Retail eCommerce represents around 6.310 billion $USD and is expected to grow to attain 8.148 billion $USD in 2026 . Therefore, the online brand experience is as important as the in-store experience, especially since the Covid-19 pandemic. Why is this relevant?
When talking about brand image, one immediately thinks of the logo, slogan, and visual identity of the brand. However, it is much more than that. It is the combination between the image the brand wishes to have and the interactions with consumers that define its brand identity. It is a brand experience.
Today, brand experience is not limited to the in-store sales ceremony but, it is also about the online customer journey.
If you are wondering how to make your online shopping experience more vivid and memorable, then you are in the right place!
In this article, we will be talking about how you can enhance your brand experience for your consumers through 3D product configurators. Here you will find the benefits of adopting 3D product configurators for your online boutique and the impact it has on your consumer experience.
A question one could ask would be: why is brand experience so important? Brand experience is crucial to the success of a brand as it directly influences the perceptions, loyalty, and trust that consumers have toward the brand.
A positive brand experience creates lasting consumer satisfaction, trust, advocacy, and thus consumer loyalty. Nevertheless, negative brand experiences lead to poor brand image and discourage potential customers from buying from a certain brand.
Therefore, brand experience is vital for a brand to thrive. Why would you want to better your brand experience through technology? Here is why.
Consumer trust is one of the most essential elements for a brand. A lack of trust would mean a lack of transparency on the brand’s part. Not only is it detrimental to the brand experience but to the brand image as well. Thus, consumers will be less inclined to consume products from a brand.
As brand experience brushes off on brand image and vice versa, 3D product configurators can help your brand feed its image through marketing content. 3D product visuals enable brands to save time and money concerning their content creation.
SmartPixels developed Product Visual Studio, a platform generating endless product visuals on-demand, ready to be exploited for all your marketing and communication needs.
Once digitized, products are available in all their variants from their diverse material to their assorted colors. Thus, saving time and resources on endless and costly photoshoots on a bigger scale and in the long run.
In addition, based on Forbes’ analysis, immagini 3D have been proven to increase conversion rates for luxury brands by approximately 40%. Thus, permitting increased visibility, and better brand awareness. Brand image is important to attract customers and let them live through their customer journey.
Therefore, using 3D product configurators will help your brand thrive through its interesting features that benefit your brand experience.
Still not convinced? Discover Globe Trotter’s immersive online brand experience with their configuratore di prodotto 3D.