Blog page

3D Product Rendering

Traditional Photography or 3D product visuals – which one to choose for your brand?

Visuel TAG Heuer par SmartPixels Being visual is key to convey information memorably and interactively. Visual assets represent one of the most crucial types of content for brands. Indeed, according to a HubSpot study, 32% of marketers mentioned that visual images are the most important form of content for their business. This is being emphasized by the high expectations of consumers in terms of the brand’s visuals. According to

3D Product Rendering

3D Renders: The new normal for e-commerce images

Chloé renders on model by SmartPixels Now is the time for brands to invest in 3D renders for eCommerce. The e-commerce industry is evolving at an extremely fast-pace: buyers are expecting a higher number of visual assets, and requesting more interactivity (zoom, 360° views, worn looks…). Traditional photography can’t scale with the growing demand of consumers. The covid 19 crisis has emphasized the need for brands to bridge the

3d product configurators

E-commerce is boring as shelves

Chloé e-commerce website Why do most e-commerce websites display products in small thumbnail grids on a light background? When the first few e-commerce websites were deployed, it certainly had a magical dimension which made it extremely attractive and fun. However, today that novelty effect surely has worn off. E-commerce has become as boring as shelves. Surely some brands have been trying to ease the consumer journey by

3d product configurators

Why being more personal matters? Four benefits of product customization

Carolina Herrera at Harrod’s London by SmartPixels Consumers are all different and today, it’s more common for them to be looking for products that reflect their personality. Younger generations are on the quest for brands able to provide outstanding experiences, offering them a selected range of products based on their preferences. An important tenet of luxury brands is exclusivity. What a better way to provide exclusivity than to deliver a

Customization Platform

The growing importance of omnichannel strategies

The role of stores is dramatically changing. While it used to be the main focus of brands, there’s a shift to seeing stores as sales support for e-commerce. With retail disrupted by the health crisis, efficient omnichannel strategies are crucial. The lines between the physical and digital worlds are becoming extremely blurred. Having a digital presence is no longer an option for fashion. Since the closure of stores during

3D Product Rendering

7 applications of mobile AR leveraged by luxury brands

Augmented Reality App by Gucci Most of us have already experienced Augmented Reality either through gaming or through filters on social media, but we might be wondering how are luxury brands leveraging this technology? In this article, we are going to explore how brands like Dior, Chanel or Gucci use mobile augmented reality to build immersive and unforgettable experiences for their consumers. We have identified 7 key applications of mobile