Why should you use 3D renderings on your product page?

The process d' converting information from a 3D model into a 2D image is known as 3D rendering. 3D product renderings are subjected to a wide variety of implementations. To illustrate, at SmartPixels we make highly effective 3D versions of our customers’ products to enrich their website pages. 

The first step to creating hyperrealistic 3D visuals est 3D modeling. During this phase, a digital model reflects the object or scene to be rendered in 3D. Afterward, it occurs in the rendering phase itself. The 3D modeling software can take a model and turn it into a high-resolution image. Once the 3D render is completed, 3D artists usually have to make a few modifications and adjustments to it.

To make the 3D product visuals as realistic as possible, they use texturing et lighting techniques. In this way, through an overall improvement of the visual’s appearance, it can match and even overtake customers’ expectations.

Buying is visual. As a consequence, one of the major implementations d' 3D renderings est e-commerce. In fact, many fashions and luxury brands are seeking 3D rendering services to develop ultra-realistic visuals for their collections et catalogs.

Luxury brands, exploit these visuals as an alternative to traditional product photography. Due to the high level d' realism et engagement, 3D rendered images proved to be useful tools for brands to increase customers’ satisfaction.