Furthermore, in the luxury field:
Indeed, augmented reality can have a direct positive impact on KPIs such as:
Still according to the study undertaken by Snapchat and Ipsos:
Therefore, adopting AR technology is beneficial to both your consumers and your brand.
From Gucci, Dior, Burberry, Piaget, Coach, and Louis Vuitton to Valentino, all these brands have used augmented reality one way or another to embrace their innovative sides further and offer their consumers a better customer journey.
Some brands created immersive experiences to promote their products to their customers such as virtual try-on features based on augmented reality technology. Dior, Nike, Prada, or Piaget have done so with various products from their collections.
For example, Coach partnered with Zero 10 to create an immersive experience for their consumers through an augmented reality mirror. Passersby and customers could admire their appearance with a Coach Tabby bag exposed in real time, while the people would stare at themselves. The experience was displayed in-store and on the store’s window.
Developing augmented reality solutions for e-commerce purchases or as a promotion strategy, has become an increasing part of the luxury market these days.
If you wish to be an actor in the transition and not a spectator, then SmartPixels can help you along the way. We provide you with the right 3D file format and augmented reality experiences.
Leveraging our glTF file format, you can now transform your consumer experience and renew your brand’s promotion strategy.
 &  https://www.marketsandmarkets.com/Market-Reports/augmented-reality-market-82758548.html
 2021 Global Deloitte Digital Study commissioned by Snap Inc
, , ,  2022 Ipsos Augmentality Shift Study commissioned by Snap Inc.
, , , ,  https://learn.g2.com/augmented-reality-statistics#:~:text=Augmented%20reality%20growth%20statistics,-The%20growth%20of&text=The%20AR%20market%20is%20projected,are%20increasing%20their%20AR%20usage.