The process d' converting information from a 3D model into a 2D image is known as 3D rendering. 3D product renderings are subjected to a wide variety of applications. To illustrate, at SmartPixels we create highly effective 3D models of our customers’ products, which are extremely useful to enrich their website pages.
The first step to creating hyperrealistic 3D visuals est the digitalization of a product in 3D. The first step consists in the scanning of the produit physique, to obtain the geometry of the item itself. Subsequently, during the 3D modelling phase, the graphic designer and 3D artist teams to work on the “wireframe“, also called “point cloud“, extracted from the 3D scan.
Their role is to make the 3D product visuals de realistic as possible. To perform this operation, they exploit texturing et lighting techniques. As a consequence, the overall product’s appearance is considerably improved. In this way, it can meet and even exceed the rising expectations of customers. They will even struggle to differentiate a photo from a 3D rendering!
Buying is visual. As a consequence, one of the major implementations d' 3D renderings est le e-commerce. In fact, many fashion and luxury brands rely on 3D digitization services to enrich the customer purchase experience on their different sales channels.
Luxury brands, exploit these visuals as an alternative to traditional product photography. Due to the high level d' realism et engagement, 3D rendered images proved to be useful tools for brands to increase customers’ satisfaction.