Configuratore 3D: lo strumento di personalizzazione indispensabile per il tuo marchio
Cos’è un configuratore 3D e perché investirci? Configuratore prodotto interattivo – Valentino Rockstud Pet Le esperienze interattive dei prodotti, come il 3D o la realtà aumentata, non sono mai state così popolari. Nell’era digitale, i marchi sono più sensibili che mai a soluzioni visive coinvolgenti. In effetti, la generazione Z sente il bisogno di esprimersi […]
Solution de configuration 3D: l’outil de personnalisation indispensable à votre marque
Qu’est-ce qu’une solution de configuration 3D et pourquoi investir dans cet outil ? Table of Contents Les expériences produits interactives, telles que celles utilisant la modélisation 3D, l’intelligence artificielle ou la réalité augmentée, n’ont jamais été autant en vogue. A l’ère du digital, les marques sont plus que jamais sensibles aux solutions 3D, visuelles engageantes. […]
3 raisons de mettre en place la personnalisation produits en 3D
https://vimeo.com/641911629 Configurateur produit interactif d’un sac à main Akris Pourquoi la personnalisation produit en 3D devrait figurer dans votre liste de priorités ? Les nouvelles générations ont bouleversé le secteur du luxe: elles sont plus exigeantes. Pourquoi s’en soucier? Selon Bain & Co, les millenials représentent 85% de la croissance du luxe en 2018, […]
Un configurateur produit interactif pour une meilleure expérience e-commerce
https://vimeo.com/641992982 Configurateurs produits interactifs par SmartPixels 6 astuces pour améliorer l’expérience client en ligne grâce à un configurateur produit interactif Souhaitez-vous offrir à vos clients une expérience d’achat attrayante qui retiendra leur attention et les incitera à rester fidèles à votre marque ? Un configurateur produit interactif est l’outil idéal. Offrir un service […]
Traditional Photography or 3D product visuals – which one to choose for your brand?
Visuel TAG Heuer par SmartPixels Being visual is key to convey information memorably and interactively. Visual assets represent one of the most crucial types of content for brands. Indeed, according to a HubSpot study, 32% of marketers mentioned that visual images are the most important form of content for their business. This is being […]
3D Renders: The new normal for e-commerce images
Chloé renders on model by SmartPixels Now is the time for brands to invest in 3D renders for eCommerce. The e-commerce industry is evolving at an extremely fast-pace: buyers are expecting a higher number of visual assets, and requesting more interactivity (zoom, 360° views, worn looks…). Traditional photography can’t scale with the growing demand of […]
E-commerce is boring as shelves
Chloé e-commerce website Why do most e-commerce websites display products in small thumbnail grids on a light background? When the first few e-commerce websites were deployed, it certainly had a magical dimension which made it extremely attractive and fun. However, today that novelty effect surely has worn off. E-commerce has become as boring as […]
Why being more personal matters? Four benefits of product customization
Product customization: why being more personal matters Table of Contents Consumers’ behavior has evolved over the years. In fact, modern-day shoppers are keen on looking for personalized products. To illustrate, approximately 50% of clients say they would become repeat buyers if they had a personalized shopping experience with a brand [1]. Younger generations are looking […]
How a product configurator can boost omnichannel
Boosting omnichannel with a product configurator Retail e-commerce sales worldwide from 2017 to 2025 “Omnichannel refers to selling through multiple channels, and increasingly a blend of digital and physical, whether by uniting a customer’s purchase history or fulfilling an order through more than one channel. [1]” As a consequence of the global pandemic, retailers […]
7 applications of mobile AR leveraged by luxury brands
How are luxury brands leveraging the power of Augmented Reality? Table of Contents In this article, we are going to explore how brands like Dior, Chanel, and Gucci use mobile augmented reality to build immersive and unforgettable experiences for their consumers. We have identified 7 key applications of mobile AR for fashion brands. First, let’s […]
A new era for luxury: 3 trends to look for
As expected, the unprecedented COVID-19 crisis hit the luxury and fashion industry quite hard. The Boston Consulting Group predicted that sales in these sectors will drop by 25% to 30% compared to 2019. The truth is this crisis will most likely have long term consequences changing the way consumers think, act, and behave. The whole […]
How to build a powerful shopping experience remotely?
How to build a powerful shopping experience remotely? Table of Contents Covid-19 has emphasized the need for salesclerks in store to keep in touch and communicate with shoppers remotely. No matter how hard it might be to visit stores with the current situation, luxury clients still expect the personal service associated with the industry when […]
How to attract, engage and retain new generations of consumers for luxury brands?
NikeiD experience by SmartPixels With the rise of new technologies and new generations of consumers, luxury brands should take the time to better understand their target audience and adapt their marketing strategies to get the best return on investment. As Sarah Weise said, “Companies that don’t care to understand how future customers, think, find information, […]
