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Omnichannel strategy: the keys to a successful experience

Boutique Chloé Tokyo avec une experience de personnalisation realisée par SmartPixels
Chloé Tokyo store with a personalization experience created by SmartPixels

The global pandemic has forced brands around the world to reconsider the value of digital and e-commerce. Brands need to change their mindset, as consumers have already done. Websites no longer exist solely to help retailers. Instead, they can enhance customer service and take consumers from the digital world to the real world and back again.

 

SmartPixels helps luxury and fashion brands create unique customer experiences, both online and in-store.

 

We provide brands with valuable tools to adopt an omnichannel strategy. This includes 3D product configurators and customized in-store experiences.

 

How to maintain a good vendor-client relationship in an omnichannel customer experience?

Rendu 3D d'une montre TAG HEUER realisé par SmartPixels
3D rendering of a TAG HEUER watch made by SmartPixels

Buying a luxury product is not a simple transaction, but a relationship of trust between the customer and the seller. This relationship lies in the brand’s ability to connect with the customer across channels, especially digital ones.

 

Today, this skill is key: customer journeys are “omnichannel” by essence. Interaction with a multitude of touchpoints is now the norm. Users look at a product online and then buy it in a store or vice versa.

 

However, one of the difficulties lies in e-commerce product pages, where the representation of products is not always realistic. One of the solutions that have attracted the most interest is the representation of products in 3D.

 

Using 3D product visuals, consumers can visualize the product they want in an ultra-realistic and detailed way through multiple channels. They can even zoom in on the stitching, fabric texture, and other details. Photorealistic 3D renderings are also very useful to design an interactive personalization offer.

 

Indeed, thanks to a 3D product configurator, it is possible for the consumer to personalize every detail of the product. This customization can be done in real-time, and the consumer can also visualize the product in depth.

 

How does an online product configurator make physical and virtual coexist?

Real-time 3D product configurator created by SmartPixels for Camille Fournet

Customers’ interactions with stores and e-commerce sites are constantly evolving. This is a direct result of technological advances and the health crisis that have impacted e-commerce purchases.

 

An online 3D configurator, enabling instant product customization, can provide a link between the virtual and physical shopping experience. It preserves the hyper-realistic details of physical products while allowing you to view and interact with products that never existed. Product configuration software can help your customers visualize, configure and customize the product they want.

 

SmartPixels has created a 3D e-commerce configurator for Globe-Trotter digital platform. The configurator has also been adapted as a sales tool for Globe-Trotter’s salespersons in brick-and-mortar stores. 

 

Thanks to the interactive 3D configurator, Globe-Trotter offers its customers the possibility to customize their suitcases directly online. Buyers are able to personalize their products and choose from billions of product combinations with different colours, and materials…

 

The importance of digital touchpoints in an omnichannel experience

Filtre de réalité augmentée
Augmented reality filter

During the marketing funnel leading to a purchase, digital touchpoints are crucial today.

Digital, and in particular 3D technology, offers many advantages, including

 

  •  Engaging the audience in a fun and innovative experience
 
  • Create personal links between the brand and the consumer
 
  • Increasing customer loyalty

 

Luxury brands are utilizing 3D rendering software and augmented reality to give customers a more immersive experience.

 

These technologies allow customers to get a better understanding of the brand’s design and identity. Brands act out and tell their story, as well as that of their products, through “storytelling” experiences using 3D models. Augmented reality is changing the way people shop by allowing them to interact with virtual objects created by 3D rendering engines. This technology is beginning to transform e-commerce, providing new perspectives and opportunities.

 

Augmented reality solutions can be used in stores or other physical locations such as at home by scanning a QR code. Users can then share their unique creations on social media.  

 

How can SmartPixels' 3D solutions help brands?

Possibilité de configurer le produit avec différents matériaux
Ultra-realistic and customizable 3D renderings by SmartPixels for Chloé bags

Solutions based on SmartPixels’ 3D technology have a double advantage. On the one hand, they can help the customer in his buying process. On the other hand, they can help brands in their sales system.

 

For the salesperson, 3D renderings are extremely useful. They allow the customer to “see, in a photorealistic way”, the customizable product they want to buy. “A real-time rendering is necessary,” as it allows one to accurately project oneself in the purchase of a personalized product. “Material and colour samples are insufficient” to make an informed decision.

 

1. The integration of a 3D product configurator on its e-commerce site allows the consumer to interactively browse through different customization possibilities.

2. The consumer can finalize the purchase with a salesperson in the physical store.

 

One of the advantages of SmartPixels’ interactive 3D configurator is its ease of use. “With just a few clicks,” consumers and sellers can have a myriad of 3D images. These images can be used to enrich their product pages or to preview the product of their dreams.

 

SmartPixels specializes in hyper-realistic 3D visuals. We distinguish ourselves by the quality of our photorealistic 3D renderings. We create the “digital twin” of the product, down to its “imperfections”, to make it as realistic as possible and avoid any surprises upon the reception of the product.

 

Feel free to browse our portfolio to see some examples of renderings!

 
 
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