Visualisation for custom-made cloth.

Visualisation for custom-made cloth.

Our first in-store installation was in early 2016. The custom-made taylored suits brand Bouton Noir offers customizable clothes, and they chose to allow their clients to configurate and personnalize shoes by chosing colors and textures that can physically interact with the white models. These models have up to 4 editable zones linked to RFID sensors,that recognize which texture and color has been selected. This way clients can see the shoes transform and take the aspect they chose. Bouton Noir was looking for tools to help their clients project themselves and contemplate the real finished product before purchase. This enphasizes the emotional link with the brand and the product and facilitates the decision making process.