How to boost your sales with product personalization?
How to boost your sales with product personalization? Why personalization matters ? 3D personalized renderings realized by SmartPixels for Chloé bags For the luxury industry, product personalization has always represented a considerable challenge. Brands’ trust and clients’ imagination are not enough today to keep pace with customers’ increasing expectations. The global pandemic changed consumer behavior like […]
Why should you use 3D renderings on your product page?
Why should you use 3D renderings on your product page? What is a 3D rendering? 3D rendering of a Chloé bag with an highlight on the 3D modelling phase The process of converting information from a 3D model into a 2D image is known as 3D rendering. 3D product renderings are subjected to a wide […]
Leather goods: 5 3D product configurators to boost sales
Leather goods: 5 3D product configurators to boost sales The rise of 3D product configurators Luxury leather goods revenues The luxury industry has just recently started to bounce back from the severe hits provided by the COVID-19 pandemic. To exemplify, luxury leather goods revenues dropped by 16.37% between 2019 and 2020 [1]. On the other […]
A Metaverse journey with Regina, Senior Digital Strategist at McCann Paris
A Metaverse journey with Regina, Senior Digital Strategist at McCann Paris Gucci’s Metaverse universe : THE VAULT The Metaverse and NFTs market has seen major eruptions since the fourth quarter of 2020. These topics were widely searched on Google during the peak of the COVID-19 pandemic. “Last year, after we have been confined, the […]
gITF vs FBX : which one to opt for ?
glTF vs FBX: which one to opt for? Table of Contents You could have wondered several times which was the best file format for the 3D visuals on your platforms: glTF or FBX? This question might arise spontaneously within the topic of renderings 3D. For this reason, in this article, SmartPixels aims to provide you […]
Why it is worth investing in shoe virtual try-on?
Why is it worth investing in shoe virtual try-on? Frequent AR consumers based on age range Augmented Reality : a rising trend The e-commerce market is predicted to increase by roughly $11 trillion between 2021 and 2025 [1]. As businesses moved online during the COVID-19 epidemic, the global digitalization trend increased at a breakneck […]
NFTs and Metaverse : at the heart of luxury 3.0
NFTs and Metaverse as the backbones of luxury 3.0 Viva Technology fair Paris 2022 From June 14th to 17th, SmartPixels had the opportunity to take part in VivaTech, one of the most exciting start-ups and innovation fairs in Europe. We had the chance to be part of the event where “business meets innovation” with Microsoft […]
Why you should invest in product configurator for watches ?
Why should watchmakers invest in product configurators? TAG HEUER 3D rendering by SmartPIxels Luxury consumers have a strong appetite for one-of-a-kind items. Therefore, when purchasing a timepiece, they pay close attention to every single detail. Adding an engraving, ornamenting a dial, or attaching a gemstone can contribute to the overall visual effect. In this article, we […]
Becoming more sustainable with a product configurator
How to become more sustainable with a product configurator Table of Contents [1] Projected carbon dioxide emissions of the apparel industry worldwide from 2019 to 2030 According to McKinsey & Company, the fashion industry is responsible for 4% of total greenhouse gas emissions [2]. However, there is a solution to reduce the industry’s impact […]
Augmented Reality : 3 reasons for investing
Why brands should invest in Augmented Reality Table of Contents Augmented Reality (AR), which must not be misunderstood with Virtual Reality (VR), anchors virtual elements in the real world. It employs 3D technology, uses computer-generated images, and creates objects not palpable in the user’s environment. This technology is slowly but surely revolutionizing the world of […]
Augmented Reality: the new frontier of e-commerce
Augmented Reality : the new frontier for e-commerce Hogan NFTs by Exclusible Last week, SmartPixels had the opportunity to participate in the Netcomm Forum in Milan, a leading event in the field of digital retail, e-commerce, and multichannel technologies. One thing stood out during the fair: the role of product personalization and augmented reality are […]
5 Lessons Learned from Brands Successfully Using NFTS
5 Lessons Learned from Brands Successfully Using NFTS SUPERGUCCI x SUPERPLASTIC collaboration resulted in SUPERGUCCI NFTs Blockchain technology has been advancing very fast in the recent past. The market has moved from fungible to non-fungible tokens to create value for their brands. This cryptographic asset based on blockchain technology comes with unique identification codes and […]
How 3D product configurators can help your brand?
What are 3D product configurators, and how can they help your brand? Camille Fournet – Watch Straps 3D Product Configurator More and more brands are calling on companies capable of digitizing their collections in three dimensions. More real than life, these shoes or handbags become the stars of their websites. At the forefront of this […]
