By 2025 it is estimated that Gen Z consumers will constitute 60% of global luxury spending . Among this digitally savvy generation, it is fundamental for major luxury brands to embrace the right strategies.
Technology and connectivity are essential parts of Generation Z’s life. However, during recent years, they rediscovered the importance of physical stores. According to Forbes, 98% of them reported purchasing in brick-and-mortar stores at least sometimes.
This means that in order to appeal to Gen Z, an omnichannel strategy is crucial. It is essential to reach out to them and create consistent content across all channels. To exemplify, 88% percent of zoomers say they prefer multichannel marketing .
By implementing a 3D interactive configurator on your website, you will be able to address Generation Z’s expectations. On the one hand, you will provide a tailored experience both online and in-store. On the other hand, 3D hyperrealistic visuals of your products can be implemented for all your marketing et social media campaigns.