< Back to blog As expected, the unprecedented COVID-19 crisis hit the luxury and fashion industry quite hard. The Boston Consulting Group predicted that sales in these sectors will drop by 25% to 30% compared to 2019. The truth is this crisis will most likely have long term consequences changing the way consumers think, act, and behave. The whole industry is being challenged to become more agile and disruptive while staying
< Back to blog Covid-19 has emphasized the need for salesclerks in store to keep in touch and communicate with shoppers remotely. No matter how hard it might be to visit stores with the current situation, luxury clients still expect the personal service associated with the industry when shopping. E-commerce is far from providing the level of service expected by luxury clients. Thus, brands are developing personalized video consultations by appointment
< Back to blog With the rise of new technologies and new generations of consumers, luxury brands should take the time to better understand their target audience and adapt their marketing strategies to get the best return on investment. As Sarah Weise said, “Companies that don’t care to understand how future customers, think, find information, negotiate and communicate end up becoming relics, stories we tell.” Millennials accounted for 85% of luxury
< Back to blog As the way we shop is changing, customer’s expectations are evolving. According to Statista, almost half of online purchases were made from mobile devices in 2019. Consumers are more and more demanding, free returns are becoming the new normal no matter the environmental consequences. However, numbers about the current situation are alarming. According to Optoro, returned inventory in the US creates over 15 million tons of
< Back to blog Enabling product customization can elevate customer loyalty and engagement. Product customization helps brands boost in-store and online sales. For example, Nike customers configure their own shoes, Carolina Herrera customers now design their makeup accessories and Gucci allows women to create their own Zumi bag. According to a Bain & Company survey, customers who had customized a product online engaged more with the company. They visited its
< Back to blog Are you looking for the best way to stand out? Customized products certainly 0aren’t new to the market, but they are definitely helping brands to differentiate themselves. Fashion companies like Dresshirt, The Mighty Company, or Mango allow customers to upload custom art or words to be printed on their shirts and jackets. Nike By You lets shoppers create the exact shoe they desire. Berluti offers clients the