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E-commerce is boring as shelves

< Back to blog Why do most e-commerce websites display products in small thumbnail grids on a light background? When the first few e-commerce websites were deployed, it certainly had a magical dimension which made it extremely attractive and fun. However, today that novelty effect surely has worn off. E-commerce has become as boring as shelves. Surely some brands have been trying to ease the consumer journey by simplifying the

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Why being more personal matters? Four benefits of product customization

< Back to blog Consumers are all different and today, it’s more common for them to be looking for products that reflect their personality. Younger generations are on the quest for brands able to provide outstanding experiences, offering them a selected range of products based on their preferences. An important tenet of luxury brands is exclusivity. What a better way to provide exclusivity than to deliver a unique customized version

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The growing importance of omnichannel strategies

< Back to blog The role of stores is dramatically changing. While it used to be the main focus of brands, there’s a shift to seeing stores as sales support for e-commerce. With retail disrupted by the health crisis, efficient omnichannel strategies are crucial. The lines between the physical and digital worlds are becoming extremely blurred.  Having a digital presence is no longer an option for fashion. Since the closure

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7 applications of mobile AR leveraged by luxury brands

< Back to blog Most of us have already experienced Augmented Reality either through gaming or through filters on social media, but we might be wondering how are luxury brands leveraging this technology? In this article, we are going to explore how brands like Dior, Chanel or Gucci use mobile augmented reality to build immersive and unforgettable experiences for their consumers. We have identified 7 key applications of mobile AR

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A new era for luxury: 3 trends to look for

< Back to blog As expected, the unprecedented COVID-19 crisis hit the luxury and fashion industry quite hard. The Boston Consulting Group predicted that sales in these sectors will drop by 25% to 30% compared to 2019. The truth is this crisis will most likely have long term consequences changing the way consumers think, act, and behave. The whole industry is being challenged to become more agile and disruptive while

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How to build a powerful brand experience with shoppers remotely?

< Back to blog Covid-19 has emphasized the need for salesclerks in store to keep in touch and communicate with shoppers remotely. No matter how hard it might be to visit stores with the current situation, luxury clients still expect the personal service associated with the industry when shopping. E-commerce is far from providing the level of service expected by luxury clients. Thus, brands are developing personalized video consultations by

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