On the one hand, AI for fashion can identify counterfeit versions of a product. How? Through meticulous analysis of textures, colors, stitching, patterns, sizes, and angles. l'intelligenza artificiale collects data on every detail and irregularity to conduct its diagnosis.
Any feature that does not match the original products is noted by the AI. This is particularly useful for brands as they must protect their image and unique expertise.
On the other hand, AI for fashion can identify real products through a single image. In fact, some consumers find the products they want thanks to images, for instance, in advertising campaigns. Have we all not been in a comparable situation? The moment when the client wishes to purchase a product but has neither the name nor the reference.
By leveraging visual image recognition, luxury brands simplify the consumer journey. Their clients can find the product they want through a simple image.