Another way luxury brands can use AI for fashion to their consumers’ advantage is by coupling the technology to 3D product configurators.
Web product configurators are already a tool used to enhance website traffic, conversion rates as well as customer journeys. Nevertheless, combining AI for fashion with a Configuratore di prodotto 3D can take the tailored customer experience to the next level.
With the data collected by the AI, the brand can suggest products to configure that suit the consumer’s preferences and past purchases. Consequently, the brand gains their trust, increasing the number of repeat customers.
Similarly, to data collection, in-store facial recognition is a great element to be leveraged by luxury brands to enhance their brand experience through AI for fashion.
How does it work? Once a consumer steps foot into a store, their face is analyzed and stocked as part of the consumer’s data collection. Therefore, if the customer returns to the store, the AI will be able to recognize the client.
Based on their past purchases and information acquired by l'intelligenza artificiale, retailers can offer repeat clients products according to their preferences and to similar past purchases made. This allows a unique and personalized brand experience depending on each customer.
When thinking about l'intelligenza artificiale, we often associate the word assistance with it. Indeed, AI was developed to assist humans. Today, certain luxury brands make use of AI for fashion to install virtual assistants for their consumers.
Brands such as Chanel e Dior have used this feature and proven that their brands thrived. Dior was the earliest adopter of virtual assistance for its brand. The brand developed an AI-powered chat box linked to their clients’ Messenger and WhatsApp named Dior Insider. The AI answers questions that clients might have and shares the latest company news with their shoppers.
The chat box is also part of the user experience which is crucial to guaranteeing a thought-about brand experience.
AI-powered augmented reality technology and virtual try-ons also represent a big opportunity for luxury brands to use AI for fashion. Some have already taken the leap and introduced such features to their in-store brand experience. From Burberry per Chanel, an increasing number of brands wish to leverage the power of AR to enhance their brand experience and retain wealthy customers.
Get help from SmartPixels to integrate AI into your business. By leveraging the power of Neural Radiance Fields (NeRF), you can integrate a form of l'intelligenza artificiale into your business.
NeRFs create 3D images through neural networks that learn the relationships between the appearance of the environment and the object itself. NeRFs use deep learning to generate 3D renderings from initial 2D visuals.
With NeRFs you will be able to render your products in 3D in an efficient and rapid manner.