Top 10 3D product configurators for e-commerce retail

Featured image Camille Fournet 3D product configurator

Top 10 3D product configurators for e-commerce websites Table of Contents 80%¹ of visitors will return to a brand after configuring a product in 3D. Why is that? Simply because the human brain functions on emotions. If something is found to be interesting and attractive to a person, they are more likely to remember it […]

Augmented Reality: benefits for brands and their consumers

Illustration of an Away Travel suitcase in AR

Why use Augmented Reality for your brands? Table of Contents From military, industrial, and medical uses of Augmented Reality, the one that most retains our attention is Augmented Reality for retail, and more specifically luxury fashion. In recent years, brands have been capturing the use of such technology to embrace all the aspects they could […]

3 ways to leverage 3D scans

3D scan representation of an Akris bag

3 ways to embrace 3D scans for your fashion luxury brand Table of Contents When you stumble upon 3D renderings of a product, you might wonder: how is it done? Where does it start? Some 3D visuals start with 3D scans. However, it is not the case for every 3D render. If the idea of […]

3D scanning – understanding a step by step process

Featured image for 3D scanning

Understanding the process of 3D scanning with SmartPixels Table of Contents May it be Gucci, Valentino, Carolina Herrera, Furla, an increasing number of luxury brands are leveraging the power of 3D scanning with SmartPixels.   If you are considering turning to 3D scanning but find yourself in doubt of the procedure, or skeptical about its security, […]

4 benefits of adopting 3D web product configurators

Carolina Herrera web product configurator

How can you benefit from adopting 3D web product configurators? Table of Contents 50% [1] of consumers say they would become repeat buyers if the brand they purchased offered a personalized experience. With 3D web product configurators, it is possible to offer a personalized experience through a customizable product. The challenge luxury brands face today is […]

5 AI for fashion features that should be leveraged by luxury brands

Header representing AI for fashion

How luxury brands can leverage AI for fashion features to offer better brand experiences Table of Contents AI has been omnipresent in consumers’ lives for many years.   The concept has been emphasized these past few months, especially with the release of Chat GPT. With the rise of generative AI and its extensive use, we […]

24 key numbers behind Augmented Reality (AR)

AR for Berluti

24 key numbers you have to know about Augmented Reality (AR) Table of Contents 60% [1] of consumers today say that they wish to be able to envision the aspect of a product in their own environment. This hints at augmented reality (AR). Consumers are ever more expressive concerning their desire for innovative brand experiences.  […]

glTF vs FBX: 5 key features to the formats

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glTF vs FBX: their 5 key features Table of Contents In this article we will help you understand the differences of glTF vs FBX file formats for 3D models.  In a world where brands are becoming ever-more keen on using 3D rendering techniques for their product visuals. They analyzed the benefits they would perceive from […]

3 benefits to adopting 3D rendering vs 2D

Header with a 2D visual and 3D rendering of a Globe Trotter suitcase

3D rendering vs 2D: what are the benefits of one over the other? Table of Contents 3D rendering offers a significant leap in realism compared to its 2D counterpart. 2D rendering presents a flattened representation of a 3D structure, whereas 3D rendering unlocks the ability to visualize the structure in its entirety, capturing every detail, […]

3D product configurators: a new brand experience

Header of photorealistic 3D visuals of the Chloé C-bag

How can 3D product configurators help renew your brand experience? Table of Contents Retail eCommerce represents around 6.310 billion $USD and is expected to grow to attain 8.148 billion $USD in 2026 [1]. Therefore, the online brand experience is as important as the in-store experience, especially since the Covid-19 pandemic. Why is this relevant?    […]

3D product customization: the way to sustainability?

3D product customization offer for Camille Fournet

3 ways of using 3D product customization to become more sustainable Table of Contents Nowadays, around 90% [1] of Gen Z consumers are more inclined to purchase products that benefit society.  In an increasingly socially and environmentally aware world, consumption habits change  in favor of sustainable options.   Consumers nowadays wish to consume in a […]

Propelling Leather Goods through a 3D Web Configurator

Revolutionizing Leather Goods with a 3D Web Configurator Table of Contents An Interview with the Project Manager of Camille Fournet In this interview article, Caroline, project manager at SmartPixels, talks about her 3D web product configurator collaboration with Camille Fournet.   Camille Fournet is a luxury leather goods company based in France, known for its […]