Finding a univocal definition of what is Metaverso is not an easy task. It has been widely unified as “the next iteration of the Internet”. However, evidence confirmed that it represents an advertising channel as well. In fact, rather than being something we just see, it has become something we are immersed in.
Therefore, 3D NFTs e Metaverso activations have started to become an integral part of luxury brands’ digital activations. To illustrate, 57% of companies, aware del Metaverso, started to adopt it within their long-term strategies [3]. Regina explained how digital experiences like Realtà Aumentata e virtual try-on can help to bridge il gap between the offline e online worlds.
She worked on the development of the Prada Luna Rossa digital campaign. It aims to transpose the offline experience to the digital universe. The activation consisted of adding a QR code, which customers had to unlock.
Di conseguenza, la 3D rendering del Luna Rossa bottle, present in the key visual, was transposed into an Augmented Reality experience. The outcome was substantial: the implementation of 3D digital assets così come Augmented Reality technology determined a relevant boost nelle sales.
SmartPixels helps its client to develop Augmented Reality solutions for their high-end products. By the application of 3D digital twins nel AR experience, end-consumers are able to envision the item they wish to purchase, directly in their home, or, with virtual try-on, on their favorite outfits. In this way, they are reassured in their purchase decisions. Moreover, the asset 3D are portrayed in a 360° mode, which users can visualize extremely meticulously.