/uploads\/2023\/08\/Featured-image-8.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts\/20224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/comments?post=20224"}],"version-history":[{"count":40,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts\/20224\/revisions"}],"predecessor-version":[{"id":22436,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/posts\/20224\/revisions\/22436"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/media\/20243"}],"wp:attachment":[{"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/media?parent=20224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/categories?post=20224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartpixels.fr\/it\/wp-json\/wp\/v2\/tags?post=20224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}