According to Geoffrey Perez, Global head of luxury at Snapchat, luxury brands view Realtà Aumentata as an extension prodotti della sua creative universes.
L'industria luxury world started to experience this solution nelle 2015. The first company was Burberry. It released an AR app, which enables users to digitally repaint la loro surroundings grazie opera d'arte by Danny Sangra, inspired by Burberry’s universe.
In line with studies, an Augmented Reality visualization will be a standard component of every brand’s digital shopping experience within three years, helping to boost conversion e lower returns.
According to Boston Consulting Group, two-thirds of luxury purchases are now “digitally influenced,” Therefore, high-end brands are concentrating more on connecting grazie consumers online or through smartphones.
In fact, users are able to interact grazie clothing e accessories, virtually try them on, compare the different pieces side by side, and view the looks in the same room as they are.