According to Geoffrey Perez, Global head of luxury at Snapchat, luxury brands view Augmented Reality as an extension of their creative universes.
The luxury world started to experience this solution in 2015. The first company was Burberry. It released an AR app, which enables users to digitally repaint their surroundings with artwork by Danny Sangra, inspired by Burberry’s universe.
In line with studies, an Augmented Reality visualization will be a standard component of every brand’s digital shopping experience within three years, helping to boost conversion and lower returns.
According to Boston Consulting Group, two-thirds of luxury purchases are now “digitally influenced,” Therefore, high-end brands are concentrating more on connecting with consumers online or through smartphones.
In fact, users are able to interact with clothing and accessories, virtually try them on, compare the different pieces side by side, and view the looks in the same room as they are.