Visual commerce is a widespread strategy where brands exploit the power of visual content, 3D renderings, and augmented reality to catch, interact and reassure prospective customers. Thanks to the power of 3D technology, visual commerce elevates standard product images that people await when visiting an e-commerce website.
Consumers’ way of making decisions while shopping is gradually changing. Brands are increasingly using 3D content, Augmented Reality, and virtual-try-on filters to create visual commerce experiences.
Attracting potential clients with traditional photography and static images is no longer effective. To continue enticing customers to make purchases, e-retailers should adopt user-engagement strategies and technologies.
There are several examples of how online retailers can exploit visual commerce. However, the three most advantageous to eCommerce brands are virtual photography, augmented reality solutions, and visual configuration.