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Augmented Reality for e-commerce

Augmented Reality : 3 reasons for investing

Augmented Reality : 3 reasons for investing Prada Candy digital avatar Augmented Reality (AR), which does not have to be misunderstood with Virtual Reality (VR), anchors virtual elements in the real world. It employs 3D technology, uses computer-generated images, and creates objects that are not palpable in the user’s environment. This technology is slowly revolutionizing the world of commerce and offers new perspectives in terms of shopping experiences. The potential

Augmented Reality for e-commerce

Augmented Reality: the new frontier of e-commerce

Augmented Reality : the new frontier for e-commerce Hogan NFTs by Exclusible Last week SmartPixels had the opportunity to participate in the Netcomm Forum in Milan, a leading event in the field of digital retail, e-commerce, and multichannel technologies. One thing stood during the fair: the role of product personalization and augmented reality are key to optimise the shopping experience in the fashion and luxury industry. Even if

NFTs & Metaverse

5 Lessons Learned from Brands Successfully Using NFTS

5 Lessons Learned from Brands Successfully Using NFTS SUPERGUCCI x SUPERPLASTIC collaboration resulted in SUPERGUCCI NFTs Blockchain technology has been advancing very fast in the recent past. The market has moved from fungible to non-fungible tokens to create value for their brands. This cryptographic asset based on blockchain technology comes with unique identification codes and metadata that opens multiple opportunities for businesses. Brands can use NFT technology to

3D Product Configurator eCommerce

What are 3D product configurators, and how can they help your brand?

What are 3D product configurators, and how can they help your brand? Camille Fournet – Watch Straps 3D Product Configurator More and more brands are calling on companies capable of digitizing their collections in three dimensions. More real than life, these shoes or handbags become the stars of their websites. At the forefront of this hyper-realistic technology, SmartPixels is working with the major fashion luxury maisons. With the intention

NFTs & Metaverse

NFTs are the Keys for Brands to Enter the Metaverse

NFTs are the Keys for Brands to Enter the Metaverse: Here’s Why Louis Vuitton launched its own NFT-studded video game, LOUIS THE GAME. If the current digital art frenzy has revealed anything, it’s the wealth of new possibilities with NFTs. Fashion is one of the earliest sectors to recognize the economic potential of NFTs and the metaverse. Luxury house Burberry created NFT accessories for the Blankos Block Party

3D Product Rendering

Traditional Photography or 3D product visuals – which one to choose for your brand?

Visuel TAG Heuer par SmartPixels Being visual is key to convey information memorably and interactively. Visual assets represent one of the most crucial types of content for brands. Indeed, according to a HubSpot study, 32% of marketers mentioned that visual images are the most important form of content for their business. This is being emphasized by the high expectations of consumers in terms of the brand’s visuals. According to