We live in a world where the importance of visuals is skyrocketing. Generation Z has never looked at life without the prism of Instagram. In this new age, brand communication is becoming organically visual and focuses on authenticity.
When in 2016, consumers were expecting three to five images to visualize an online product, they are now expecting a minimum of eight images per product (Deloitte). This has an important cost implication for retailers. Let’s take an example, for a product catalog of 150 products with 4 color variations each, 4,800 images would be required to meet customers’ expectations. With time, this number might increase even more as visualization is becoming increasingly important.
As the number of images expected keeps increasing, traditional product photography is quickly becoming extremely costly.
This is where 3D configurators come in. As product visuals are generated through an algorithm, retailers can create a lot more images sooner, cheaper and faster. It is also possible to play with different features, including color variations, change in cut, and material. Using such a tool can save time and money to retailers who would otherwise have to shoot every single product individually.
Compared to simple photography, 3D products also offer a lot more functionalities and hence can help drive sales even further.