The digital world has not stopped delighting et surprising its users, and the forecasts confirm this trend. Digitalization is more than ever at the heart of the purchasing process. In recent years, companies have had the opportunity to broaden their scope by creating their website. They also have powerful digital tools at their disposal, such as augmented reality, to enhance this digitalization process.
To exemplify, the online portal Statista estimates that by 2024, the AR market will be worth more than $300 milliards. It is true that this could change the daily lives of customers, as it would offer the opportunity to try anything, anytime, even remotely. This functionality will be made even easier with the arrival of 5G, which could generate a significant amount of data. It is therefore a forecasted technological advance, which should soon become widespread.
Nevertheless, before AR became a standard, many stores in the luxury goods industry were charmed by this brand-new kind of 3D technology. It allows, for example, to visualize a product in action, without using it or wearing it.
Companies wish to make the buying process seamless, focusing on the customer experience, which becomes unique. Each brand has the opportunity to reinforce its image and identity by focusing on AR. If large Chinese companies have already understood this, the practice should become more widespread dans le West during the coming years.