Changing consumer needs are redefining the role of brick and mortar. With the covid pandemic, approximately 30% of all sales have moved online. Following the gradual recovery, physical stores have regained their importance. In fact, to engage and connect with customers, 40% of retailers say they are expanding or developing new in-store experiences .
The luxury industry has been shaken up by the rise of new technologies. In particular, 3D technology has upset the client-brand relationship. Real-time 3D renderings generation enables brands to guide their end clients in the complexity of their offer without having to display every product in-store.
As many 3D product configurations necessary can be displayed to aid the client to visualize its made-to-order products. This can significantly help the salesperson to accompany the client in-store. Using 3D technology, it is now possible to sell with confidence products that have never existed.
The sales of a personalization offer can easily be boosted with the use of a product configurator, helping to quickly and easily test countless options. The brand can then decide how to present this offer in-store.
It could either be displayed as a corner in-store where consumers interact with a system, like Carolina Herrera or as a powerful sales app tool for your salesperson. This way, they can guide the clients through the infinite possibilities of the offer. Both approaches have their benefits, it then depends on what is a better fit for your brand.
What problem are you looking to solve? If any of the above solutions seemed relevant to your business, don’t hesitate to reach out to the team for more info!