24 key numbers behind Augmented Reality (AR)

AR for Berluti

24 key numbers you have to know about Augmented Reality (AR) Table of Contents 60% [1] of consumers today say that they wish to be able to envision the aspect of a product in their own environment. This hints at augmented reality (AR). Consumers are ever more expressive concerning their desire for innovative brand experiences.  […]

glTF vs FBX: 5 key features to the formats

Featured image for glTF vs FBX blog

glTF vs FBX: their 5 key features Table of Contents In this article we will help you understand the differences of glTF vs FBX file formats for 3D models.  In a world where brands are becoming ever-more keen on using 3D rendering techniques for their product visuals. They analyzed the benefits they would perceive from […]

Les 4 caractéristiques clés d’un configurateur 3D interactif

Visuel 3D de différents produits grâce à des configurateurs 3D interactifs

4 caractéristiques clés d’un configurateur 3D interactif Table of Contents Aujourd’hui, pouvoir visualiser les produits dans les moindres détails sur un site e-commerce est une nécessité. D’ailleurs, une étude prouve que les utilisateurs ayant la possibilité de visualiser les produits à 360° grâce à des visuels 3D, sont 11 fois plus [1] enclins à acheter, […]

3 benefits to adopting 3D rendering vs 2D

Header with a 2D visual and 3D rendering of a Globe Trotter suitcase

3D rendering vs 2D: what are the benefits of one over the other? Table of Contents 3D rendering offers a significant leap in realism compared to its 2D counterpart. 2D rendering presents a flattened representation of a 3D structure, whereas 3D rendering unlocks the ability to visualize the structure in its entirety, capturing every detail, […]

3D product configurators: a new brand experience

Header of photorealistic 3D visuals of the Chloé C-bag

How can 3D product configurators help renew your brand experience? Table of Contents Retail eCommerce represents around 6.310 billion $USD and is expected to grow to attain 8.148 billion $USD in 2026 [1]. Therefore, the online brand experience is as important as the in-store experience, especially since the Covid-19 pandemic. Why is this relevant?    […]

3D product customization: the way to sustainability?

3D product customization offer for Camille Fournet

3 ways of using 3D product customization to become more sustainable Table of Contents Nowadays, around 90% [1] of Gen Z consumers are more inclined to purchase products that benefit society.  In an increasingly socially and environmentally aware world, consumption habits change  in favor of sustainable options.   Consumers nowadays wish to consume in a […]

Pourquoi vous faut-il un configurateur 3D interactif ?

Configurateur 3D interactif pour Camille Fournet

3 indicateurs révélants votre besoin d’un configurateur produit Table of Contents Depuis 2010, les ventes en lignes dans le secteur du luxe ont augmenté de 27% selon une étude de McKinsey. La vente en ligne ne représente que 10% [1] environ des ventes dans le luxe. Cependant, les maisons de mode cherchent de plus en […]

Tout savoir sur les glTFs

Tout savoir sur les glTFs Table of Contents Au cours des dernières années, le format de fichier glTF a gagné en importance en raison de sa fonctionnalité et de sa large gamme d’applications. Cet article expliquera donc en quoi consiste un fichier glTF et comment il peut être utilisé de la meilleure manière possible. Qu’est-ce […]

Propelling Leather Goods through a 3D Web Configurator

Revolutionizing Leather Goods with a 3D Web Configurator Table of Contents An Interview with the Project Manager of Camille Fournet In this interview article, Caroline, project manager at SmartPixels, talks about her 3D web product configurator collaboration with Camille Fournet.   Camille Fournet is a luxury leather goods company based in France, known for its […]

Elevating Product Personalization to New Heights: Globe-Trotter

Hybrid 3D product and Photo rendering, Mixed reality

Revolutionizing Product Personalization: the case of Globe-Trotter Table of Contents How SmartPixels Transformed Globe-Trotter’s product personalization experience? In this client testimonial, Ryan Vaughan, the digital operations manager, and Tom Baker, the digital marketing manager, both from Globe-Trotter, share their experience of working with SmartPixels on their product personalization experience.   The article covers the benefits […]

La technologie 3D pour créer des expériences clients uniques

Boutique Chloé Tokyo avec une experience de personnalisation realisée par SmartPixels

La technologie 3D pour créer des expériences clients uniques Table of Contents L’industrie de la mode est en pleine mutation en raison des nouvelles attentes des clients et de l’émergence des nouvelles technologies. Ce n’est plus uniquement le produit lui-même qui compte, mais l’expérience qui l’entoure. En ce sens, la 3D a bouleversé la manière […]

Mastering the art of crafting an effective RFP on 3D visuals

3D rendering staged on a background

How to write a Request For Proposal for 3D product visuals? Table of Contents Introduction:   In today’s business landscape, 3D product visuals are becoming increasingly important in marketing and sales strategies. They allow companies to showcase their products in a more realistic and engaging way, giving customers a better understanding of what they are […]