How 3D visualization reduces costs and accelerate time-to-market for luxury brands
In the luxury sector, where visual excellence and rapid market entry are paramount, brands must innovate to stay competitive. 3D visualization, combined with interactive product configurators, is revolutionizing how companies create, showcase, and market their collections. By replacing traditional methods like costly photo shoots and physical prototypes, 3D solutions significantly reduce costs while speeding up time-to-market. Here’s how.
SmartPixels Joins Forces with LS GROUP: Elevating 3D Customization for Luxury Brands
We’re thrilled to share exciting news at SmartPixels: we’ve joined forces with LS GROUP, a global leader in immersive experiences and extended reality (XR). This merger marks a pivotal moment in our journey to redefine how luxury brands engage customers through cutting-edge 3D visualization and interactive technology.
The importance of 3D configurators for customer experience in the luxury industry
The importance of 3D configurators for customer experience in the luxury industry Table of Contents In the luxury industry, where attention to detail, exclusivity, and quality are fundamental elements, customer experience plays a crucial role. In 2025, 3D configurators have become essential tools for luxury brands seeking to offer deep personalization while captivating their audience. […]
3 ways to leverage 3D scans
How 3D and AR are Revolutionizing Content Delivery and Customer Experience Table of Contents In the fast-evolving digital landscape, new technologies such as 3D design and augmented reality (AR) are proving to be game-changers, significantly accelerating content delivery while enhancing customer experiences in remarkable ways. These advancements are not just incremental improvements; they represent a […]
3D Product Configurator: 5 Key Elements to Keep in Mind for UX/UI
3D Product Configurator: 5 Key Elements to Keep in Mind for UX/UI Table of Contents When it comes to designing a 3D product configurator, user experience (UX) and user interface (UI) play a crucial role. 3D configurators allow consumers to personalize products in a unique and immersive way. To ensure the success of your configurator, […]
3 ways to take advantage of 3D renderings for your marketing
3 ways to take advantage of 3D renderings for your marketing Table of Contents 3D renderings of your products can help elevate your marketing initiatives. Why should it matter? Research has found that around 80%[1] of the information registered by the human brain is visual content. That is why you should invest in high-quality visuals […]
Top 10 3D product configurators for e-commerce retail
Top 10 3D product configurators for e-commerce websites Table of Contents 80%¹ of visitors will return to a brand after configuring a product in 3D. Why is that? Simply because the human brain functions on emotions. If something is found to be interesting and attractive to a person, they are more likely to remember it […]
Augmented Reality: benefits for brands and their consumers
Why use Augmented Reality for your brands? Table of Contents From military, industrial, and medical uses of Augmented Reality, the one that most retains our attention is Augmented Reality for retail, and more specifically luxury fashion. In recent years, brands have been capturing the use of such technology to embrace all the aspects they could […]
3 ways to leverage 3D scans
3 ways to embrace 3D scans for your fashion luxury brand Table of Contents When you stumble upon 3D renderings of a product, you might wonder: how is it done? Where does it start? Some 3D visuals start with 3D scans. However, it is not the case for every 3D render. If the idea of […]
3D scanning – understanding a step by step process
Understanding the process of 3D scanning with SmartPixels Table of Contents May it be Gucci, Valentino, Carolina Herrera, Furla, an increasing number of luxury brands are leveraging the power of 3D scanning with SmartPixels. If you are considering turning to 3D scanning but find yourself in doubt of the procedure, or skeptical about its security, […]
4 benefits of adopting 3D web product configurators
How can you benefit from adopting 3D web product configurators? Table of Contents 50% [1] of consumers say they would become repeat buyers if the brand they purchased offered a personalized experience. With 3D web product configurators, it is possible to offer a personalized experience through a customizable product. The challenge luxury brands face today is […]
5 AI for fashion features that should be leveraged by luxury brands
How luxury brands can leverage AI for fashion features to offer better brand experiences Table of Contents AI has been omnipresent in consumers’ lives for many years. The concept has been emphasized these past few months, especially with the release of Chat GPT. With the rise of generative AI and its extensive use, we […]
24 key numbers behind Augmented Reality (AR)
24 key numbers you have to know about Augmented Reality (AR) Table of Contents 60% [1] of consumers today say that they wish to be able to envision the aspect of a product in their own environment. This hints at augmented reality (AR). Consumers are ever more expressive concerning their desire for innovative brand experiences. […]
