As the way we shop is changing, customer’s expectations are evolving. According to Statista, almost half of online purchases were made from mobile devices in 2019. Consumers are more and more demanding, free returns are becoming the new normal no matter the environmental consequences. However, numbers about the current situation are alarming. According to Optoro, returned inventory in the US creates over 15 million tons of carbon dioxide emissions annually

Enabling product customization can elevate customer loyalty and engagement. Product customization helps brands boost in-store and online sales. For example, Nike customers configure their own shoes, Carolina Herrera customers now design their makeup accessories and Gucci allows women to create their own Zumi bag. According to a Bain & Company survey, customers who had customized a product online engaged more with the company. They visited its website more frequently, stayed

Are you looking for the best way to stand out? Customized products certainly aren’t new to the market, but they are definitely helping brands to differentiate themselves. Fashion companies like Dresshirt, The Mighty Company, or Mango allow customers to upload custom art or words to be printed on their shirts and jackets. Nike By You lets shoppers create the exact shoe they desire. Berluti offers clients the opportunity to emboss initials

As we are all aware, the luxury industry is in complete transformation due to new customer expectations and with the emergence of new technologies. It is no longer the product itself that matters, it is the experience around it. In this sense, 3D has disrupted the way brands interact with consumers. So how can luxury brands leverage the use of 3D to create unique customer experiences? Initially, luxury brands were