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Benefits of virtual photography in the shoe industry

Rendering 3D realizzato da SmartPixels per un paio di calzature Berluti

Benefits of virtual photography in the shoe industry What is virtual photography? 3D rendering’s detail on a Berluti shoe realized by SmartPixels Virtual photography (or 3D product imaging) is the process of creating images that represent real-world items, but that is created using technology that combines static graphics and 3D models. The result is a […]

Photo 2D VS Rendu 3D : Lequel choisir pour votre site e-commerce ?

Photo 2D vs Rendu 3D : Lequel choisir votre site e-commerce ? https://vimeo.com/559002324 La dimension visuelle est essentielle pour véhiculer des informations de manière impactante et interactive. Les visuels produits sont au cœur des performances commerciales des marques. Selon une étude réalisée par HubSpot, 32 % des experts en marketing ont évalué les visuels produits […]

Traditional Photography or 3D product visuals – which one to choose for your brand?

Visuel TAG Heuer par SmartPixels Being visual is key to convey information memorably and interactively. Visual assets represent one of the most crucial types of content for brands. Indeed, according to a HubSpot study, 32% of marketers mentioned that visual images are the most important form of content for their business.   This is being […]

3D Renders: The new normal for e-commerce images

Chloé renders on model by SmartPixels Now is the time for brands to invest in 3D renders for eCommerce. The e-commerce industry is evolving at an extremely fast-pace: buyers are expecting a higher number of visual assets, and requesting more interactivity (zoom, 360° views, worn looks…). Traditional photography can’t scale with the growing demand of […]

How can 3D configurators help you make a difference

Concept configurator by smartPixels As the way we shop is changing, customer’s expectations are evolving. According to Statista, almost half of online purchases were made from mobile devices in 2019. Consumers are more and more demanding, free returns are becoming the new normal no matter the environmental consequences. However, numbers about the current situation are […]

How can luxury brands leverage the use of 3D to create unique customer experiences?

How can luxury brands leverage 3D to create unique customer experiences ? Chloé store with retail experience by SmartPixels As we are all aware, the luxury industry is in complete transformation due to new customer expectations and the emergence of new technologies. It is no longer the product itself that matters, it is the surrounding […]