In this article, we are going to explore how brands like Dior, Chanel or Gucci use mobile augmented reality to build immersive and unforgettable experiences for their consumers. We have identified 7 key applications of mobile AR for fashion brands.
First, let’s go through a quick definition of Augmented Reality. “Augmented reality is the layering of digital components onto our existing reality, often done through a viewing device such as a tablet, smartphone, or AR glasses. Augmented reality is used to enhance or augment the world around us with digital information.”
Now let’s see how this technology is playing out in the luxury industry.