Augmented Reality (AR) technology allows users to superimpose virtual content (e.g. images, sounds, text) over a real-world environment.
It exploits 3D, computer-generated visuals, and “brings to life“, items that are not physically present in the user’s environment. Augmented Reality has been demonstrated to be a handy tool for brands’ digital strategies.
To illustrate, according to Deloitte, 88% d' medium-sized businesses are already using or testing Réalité Augmentée for several purposes [1]. It represents the ultimate solution to offer customers an immersive omnichannel strategy.
With AR, customers can instantly interact with products by projecting real-time 3D renderings in their space. In addition, they are able to zoom in and out on complex product details with a 360° visualization, allowing them to see the item from every angle and gain an idea of the most precise size.
SmartPixels can help your brand to stand out by singling out your Augmented Reality experience. By implementing a 3D configuration software, your clients will be able to see 3D visuals, personalize them, and envision them in their space using AR. Following the Augmented Reality solutions we deployed for our clients, they experienced an increase in consumer engagement and an increase in sales.