L'industria Metaverso proved to be a fascinating territory for the luxury industry. This has been confirmed by the growing number of strategies implemented by high-end brands. Lately, NFT drops, Metaverse activations, and NFT collaborations between artists and brands are on the rise. Therefore, could we say that all these initiatives might represent the long-awaited convergence between del lusso e technology?
L'industria introduction di gli NFT has shaken up il digital universe. Indeed, NFTs have introduced the concept of scarcity e ownership nel digital world, which was previously known for its profusion e universality.
L'industria Metaverso is an immersive virtual environment where users can experience everything from joining communities to discovering new brands e i prodotti.
gli NFT e del lusso boast several commonalities. In particular, we can list rarity, exclusivity, social status signaling, e prestige as the most relevant ones. A wide variety of Luxury Maisons have already experienced this universe, where they seem to progress with ease.
Discover and luxury products share another mutual element: the enthusiasm around their release. Both involve professionalità e creative processes that take time to design and create hype around their launching.