
Why should you use 3D renderings on your product page?
Why should you use 3D renderings on your product page? What is a 3D rendering? 3D rendering of a Chloé bag with an highlight on
The process d' converting information from a 3D model into a 2D image is known as 3D rendering. 3D product renderings are subjected to a wide variety of implementations. To illustrate, at SmartPixels we make highly effective 3D versions of our customers’ products to enrich their website pages.
The first step to creating hyperrealistic 3D visuals est 3D modeling. During this phase, a digital model reflects the object or scene to be rendered in 3D. Afterward, it occurs in the rendering phase itself. The 3D modeling software can take a model and turn it into a high-resolution image. Once the 3D render is completed, 3D artists usually have to make a few modifications and adjustments to it.
Buying is visual. As a consequence, one of the major implementations d' 3D renderings est e-commerce. In fact, many fashions and luxury brands are seeking 3D rendering services to develop ultra-realistic visuals for their collections et catalogs.
Luxury brands, exploit these visuals as an alternative to traditional product photography. Due to the high level d' realism et engagement, 3D rendered images proved to be useful tools for brands to increase customers’ satisfaction.
Statistics forecast that the e-commerce industry will grow by $11 trillion between 2021 et 2025 [1]. As companies moved online all through the COVID-19 global epidemic, the worldwide digitization trend accelerated at a breakneck pace.
The e-commerce landscape is characterized by rising competition. By the end of this year, e-commerce will count for 20.4% of global retail sales, up from 10% only five years ago [2]. Therefore, brands are struggling to obtain consumers’ attention.
Aside from being a critical weapon against the competition, visual commerce has become an essential component of the online shopping experience. Relying on receiving consumers in-store, or persuading them to purchase with static images, no longer works. To continue attracting shoppers, online retailers must develop user-engagement strategies et technologies.
Among these strategies, 3D visualization et 3D rendering are on the frontline. These solutions can improve the user experience by allowing buyers to visualize et de le personnaliser items in an ultra-realistic way, before clicking the “checkout” button.
3D customizable product rendering realized by SmartPixels for FURLA
3D product renderings are increasingly used by luxury brands to enrich their websites’ product pages. In particular, 3D ultra-realistic renderings are relevant to attract, engage, and influence prospective customers.
Here there are three of the main applications of 3D visuals :
• 3D rendered images for a catalog: Fashion and luxury brands’ e-commerce provides their end customers with thousands of products. Each of them needs to be displayed as accurately as possible. Traditional product photography takes a huge amount of time and endeavour. On the contrary, 3D renderings make it easier to model products and show them in a 360-degree view, giving customers more confidence in what they buy.
• Augmented Reality for e-commerce: AR enables buyers to project realistic 3D visualizations of their items into the real world. The use of Augmented Reality is widespread in industries such as leather goods, shoes, and timepieces. To develop Augmented Reality solutions, brands need 3D renderings of their products, possibly in glTF format.
• 3D rendered images for product personalization: Users can also customize products when making purchases from a website by using 3D renderings. Through 3D visualization, shoppers can tailor the shape, colour, and material of their product, seeing changes in real-time.
Rising consumers’ expectations are no longer being met by traditional photography. On the contrary, virtual photography generates high-quality product visuals to boost e-commerce product pages.
• Higher-conversion rates: SmartPixels’ 3D renderings make our clients’ web pages stand out. We estimated that brands replacing traditional product photography with 3D renders have obtained a 40% increase in conversion rates and approximately a 30% increase in sales.
• Consumer engagement: 2D e-commerce visuals do not make buyers engage with products. 360-degree view videos, augmented reality, and 3D configuration keeps customers involved in the purchasing process. Customers can personalize their products in 3D and feel more connected to them. Therefore, customer satisfaction rises considerably.
• Lower returns: from 20 to 25% of fashion online purchases are returned [3]. One of the main reasons is the divergence between the appearance of products in real life and online. Virtual prototyping allows you to create millions of static or animated 3D product renderings for any product combination. Consequently, it will reduce returns and waste.
SmartPixels’s’ 3D application lets consumers see what their final product will look like from every angle and with very high accuracy. This way, consumers can order with confidence custom, made-to-order items.
*Sources:
[1] ttps://f.hubspotusercontent10.net/hubfs/2617219/The%20ZigZag%20Global%20Retail%20Returns%20Study%202021.pdf
[2] https://www.shopify.com/research/future-of-commerce/future-of-ecommerce#:~:text=Global%20ecommerce%20sales%20are%20expected,ecommerce%20sites%20across%20the%20globe.
[3] https://www.forbes.com/sites/forbestechcouncil/2022/03/14/e-commerce-trends-2022-what-the-future-holds/?sh=5f4816db58da
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