76% of shoppers say they would return online purchases less often if e-commerce sites provided higher image quality and more accurate representation of product details.
The online shopping experience is strictly a visual experience. Indeed, image quality is one of the main criteria for completing a transaction. Therefore, the implementation of photorealistic 3D visuals has become an essential part of the online shopping experience.
Buying is visual. It’s no longer enough to use static images or to try to attract customers in-store. Emotions need to be shared with the consumer when they are about to buy a luxury good. With 3D modeling software, brands can create a more engaging product experience on their e-commerce site, improving customer satisfaction.
3D modeling is an ideal solution because it generates high-quality product images without having to worry about the logistics of a photo shoot. Furthermore, it provides an immersive experience on your e-commerce site.
Using 3D rendering technology allows you to significantly increase customer satisfaction and drastically reduce your product returns.
An online 3D product configurator is a technology that allows you to visualize and configure products as 3D models in real time. Thus, a product can be customized in an infinity of variations in a few clicks.
An interactive product configurator allows your users to visualize products in 360°, zoom in on every detail, to dwell on every desired angle of view.
In addition, using a 3D configurator on your e-commerce site provides users with the possibility to customize in real-time your ideal product (size, materials, color). Furthermore, the implementation of 3D rendering software favors on-demand production for brands.
Customers will be able to have a realistic preview of the desired product. In this way, the discrepancy between the appearance of the product online and in physical form will be reduced to zero.
Thanks to 3D software made by SmartPixels, you only produce the products requested by your customers. On average, customers have seen a 40% reduction in returns with SmartPixels’ 3D technology.
SmartPixels can help you create a ‘digital twin’ of your products or implement an online 3D configurator on your e-commerce site. We can help you reduce your product returns, increase your sales and minimize the number of unsold products.