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Traditional Photography or 3D product visuals – which one to choose for your brand?

< Back to blog Being visual is key to convey information memorably and interactively. Visual assets represent one of the most crucial types of content for brands. Indeed, according to a HubSpot study, 32% of marketers mentioned that visual images are the most important form of content for their business. This is being emphasized by the high expectations of consumers in terms of the brand’s visuals. According to Jeff Bullas,

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3D Renders: The new normal for e-commerce images

< Back to blog Now is the time for brands to invest in 3D renders for eCommerce. The e-commerce industry is evolving at an extremely fast-pace: buyers are expecting a higher number of visual assets, and requesting more interactivity (zoom, 360° views, worn looks…). Traditional photography can’t scale with the growing demand of consumers. The covid 19 crisis has emphasized the need for brands to bridge the gap between in-store

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E-commerce is boring as shelves

< Back to blog Why do most e-commerce websites display products in small thumbnail grids on a light background? When the first few e-commerce websites were deployed, it certainly had a magical dimension which made it extremely attractive and fun. However, today that novelty effect surely has worn off. E-commerce has become as boring as shelves. Surely some brands have been trying to ease the consumer journey by simplifying the

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Why being more personal matters? Four benefits of product customization

< Back to blog Consumers are all different and today, it’s more common for them to be looking for products that reflect their personality. Younger generations are on the quest for brands able to provide outstanding experiences, offering them a selected range of products based on their preferences. An important tenet of luxury brands is exclusivity. What a better way to provide exclusivity than to deliver a unique customized version

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The growing importance of omnichannel strategies

< Back to blog The role of stores is dramatically changing. While it used to be the main focus of brands, there’s a shift to seeing stores as sales support for e-commerce. With retail disrupted by the health crisis, efficient omnichannel strategies are crucial. The lines between the physical and digital worlds are becoming extremely blurred. Having a digital presence is no longer an option for fashion. Since the closure

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7 applications of mobile AR leveraged by luxury brands

< Back to blog Most of us have already experienced Augmented Reality either through gaming or through filters on social media, but we might be wondering how are luxury brands leveraging this technology? In this article, we are going to explore how brands like Dior, Chanel or Gucci use mobile augmented reality to build immersive and unforgettable experiences for their consumers. We have identified 7 key applications of mobile AR

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