Why being more personal matters?

3D personalized renderings of Globe-Trotter luggage
3D web configurator realized by SmartPixels for Camille Fournet

Consumers’ behavior has evolved over the years. In fact, modern-day shoppers are keen on looking for personalized products. To illustrate, approximately 50% of clients would become repeat buyers if they had a personalized shopping experience with a brand [1].


Younger generations are looking for brands that can provide them with great experiences, offering items that reflect la loro personalities.


An important tenet di luxury brands di uniqueness. What better way to provide it than to deliver a singular, customized version del product based on clients’ tastes? Involving consumers nel process di co-creation is a powerful way per nourish an individual conversation with them. 


Giving consumers the ability to customize products to their own preferences is the best way to create a highly engaging experience. 

4 benefits of a product customization

1) An increase in brand loyalty

3D real-time product configurator for a FURLA bag 

Offering i prodotti e services tailored to shoppers’ preferences increase their satisfaction. Brands create an emotional bond with their buyers by immersing them in their universe e allowing them to participate nel product development process. This connection is then expressed by increased consumer satisfaction and consequently brand loyalty. 


As a matter of fact, personalization experiences are able to yield higher ricavi di vendita across a customer’s lifecycle. Moreover, it increases customer loyalty.

By implementing a configuratore di prodotto 3D on your sito web, you will allow your buyers to tailor il product prodotti della sua dreams using 3D renderings of the creations. They will be able to choose their favorite color, size, patterns, and materials and see il changes nelle in tempo reale.


Thanks to a 3D web configurator, you will drastically increase your conversion rates. It has been proven that 80% of visitors will return to a brand after configuring its product

2) Higher margins

3D hyper-realistic rendering realized by SmartPixels for Berluti
3D hyper-realistic rendering realized by SmartPixels for Berluti

Product customization is a special service that consumers are willing to pay un premium price for. To illustrate, 80% di business leaders confirmed that after a product customization experience, clients spend on average 34% more [1].


According to McKinsey & Company, businesses that exceed in product personalization solutions, generate 40% more ricavi di vendita compared to average players [2].


Brands that offer product customization can increase la loro margins by charging a premium while still satisfying la loro consumers. This is what we call a win-win situation.


Personalization leaders achieve results by customizing offerings e reaching out to the right individual at the right time with the right experiences.


Our clienti confirmed an increase nelle sales, thanks to our personalizzazione prodotto solution. We created a cutting-edge personalization experience di Berluti‘s end clients by leveraging the power of interactive 3D product renderings. The outcome was massive. It resulted in a threefold increase nelle sales.

3) Increase virality

Valentino's user generated contents as a result of 3D customization
Valentino's user generated contents as a result of 3D customization

Combined with artistic & educative animations, SmartPixels’ experiences capture customers’ attentiveness, trigger meaningful conversations, and foster user-generated content. When consumers are excited about something, they tend to share it with their friends e family


This also explains why most product configurators usually have a share button directing to social media. This way, satisfied consumers act as brand ambassadors, sharing the brand’s products and creating awareness around the personalized offer. What better way to spread the word and go viral?


This has been demonstrated by our collaboration grazie Valentino. The Italian luxury brand was looking for a tailor-made solution. Therefore, they relied on our expertise. As a consequence, we developed for our client an interattiva e engaging tailor-made 3D product customizer.


This configurator was then integrated into Valentino’s website and made available globally. In this manner, we assisted Valentino’s clients in immediately visualizing, engaging with, and navigating the offer’s infinite possibilities.


The experience of Valentino Rockstud pet significantly increased sito web traffic and promote social sharing. Valentino’s Net Promoter Score rose as a result of our system. Cross-selling opportunities are amplified as an innate consequence of enhanced online traffic.

4) Get to know your customers better

3D product renderings realized by SmartPixels for Chloé C-bag
3D product renderings realized by SmartPixels for Chloé C-bag

3D customization has proved to be a great opportunity to collect consumers’ tastes e preferences through their configuration data. Using this data, brands can then better understand la loro target audience and offer i prodotti that resonate grazie them.


Moreover, it represents a way to have a better grasp del trends of different clients’ demographics. This information can be extremely valuable della marketing teams working on their future campaigns.


Among the various implementation di SmartPixels’ web configurator, we can offer our clients detailed analytics on their target audience. Thanks to our platform, you will be able to ameliorate your customization offer, through customer data exploitation.


With an e-commerce product configurator, the benefits are endless: stay ahead del competition by leading with data. Our platform tracks conversion and provides insights into consumer behavior.


Product customization can help you build awareness, improve customer satisfaction, boost conversions, and better understand your audience. It will help you stand out and stick nelle consumers’ minds!


[1] The State of personalization 2022

[2] https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying