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NFTs and luxury: which strategy to adopt?

Metaverse Fashion week

NFTs & luxury : which strategy to adopt ? Dolce & Gabbana Metaverse Fashion Week SmartPixels had the opportunity to interview Nathalie Lemonnier, founder of Lemon Think. Lemon Think is a consulting agency that supports luxury brands within their digital strategies and client relationships. Nathalie Lemonnier provided us with an overview of how luxury and […]

A Metaverse journey with Regina, Senior Digital Strategist at McCann Paris

Luxury NFTs

A Metaverse journey with Regina, Senior Digital Strategist at McCann Paris Gucci’s Metaverse universe : THE VAULT The Metaverse and NFTs market has seen major eruptions since the fourth quarter of 2020. These topics were widely searched on Google during the peak of the COVID-19 pandemic.   “Last year, after we have been confined, the […]

NFTs and Metaverse : at the heart of luxury 3.0

VivaTech 2022

NFTs and Metaverse as the backbones of luxury 3.0 Viva Technology fair Paris 2022 From June 14th to 17th, SmartPixels had the opportunity to take part in VivaTech, one of the most exciting start-ups and innovation fairs in Europe. We had the chance to be part of the event where “business meets innovation” with Microsoft […]

5 Lessons Learned from Brands Successfully Using NFTS

NFT SUPERGUCCI

5 Lessons Learned from Brands Successfully Using NFTS SUPERGUCCI x SUPERPLASTIC collaboration resulted in SUPERGUCCI NFTs Blockchain technology has been advancing very fast in the recent past. The market has moved from fungible to non-fungible tokens to create value for their brands. This cryptographic asset based on blockchain technology comes with unique identification codes and […]

NFTs are the Keys for Brands to Enter the Metaverse

NFTs are the Keys for Brands to Enter the Metaverse: Here’s Why Louis Vuitton launched its own NFT-studded video game, LOUIS THE GAME. If the current digital art frenzy has revealed anything, it’s the wealth of new possibilities with NFTs.   Fashion is one of the earliest sectors to recognize the economic potential of NFTs […]

Découvrez comment la personnalisation produit peut vous propulser dans le monde des NFTs

Notre outil de personnalisation vous aide à accéder aux marchés des NFT https://vimeo.com/554646005 Découvrez comment la personnalisation produit peut vous propulser dans le monde des NFTs Si vous regardez les informations ou passez un peu de temps en ligne, vous avez probablement entendu parler de la crypto-monnaie – ou simplement de la crypto – et […]