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3D configuration for luggage: drive sales with 3D and AR

3D rendering of a Globe-Trotter luggage created by SmartPixels
3D rendering of a Globe-Trotter luggage created by SmartPixels

Luxury shoppers have a particular fondness de singular items. As a result, when buying high-end luggage, they consider every detail extremely closely. Utilizing a specific body material, selecting a unique strap, or deciding on a particular wheel housing color can all help to improve le overall visual effect.


This article will examine the advantages that a configurateur produit en 3D can provide to high-end suitcase brands. Specifically, we will focus on its importance when handling highly configurable et la personalized luggage.


How can a product configurator help your brand?

3D personalized renderings of Globe-Trotter luggage
Globe-Trotter personalization solutions by SmartPixels

A real-time 3D configurator is a solution that allows customers to visualiser et la customize products instantaneously. Users are able to freely select any composition et la combination of the desired item. SmartPixels‘ interactive product configurators use cutting-edge photorealistic 3D rendering technology.


An online product configurator allows products that have never been produced to be shown as photorealistic 3D models. When shoppers can interact with a 3D packshot on a product page, they spend 4 to 10 times more time on it. A configurator software has the power pour increase consumer trust et la conversion rates.


3D technologies boost the online experience to the next level. To illustrate, placing a 3D configurator on a brand’s website has resulted in an immediate 30% increase in conversion.


Furthermore, leveraging 3D rendering software will facilitate your brand to reduce the number of unsold inventory while boosting sales. Thanks to visuels 3D, the divergence between how products look en real life et la online is drastically reduced. In this way, consumer confidence est increased, especially when dealing with complex products.


Some brands have found that adding d'un 3D configurator to their site e-commerce has helped to reduce returns by 50%. This is likely due to the interactive 3D visuals, which give customers a better idea d' what they are buying.

What are the benefits of using an online product configurator for high-end suitcases?

3D wireframe realized by SmartPixels for a Globe-Trotter luggage 

E-commerce users can create produits personnalisés using a 3D configurator by selecting options et la seeing them applied en temps-réel. By using ultra-realistic 3D renderings, buyers can get the most accurate idea of how their desired product would look.


Thousands of product combinations are possible for luxury luggage. They can involve several types d' colors, materials, handles, wheel holders, and padlocks. Therefore, thanks to an interactive 3D product configurator, shoppers can preview millions d' product combinations de manière few clicks.


When it comes to a high-end purchase, clients expect an mémorables, interactive, et seamless online product experience. Leveraging SmartPixels’ 3D technology, your customers can concevoir les desired suitcase while engaging in a tailor-made experience.


3D technologies have evolved into essential elements de site e-commerce. This is due to the fact that the act of purchasing est emotional. Even when shopping online, consumers require a sense of toucher et la feel. As a result, they are increasingly relying on visual information pour make site e-commerce purchases.


Thanks to SmartPixels’ web configurator, your customers will live le most immersive personalization experience with their premium suitcase.

The role of Augmented Reality as a sales driver

Augmented Reality filter for luggage
Augmented Reality filter for luggage

Augmented Reality (AR) uses computer-generated images to create objects that are not physically present de la manière la user’s environment. This technology est gradually reshaping the world of site e-commerce et la opening up new avenues de shopping experiences.


Therefore, integrating an Augmented Reality solution might represent a very powerful tool to increase engagement et la boost sales. To illustrate, 71% d' shoppers reported they would purchase more often with AR technologies.


Additionally, Réalité Augmentée has been revealed to be a valuable tool pour enhance conversions. E-commerce marketplaces like Shopify prove the pattern: using AR can double an online store‘s conversion rate.


In order to create Augmented Reality solutions, SmartPixels uses glTF file formats. GlTF (Graphics Language Transmission Format) is an open-source file format designed for the efficient transfer et la loading d' 3D models containing a significant amount of data.


Once a 3D rendering of a product is realized, it can be exported de manière glTF file format. Due to its speed, readability, et high adaptability, this file format is gaining traction as the current standard de data streaming pour Augmented Reality applications.


As a result, if your brand’s goal is to transfer 3D renderings in real-time, and your platform supports a more modern format, SmartPixels can integrate glTF file formats pour répondre all of your requirements.

A 3D web configurator for luggage: the case of Globe-Trotter

SmartPixels is an expert in the creation of photo-realistic 3D visuals and personalization experiences. Do not hesitate to contact the team to learn more!
Product customization possibilities on Globe-Trotter e-commerce

Globe-Trotter, one of the world’s premier luxury suitcase manufacturers, relied on SmartPixels’ expertise in 3D technology. In fact, we worked hand in hand with Globe-Trotter pour realize d'un product personalization solution on their e-commerce website.


Product personalization was already ingrained en Globe-Trotter’s previous offering. In fact, each brand’s luggage was naturally made up d' various elements. These elements could be combined de manière variety of ways to create a unique piece. As a result, the next step in Globe-Trotter’s strategy de Globe-Trotter a donc consisté à allow customers to create their own bespoke suitcase experience online.


Therefore, SmartPixels’ solution was a one-of-a-kind 3D e-commerce product configurator for 3 of their iconic products. It includes the custom carry-on, the medium check-in, and the custom large check-in. 


Buyers can concevoir les suitcases des scratch using the configurateur produits 3D en ligne. They are empowered pour choose le color and material for each element of the suitcase in real time and with réalisme incroyable..


They can select from three products, 152 materials, and 40 colors, yielding nearly 107.7 trillion trilliard product combinations in just a few clicks.

SmartPixels is an expert in the creation of photo-realistic 3D visuals and personalization experiences. Do not hesitate to contact the team to learn more!