< Back to blog With the rise of new technologies and new generations of consumers, luxury brands should take the time to better understand their target audience and adapt their marketing strategies to get the best return on investment. As Sarah Weise said, “Companies that don’t care to understand how future customers, think, find information, negotiate and communicate end up becoming relics, stories we tell.” Millennials accounted for 85% of

< Back to blog As the way we shop is changing, customer’s expectations are evolving. According to Statista, almost half of online purchases were made from mobile devices in 2019. Consumers are more and more demanding, free returns are becoming the new normal no matter the environmental consequences. However, numbers about the current situation are alarming. According to Optoro, returned inventory in the US creates over 15 million tons of

< Back to blog Enabling product customization can elevate customer loyalty and engagement. Product customization helps brands boost in-store and online sales. For example, Nike customers configure their own shoes, Carolina Herrera customers now design their makeup accessories and Gucci allows women to create their own Zumi bag. According to a Bain & Company survey, customers who had customized a product online engaged more with the company. They visited its

< Back to blog Are you looking for the best way to stand out? Customized products certainly aren’t new to the market, but they are definitely helping brands to differentiate themselves. Fashion companies like Dresshirt, The Mighty Company, or Mango allow customers to upload custom art or words to be printed on their shirts and jackets. Nike By You lets shoppers create the exact shoe they desire. Berluti offers clients the

< Back to blog As we are all aware, the luxury industry is in complete transformation due to new customer expectations and with the emergence of new technologies. It is no longer the product itself that matters, it is the experience around it. In this sense, 3D has disrupted the way brands interact with consumers. So how can luxury brands leverage the use of 3D to create unique customer experiences?