Consumers’ behavior has evolved over the years. In fact, modern-day shoppers are keen on looking for personalized products. To illustrate, approximately 50% of clients say they would become repeat buyers if they had a personalized shopping experience with a brand .
Younger generations are looking for brands that can provide them with great tailored experiences, offering items that reflect their personalities.
An important tenet of luxury brands is uniqueness. What better way to provide it than to deliver a singular, customized version of the product based on clients’ tastes? Engaging consumers in the co-creation process is a potent method to enhance the perceived prestige while fostering personalized interactions with each individual customer.
Giving consumers the ability to customize products to their own preferences is the best way to create a highly engaging experience
Offering products and services tailored to shoppers’ preferences increases their satisfaction. Brands create an emotional bond with their buyers through immersion in the brand’s universe and participation in the product development process. This connection is then expressed by increased consumer satisfaction and consequently brand loyalty.
As a matter of fact, personalization experiences can yield higher ricavi di vendita across a customer’s lifecycle. Moreover, it increases customer loyalty.
By implementing a configuratore di prodotto 3D on your website, you will allow your buyers to tailor the product of their dreams using 3D renderings of your creations. They will be able to choose their favorite color, size, patterns, and materials and see the changes in real time.
Thanks to a 3D web configurator, you will drastically increase your conversion rates. It has been proven that 80% of visitors will return to a brand after configuring their product.
3D customization has proved to be a great opportunity to collect consumers’ tastes and preferences through their configuration data. Using this data, brands can then better understand their target audience and offer products that resonate with them.
Moreover, it represents a way to have a better grasp of the trends of different client demographics. This information can be extremely valuable to marketing teams working on their future campaigns.
Among the various implementations of SmartPixels’ web configurator, we can offer our clients detailed analytics on their target audience. Thanks to our platform, you will be able to better your customization offers, through customer data exploitation.
With an e-commerce product configurator, the benefits are endless: stay ahead of the competition by leading with data. Our platform tracks conversion and provides insights into consumer behavior.
Product customization can help you build awareness, improve customer satisfaction, boost conversions, and better understand your audience. It will help you stand out and stick in consumers’ minds!